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Monday Morning Motivators – April 23, 2007
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Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
"The most valuable of all talents is that of never using two words when one will do."
--Thomas Jefferson
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Table of Contents
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1. Listen with Your 3 Hearts – Linda Fayerweather
2. Meet Your Two New Best Friends: If and Then - Rebecca Booth
3. Women's Business Organizations - John Meyer
4. To Do this Week
5. Fine Print
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1. Listen with Your 3 Hearts
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Any business desiring long term viability will need to maintain profitability. Meeting customer needs while keeping staff, contractors, vendors or other stakeholders happy will always be a balancing act. Listening to each constituency with your 3 hearts will help. And what are those hearts?
~Heart – that sentimental place we believe kindness, empathy and love exist.
~Mind – the rational heart, the logic driven brain that weighs the options;
~Gut – your instinct or intuition.
Each plays a part in making decisions and when we feel conflicted, it is often because we have not listened to all three. Before making weighty decisions, listen with your 3 hearts. An action made after this introspection will often be the best solution, keep customers returning, and save future resources which should enhance profitability.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
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2. Meet Your Two New Best Friends: If and Then
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The words “if” and “then” are very persuasive words in the fields of marketing and sales. Whether you’re trying to sell a refrigerator or a simple idea, the message that works is: “If you take this action, then you’ll get this reward.” What these two little words do is to explain the benefit of your product or service immediately to your buyer. Remember, buyers only care about one thing “what’s in this for me.” If you want to sell more of your stuff, then you’ll make sure to position the benefit very quickly in all of your marketing materials!
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
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3. Women's Business Organizations
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Women's Organizations are becoming very popular and powerful throughout the country. There are National Organizations such as National Association of Women Business Owners (NAWBO) and National Association of Insurance Women (NAIW), and also local associations such as Women Entrepreneurial Network (http://www.WEN-USA.com), in Ohio, and Company of Women (http://www.companyofwomen.ca) in Cananda. These types of organizations are structured, well-organized groups that meet usually monthly to network and provide professional support. Many of the women's organizations are no longer just for women and men are able to join. Some of these groups are Strong-Contact Networks; some are Casual-Contact Networks; some are Professional Associations. The benefits of membership and whom you will meet depend on the type of group you join.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
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4. To Do This Week
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Five Week Kaizen of your office.
Week Three – Sweep and Shine – clean everything and make it sparkle.
