Sunday, April 09, 2006

Lean: Set Order - Sales & Marketing Goals - Reciprocate

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Monday Morning Motivators – April 10, 2006
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“Order is power.”
--Henri Frederic Amiel


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Table of Contents
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1. Lean: Set the Order – Linda Fayerweather
2. Question #6 – What Are Your Sales & Marketing Goals? – Rebecca Booth
3. Track Your Referrals and Reciprocate – John Meyer
4. To Do This Week
5. Fine Print

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1. Lean: Set the Order
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We have Sorted and Shined our office space, now we need to Set the Order. Setting the order really means mapping your workspace and looking at the workflow to maximize your efficiency. Sometimes this may mean you need to take everything out of your desk, or your files, or maybe the entire office and put it back in an order that has the best workflow for you. Ordering workspace reminds me of my father who was a great organizer. To keep his tools and garden supplies organized, he knew he would have to do something as he shared his space with 4 rowdy children. He used a large pegboard and outlined the shape of each tool so that even a pre-schooler could help keep things in order. Recently, I was driving by my old home and when I saw someone in the garage, I stopped and said “Hi”. As I looked on the wall, there was the same pegboard – 40 years later and I am here to tell you that all the tools were in the correct location! A place for everything and everything in its place is a great way to stay productive.

Copyright 2006 Linda Fayerweather
Changing Lanes LLC
Changing Lanes


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2. Question #6 – What Are Your Sales & Marketing Goals?
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Be SMART when it comes to setting your goals for sales and marketing. Your goals must be Sensible, Measurable, Achievable, Realistic and Time specific. Include financial elements in your goals, such as annual sales revenue, gross profits, sales per sales person. Also include non-financial elements – units sold, contracts signed, clients acquired, articles published, speeches given. Once the goals are set, share them with your team and put a plan into action where you will regularly measure your success.

Copyright 2006 Rebecca Booth
Marketing Diva
Imagine That!
Marketing Solutioneers

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3. Track Your Referrals and Reciprocate
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Monitor the referrals you receive. This tells you how often you get referrals, their source, quality, status, and dollar payoff. Having this information helps you focus on individuals and groups that are giving you the best referrals. This allows you to reciprocate with people who are giving you the most referrals.

Copyright 2006 John R. Meyer
District Director, BNI Ohio
BNI OHIO

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4.
To Do This Week
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Take Lean to the Car – organize the place where you stash things in your car.