Monday Morning Motivators - November 24, 2008
This week's topics include:
* Waste Not; Want Not - Linda Fayerweather
* 7 Question Marketing Plan - Question 2 - Rebecca Booth
* Use Attraction to Love Your Business - Pat Altvater
* Be Clear on your Target - Paula Fraizer
* Special Announcements
Waste Not; Want Not
My mother often repeated "Waste not; want not" when I was in the kitchen with her and to this day, I
cannot use a can of tomato paste without getting out a rubber spatula to retrieve every speck out of
the can.
Slowing the waste in business is a Lean step to increase profit or maybe just cut expenses to have
funds to weather the economic storms. Lean businesses are always looking for waste reduction and
my favorite wasting examples are:
--Overproduction
--Waiting, and waiting, and waiting
--Over-processing (or just over-thinking)
--Defects - mistakes - errors, in short, not what the customer wanted.
--Leaks - from dripping faucets to unreconciled bank statements
--Inventory problems - not enough or too much
--Motion
Now, we all have the skill to find and eliminate waste. The reasons we may want to do this are simple
because becoming waste free will lead to:
1. Reduction in production costs
2. Reduced time to processes
3. Enhances product quality
4. Adds capacity
5. Gives you a Competitive Edge!
Each one of these reasons will lead to a more profitable year. Take time now to eliminate waste and
make plans for 2009. Oh yes, and being less wasteful will make your mother smile and that
is always important.
Copyright 2008 Linda Fayerweather
Want to make 2009 great? Get a plan! See below for a coupon that will help you get one.
www.Changinglanes.biz
7 Question Marketing Plan - Question 2
Question #2 - Who are your customers and what do they want?
When's the last time you bought something you didn't need? "Wants" and "needs" are two completely
different things. People don't necessarily buy what they need, but they'll most always buy what they
want (even if they can't afford it). Knowing who your customers are, what they want and what
motivates them to buy is critical for any marketing plan. Ask these questions in order to get to know
your customers better:
1.Where does my potential customer typically buy these goods? (internet, retail?)
2. Who is the primary buyer? Who else influences the decision?
3. What are my clients' habits? (i.e., How do they get their information - TV, newspaper, magazine?)
4. What are the primary motivations for buying? (To look better, avoid pain, get healthy, be popular?)
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
Use Attraction to Love Your Business
One way to enjoy your business more is to only work with the clients that you love! These are your
perfect customers; the ones that appreciate you and what you do, request from you exactly what you
are prepared to do, are happy to pay your full price, and are a delight to be around!
Sounds great, but how do you find them? You attract them using the Law of Attraction. Here's how:
1. Itemize the traits of your perfect customer. Define very precisely the characteristics and attributes
of your perfect customer. If you have difficulty thinking about what to write, think about the best
customers you've had in the past, how they found you, what made them so easy to work with, how
appreciative they were, how they referred you to others, etc. Rebecca Booth calls these your "A"
customers in her Marketing in A Box Toolkit course.
2. Read over the list you created in step 1 daily. Add new items to the list as you get more ideas.
Then, visualize yourself working with these wonderful customers or clients, see more and more
customers with those very traits calling you and becoming your customers.
3. Take action to attract those customers. Create an action plan to market to people that have the
traits you want. Rebecca's toolkit can give you a roadmap for creating an action plan to attract those
customers.
4. Express gratitude for all your wonderful perfect NEW customers. Do this even before they arrive.
Follow these steps and you will LOVE all the new customers you attract.
Pat Altvater
http://www.transformationsinstitute.com
http://www.ignitethepowerwithinbook.com
Transforming Bodies and Minds
419-344-6613
Get Clear on Your Target
So, here are a few quick tips on how to get started on creating or re-creating your Target Market:
Target Market
Tip #1: Who do you LIKE working with?
Tip #2: Who do you make MONEY working with?
Tip #3: Who do you WANT to work with?
The key to a great Target Market is to get SPECIFIC! The more specific you can get the better. If a
customer comes to you ready to buy your products or services but they don't fit your target market, of
course you are going to allow them to do so. But, when YOU are marketing your business, you should
be focusing your time and relationship-building efforts on those individuals or businesses that FIT
your Target Market.
The last bit of advice is to stay with one Target Market at a time. Once you start to spread yourself in
more than one direction, you are again trying to be too many things to too many people. Keep It
Simple! Like your Mission Statement, your Target Market will likely evolve and change over time and
that is acceptable. Just be sure to give it an ample shot before deciding to change it.
Copyright 2008 Contributed By Glenna E. Smith, owner of Referral Institute of Nevada, Inc. Glenna
works strictly by referral and is a passionate writer, speaker, and facilitator.
Sponsored by: Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She
is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. You
can connect with Paula at paula@referralinstitute-va.com or paula@bniswva.com
Have a profitable week.
Linda Fayerweather, Editor
Changing Lanes LLC
Save $50 One Year Plan for Success!
One Year Plan for Success® A Workshop that Works!
These times call for ACTION. Don't Leave 2008 without a Plan!
Business Planning-Complete and Simple.
This workshop will give you a complete draft of a One Year Plan for Success ® that answers these questions about your
business:
· Where will the business be in 3 years?
· What are our desired outcomes and When will they happen?
· How will this happen?
Register now to have your plan Ready!
Workshop Options:
1. Live Webinar: Dec. 8, 15, & 22 6-7:30PM OR Jan. 17 & 24 3-5:30PM
2. Live in Northwest Ohio: Dec. 4. , December 18(9:30AM - 3:30PM) OR Jan. 10 (8:30-2:30) Box lunch will be provided
Imagine, starting 2009 with a PLAN!
Register at Changing Lanes Workshop
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Thursday, November 27, 2008
Monday, November 17, 2008
Treasure What You Measure
============================================================
Monday Morning Motivators – November 17, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“If you cannot find the truth right where you are, where else do you expect to find it?” – Dogen
============================================================
Table of Contents
============================================================
1. You Treasure What You Measure - Linda Fayerweather
2. 7-Question Marketing Plan – Question 1 - Rebecca Booth
3. Cultivate an Attitude of Gratitude - Pat Altvater
4. Get Clear On Your Mission - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
============================================================
1. You Treasure What You Measure
============================================================
“X” may have marked the spot when you were a kid while playing pirates, but real businesses need real plans that measure what brings value to the customers and the bottom-line. Getting ready for 2009 means a business owner will need a plan. Having a great plan that the staff don’t understand or don’t even know about will lead to corporate drift. Think of that pirate ship in a dead calm – they really can’t see movement or feel it, but when you take a 30,000 foot view, the ship is really moving, just drifting with no direction. How to get all hands on deck? Try these tips:
--Define, incentivize and measure success based on the whole business and the individual people.
--Identify critical success factors for each position that directly contribute to the breakthrough plan.
--Co-develop stretch goals for each factor.
--Concretely define how success in that area is measured, and
--Compensate for success based upon actual results.
Ah, yes, the actual results. Measuring is critical to growth. When people know what the treasure is, they will monitor what will be measured.
Having a conscious connection to your spending habits will be key to surviving an economic downturn. Email request for “Refuse to Recess” Whitepaper
Copyright 2008 Linda Fayerweather
Want to make 2009 great? Get a plan! See below for a coupon that will help you get one.
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. 7-Question Marketing Plan – Question 1
============================================================
Question #1 – What market are you in and who’s your competition?
Here’s a novel idea: If you try to sell something that people don’t want, they won’t buy it. A profitable market consists of people who have wants that are unmet. To get a better understanding of your market (and your place in it) ask yourself:
1. Are there segments in my market that are underserved?
2. Are such segments big enough to sustain an income?
3. How much market share do I need to capture to break even?
4. What’s the competition like? It is too competitive?
5. Where are my competitors weak? How can I capitalize on that weakness?
6. Will my market want or value my unique product or service?
Remember greater profits lie in markets that are underserved. Turn your business upside down by thinking creatively about your product/service offerings!
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
===========================================================
3. You Deserve to Achieve your Intentions
============================================================
Attention, energy and focus on your intentions, such as deciding you desire something and thinking about it, always sets energy in motion.
However, you can stop the Law of Attraction in its tracks by failing to believe you deserve to receive your intention. So cultivate belief in yourself; anytime you hear negative self-talk, such as “that only happens to other people, not to me” stop that thought and replace it with “I deserve to receive this.”
Once you conceive of a goal or intention, then you deserve to achieve it. Ideas for intentions come from your consciousness, so if you couldn’t achieve it, you wouldn’t be even thinking about it. In other words, you are not given a dream that you could not realize.
So believe and achieve!
For information about a simple daily gratitude process visit my website at www.transformationsinstitute.com/ArticlesLinks.html
Pat Altvater
Certified Law of Attraction Practitioner
www.ignitethepowerwithinbook.com
www.permanentweightlossebook.com
www.transformationsinstitute.com
===========================================================
4. Get Clear On Your Mission
===========================================================
So, here are a few quick tips on how to get started on creating or re-creating your Mission Statement and your Target Market:
Mission Statement -
Tip #1: Identify your Purpose in your business.
Tip #2: Identify those Values most important to you, (i.e. integrity, quality, honesty, etc.)
Tip #3: Combine your Purpose and Values to succinctly summarize your company's Mission.
For Example: My Mission Statement for my company, Referral Institute of Nevada, Inc. is as follows: "To drive, facilitate, and educate the Referral Institute Community to help participants develop and grow their personal and business relationships to become more enriching, reliable, and profitable."
Mission Statements will always evolve over time, because things change. You change. Business will change. So, it is okay to refine your Mission Statement over time. You will know that it is good when you can say it to others with that passion and sparkle in your eye!
Copyright 2008 Contributed By Glenna E. Smith, owner of Referral Institute of Nevada, Inc. Glenna works strictly by referral and is a passionate writer, speaker, and facilitator.
Sponsored by: Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. You can connect with Paula at paula@referralinstitute-va.com or paula@bniswva.com
Monday Morning Motivators – November 17, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“If you cannot find the truth right where you are, where else do you expect to find it?” – Dogen
============================================================
Table of Contents
============================================================
1. You Treasure What You Measure - Linda Fayerweather
2. 7-Question Marketing Plan – Question 1 - Rebecca Booth
3. Cultivate an Attitude of Gratitude - Pat Altvater
4. Get Clear On Your Mission - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
============================================================
1. You Treasure What You Measure
============================================================
“X” may have marked the spot when you were a kid while playing pirates, but real businesses need real plans that measure what brings value to the customers and the bottom-line. Getting ready for 2009 means a business owner will need a plan. Having a great plan that the staff don’t understand or don’t even know about will lead to corporate drift. Think of that pirate ship in a dead calm – they really can’t see movement or feel it, but when you take a 30,000 foot view, the ship is really moving, just drifting with no direction. How to get all hands on deck? Try these tips:
--Define, incentivize and measure success based on the whole business and the individual people.
--Identify critical success factors for each position that directly contribute to the breakthrough plan.
--Co-develop stretch goals for each factor.
--Concretely define how success in that area is measured, and
--Compensate for success based upon actual results.
Ah, yes, the actual results. Measuring is critical to growth. When people know what the treasure is, they will monitor what will be measured.
Having a conscious connection to your spending habits will be key to surviving an economic downturn. Email request for “Refuse to Recess” Whitepaper
Copyright 2008 Linda Fayerweather
Want to make 2009 great? Get a plan! See below for a coupon that will help you get one.
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. 7-Question Marketing Plan – Question 1
============================================================
Question #1 – What market are you in and who’s your competition?
Here’s a novel idea: If you try to sell something that people don’t want, they won’t buy it. A profitable market consists of people who have wants that are unmet. To get a better understanding of your market (and your place in it) ask yourself:
1. Are there segments in my market that are underserved?
2. Are such segments big enough to sustain an income?
3. How much market share do I need to capture to break even?
4. What’s the competition like? It is too competitive?
5. Where are my competitors weak? How can I capitalize on that weakness?
6. Will my market want or value my unique product or service?
Remember greater profits lie in markets that are underserved. Turn your business upside down by thinking creatively about your product/service offerings!
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
===========================================================
3. You Deserve to Achieve your Intentions
============================================================
Attention, energy and focus on your intentions, such as deciding you desire something and thinking about it, always sets energy in motion.
However, you can stop the Law of Attraction in its tracks by failing to believe you deserve to receive your intention. So cultivate belief in yourself; anytime you hear negative self-talk, such as “that only happens to other people, not to me” stop that thought and replace it with “I deserve to receive this.”
Once you conceive of a goal or intention, then you deserve to achieve it. Ideas for intentions come from your consciousness, so if you couldn’t achieve it, you wouldn’t be even thinking about it. In other words, you are not given a dream that you could not realize.
So believe and achieve!
For information about a simple daily gratitude process visit my website at www.transformationsinstitute.com/ArticlesLinks.html
Pat Altvater
Certified Law of Attraction Practitioner
www.ignitethepowerwithinbook.com
www.permanentweightlossebook.com
www.transformationsinstitute.com
===========================================================
4. Get Clear On Your Mission
===========================================================
So, here are a few quick tips on how to get started on creating or re-creating your Mission Statement and your Target Market:
Mission Statement -
Tip #1: Identify your Purpose in your business.
Tip #2: Identify those Values most important to you, (i.e. integrity, quality, honesty, etc.)
Tip #3: Combine your Purpose and Values to succinctly summarize your company's Mission.
For Example: My Mission Statement for my company, Referral Institute of Nevada, Inc. is as follows: "To drive, facilitate, and educate the Referral Institute Community to help participants develop and grow their personal and business relationships to become more enriching, reliable, and profitable."
Mission Statements will always evolve over time, because things change. You change. Business will change. So, it is okay to refine your Mission Statement over time. You will know that it is good when you can say it to others with that passion and sparkle in your eye!
Copyright 2008 Contributed By Glenna E. Smith, owner of Referral Institute of Nevada, Inc. Glenna works strictly by referral and is a passionate writer, speaker, and facilitator.
Sponsored by: Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. You can connect with Paula at paula@referralinstitute-va.com or paula@bniswva.com
Monday, November 10, 2008
List Savvy - 7 Questions - Gratitude - Clear Mission
============================================================
Monday Morning Motivators – November 10, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“A conference is a gathering of important people who singly can do nothing, but together can decide that nothing can be done." – Fred Allen
============================================================
Table of Contents
============================================================
1. Weathering the Storm = List Savvy - Linda Fayerweather
2. 7-Question Marketing Plan – Overview - Rebecca Booth
3. Cultivate an Attitude of Gratitude - Pat Altvater
4. Get Clear On Your Mission and Target Market - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
============================================================
1. Weathering the Storm = List Savvy
============================================================
Thrift is in! While grocery shopping this last week, I noticed an interesting phenomenon – lists – lots of grocery lists. (See Paula’s article for more on lists) I usually have a list as I seem to remember the basics, but left to my own devices if it isn’t on the list (toilet paper) it doesn’t get bought. Shopping with a list indicates the shopper is conscious and mindful of two things:
1. What are the essentials needed?
2. What is the budget (often implied not written)?
Businesses also need to be mindful of spending habits when they go “shopping”. Even if you don’t have a budget, yet, sit down regularly, at minimum monthly, and review your cash, check and credit card spending and look at:
-Automatic transactions that may not be serving you now.
-Actively question each expense that isn’t leading to more business.
-Use a list and have your staff use lists when purchasing supplies.
-Balance and Review your petty cash when you are replenishing it.
Having a conscious connection to your spending habits will be key to surviving an economic downturn. Email request for “Refuse to Recess” Whitepaper
Copyright 2008 Linda Fayerweather
Want to make 2009 great? Get a plan! See below for a coupon that will help you get one.
Changing Lanes LLC
http://www.changinglanes.biz/
============================================================
2. 7-Question Marketing Plan – Overview
============================================================
When times are tough, it’s important that you have solid footing in your business. One way to do this is by establishing a marketing plan. Marketing plans aren’t all that complex to do. One of the best ways to start is by answering these seven questions:
1) What market are you in and who’s your competition?
2) Who are your customers and what do they want?
3) Can you capitalize on a niche to bolster more business?
4) What’s your marketing message?
5) What marketing medium will you use?
6) What are you sales and marketing goals?
7) What’s your marketing budget?
Over the next seven weeks, we’ll be looking at each of these questions a little more closely so that you can develop a more comprehensive plan for marketing in 2008 and 2009!
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
http://www.rebeccaboothmarketinggoddess.com/
http://www.marketinginabox.biz/
===========================================================
3. Cultivate an Attitude of Gratitude
============================================================
WOW, it’s already November and Thanksgiving, a time for counting our blessings, is just three short weeks away. We have so many things to be grateful for: our relationships, our health, our careers or businesses, a beautiful warm day in November, our homes, cars, and other material possessions. However, cultivating an “attitude of gratitude” that is a part of your life every day not just during the holidays is important.
This feeling of gratitude can be for the adventure that is your life, for anything and everything you experience; the good, the bad and the ugly! Say “thank you” to the butterflies that grace your path, the people who treat you unkindly or unfairly, your emotions that help you find your way to new learning, your exciting new idea!
Being grateful every day is one of the best ways to maintain a positive and upbeat emotional state. So in the weeks leading up to Thanksgiving, practice daily gratitude and you just might be surprised by the blessings that show up in your life before turkey day!
For information about a simple daily gratitude process visit my website at www.transformationsinstitute.com/ArticlesLinks.html.
Pat Altvater
Certified Law of Attraction Practitioner
http://www.ignitethepowerwithinbook.com/
http://www.permanentweightlossebook.com/
http://www.transformationsinstitute.com/
===========================================================
4. Get Clear On Your Mission and Target Market
===========================================================
Have you ever found that when you go to a "Costco" or a similar "bulk-style" shopping center with no shopping list, you end up spending hundreds of dollars more than you had intended?
Even worse is when you do bring a shopping list but, impulsively, you purchase more than what was originally on the list?
Don't feel badly because I'm sure we all have been there.
Unfortunately, this analogy of not staying focused can easily be applied to many Business Owners within their businesses as well.
So often Business Owners waste HUGE amounts of time marketing their businesses where they shouldn't. What good is Networking and getting "belly-to-belly" with people if they don't fit your target market as your "Ideal Client?"
Let's face it, many Business Owners don't have a clear picture of their Mission and they miss out on huge opportunities because they are trying to sell to anyone and everyone. They are trying to be all things to everybody. In reality, there is little difference when compared to aiming darts in the dark.
The Referral Institute's first objective when working with business owners in the "Certified Networker Program" is to help them first get clear on their Mission Statement and Target Market before they ever begin actually starting their systematic approach for creating referrals for life. The key to developing a strong "Referral Marketing Plan" is to have a strong foundation and direction. Especially in a slower economy, being specific about where and how you spend your time is even more crucial.
Copyright 2008 Contributed By Glenna E. Smith, owner of Referral Institute of Nevada, Inc. Glenna works strictly by referral and is a passionate writer, speaker, and facilitator.
Sponsored by: Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. You can connect with Paula at paula@referralinstitute-va.com or paula@bniswva.com
Monday Morning Motivators – November 10, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“A conference is a gathering of important people who singly can do nothing, but together can decide that nothing can be done." – Fred Allen
============================================================
Table of Contents
============================================================
1. Weathering the Storm = List Savvy - Linda Fayerweather
2. 7-Question Marketing Plan – Overview - Rebecca Booth
3. Cultivate an Attitude of Gratitude - Pat Altvater
4. Get Clear On Your Mission and Target Market - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
============================================================
1. Weathering the Storm = List Savvy
============================================================
Thrift is in! While grocery shopping this last week, I noticed an interesting phenomenon – lists – lots of grocery lists. (See Paula’s article for more on lists) I usually have a list as I seem to remember the basics, but left to my own devices if it isn’t on the list (toilet paper) it doesn’t get bought. Shopping with a list indicates the shopper is conscious and mindful of two things:
1. What are the essentials needed?
2. What is the budget (often implied not written)?
Businesses also need to be mindful of spending habits when they go “shopping”. Even if you don’t have a budget, yet, sit down regularly, at minimum monthly, and review your cash, check and credit card spending and look at:
-Automatic transactions that may not be serving you now.
-Actively question each expense that isn’t leading to more business.
-Use a list and have your staff use lists when purchasing supplies.
-Balance and Review your petty cash when you are replenishing it.
Having a conscious connection to your spending habits will be key to surviving an economic downturn. Email request for “Refuse to Recess” Whitepaper
Copyright 2008 Linda Fayerweather
Want to make 2009 great? Get a plan! See below for a coupon that will help you get one.
Changing Lanes LLC
http://www.changinglanes.biz/
============================================================
2. 7-Question Marketing Plan – Overview
============================================================
When times are tough, it’s important that you have solid footing in your business. One way to do this is by establishing a marketing plan. Marketing plans aren’t all that complex to do. One of the best ways to start is by answering these seven questions:
1) What market are you in and who’s your competition?
2) Who are your customers and what do they want?
3) Can you capitalize on a niche to bolster more business?
4) What’s your marketing message?
5) What marketing medium will you use?
6) What are you sales and marketing goals?
7) What’s your marketing budget?
Over the next seven weeks, we’ll be looking at each of these questions a little more closely so that you can develop a more comprehensive plan for marketing in 2008 and 2009!
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
http://www.rebeccaboothmarketinggoddess.com/
http://www.marketinginabox.biz/
===========================================================
3. Cultivate an Attitude of Gratitude
============================================================
WOW, it’s already November and Thanksgiving, a time for counting our blessings, is just three short weeks away. We have so many things to be grateful for: our relationships, our health, our careers or businesses, a beautiful warm day in November, our homes, cars, and other material possessions. However, cultivating an “attitude of gratitude” that is a part of your life every day not just during the holidays is important.
This feeling of gratitude can be for the adventure that is your life, for anything and everything you experience; the good, the bad and the ugly! Say “thank you” to the butterflies that grace your path, the people who treat you unkindly or unfairly, your emotions that help you find your way to new learning, your exciting new idea!
Being grateful every day is one of the best ways to maintain a positive and upbeat emotional state. So in the weeks leading up to Thanksgiving, practice daily gratitude and you just might be surprised by the blessings that show up in your life before turkey day!
For information about a simple daily gratitude process visit my website at www.transformationsinstitute.com/ArticlesLinks.html.
Pat Altvater
Certified Law of Attraction Practitioner
http://www.ignitethepowerwithinbook.com/
http://www.permanentweightlossebook.com/
http://www.transformationsinstitute.com/
===========================================================
4. Get Clear On Your Mission and Target Market
===========================================================
Have you ever found that when you go to a "Costco" or a similar "bulk-style" shopping center with no shopping list, you end up spending hundreds of dollars more than you had intended?
Even worse is when you do bring a shopping list but, impulsively, you purchase more than what was originally on the list?
Don't feel badly because I'm sure we all have been there.
Unfortunately, this analogy of not staying focused can easily be applied to many Business Owners within their businesses as well.
So often Business Owners waste HUGE amounts of time marketing their businesses where they shouldn't. What good is Networking and getting "belly-to-belly" with people if they don't fit your target market as your "Ideal Client?"
Let's face it, many Business Owners don't have a clear picture of their Mission and they miss out on huge opportunities because they are trying to sell to anyone and everyone. They are trying to be all things to everybody. In reality, there is little difference when compared to aiming darts in the dark.
The Referral Institute's first objective when working with business owners in the "Certified Networker Program" is to help them first get clear on their Mission Statement and Target Market before they ever begin actually starting their systematic approach for creating referrals for life. The key to developing a strong "Referral Marketing Plan" is to have a strong foundation and direction. Especially in a slower economy, being specific about where and how you spend your time is even more crucial.
Copyright 2008 Contributed By Glenna E. Smith, owner of Referral Institute of Nevada, Inc. Glenna works strictly by referral and is a passionate writer, speaker, and facilitator.
Sponsored by: Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. You can connect with Paula at paula@referralinstitute-va.com or paula@bniswva.com
Monday, November 03, 2008
Cash Savvy - Expectations - Fear - Tip 2&3
============================================================
Monday Morning Motivators – November 3, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at http://www.mondaymorningmotivators.com/
“Begin somewhere; you cannot build a reputation on what you intend to do." -- Liz Smith
============================================================
Table of Contents
============================================================
1. Weathering the Storm = Ca$h Savvy - Linda Fayerweather
2. Expectations + Marketing - Rebecca Booth
3. Gripped by Fear III - Pat Altvater
4. Tip 2 & 3 Online Networking - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
============================================================
1. Weathering the Storm = Ca$h Savvy
============================================================
Key to surviving any economic hurdle or disaster is to know where your cash is and will be!
Cash – where is it right now? What checks are outstanding, what is in the till, what is in your pocket and what is in the bank?
Future Cash – what has to be spent, what will come in and what is available? Maybe you have a line of credit, projects that could have deposits. Really think about where the cash is coming from.
Become Cash Flow Positive as soon as possible. How, you may ask? Well, build a Cash Flow Plan. It doesn’t have to be complicated – in fact it should be easy to do and change. Review your expenses and know that an ordinary expense in 2007 may be a luxury in 2008 and 2009. Cash can be increased by instituting cost reductions, increasing sales, and selling assets. Do your homework and start treating each dollar saved as a long lost friend you just found and are getting reacquainted. Sounds silly? Not if you want your business to do more than survive!
Yes, it is time to be defensive but remember – Every downturn has ended and the well-run come out ahead. Email request for “Refuse to Recess” Whitepaper Email Request for "Refuse to Recess"
Copyright 2008 Linda Fayerweather
Want to make 2009 great? Get a plan! See below for a coupon that will help you get one.
Changing Lanes LLC
http://www.changinglanes.biz/
============================================================
2. Expectations + Marketing
============================================================
Is your marketing exceeding your expectations? Most likely it isn’t. That’s because most marketers never set any expectations or goals at the outset of the initiative. Any time you invest in a marketing plan, look at what you want to “gain” from the endeavor. How many new prospects do you want to connect with? How many leads do you need? How much repeat business is needed to pay for the program? Remember, last month we told you about having your marketing efforts make you money, instead of cost you money. Set your goal; devise the plan, then market.
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
http://www.rebeccaboothmarketinggoddess.com/
http://www.marketinginabox.biz/
===========================================================
3. Gripped by Fear III
============================================================
This is a continuation of the column I started two weeks ago on ways to deal with problems without getting stressed over them. Here are the final four:
9. Exercise. Intense exercise will tire you out, but it won’t reduce stress. Walking, biking at a medium pace, or swimming slowly – these are the sorts of exercise that can reduce stress.
10. Play. Again, be cognizant of what forms of play reduce stress and which add to it. Golfing is mostly, from what I’ve seen, a stress producer, unless you don’t keep score – which is what I do! Most competitive sports are fun if you have a competitive nature, but they don’t reduce stress. So find something that you can do that’s fun but doesn’t add to your stress. It could be playing with your kids or grandkids at the park, doing a creative project or even a puzzle.
11. Work to improve things. If you are bummed out about problems at work, do this: Compose a list of your five most pressing incomplete jobs. Then break down each job into specific tasks that can be accomplished in an hour or less. Arrange those tasks in order of priority. Finally, choose one. Just one. Put everything else out of your mind and get to work on it. Immediately. No excuses. You’ll feel so much better.
12. Listen to classical music. Researchers have discovered many interesting things about the effects of classical music – especially Mozart’s – on the brain. For example:
• In 1996, the College Entrance Exam Board Service conducted a study of all students taking their SATs. Students who sang or played a musical instrument scored an average of 51 points higher on the verbal portion and 39 points higher on the math portion of the test.
• In a controlled University of California study, students who listened to 10 minutes of Mozart before taking SATs had higher scores than students who didn’t.
• Major corporations like Shell, IBM, and Dupont, along with hundreds of schools and universities, have started using classical music to cut learning time in half and increase the retention of newly learned material.
• And in a University of Washington study, people who listened to light classical music for 90 minutes while copyediting a manuscript caught 21% more mistakes.
Even if you rarely listen to classical music, give it a try. “The Mozart Effect” will help you on some level by having a positive, lifelong effect on your health, learning, and behavior.
Pat Altvater
Certified Law of Attraction Practitioner
http://www.ignitethepowerwithinbook.com/
http://www.permanentweightlossebook.com/
http://www.transformationsinstitute.com/
===========================================================
4. Tips 2 & 3 about Online Networking
===========================================================
Last week we talked about local networking sites. Here are two more tips related to Online Networking.
2. Find an online networking group that has people with common interest. Ning has a variety of these kinds of networks. On Linkedin, I belong to a Group that is made up of other BNI Directors. We are able to share information, help one another and arrange to meet with each other at conferences. I may or may not generate new business from this site, but I am able to build stronger relationships with those who are members because we have a common interest.
3. Know why you want to join the group. Is it for information, connections, to sell your product or services, to develop your expertise or just to socialize? I am a member of Ecademy. This is the only group where I actually spend money to be a member. Ecademy has a very international flavor and I want to make connections with people who can help me land more speaking engagements in the UK. Last year when I spoke in Bristol, England, I had the opportunity to meet several of the people I had been networking with online.
Copyright 2008 Hazel M. Walker is an expert at referral marketing and networking. She is the owner of the Referral Institute of Indiana as well as the Central and Southern Indiana BNI Franchises. Contact her at Hazel@referralinstitute-in.com .
Sponsored by: Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. You can connect with Paula at paula@referralinstitute-va.com or paula@bniswva.com
Monday Morning Motivators – November 3, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at http://www.mondaymorningmotivators.com/
“Begin somewhere; you cannot build a reputation on what you intend to do." -- Liz Smith
============================================================
Table of Contents
============================================================
1. Weathering the Storm = Ca$h Savvy - Linda Fayerweather
2. Expectations + Marketing - Rebecca Booth
3. Gripped by Fear III - Pat Altvater
4. Tip 2 & 3 Online Networking - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
============================================================
1. Weathering the Storm = Ca$h Savvy
============================================================
Key to surviving any economic hurdle or disaster is to know where your cash is and will be!
Cash – where is it right now? What checks are outstanding, what is in the till, what is in your pocket and what is in the bank?
Future Cash – what has to be spent, what will come in and what is available? Maybe you have a line of credit, projects that could have deposits. Really think about where the cash is coming from.
Become Cash Flow Positive as soon as possible. How, you may ask? Well, build a Cash Flow Plan. It doesn’t have to be complicated – in fact it should be easy to do and change. Review your expenses and know that an ordinary expense in 2007 may be a luxury in 2008 and 2009. Cash can be increased by instituting cost reductions, increasing sales, and selling assets. Do your homework and start treating each dollar saved as a long lost friend you just found and are getting reacquainted. Sounds silly? Not if you want your business to do more than survive!
Yes, it is time to be defensive but remember – Every downturn has ended and the well-run come out ahead. Email request for “Refuse to Recess” Whitepaper Email Request for "Refuse to Recess"
Copyright 2008 Linda Fayerweather
Want to make 2009 great? Get a plan! See below for a coupon that will help you get one.
Changing Lanes LLC
http://www.changinglanes.biz/
============================================================
2. Expectations + Marketing
============================================================
Is your marketing exceeding your expectations? Most likely it isn’t. That’s because most marketers never set any expectations or goals at the outset of the initiative. Any time you invest in a marketing plan, look at what you want to “gain” from the endeavor. How many new prospects do you want to connect with? How many leads do you need? How much repeat business is needed to pay for the program? Remember, last month we told you about having your marketing efforts make you money, instead of cost you money. Set your goal; devise the plan, then market.
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
http://www.rebeccaboothmarketinggoddess.com/
http://www.marketinginabox.biz/
===========================================================
3. Gripped by Fear III
============================================================
This is a continuation of the column I started two weeks ago on ways to deal with problems without getting stressed over them. Here are the final four:
9. Exercise. Intense exercise will tire you out, but it won’t reduce stress. Walking, biking at a medium pace, or swimming slowly – these are the sorts of exercise that can reduce stress.
10. Play. Again, be cognizant of what forms of play reduce stress and which add to it. Golfing is mostly, from what I’ve seen, a stress producer, unless you don’t keep score – which is what I do! Most competitive sports are fun if you have a competitive nature, but they don’t reduce stress. So find something that you can do that’s fun but doesn’t add to your stress. It could be playing with your kids or grandkids at the park, doing a creative project or even a puzzle.
11. Work to improve things. If you are bummed out about problems at work, do this: Compose a list of your five most pressing incomplete jobs. Then break down each job into specific tasks that can be accomplished in an hour or less. Arrange those tasks in order of priority. Finally, choose one. Just one. Put everything else out of your mind and get to work on it. Immediately. No excuses. You’ll feel so much better.
12. Listen to classical music. Researchers have discovered many interesting things about the effects of classical music – especially Mozart’s – on the brain. For example:
• In 1996, the College Entrance Exam Board Service conducted a study of all students taking their SATs. Students who sang or played a musical instrument scored an average of 51 points higher on the verbal portion and 39 points higher on the math portion of the test.
• In a controlled University of California study, students who listened to 10 minutes of Mozart before taking SATs had higher scores than students who didn’t.
• Major corporations like Shell, IBM, and Dupont, along with hundreds of schools and universities, have started using classical music to cut learning time in half and increase the retention of newly learned material.
• And in a University of Washington study, people who listened to light classical music for 90 minutes while copyediting a manuscript caught 21% more mistakes.
Even if you rarely listen to classical music, give it a try. “The Mozart Effect” will help you on some level by having a positive, lifelong effect on your health, learning, and behavior.
Pat Altvater
Certified Law of Attraction Practitioner
http://www.ignitethepowerwithinbook.com/
http://www.permanentweightlossebook.com/
http://www.transformationsinstitute.com/
===========================================================
4. Tips 2 & 3 about Online Networking
===========================================================
Last week we talked about local networking sites. Here are two more tips related to Online Networking.
2. Find an online networking group that has people with common interest. Ning has a variety of these kinds of networks. On Linkedin, I belong to a Group that is made up of other BNI Directors. We are able to share information, help one another and arrange to meet with each other at conferences. I may or may not generate new business from this site, but I am able to build stronger relationships with those who are members because we have a common interest.
3. Know why you want to join the group. Is it for information, connections, to sell your product or services, to develop your expertise or just to socialize? I am a member of Ecademy. This is the only group where I actually spend money to be a member. Ecademy has a very international flavor and I want to make connections with people who can help me land more speaking engagements in the UK. Last year when I spoke in Bristol, England, I had the opportunity to meet several of the people I had been networking with online.
Copyright 2008 Hazel M. Walker is an expert at referral marketing and networking. She is the owner of the Referral Institute of Indiana as well as the Central and Southern Indiana BNI Franchises. Contact her at Hazel@referralinstitute-in.com .
Sponsored by: Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. You can connect with Paula at paula@referralinstitute-va.com or paula@bniswva.com
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