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Monday Morning Motivators – February 2, 2009
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Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“Success requires no explanations. Failure permits no alibis.” –Napoleon Hill
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Table of Contents
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1. Change or Die - Linda Fayerweather
2. The Franchise Winners of the 1990s – Part 2 - Rebecca Booth
3. Enhance Your Goals Through Focus - Pat Altvater
4. Accountability Breeds Success - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
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1. Change or Die
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Every day, business owners think about what the future will bring their business and many right now on February 2, 2009 just think in terms of just surviving. The most realistic thought should be “change or die”. If that seems brutal, just look at computer printers. If you had started a business in 1985 making dot matrix printers and never changed, what would you be doing now? The world never remains static, so our businesses cannot either. Growth is not just more sales, or more employees or more work; it can also be seeing complimentary opportunities and taking the risk to act on them.
--This week observe your business from the vantage point of what opportunities are waiting for you?
--The Challenge for Ground Hog Day 2009 is: Before winter ends, talk to your customers, really talk to them and you may learn about some surprising opportunities. Change is Good!
Copyright 2009 Linda Fayerweather
Outsource your Weaknesses
Changing Lanes LLC
http://www.changinglanes.biz/
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The Franchise Winners of the 1990s – Part 2
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So far in this series, Subway has been the #1 franchise for 6 times, McDonald’s 5 times, Domino’s Pizza twice and KFC only once. Let’s see what happens during the remainder of the 1990s:
• 1995 – Make that 7 times as #1 franchise for Subway! Part of their success is due to the fact that 450 of their shops are in convenience stores and truck stops, many of which are located in very small towns of only a few thousand people. OJ Simpson goes to trial on national TV.
• 1996 – Hurray again for Subway, more than 1300 units were launched worldwide. The company can now be found in 27 countries around the globe. They have sales of $3 billion that year. Dolly the sheep is the first mammal to be cloned.
• 1997 – McDonald’s resurfaces as the #1 franchise with nearly 20,000 stores worldwide and 33 million+ customers a day. Princess Diana dies in Paris victim of a car crash. Titanic opens in theaters and grosses more than $1 billion globally.
• 1998 – With a relatively low franchise fee of $45,000, McDonald’s keeps hold of the #1 franchise for 1998. Today’s start up costs for a McD’s is between $363,600 - $602,000. By 1998, three of the top 10 franchises are in the frozen dessert category.
• 1999 – Yogen Fruz zooms to the #1 spot for franchises. It’s the world’s largest franchisor of frozen desserts with nearly 4800 outlets in 82 countries. Herbal products, coffee, children’s education and senior care are spotted as the hottest franchise trends in the U.S. The world population surpasses 6 billion. Napster launches free music downloads.
Copyright 2009 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
http://www.rebeccaboothmarketinggoddess.com/
http://www.marketinginabox.biz/
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3. Enhance Your Goals Through Focus
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Meditation is one of the most effective ways to quiet and focus your mind so you can be more creative in attracting your goals and dreams.
Try meditating each morning for five minutes and increase the time as you get more comfortable with it. Find a quiet location where you won't be disturbed. Then close your eyes and breathe slowly and deeply focusing only on your breath. It's okay to notice any thoughts that arise, just don't spend any time with them.
When you feel complete, read your major goals or just your goals for that day. When you focus on what you want to create with a clear, quiet mind, you will find that your days begin more peacefully and you will carry that calm throughout the day. Most importantly, you will see your desires coming to you effortlessly!
Copyright 2009 Pat Altvater
Certified Law of Attraction Practitioner
http://www.ignitethepowerwithinbook.com/
http://www.journeytowowtransformyourselfnow.com/
http://www.transformationsinstitute.com/
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4. Establishing Your 2009 Referral Partners
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Establishing Your 2009 Referral Partners is as easy as 1-2-3-4-5.
Throughout the month of December, I offered a series to help with your 2009 referral marketing efforts. I’ve had a ton of requests for MORE. This month we’ll revisit the basic outline…and fill in the blanks. Enjoy!!!
STEP ONE -
1. Review the results from your 2008 referral relationships to identify the people that you worked with to purposefully and consistently produce qualified, reciprocal referrals. What do they have in common? With each other? With you?
a. Some of them may represent members of your contact sphere because they are businesses that naturally and traditionally lend themselves to yours.
i. One example of a contact sphere might be a – Realtor, Mortgage Lender, Property and Casualty Insurance (including umbrella), Home Inspector, Home Appraiser, Handyman…or woman, Landscaper, etc.
b. Others may be part of your power team. These are folks that are committed to passing you qualified referrals regardless of their profession or industry. It’s YOU and whoever you choose to surround yourself with regardless of their profession
i. I’m a referral marketing trainer, consultant and keynote speaker. My power team currently looks like this because these are people that are taking action on my behalf:
1. BNI Executive Director
2. CPA
3. Mortgage Lender
4. Architect
5. Promotional Items Person
c. Where did you initially meet them? All said and done there are eight kinds of networks you can access and nurture to build your business:
i. Casual Contact Networks…like the chamber.
ii. Strong Contact Networks…like BNI.
iii. Community Service Clubs…like Kiwanis.
iv. Professional Associations…like SHRM (Society for Human Resource Managers).
v. Social Groups…like The Adventurous Eating Club.
vi. Business Groups…like the Project Managers Club.
vii. Women’s Organizations…like NAWBO (National Association of Women Business Owners).
viii. Online Networking Organizations…like www.ecademy.com.
1. The goal is to select 3 different types of networks that connect you to your target market and help you showcase your skills and abilities (in your industry).
2. Get involved in leadership to go from visibility to credibility.
3. Position yourself to make a difference for you, your business and your community!
Copyright 2009 Paula Frazier is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
