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Monday Morning Motivators – March 12, 2007
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Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“Vision is the art of seeing what is invisible to others.”
---Jonathan Swift
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Table of Contents
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1. Revisit Your Vision – Linda Fayerweather
2. When Drafting Ad Copy - Rebecca Booth
3. Your Network Should Be Your Sales Force
- John Meyer
4. Fine Print
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1. Revisit Your Vision
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Last week, I suggested you realign your 2007 goals. This week, I’d like you to revisit your business’ vision. A good vision will be a picture of your business in 3 to 5 years; will discuss your target customer; define your product or service; state your market and have a benchmark to know when you have arrived.
Why revisit? What happens if your customers want a different product OR your customers are finding new friends OR maybe you have so many customers but they are not happy with your service. Unless your customers are “Raving Fans” of your business, a good vision review is in order. Restate what YOU want, then spend some time discovering what your customer wants. Realize that not all customer needs may be satisfied by your business and sometimes by dropping a service, you may actually be able to focus on delivering a great vision to your customers. Revisiting will help you satisfy customers on the way to your dream.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
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2. When Drafting Ad Copy
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Here are points to keep in mind when writing ad copy:
• Give your reader a REASON to read your ad. Answer the “what’s in this for me” that they’re only interested in.
• Use exciting and engaging headlines. If you don’t capture them with the headline, say goodbye to the reader. A headline as simple as “Got Milk” can be powerful.
• Don’t try to be too clever. Remember the “Whassup” campaign that Budweiser ran in the early 2000s? While everyone loved the commercials and they were mimicking the phrase with their friends, Bud’s beer barrel sales fell to an all-time low.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
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3. Your Network Should Be Your Sales Force
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One of the most important statements that you should understand about networking is that your fellow networkers are part of your sales force, without being on your payroll! They should be out looking for business for you, because you are doing the same for them. You are all part of a "Team" that is committed to see to it that each person on that team wins. Your sales force can help you achieve goals that you could not reach alone. Remember, there is no I in Team and you have to help others to succeed for them to help you succeed. Teamwork will always divide the effort and multiply the effect. Keep your team well educated and well trained and they will help you will be a force in your business.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
