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Monday Morning Motivators – October 22, 2007
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Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“That which does not destroy us makes us stronger.”
— Nietzsche
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Table of Contents
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1. Growing a Profitable Business Requires Focus – Linda Fayerweather
2. Marketing Mishaps – Part 1- Rebecca Booth
3. Get Full with Fiber! – Pat Altvater
4. Purposeful Conversations – Paula Frazier
5. To Do This Week
6. Fine Print
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1. Growing a Profitable Business Requires Focus
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Most businesses want to grow and often they use a fuzzy approach. If you've ever used a telescope, you learn very quickly that even a slight move of the scope will put you light years away from where you want to
view. Compound that by focusing in on the wrong celestial body and you will spend a lifetime never viewing what you targeted at the start.
That same careful focus can be used in a business to focus on your most profitable products, services and customers. The better you can spotlight what brings your firm profit, the better you will be able to convert it to marketing and sales sense. A narrow focus will pique the interest of future customers. Check out 10 tips for growing a well focused business. .
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
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2. Marketing Mishaps – Part 1
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One of my clients, Julie Higby, The Paper Coach, has shared two marketing mishaps with me. Over the past 3 years, Julie has bought and sold three homes. She’s worked exclusively with one Realtor in her town, netting him over $20,000 in commissions. While she has been happy with his service, she is miffed by the way he handles his follow up and his impersonal approach to marketing. As an “A List” client of this Realtor, he ought to send a simple thank you note, or even try to find out more about his loyal customer’s business. He has ignored her attempts to get him to investigate her follow-up system that she represents (SendOutCards.com)and opts to use impersonal form letters and traditional yearly calendars to request more referrals.
So, what can you learn from this marketing mishap? Two things:
1) Never under estimate the power of a thank you.
2) Take the time to find out what your customers do.
Is there a way you can give business back to them? Try your best and you may find yourself with a customer for life.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
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3. Get Full with Fiber!
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Studies peg foods rich in fiber to a reduced risk of heart disease, diabetes and cancer . . . and to losing weight without feeling hungry, gotta love that!
Fiber makes you full, because it swells in your stomach when it absorbs liquid. Fiber can be either:
• Soluble fiber — found in beans, fruits, and more -- aids in satiety (helping you feel full).
• Insoluble fiber — found in wheat bran, whole grains, nuts, vegetables, and other foods helps keep your digestive system regular.
Most Americans don’t get enough fiber. The basic recommendation is 25 grams, but more is encouraged. Try adding more fiber rich foods to your diet. However, adjust to increased fiber slowly, don’t just bump up one day. Also, drink plenty of water and stay active.
Copyright 2007 Patricia Altvater
Transformations Institute
Author, Journey to Health 12-Month Total Transformation Program
www.transformationsinstitute.com
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4. Purposeful Conversations
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A question that we frequently ask our referral marketing clients: “Should you have business or personal conversations at industry functions and networking events.” The number one answer is “business”; though it really doesn’t matter . . . as long as it’s purposeful.
Many successful networkers follow Referral Institute’s VCP model. Your first goal should be to create VISIBILITY, which means they at least know who you are and what you do. The next step is to establish CREDIBILITY, some level of confidence in you and your product/service. Ultimately, you want to move the relationship into PROFITABILITY. After all, at some point a transaction must take place to grow your business!
Remember . . . business or personal as long as it’s purposeful.
Paula Frazier
Executive Director
BNI – Southwestern Virginia
http://bniswva.com
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5. To Do This Week
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Identify which customers are your “20% generate 80% of your revenue”.
