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Monday Morning Motivators – December 29, 2008
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Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“To succeed in life in today's world, you must have the will and tenacity to finish the job.” --Chin-Ning Chu
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Table of Contents
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1. Count Down to 2009 - Know the Projects - Linda Fayerweather
2. 7-Question Marketing Plan – Question 7 - Rebecca Booth
3. Believe You Can Achieve Your SMART Goals - Pat Altvater
4. Passionately Put Your Plan into Action! - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
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1. Count Down to 2009 – Know the Projects
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One Monday left in 2008 and those that rule 2009 will be those that make their outcomes happen with Projects --> Plans --> Tasks.
Last week we talked about making our Desired Outcomes SMART and this week you want to put to paper the Projects or Plans that will make those outcomes happen. Two keys to successful execution of are:
1. Making sure that projects are aligned with Outcomes. Ask yourself “Does what we are doing help us achieve our outcomes?” If not, then the next question should be “Why are we doing this?” followed by “Why would our clients find value from this?” OR “if we stopped doing this, how would it affect our customers and bottom-line?”
2. Realizing that each project will have a multitude of tasks! Yes, these tasks are the steps to complete the project and achieve the desired outcome aligned to that project. Think of tasks as making a snowball, each small part added to the total will help make the snowball nice, round and when complete you will be able to achieve the desired outcome of plastering the bully! (Did I really say that? Too much holiday, I guess).
Now, to review the last five weeks – 2009 starts with a plan that includes:
Vision
Mission
Core Values
Desired Outcomes
Projects
Happy New Year to All!
Copyright 2008 Linda Fayerweather
A goal without a deadline is just a wish!
Changing Lanes LLC
www.ChangingLanes.biz
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2. 7-Question Marketing Plan – Question 7
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What’s Your Marketing Budget? Do you know how much it costs to acquire a new customer (or the cost to sell one of your products)? You’ll need to know this in order to craft a marketing budget. Here’s a simple way to figure it out:
Divide your annual marketing costs by the number of units (or clients) sold to in 2008. This lets you know the cost to keeping/acquiring customers.
To find out how much money you’ll need to market in ’09, multiply this number by the number of sales you want to make. Before you set your plans in stone, take a look at how your marketing worked last year. Trim out the media that didn’t work and reinvest in those that did. (Note: You might want to consider beefing up your advertising expenditures in the media that did work. But be prepared to measure its effectiveness. One of our clients found that internet advertising was working well for them. Wanting even more sales, they doubled their monthly investment. While sales were strong, they were no stronger than they were prior to the infusion of new cash. Feel free to experiment, but measure your success before you reinvest!)
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
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3. Believe You Can Achieve Your SMART Goals
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The underlying reason most people fail to achieve the goals they’ve set for themselves is their lack of belief. If you don’t believe in either yourself or your ability to achieve your goal, no amount of willpower will get you to take the consistent action necessary to get to the goal.
But belief will.
It’s been proven that our beliefs become our reality. So as you contemplate the SMART goals you’ve created, check in to see your level of belief in your ability to achieve those goals. Ask yourself what it would take, possibly being rejected by a prospect or a negative comment about your pursuit, to throw you off course. If there’s nothing that can happen from an external source, then you know your belief is pretty powerful!
To build up belief, take small actions towards the achievement of your goal. Take some chances and don’t be afraid to fail or be rejected. Remember the most successful people throughout history have become that way, not because they didn’t fail, but because they persevered. They believed in themselves and their ability to achieve their goals.
Copyright 2008 Pat Altvater
Transformations Institute
http://www.ignitethepowerwithinbook.com
http://www.transformationsinstitute.com
Transforming Bodies and Minds
419-344-6613
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4. Passionately Put Your Plan into Action!
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In the last few weeks we’ve reviewed our 2008 referral marketing results, re-familiarized ourselves with the most foundational and fundamental parts of our businesses and identified our 2009 referral partners. We’ve planned our work and now it’s time to work our plan.
Your referral marketing success can be as easy as 1-2-3-4 when you keep some very basic, yet powerful, things in mind:
1. Honor your calendar and your commitments.
2. Engage, promote and thank your referral partners the way THEY prefer.
3. Track your weekly sales and marketing activities. Do more of what works and less of what doesn’t.
4. Continually invest in your business and personal development.
a. Become an expert in your industry by participating in local and national workshops and conferences. Learn from the best of the best in your field.
b. Consult with experts to help you successfully build your business. Start by connecting with a referral marketing specialist to develop a detailed twelve month referral marketing plan. You can visit http://referralinstitute.com to acquaint yourself with the best of the best in your area.
Learn how to purposefully create referrals and referral partners for life!!!
Paula Frazier is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
