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Monday Morning Motivators – June 12, 2006
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“We now accept the fact that learning is a lifelong process of keeping abreast of change.”
--Peter F. Drucker
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Table of Contents
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1. Lean Metrics: What are They and What Do They Do? – Linda Fayerweather
2. Reasons Why People Buy – Rebecca Booth
3. Ask Someone to Attend with You – John Meyer
4. To Do This Week
5. Fine Print
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1. Lean Metrics: What are They?
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Metrics? Isn’t that the measuring system the United States still doesn’t use? Yes, metrics is the most common system of measurement but in quality businesses, it is a standard measure to evaluate business performance. Useful metrics will be ones that assess your ability to meet your customers’ needs AND the business’s objectives. Metrics fall into three categories:
· Financial (i.e. cash flow, sales, gross margins, return on assets)
· Behavioral (i.e. employee commitment, communication & cooperation)
· Core-process (i.e. product launches & failures, order fulfillment lead time)
Properly designed lean metrics will enable you to consider the important people factors necessary for your organizations success. Over the next few weeks we will explore each of these. As you are thinking about metrics this week – don’t start measuring everything – start by asking your customers a few follow-up questions, you may uncover some of the things that need to be measured.
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
www.changinglanes.biz
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2. Reasons Why People Buy
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Need some help tweaking your advertising copy? The best way to tweak is to place yourself into your customer’s shoes and answer “what’s in this for me?”. Master Guerilla Guru, Jay Conrad Levinson (author of the infamous Guerilla Marketing/Guerilla Advertising books) lists 50 different reasons why people buy on his website. Here’s a sampling of 10 of his gems:
• To become more efficient
• To escape of avoid pain
• To protect their possessions
• To feel opulent
• To avoid criticism
• To possess things of beauty
• To express love
• To access opportunities
• To satisfy an impulse
• To save Money
To read the entire list, visit Levinson’s website: Why People Buy
Copyright 2006 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
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3. Ask Someone to Attend with You
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Workshops and seminars are opportunities to increase your skills, knowledge, visibility, and contacts. Ask a prospect or vendor to attend an educational program with you. This gives you an opportunity to spend time with them in a non-traditional venue plus an chance for follow-up about the program subject matter.
Copyright 2006 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
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4. To Do This Week
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Thank your employees for something they do better than anyone else.
