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Monday Morning Motivators – November 10, 2008
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Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“A conference is a gathering of important people who singly can do nothing, but together can decide that nothing can be done." – Fred Allen
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Table of Contents
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1. Weathering the Storm = List Savvy - Linda Fayerweather
2. 7-Question Marketing Plan – Overview - Rebecca Booth
3. Cultivate an Attitude of Gratitude - Pat Altvater
4. Get Clear On Your Mission and Target Market - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
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1. Weathering the Storm = List Savvy
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Thrift is in! While grocery shopping this last week, I noticed an interesting phenomenon – lists – lots of grocery lists. (See Paula’s article for more on lists) I usually have a list as I seem to remember the basics, but left to my own devices if it isn’t on the list (toilet paper) it doesn’t get bought. Shopping with a list indicates the shopper is conscious and mindful of two things:
1. What are the essentials needed?
2. What is the budget (often implied not written)?
Businesses also need to be mindful of spending habits when they go “shopping”. Even if you don’t have a budget, yet, sit down regularly, at minimum monthly, and review your cash, check and credit card spending and look at:
-Automatic transactions that may not be serving you now.
-Actively question each expense that isn’t leading to more business.
-Use a list and have your staff use lists when purchasing supplies.
-Balance and Review your petty cash when you are replenishing it.
Having a conscious connection to your spending habits will be key to surviving an economic downturn. Email request for “Refuse to Recess” Whitepaper
Copyright 2008 Linda Fayerweather
Want to make 2009 great? Get a plan! See below for a coupon that will help you get one.
Changing Lanes LLC
http://www.changinglanes.biz/
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2. 7-Question Marketing Plan – Overview
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When times are tough, it’s important that you have solid footing in your business. One way to do this is by establishing a marketing plan. Marketing plans aren’t all that complex to do. One of the best ways to start is by answering these seven questions:
1) What market are you in and who’s your competition?
2) Who are your customers and what do they want?
3) Can you capitalize on a niche to bolster more business?
4) What’s your marketing message?
5) What marketing medium will you use?
6) What are you sales and marketing goals?
7) What’s your marketing budget?
Over the next seven weeks, we’ll be looking at each of these questions a little more closely so that you can develop a more comprehensive plan for marketing in 2008 and 2009!
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
http://www.rebeccaboothmarketinggoddess.com/
http://www.marketinginabox.biz/
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3. Cultivate an Attitude of Gratitude
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WOW, it’s already November and Thanksgiving, a time for counting our blessings, is just three short weeks away. We have so many things to be grateful for: our relationships, our health, our careers or businesses, a beautiful warm day in November, our homes, cars, and other material possessions. However, cultivating an “attitude of gratitude” that is a part of your life every day not just during the holidays is important.
This feeling of gratitude can be for the adventure that is your life, for anything and everything you experience; the good, the bad and the ugly! Say “thank you” to the butterflies that grace your path, the people who treat you unkindly or unfairly, your emotions that help you find your way to new learning, your exciting new idea!
Being grateful every day is one of the best ways to maintain a positive and upbeat emotional state. So in the weeks leading up to Thanksgiving, practice daily gratitude and you just might be surprised by the blessings that show up in your life before turkey day!
For information about a simple daily gratitude process visit my website at www.transformationsinstitute.com/ArticlesLinks.html.
Pat Altvater
Certified Law of Attraction Practitioner
http://www.ignitethepowerwithinbook.com/
http://www.permanentweightlossebook.com/
http://www.transformationsinstitute.com/
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4. Get Clear On Your Mission and Target Market
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Have you ever found that when you go to a "Costco" or a similar "bulk-style" shopping center with no shopping list, you end up spending hundreds of dollars more than you had intended?
Even worse is when you do bring a shopping list but, impulsively, you purchase more than what was originally on the list?
Don't feel badly because I'm sure we all have been there.
Unfortunately, this analogy of not staying focused can easily be applied to many Business Owners within their businesses as well.
So often Business Owners waste HUGE amounts of time marketing their businesses where they shouldn't. What good is Networking and getting "belly-to-belly" with people if they don't fit your target market as your "Ideal Client?"
Let's face it, many Business Owners don't have a clear picture of their Mission and they miss out on huge opportunities because they are trying to sell to anyone and everyone. They are trying to be all things to everybody. In reality, there is little difference when compared to aiming darts in the dark.
The Referral Institute's first objective when working with business owners in the "Certified Networker Program" is to help them first get clear on their Mission Statement and Target Market before they ever begin actually starting their systematic approach for creating referrals for life. The key to developing a strong "Referral Marketing Plan" is to have a strong foundation and direction. Especially in a slower economy, being specific about where and how you spend your time is even more crucial.
Copyright 2008 Contributed By Glenna E. Smith, owner of Referral Institute of Nevada, Inc. Glenna works strictly by referral and is a passionate writer, speaker, and facilitator.
Sponsored by: Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. You can connect with Paula at paula@referralinstitute-va.com or paula@bniswva.com
