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Monday Morning Motivators – June 26, 2006
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Espresso business tips are designed to "caffeinate" your mind while your java
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“Behavior is the mirror in which everyone shows their image.”
--Johann Wolfgang von Goethe
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Table of Contents
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1. Lean Metrics: Behavioral Metrics – Linda Fayerweather
2. Steps for Ensuring Success on the Internet – Rebecca Booth
3. Get Nominated for Recognition and Awards – John Meyer
4. To Do This Week
5. Fine Print
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1. Lean Metrics: Behavioral Metrics
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You know when you have walked into a company that understands the importance of training employees because as a customer you will feel heard, helped and valued even if you purchase nothing. Behavioral Metrics are measurements that help companies monitor the actions and attitudes of employees. Effective ways to measure the attitudes of those working for and with you may be project feedbacks, meeting evaluations, employee appraisals and peer evaluations. When you do these evaluations or feedbacks, the categories you will monitor are:
1. Commitment – adherence to policies, level of participation, and efforts to provide training.
2. Communication – surveys of employees and customers; error elimination caused by ineffective communications; and recognition of outstanding communication of employees.
3. Cooperation – shared financial risks and regards; effective problem resolving and reporting efforts, formal recognition of cooperation.
Your business’s long-term success is possible only when employees’ behavior is aligned and everyone works for the benefit of the company as a whole. Even if you are a micro business without employees, your attitude will shine through in the tone and tenor of your communications and your commitment to customer satisfaction.
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
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2. Steps for Ensuring Success on the Internet
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Internet marketing is a terrific way to even the playing field with some of your larger rivals. Plus it’s a dynamite way to keep your business open 24/7. When putting together your next website, make sure you:
• Give something of value away for free – a sample of your product or a collection of tips – anything that is of value to prospective clients.
• Capture data/email information. A simple data capture form is the perfect lead in to your giveaway section. It allows you to track who’s interested in your products/services. Best advice: capture snail mail information as well as email. Many people will automatically “junk” incoming ezines/email marketing. So stay in touch with your most promising prospects via postcard mailings.
• Market to a specific niche.
• Update your site on a regular basis. Keep those freebies coming!
• Make sure you give clients who are signing up for something a way to “opt out” of your mailings.
• Be wary of banner ads – statistics show that only 1% of all banner ads get opened!
• Market your website as much as you market your business.
Copyright 2006 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
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3. Get Nominated for Recognition and Awards
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Business professional and community members often are recognized for outstanding service to their profession or community. If you've donated time or materials to a worthy cause, you or your sources may nominate you for service awards. You increase your visibility both by serving and by receiving the award in a public expression of thanks. Your sources can pass the word of your recognition by word of mouth or in writing. They can even create an award, such as Vendor of the Month, to honor your achievement.
Copyright 2006 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
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4. To Do This Week
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Send a few thank you notes to your vendors.
