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Monday Morning Motivators – November 13, 2006
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Espresso business tips are designed to "caffeinate" your mind
while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
"What lies behind us and what lies before us are tiny matters compared to what lies within us."
-- Ralph Waldo Emerson
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Table of Contents
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1. Customer Service and Holidays – Linda Fayerweather
2. Marketing Monstrosity #6 – Generic Networking - Rebecca Booth
3. Be Generous - John Meyer
4. Fine Print
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1. Customer Service and Holidays
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With Halloween behind us and the holiday season official looming ahead, we all know that customer service will make or break a business. Do an inventory now before the big rush. Get out your stop watch and help your staff have fun and find bottlenecks and speed bumps. Here are some areas to check and refine:
1. How quickly are phones answered, calls returned, and customers greeted? What is your stated standard? What is the customer’s expectation?
2. What specials are you going to have? Does everyone know about them?
3. How quickly are orders fulfilled or service provided? Is that what customers anticipate?
4. How many customers do you expect? Can you service them?
Do you see the theme? Before the holiday rush, make sure you know what to expect and how to fulfill your promise. Planning is always more fun than correcting!
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
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2. Marketing Monstrosity #6 – Generic Networking ? Specific Sales Leads
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Don’t get us wrong, networking is a terrific tool for everybody’s business, but it rarely generates a substantial amount of sales leads. Instead of going to functions where people “meet and greet”, think about creating relationships with others who sell to the same pool of clients as you do. Create long-lasting relationships with these people and focus on helping each other’s business by becoming referral partners. By actively meeting and discussing what types of business you want and what you’re looking for, as well as listening to your referral partner’s needs and wants, you’ll be better able to cut down on some of your networking activities.
Avoid this marketing monstrosity by:
• Co-marketing with a referral partner
• Cultivating relationships with referral partners
• Setting goals at all networking events you attend so you will meet that one person who swims in the same pond as you do.
Copyright 2006 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
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3. Be Generous
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Be generous to those who are unable to attain what they cannot attain without the assistance of others. Go out of your way to help people who are unable to reach their goals without the help of others. There is power in numbers and with the help of others we can all reach new heights and accomplish together what could never be achieved alone and remember we all started small and scared.
Copyright 2006 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
