Changing Lanes is NOT a Bowling Alley

This is a cautionary tale about information and how easily we can lose control over our brand/image/name.  Cautionary from the viewpoint that if we put "noise, comments, images" on the internet - redacting, changing and correcting can be a long process.   Even when you didn't do it!  So, beware what you post, others post about you and your business and even what your paid advertising is posting about you.  Solution - still in the works. 

From 2000-2004, Changing Lanes paid for a yellow page listing under the heading "Business Consultants".  Now, I know that yellow pages is generic for business directories, but this was the book that was part of our telephone service from AT&T.  We would be listed alphabetically by our business name along with the category listing.  When we first got this listing, if someone thought they wanted to find our number in the book, they would go to "C" for Changing Lanes and NOT find us. 

Why?  Because, AT&T felt strongly that out business name was Lanes, Changing - you know, like Chemical, Sun; or Corning, Owens; or Nobles, Barnes.  Right?   Read More or check out our ongoing blog at Changing Lanes