============================================================
Monday Morning Motivators – June 30, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“Do the things you know, and you shall learn the truth you need to know.”
Louisa May Alcott
============================================================
Table of Contents
============================================================
1. Are Your Resting on Your Assets?– Linda Fayerweather
2. Creative Makeovers - Rebecca Booth
3. Trusting the Wisdom that Created You - Pat Altvater
4. Lowest Common Denominator – Paula Frazier
5. To Do This Week – New IRS mileage rates
6. Fine Print
============================================================
1. Are You Resting on Your Assets?
============================================================
The classic definition of an asset is equipment or property that will generate a future financial benefit beyond the purchase price of the asset. As June melts into July, look around your business and see what is generating revenue and what is not. This is a great time of year to clean out offices, closets and storage spaces. Beyond clearing out old space-takers, maybe you have excess space that could be rented or used by others.
A financial planner I know regularly lets other business owners use the finely appointed conference room for workshops and small seminars. During business hours, if the space is available a fee is not charged, and the financial planner is “seen” as an expert with a professional location.
Look around your business and see if you are missing opportunities to put your assets to use. Don’t forget to look at your inventory, too. Inventory that is old or out-dated is not an asset but muda*. At best it is fodder for a yard sale and at worst a constant reminder of lost revenue.
*Muda (waste) in lean culture.
Copyright 2008 Linda Fayerweather
Planning IS Change
Changing Lanes LLC
http://www.changinglanes.biz/
============================================================
2. Creative Makeovers
============================================================
The hottest thing on TV right now is the makeover shows – whether it’s your house or your own personal image. My question for you today is this: could your marketing pieces use a makeover? Chances are they could! Here are some questions you can ask yourself to see if it is time for an overhaul:
• Do you really know what a customer sees first when receiving your piece? If so, are you using this element to grab attention in your other pieces?
• How powerful are your graphics and photography? Can they be improved? Think about using an interesting image, crop or color.
• What about the copy – is it simple and easy to read? Is it friendly and does it relate to the client?
• Do recipients immediately know who the piece is from?
• What solutions are you offering to the reader? Are they clear? Are they compelling? Better yet – are they RELEVANT?!
• Is there a single focus on the piece or have you stuffed the piece full of a number of messages and images that confuse and detract.
Every element of your marketing pieces plays an important role in getting your message across. Make sure that you’re not wasting valuable time and money in sending out marketing pieces which look out of date or overloaded with information. Streamline your way to success.
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419-855-3399
http://www.rebeccaboothmarketinggoddess.com/
===========================================================
3. Trusting the Wisdom that Created You
============================================================
According to Dyer, in order to live in a trusting manner, the mind must surrender its full-time judge. Trust is felt by the emotions and so in order to create the feeling of trust, mind chatter must be replaced with a knowing; a knowing that what we desire also desires us.
Dyer believes that at our basic core we are not only worthy of trust but we are part of the life force that exists everywhere. “There is far more to this journey than we observe. When you trust, you know.” In order to manifest what you desire, you must trust in your capability to manifest it.
To develop trust, you can:
1. Quit paying attention to what other people think about what you are doing
2. Be detached from the need to be right or defend yourself
3. Admit your mistakes and realize you don’t have to be perfect or better than anyone else
4. Accept that life has peaks and valleys; when you are in a valley, just observe it but don’t identify with it
5. Align your thoughts, emotions and actions. Congruency between these shows self-trust.
Pat Altvater
Chief Wizard of WOW
http://www.transformationsinstitute.com/
Author, Journey to WOW – Ignite the Power Within
===========================================================
4. Lowest Common Denominator
===========================================================
When introducing yourself, break your business down into the lowest common denominators. In networking, lowest common denominators apply to business introductions, when each week you focus on simply one aspect of your business. In other words, break your business down into very small pieces. You may be tempted to use the laundry list approach—listing all the areas your business covers. Instead, consider that your fellow networkers will learn more about you week to week if you explain one aspect of your business at each meeting.
Copyright 2008 Ivan Misner.
Sponsor - Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
===========================================================
5. To Do This Week
===========================================================
The IRS has changed the mileage rates for business use of your vehicle starting July 1 (tomorrow!) to 58.5 cents per mile and 27 cents for medical miles. Record your odometer reading at the end of business today.
Monday, June 30, 2008
Monday, June 23, 2008
PDCA - Tiny - Transcending - Kissing Frogs
============================================================
Monday Morning Motivators – June 23, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“Everyone is ignorant at something. Stupid is doing those ignorant things.”
--Jon Keel, Improved Results
============================================================
Table of Contents
============================================================
1. PDCA – Linda Fayerweather
2. Smart Marketing: Teeny Riff on Dumb Marketing - Rebecca Booth
3. Transcending Your Conditioning - Pat Altvater
4. Everyone Kisses a Frog Now and Then – Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. PDCA
============================================================
When faced with an obstacle or challenge, some business owners many take the ostrich approach (head in the sand) or doing what was done before. Both methods seldom lead to change or enhanced profits and never lead to planned change. The Lean approach still requires you to Plan, but that is where it diverges from the normal response. After planning, the Lean owner will actually Do the action. After the doing is the Checking to explore what worked, what didn’t and then Act on those results. PDCA (Plan-Do-Check-Act) is a feedback loop that is repeated over and over. A simple feedback loop in any business will lead to Kaizen (small continuous improvements). With planned change, increased profits and raving fans will surely follow.
Copyright 2008 Linda Fayerweather
Planning IS Change
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Smart Marketing: Teeny Riff on Dumb Marketing.
============================================================
Upon returning from a 4 day adventure, my mailbox was brimming with letters, postcards and magazines all needing my attention. After 15 minutes, I came across a very smart looking and sounding newsletter that Linda Fayerweather’s client publishes. It’s called Office Cents: Tips to Make the Office Manager Look Good. The newsletter features Tim Pinkelman, CPA, owner of Accounting Center & Tax Services along with five other columnists/referral partners whom Tim trusts. The newsletter measures 8.5 x 14 inches tall and fits comfortably in a #10 envelope. There were 3 things that caught my eye with this newsletter:
• The niche focus of the newsletter
• The fact that Tim asked referral partners from a profit recovery service, a credit card merchant services company, a computer geek, a office machine/copier company and a financial advisor to participate in writing the newsletter.
• Each of the columnists had about 150 words to talk about something that an office manager would be interested in. And in the left hand column of each article was a copy of each writers’ company logos and contact information.
I consider this smart marketing at its best: focused audience, use of credible sources, smart design and short easy-to-read articles.
Now for my riff on Dumb Marketing. I’ve been a member of a national association for women communicators. You’d think they wouldn’t have made this simple goof: The sent me 2 copies of the same exact letter which talks about a national conference they’re hosting. I feel this is dumb marketing for 2 reasons:
1) The letter invitation devalued the conference all together. It wasn’t as “special” as a “by invitation only” event.
2) Couldn’t they have purges their lists for duplicates? Not only does it waste money, but it shows the reader that they don’t have their act together!
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419-855-3399
www.rebeccaboothmarketinggoddess.com
===========================================================
3. Transcending Your Conditioning
============================================================
Whether we are conscious of it or not, we’re all conditioned to act in certain ways that eventually become automatic. Many times we feel the need to prove ourselves and compete with others, which keeps us feeling separate and disconnected.
Wayne Dyer suggests the following to keep our egos from being the dominant motivating force in our lives:
1. Whenever you are about to say something or act in a certain way, say to yourself “Is what I am about to say or do going to bring me peace?”
2. Meditate daily
3. Refuse to defend yourself to anyone; allow those that disagree with your perspective to have their own point of view
4. Trust in your inner wisdom; actively develop your intuition
Use these suggestions the next time you find yourself in a conflict situation.
Pat Altvater
Chief Wizard of WOW
www.transformationsinstitute.com
Author, Journey to WOW – Ignite the Power Within
===========================================================
4. Everyone Kisses a Frog Now and Then
===========================================================
Dear Monday Morning Motivators Readers – This is an article written by my long time colleague and friend Hazel M Walker. Enjoy!!!
Finding solid referral partners is like kissing frogs to find your prince or princess! You meet a person they match all of the following criteria.
• You have trust between the two of you
• They work with your exact target market
• They have influence with your market
• They must be willing to be trained as your Referral Partner
• They must be willing to train you to be their Referral Partner
• They must have the time and means to work the referral system
• They must have a developed and organized client/contact database
You spend time training your partner, you work to find them referrals, put them in front of all of your clients, promote them and even do business with them yourself and still nothing comes your way. You know that your partner has generated several thousand dollars because of your efforts; and you have not received one single referral coming back to you.
What’s the next step? It may be time to move on and find a new referral partner. Regardless of how much conversation and giving you do, you will soon conclude that you are just kissing a frog. Put the frog down, if it has not turned into your prince/princess by now, chances are good, it is the wrong frog.
Finding good referral partners takes time, work and some trial and error. Be sure you are working with people you trust, who have a giving attitude, and understand what it means to be a Referral “Partner”.
Copyright 2008 Hazel M Walker is a Master Trainer for the Referral Institute teaching business professionals how to implement the Science of Referrals. She is a member of the National Speakers Association and she is the owner of an award winning BNI Franchise, where she works with business owners to implement the power of referrals in their businesses. Hazel can be reached at hazel@referralinstitute.com
Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published nationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
===========================================================
5. To Do This Week
===========================================================
According the Edward Deming, "What gets measured, gets done." Measure something in your business this week.
Monday Morning Motivators – June 23, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“Everyone is ignorant at something. Stupid is doing those ignorant things.”
--Jon Keel, Improved Results
============================================================
Table of Contents
============================================================
1. PDCA – Linda Fayerweather
2. Smart Marketing: Teeny Riff on Dumb Marketing - Rebecca Booth
3. Transcending Your Conditioning - Pat Altvater
4. Everyone Kisses a Frog Now and Then – Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. PDCA
============================================================
When faced with an obstacle or challenge, some business owners many take the ostrich approach (head in the sand) or doing what was done before. Both methods seldom lead to change or enhanced profits and never lead to planned change. The Lean approach still requires you to Plan, but that is where it diverges from the normal response. After planning, the Lean owner will actually Do the action. After the doing is the Checking to explore what worked, what didn’t and then Act on those results. PDCA (Plan-Do-Check-Act) is a feedback loop that is repeated over and over. A simple feedback loop in any business will lead to Kaizen (small continuous improvements). With planned change, increased profits and raving fans will surely follow.
Copyright 2008 Linda Fayerweather
Planning IS Change
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Smart Marketing: Teeny Riff on Dumb Marketing.
============================================================
Upon returning from a 4 day adventure, my mailbox was brimming with letters, postcards and magazines all needing my attention. After 15 minutes, I came across a very smart looking and sounding newsletter that Linda Fayerweather’s client publishes. It’s called Office Cents: Tips to Make the Office Manager Look Good. The newsletter features Tim Pinkelman, CPA, owner of Accounting Center & Tax Services along with five other columnists/referral partners whom Tim trusts. The newsletter measures 8.5 x 14 inches tall and fits comfortably in a #10 envelope. There were 3 things that caught my eye with this newsletter:
• The niche focus of the newsletter
• The fact that Tim asked referral partners from a profit recovery service, a credit card merchant services company, a computer geek, a office machine/copier company and a financial advisor to participate in writing the newsletter.
• Each of the columnists had about 150 words to talk about something that an office manager would be interested in. And in the left hand column of each article was a copy of each writers’ company logos and contact information.
I consider this smart marketing at its best: focused audience, use of credible sources, smart design and short easy-to-read articles.
Now for my riff on Dumb Marketing. I’ve been a member of a national association for women communicators. You’d think they wouldn’t have made this simple goof: The sent me 2 copies of the same exact letter which talks about a national conference they’re hosting. I feel this is dumb marketing for 2 reasons:
1) The letter invitation devalued the conference all together. It wasn’t as “special” as a “by invitation only” event.
2) Couldn’t they have purges their lists for duplicates? Not only does it waste money, but it shows the reader that they don’t have their act together!
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419-855-3399
www.rebeccaboothmarketinggoddess.com
===========================================================
3. Transcending Your Conditioning
============================================================
Whether we are conscious of it or not, we’re all conditioned to act in certain ways that eventually become automatic. Many times we feel the need to prove ourselves and compete with others, which keeps us feeling separate and disconnected.
Wayne Dyer suggests the following to keep our egos from being the dominant motivating force in our lives:
1. Whenever you are about to say something or act in a certain way, say to yourself “Is what I am about to say or do going to bring me peace?”
2. Meditate daily
3. Refuse to defend yourself to anyone; allow those that disagree with your perspective to have their own point of view
4. Trust in your inner wisdom; actively develop your intuition
Use these suggestions the next time you find yourself in a conflict situation.
Pat Altvater
Chief Wizard of WOW
www.transformationsinstitute.com
Author, Journey to WOW – Ignite the Power Within
===========================================================
4. Everyone Kisses a Frog Now and Then
===========================================================
Dear Monday Morning Motivators Readers – This is an article written by my long time colleague and friend Hazel M Walker. Enjoy!!!
Finding solid referral partners is like kissing frogs to find your prince or princess! You meet a person they match all of the following criteria.
• You have trust between the two of you
• They work with your exact target market
• They have influence with your market
• They must be willing to be trained as your Referral Partner
• They must be willing to train you to be their Referral Partner
• They must have the time and means to work the referral system
• They must have a developed and organized client/contact database
You spend time training your partner, you work to find them referrals, put them in front of all of your clients, promote them and even do business with them yourself and still nothing comes your way. You know that your partner has generated several thousand dollars because of your efforts; and you have not received one single referral coming back to you.
What’s the next step? It may be time to move on and find a new referral partner. Regardless of how much conversation and giving you do, you will soon conclude that you are just kissing a frog. Put the frog down, if it has not turned into your prince/princess by now, chances are good, it is the wrong frog.
Finding good referral partners takes time, work and some trial and error. Be sure you are working with people you trust, who have a giving attitude, and understand what it means to be a Referral “Partner”.
Copyright 2008 Hazel M Walker is a Master Trainer for the Referral Institute teaching business professionals how to implement the Science of Referrals. She is a member of the National Speakers Association and she is the owner of an award winning BNI Franchise, where she works with business owners to implement the power of referrals in their businesses. Hazel can be reached at hazel@referralinstitute.com
Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published nationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
===========================================================
5. To Do This Week
===========================================================
According the Edward Deming, "What gets measured, gets done." Measure something in your business this week.
Monday, June 16, 2008
Long Range - Fun - Awareness - Return - June 16, 2008
============================================================
Monday Morning Motivators – June 16, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“Success is dependent on effort.”
--Sophocles
============================================================
Table of Contents
============================================================
1. What is Long Range Planning? – Linda Fayerweather
2. Smart Marketing: Count on Fun - Rebecca Booth
3. Becoming Aware of Your Highest Self - Pat Altvater
4. Realizing a Return on Your Relationships – Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. What is Long Range Planning?
============================================================
Take a moment and remember being ten years old and thinking about what you would be doing when you were as old as your dad or mom. I was going to be the best darn kindergarten teacher. I pursued that dream until I was 29 and realized that teaching little kids was not what I wanted to be doing until I was 65. I’ve changed lanes many times, but recognized that my ultimate long range plan was to Make Money (so I won’t be a burden on my kids), Have Fun (gotta have fun) and Do Good (strive to leave things in better shape then I found them).
Big Businesses face this all the time. Stop by an Apple Store and you will see how a 30 year young company continues to develop raving fans and has fun while doing it. If you look at Apple’s history, I’m sure they have always had long range plans and several times the media pronounced Apple dead. Still, they continue to surprise and amaze the customer.
Long Range planning is knowing not only where YOU want to be but where your CUSTOMERS want to be in the future! Think of changing and shifting as the oil in your long range plans.
Copyright 2008 Linda Fayerweather
Planning IS Change
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Smart Marketing: Count on Fun
============================================================
It's not unusual for banks or financial institutions to stage contests to rev up membership or referrals. However, last month, my local bank (First Federal-Genoa) did something that not only was highly inventive, but it was also a terrific way for them to get to know their clients better. I call that smart marketing!
The contest looked like this: To qualify for the $100 gift card, you had to visit the bank every day it was opened (Mon-Sat) and participate in the challenge of the day. Challenges ranged from wearing your PJs to dressing like it was 1970; from dancing with a hula hoop to telling a joke. For 27 days customers of First Federal competed. Not only did the laughs abound, but relationships deepened - between bank customers and the tellers, as well as strengthening relationships neighbor to neighbor.
When asked which day's activity was their favorite, the tellers chimed in - it was "Souvenir Day!" The tellers climbed over themselves to tell me that one of their contestants dressed from head to toe in souvenirs from a trip: hat, shirt, slacks, belt, cowboy boots and unmentionables. They giggled like schoolgirls when they shared the story with me.
Building relationships happens one day at a time. One event at a time. What can you do today that can foster camaraderie and growth for your business?
PS: If you have a "smart marketing" story you'd like to share, send it to me at: Simply email me at: rbooth@rebeccaboothmarketinggoddess.com. The prize: getting some free advertising in this column for your business!
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419-855-3399
www.rebeccaboothmarketinggoddess.com
===========================================================
3. Becoming Aware of Your Highest Self is the first principle.
============================================================
According to Wayne Dyer, we must first identify what stage we are in using Dr. Carl Jung’s archetypes, which are as follows:
1. The Athlete – this is the time in our life when our primary identification is with our physical body. We measure our worth and happiness by our physical appearance and abilities.
2. The Warrior – this is the time when the ego dominates our lives and we feel compelled to conquer the world to show that we are superior to others. We measure our worth by our achievements in this stage.
3. The Statesperson – in this stage we are realizing that our primary purpose is to give and not get. This person is still an achiever but with an inner drive to serve others.
4. The Spirit – this stage of life is characterized by loosening attachment to what you view as your reality. It’s understanding that you, according to Dyer, “in this world but not of this world.”
Where are you? We’ll discuss this principle more next week.
Pat Altvater
Chief Wizard of WOW
www.transformationsinstitute.com
www.permanentweightlossebook.com
===========================================================
4. Realizing a Return on Your Relationships
===========================================================
Do you ever wonder why you’ve got all these referral relationships but they’re not generating any referrals? You know they care about you and your success. They trust your skills and abilities and consider you to be a leader in your industry. They understand how to listen for the need and interest regarding your products and services. They’re even equipped with written testimonials and are familiar with the best way to introduce you. Clearly you’ve done a great job of building and educating your network. Why aren’t they producing any prospects for you?
So far it’s all about YOU! All of the “investments” up to now will clearly benefit you. When you commit to building your business by referral it’s critical to employ relational strategies on a regular basis to inspire your network to proactively take action on your behalf. The more crucial question, what investments are you consistently making that will benefit your referral sources?
Here are some things you can do to encourage the people in your network to continually refer you:
PROMOTE them in your newsletter or during a speaking engagement.
Seek their ADVICE. People love to be sought out as experts.
RECOGNIZE them for their contributions to your business.
PURCHASE their products or services.
CONNECT them with sources of information, support and referrals.
INVITE them to attend a function with you to make strategic introductions.
Offer a written TESTIMONIAL they can share with their prospects and clients.
SPONSOR an event they’re affiliated with.
ADVISE them on a question or concern that falls within your area of expertise.
VOLUNTEER on their behalf.
Accept and understand that referral marketing will not typically provide you with a quick return on your investment. This stratagem is meant to develop long-term, meaningful relationships that are reciprocal and therefore stand the test of time. Trust and commitment take lots of time!
You’ve probably heard the saying, “There are 3 kinds of people in this world – those that make it happen, those that watch it happen and those that wonder what in the heck happened.” What are you doing to inspire the people in your network to “make it happen” for you and your business?
Copyright 2008 Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker, based in Roanoke Virginia. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published nationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! You can connect with Paula at http://www.referralinstitute-va.com.
===========================================================
5. To Do This Week
===========================================================
Take a referral partner to lunch this week!
Monday Morning Motivators – June 16, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“Success is dependent on effort.”
--Sophocles
============================================================
Table of Contents
============================================================
1. What is Long Range Planning? – Linda Fayerweather
2. Smart Marketing: Count on Fun - Rebecca Booth
3. Becoming Aware of Your Highest Self - Pat Altvater
4. Realizing a Return on Your Relationships – Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. What is Long Range Planning?
============================================================
Take a moment and remember being ten years old and thinking about what you would be doing when you were as old as your dad or mom. I was going to be the best darn kindergarten teacher. I pursued that dream until I was 29 and realized that teaching little kids was not what I wanted to be doing until I was 65. I’ve changed lanes many times, but recognized that my ultimate long range plan was to Make Money (so I won’t be a burden on my kids), Have Fun (gotta have fun) and Do Good (strive to leave things in better shape then I found them).
Big Businesses face this all the time. Stop by an Apple Store and you will see how a 30 year young company continues to develop raving fans and has fun while doing it. If you look at Apple’s history, I’m sure they have always had long range plans and several times the media pronounced Apple dead. Still, they continue to surprise and amaze the customer.
Long Range planning is knowing not only where YOU want to be but where your CUSTOMERS want to be in the future! Think of changing and shifting as the oil in your long range plans.
Copyright 2008 Linda Fayerweather
Planning IS Change
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Smart Marketing: Count on Fun
============================================================
It's not unusual for banks or financial institutions to stage contests to rev up membership or referrals. However, last month, my local bank (First Federal-Genoa) did something that not only was highly inventive, but it was also a terrific way for them to get to know their clients better. I call that smart marketing!
The contest looked like this: To qualify for the $100 gift card, you had to visit the bank every day it was opened (Mon-Sat) and participate in the challenge of the day. Challenges ranged from wearing your PJs to dressing like it was 1970; from dancing with a hula hoop to telling a joke. For 27 days customers of First Federal competed. Not only did the laughs abound, but relationships deepened - between bank customers and the tellers, as well as strengthening relationships neighbor to neighbor.
When asked which day's activity was their favorite, the tellers chimed in - it was "Souvenir Day!" The tellers climbed over themselves to tell me that one of their contestants dressed from head to toe in souvenirs from a trip: hat, shirt, slacks, belt, cowboy boots and unmentionables. They giggled like schoolgirls when they shared the story with me.
Building relationships happens one day at a time. One event at a time. What can you do today that can foster camaraderie and growth for your business?
PS: If you have a "smart marketing" story you'd like to share, send it to me at: Simply email me at: rbooth@rebeccaboothmarketinggoddess.com. The prize: getting some free advertising in this column for your business!
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419-855-3399
www.rebeccaboothmarketinggoddess.com
===========================================================
3. Becoming Aware of Your Highest Self is the first principle.
============================================================
According to Wayne Dyer, we must first identify what stage we are in using Dr. Carl Jung’s archetypes, which are as follows:
1. The Athlete – this is the time in our life when our primary identification is with our physical body. We measure our worth and happiness by our physical appearance and abilities.
2. The Warrior – this is the time when the ego dominates our lives and we feel compelled to conquer the world to show that we are superior to others. We measure our worth by our achievements in this stage.
3. The Statesperson – in this stage we are realizing that our primary purpose is to give and not get. This person is still an achiever but with an inner drive to serve others.
4. The Spirit – this stage of life is characterized by loosening attachment to what you view as your reality. It’s understanding that you, according to Dyer, “in this world but not of this world.”
Where are you? We’ll discuss this principle more next week.
Pat Altvater
Chief Wizard of WOW
www.transformationsinstitute.com
www.permanentweightlossebook.com
===========================================================
4. Realizing a Return on Your Relationships
===========================================================
Do you ever wonder why you’ve got all these referral relationships but they’re not generating any referrals? You know they care about you and your success. They trust your skills and abilities and consider you to be a leader in your industry. They understand how to listen for the need and interest regarding your products and services. They’re even equipped with written testimonials and are familiar with the best way to introduce you. Clearly you’ve done a great job of building and educating your network. Why aren’t they producing any prospects for you?
So far it’s all about YOU! All of the “investments” up to now will clearly benefit you. When you commit to building your business by referral it’s critical to employ relational strategies on a regular basis to inspire your network to proactively take action on your behalf. The more crucial question, what investments are you consistently making that will benefit your referral sources?
Here are some things you can do to encourage the people in your network to continually refer you:
PROMOTE them in your newsletter or during a speaking engagement.
Seek their ADVICE. People love to be sought out as experts.
RECOGNIZE them for their contributions to your business.
PURCHASE their products or services.
CONNECT them with sources of information, support and referrals.
INVITE them to attend a function with you to make strategic introductions.
Offer a written TESTIMONIAL they can share with their prospects and clients.
SPONSOR an event they’re affiliated with.
ADVISE them on a question or concern that falls within your area of expertise.
VOLUNTEER on their behalf.
Accept and understand that referral marketing will not typically provide you with a quick return on your investment. This stratagem is meant to develop long-term, meaningful relationships that are reciprocal and therefore stand the test of time. Trust and commitment take lots of time!
You’ve probably heard the saying, “There are 3 kinds of people in this world – those that make it happen, those that watch it happen and those that wonder what in the heck happened.” What are you doing to inspire the people in your network to “make it happen” for you and your business?
Copyright 2008 Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker, based in Roanoke Virginia. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published nationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! You can connect with Paula at http://www.referralinstitute-va.com.
===========================================================
5. To Do This Week
===========================================================
Take a referral partner to lunch this week!
Monday, June 09, 2008
Vacation - Testimonals - Gratification - Follow Up
============================================================
Monday Morning Motivators – June 9, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“We are all competing against mediocrity.”
--Blue Man
============================================================
Table of Contents
============================================================
1. – Linda Fayerweather
2. The Power of the Testimonial – Part 2 - Rebecca Booth
3. Release Instant Gratification - Pat Altvater
4. Follow Up – Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. Vacation, Yeah, Take One!
============================================================
When was the last time you took off two weeks? Business owners need to plan and then take vacations to refresh, reinvigorate and renew their commitment to their business. Other things that may happen when you vacation include:
1. Identify Number 2;
2. Test “What if” scenarios for an extended owner absence;
3. Test Standard Operating Procedures;
4. Identify things you don’t need to do leading to new space in your calendar;
5. New ideas for the future!
Planning for a vacation is a key step to long range planning. Next time you hear someone say “I haven’t had a vacation in 2 or 3 or 5 years, image a big “L” for loser on their forehead. Business owners that forget to vacation usually have no long term plans. If you are still a skeptic, read Joe Albanese’s story about his start-up and Iraq. http://www.inc.com/magazine/20080601/when-absence-makes-the-team-grow-stronger.html
Copyright 2008 Linda Fayerweather
I’m on vacation this week!
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. The Power of the Testimonial – Part Two: Dissecting the Testimonial
============================================================
A good testimonial needs to be short and to the point. But just saying, “XYZ Company saved me time and money” isn’t going to cut it. Readers want to know how XYZ Company saved that person time and money. Here’s a stronger testimonial: “I worked closely with XYZ Company on developing a new software system for my business. Not only did they listen to my needs, I’ve been able to increase my profits twofold thanks to the time I saved by using XYZ’s software!”
This testimonial is stronger because it mentions:
1) Specifics (increased profits twofold)
2) That you listen to your clients and respond to their input
3) That you work closely with them (no one trusts a lone wolf to deliver products/service any more).
By demonstrating through testimonials that your product or service can save a prospect time, make them more efficient, and allow them to get more business done during the day you have a strong testimonial. By telling them you can also save them money, you have a tried and true winner!
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419-855-3399
www.rebeccaboothmarketinggoddess.com
===========================================================
3. Release Instant Gratification
============================================================
We’ve become an instant gratification society; we want everything NOW! We’re accustomed to fast food, changing the TV channels with a push of a button and instant information on the Internet. When this mindset flows over to our business, it can be harmful.
Studies show that individuals who cultivate the ability to delay gratification are more successful, financially stable and happy people. They know that a choice today that may result in waiting for results is typically better than the quick fix of instant gratification.
The ability to delay gratification can be developed by practicing with small goals. Select one behavior change and do it every day. Keep track daily to keep yourself accountable for making this change. Here are some things you can do to build your self-discipline muscle:
1. Check email only twice a day.
2. Eliminate TV for an entire week. No exceptions, no TV.
3. Put the $3.50 from your daily café mocha into a savings account for something you’d like to buy; rather than buying it now with credit, wait until you have the cash to purchase the item.
4. Get up an hour earlier to have quiet time for yourself.
Each small victory leads to greater victories so keep your momentum going by selecting other goals to work on; goals that may be more long-term in nature.
Pat Altvater
Certified Law of Attraction Practitioner
www.thesecretofpermanentweightloss.com
www.permanentweightlossebook.com
www.transformationsinstitute.com
===========================================================
4. Follow Up
===========================================================
Dear Monday Morning Motivators Readers – This is an article written by my long time colleague and friend Hazel M Walker. Enjoy!!!
You have just spent 3 hours at a networking event, you get back to your office and the phone rings, there are 37 emails that need to be answered, clients need help and life happens. What happened to those business cards? Two weeks pass, three weeks pass and the next thing you know there is a rubber band around the cards and they are put in a drawer, sound familiar?
Business people all over the world spend a great deal of time going to networking events. Often it is wasted time because there is little or no follow up. If you consider the value of your time, these events can be expensive.
For instance, you drive 30 minutes to an event, you are at the event for 2 hours, and you drive 30 minutes back to your office, for a total of 3 hours. If, as a business owner, you calculate the value of your hour as $100, you have now spent $300 for this networking event. Take this times 10 events per year, you are now at $3000 per year for just this one event. Add to that cost, the cost of the event, cost of the fuel or any other cost, then multiply it times the number of events and you can rack up $10,000 to $15,000 in networking expenses.
If you are investing this kind of money in your networking, wouldn't it make sense to have a follow up system in place?
I asked Dr. Ivan R. Misner, founder of BNI and the Referral Institute, what he thought was the very best system for follow up. After all he is known as the "Father of Modern Networking", so certainly he would have the best system. I was surprised by his response, "The best system is the one that works for you. Everyone has a different style, so what might work for one might not be the best for another. The important thing is that you have a system that you will stick to."
Copyright 2008 Hazel M Walker is a Master Trainer for the Referral Institute teaching business professionals how to implement the Science of Referrals. She is a member of the National Speakers Association and she is the owner of an award winning BNI Franchise, where she works with business owners to implement the power of referrals in their businesses. Hazel can be reached at hazel@referralinstitute.com
Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published nationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist!
===========================================================
5. To Do This Week
===========================================================
Plan your next day before you leave the office.
Monday Morning Motivators – June 9, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“We are all competing against mediocrity.”
--Blue Man
============================================================
Table of Contents
============================================================
1. – Linda Fayerweather
2. The Power of the Testimonial – Part 2 - Rebecca Booth
3. Release Instant Gratification - Pat Altvater
4. Follow Up – Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. Vacation, Yeah, Take One!
============================================================
When was the last time you took off two weeks? Business owners need to plan and then take vacations to refresh, reinvigorate and renew their commitment to their business. Other things that may happen when you vacation include:
1. Identify Number 2;
2. Test “What if” scenarios for an extended owner absence;
3. Test Standard Operating Procedures;
4. Identify things you don’t need to do leading to new space in your calendar;
5. New ideas for the future!
Planning for a vacation is a key step to long range planning. Next time you hear someone say “I haven’t had a vacation in 2 or 3 or 5 years, image a big “L” for loser on their forehead. Business owners that forget to vacation usually have no long term plans. If you are still a skeptic, read Joe Albanese’s story about his start-up and Iraq. http://www.inc.com/magazine/20080601/when-absence-makes-the-team-grow-stronger.html
Copyright 2008 Linda Fayerweather
I’m on vacation this week!
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. The Power of the Testimonial – Part Two: Dissecting the Testimonial
============================================================
A good testimonial needs to be short and to the point. But just saying, “XYZ Company saved me time and money” isn’t going to cut it. Readers want to know how XYZ Company saved that person time and money. Here’s a stronger testimonial: “I worked closely with XYZ Company on developing a new software system for my business. Not only did they listen to my needs, I’ve been able to increase my profits twofold thanks to the time I saved by using XYZ’s software!”
This testimonial is stronger because it mentions:
1) Specifics (increased profits twofold)
2) That you listen to your clients and respond to their input
3) That you work closely with them (no one trusts a lone wolf to deliver products/service any more).
By demonstrating through testimonials that your product or service can save a prospect time, make them more efficient, and allow them to get more business done during the day you have a strong testimonial. By telling them you can also save them money, you have a tried and true winner!
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419-855-3399
www.rebeccaboothmarketinggoddess.com
===========================================================
3. Release Instant Gratification
============================================================
We’ve become an instant gratification society; we want everything NOW! We’re accustomed to fast food, changing the TV channels with a push of a button and instant information on the Internet. When this mindset flows over to our business, it can be harmful.
Studies show that individuals who cultivate the ability to delay gratification are more successful, financially stable and happy people. They know that a choice today that may result in waiting for results is typically better than the quick fix of instant gratification.
The ability to delay gratification can be developed by practicing with small goals. Select one behavior change and do it every day. Keep track daily to keep yourself accountable for making this change. Here are some things you can do to build your self-discipline muscle:
1. Check email only twice a day.
2. Eliminate TV for an entire week. No exceptions, no TV.
3. Put the $3.50 from your daily café mocha into a savings account for something you’d like to buy; rather than buying it now with credit, wait until you have the cash to purchase the item.
4. Get up an hour earlier to have quiet time for yourself.
Each small victory leads to greater victories so keep your momentum going by selecting other goals to work on; goals that may be more long-term in nature.
Pat Altvater
Certified Law of Attraction Practitioner
www.thesecretofpermanentweightloss.com
www.permanentweightlossebook.com
www.transformationsinstitute.com
===========================================================
4. Follow Up
===========================================================
Dear Monday Morning Motivators Readers – This is an article written by my long time colleague and friend Hazel M Walker. Enjoy!!!
You have just spent 3 hours at a networking event, you get back to your office and the phone rings, there are 37 emails that need to be answered, clients need help and life happens. What happened to those business cards? Two weeks pass, three weeks pass and the next thing you know there is a rubber band around the cards and they are put in a drawer, sound familiar?
Business people all over the world spend a great deal of time going to networking events. Often it is wasted time because there is little or no follow up. If you consider the value of your time, these events can be expensive.
For instance, you drive 30 minutes to an event, you are at the event for 2 hours, and you drive 30 minutes back to your office, for a total of 3 hours. If, as a business owner, you calculate the value of your hour as $100, you have now spent $300 for this networking event. Take this times 10 events per year, you are now at $3000 per year for just this one event. Add to that cost, the cost of the event, cost of the fuel or any other cost, then multiply it times the number of events and you can rack up $10,000 to $15,000 in networking expenses.
If you are investing this kind of money in your networking, wouldn't it make sense to have a follow up system in place?
I asked Dr. Ivan R. Misner, founder of BNI and the Referral Institute, what he thought was the very best system for follow up. After all he is known as the "Father of Modern Networking", so certainly he would have the best system. I was surprised by his response, "The best system is the one that works for you. Everyone has a different style, so what might work for one might not be the best for another. The important thing is that you have a system that you will stick to."
Copyright 2008 Hazel M Walker is a Master Trainer for the Referral Institute teaching business professionals how to implement the Science of Referrals. She is a member of the National Speakers Association and she is the owner of an award winning BNI Franchise, where she works with business owners to implement the power of referrals in their businesses. Hazel can be reached at hazel@referralinstitute.com
Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published nationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist!
===========================================================
5. To Do This Week
===========================================================
Plan your next day before you leave the office.
Monday, June 02, 2008
Monday Morning Motivators - June 2, 2008
============================================================
Monday Morning Motivators – June 2, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.”
--Henry Ford
============================================================
Table of Contents
============================================================
1. Business Purpose – Linda Fayerweather
2. Testimonials – Part 1 - Rebecca Booth
3. How Are You Tending Your Garden? – Pat Altvater
4. 5 MAGIC WORDS – Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. Business Purpose
============================================================
What is the Purpose of your business? When I ask owners this questions, they often stumble through their mission or vision statement and miss the bigger point – customers. A business won’t survive without them and a business won’t thrive without satisfied ones. The key is developing your business’s satisfaction model that is identifiable for marketing and doable!
Both Whole Foods and Kroger sell food. If organic and sustainable is important, you might choose Whole Foods, but strolling the isles of Kroger you will find organic products, too. Whole Foods is an experience in shopping. The prepared foods and the always available knowledgeable staff do cost! Both stores have loyal customers and some customers shop both.
In the end, to satisfy customers you may have
Low prices,
Tremendous service OR
Top quality.
In fact you can have TWO of these – just not THREE! Make sure your business’s purpose equals the message your marketing is sending.
Copyright 2008 Linda Fayerweather
Do – Doing - Done! It really is that simple
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. The Power of the Testimonial – Part One: The Overview
============================================================
Last week we talked about how important it is for you to know why people buy. In most significant purchases people buy either because they can save money or they’re saving time. One of the very best ways to get this point across in your marketing materials is to use a testimonial from a satisfied customer. Better yet, pair that testimonial with a photo. People are drawn to pictures and are more apt to read the copy by the photo than they are to read the ad or the brochure.
When approaching clients for testimonials make sure:
1) They are respected in their field
2) They are speaking the truth
3) What they say is short and to the point
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419-855-3399
www.rebeccaboothmarketinggoddess.com
===========================================================
3. How Are You Tending Your Garden?
============================================================
Robin Sharma, author of The Monk Who Sold His Ferrari, makes the analogy between a garden and our minds. He wonders why, if we are appalled at the thought of throwing toxic waste on our beautiful flower gardens, we allow negative thinking to harm our minds!
He says “To live life to the fullest, you must stand guard at the gate of your garden and let only the very best information enter. You truly cannot afford the luxury of a negative thought – not even one.”
How is your garden? Remember you have the power to choose how you react and think about everything that occurs in your life, so tend your garden well, look for the positive in every circumstance and your life will bloom vividly.
Pat Altvater
Certified Law of Attraction Practitioner
Chief Wizard of WOW
www.thesecretofpermanentweightloss.com
www.permanentweightlossebook.com
www.transformationsinstitute.com
===========================================================
4. 5 MAGIC WORDS
===========================================================
We’ve been wired for convenience in our society – fast track, fast food, instant everything! We attempt to have scheduled and impromptu conversations everyday but they’re more like shallow chit chats. People get so intent on sending their own message when they interact with others that they end up having face to face monologues. There’s no real exchange of ideas or communication.
How many times a day do you have one of these predictable, superficial discussions?
How are you? Fine.
What’s new? Nothing much.
(Insert a little catch up chit chat here or some sort of business exchange)
You know where to find me if you need anything! (They just offered to help you!!!)
Thanks. You too. (You just offered to help them!!!)
Take care. Bye.
At some point in nearly every conversation people offer to help each other! Most of us aren’t prepared to accept help in the moment because we haven’t given enough thought to the kind of help we need AND because we’re truly not listening. Next time, be prepared - “Thanks for offering. It would be great if you would . . .”
1. Display my literature and products
2. Endorse my products and services
3. Nominate me for (specific) award
4. Provide me with referrals
5. Identify prospects that need my products/services
6. Introduce me to prospects
7. Arrange a meeting on my behalf (including other referral sources)
8. Follow up on the referrals you’ve given to me
9. Publish information for me
10. Serve as a sponsor
The key is to pick one that best suits the person that’s offering to help you. Make your request doable not overwhelming as they’ve got their own business to build.
You and your referral partners can help each other accomplish some pretty amazing results when you honor each and every conversation. If you want to increase the chances of someone offering assistance to you sincerely say these 5 magic words to them, “How can I help YOU?”
Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles are published nationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist!
===========================================================
5. To Do This Week
===========================================================
Plan your next day before you leave the office.
Monday Morning Motivators – June 2, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.”
--Henry Ford
============================================================
Table of Contents
============================================================
1. Business Purpose – Linda Fayerweather
2. Testimonials – Part 1 - Rebecca Booth
3. How Are You Tending Your Garden? – Pat Altvater
4. 5 MAGIC WORDS – Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. Business Purpose
============================================================
What is the Purpose of your business? When I ask owners this questions, they often stumble through their mission or vision statement and miss the bigger point – customers. A business won’t survive without them and a business won’t thrive without satisfied ones. The key is developing your business’s satisfaction model that is identifiable for marketing and doable!
Both Whole Foods and Kroger sell food. If organic and sustainable is important, you might choose Whole Foods, but strolling the isles of Kroger you will find organic products, too. Whole Foods is an experience in shopping. The prepared foods and the always available knowledgeable staff do cost! Both stores have loyal customers and some customers shop both.
In the end, to satisfy customers you may have
Low prices,
Tremendous service OR
Top quality.
In fact you can have TWO of these – just not THREE! Make sure your business’s purpose equals the message your marketing is sending.
Copyright 2008 Linda Fayerweather
Do – Doing - Done! It really is that simple
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. The Power of the Testimonial – Part One: The Overview
============================================================
Last week we talked about how important it is for you to know why people buy. In most significant purchases people buy either because they can save money or they’re saving time. One of the very best ways to get this point across in your marketing materials is to use a testimonial from a satisfied customer. Better yet, pair that testimonial with a photo. People are drawn to pictures and are more apt to read the copy by the photo than they are to read the ad or the brochure.
When approaching clients for testimonials make sure:
1) They are respected in their field
2) They are speaking the truth
3) What they say is short and to the point
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419-855-3399
www.rebeccaboothmarketinggoddess.com
===========================================================
3. How Are You Tending Your Garden?
============================================================
Robin Sharma, author of The Monk Who Sold His Ferrari, makes the analogy between a garden and our minds. He wonders why, if we are appalled at the thought of throwing toxic waste on our beautiful flower gardens, we allow negative thinking to harm our minds!
He says “To live life to the fullest, you must stand guard at the gate of your garden and let only the very best information enter. You truly cannot afford the luxury of a negative thought – not even one.”
How is your garden? Remember you have the power to choose how you react and think about everything that occurs in your life, so tend your garden well, look for the positive in every circumstance and your life will bloom vividly.
Pat Altvater
Certified Law of Attraction Practitioner
Chief Wizard of WOW
www.thesecretofpermanentweightloss.com
www.permanentweightlossebook.com
www.transformationsinstitute.com
===========================================================
4. 5 MAGIC WORDS
===========================================================
We’ve been wired for convenience in our society – fast track, fast food, instant everything! We attempt to have scheduled and impromptu conversations everyday but they’re more like shallow chit chats. People get so intent on sending their own message when they interact with others that they end up having face to face monologues. There’s no real exchange of ideas or communication.
How many times a day do you have one of these predictable, superficial discussions?
How are you? Fine.
What’s new? Nothing much.
(Insert a little catch up chit chat here or some sort of business exchange)
You know where to find me if you need anything! (They just offered to help you!!!)
Thanks. You too. (You just offered to help them!!!)
Take care. Bye.
At some point in nearly every conversation people offer to help each other! Most of us aren’t prepared to accept help in the moment because we haven’t given enough thought to the kind of help we need AND because we’re truly not listening. Next time, be prepared - “Thanks for offering. It would be great if you would . . .”
1. Display my literature and products
2. Endorse my products and services
3. Nominate me for (specific) award
4. Provide me with referrals
5. Identify prospects that need my products/services
6. Introduce me to prospects
7. Arrange a meeting on my behalf (including other referral sources)
8. Follow up on the referrals you’ve given to me
9. Publish information for me
10. Serve as a sponsor
The key is to pick one that best suits the person that’s offering to help you. Make your request doable not overwhelming as they’ve got their own business to build.
You and your referral partners can help each other accomplish some pretty amazing results when you honor each and every conversation. If you want to increase the chances of someone offering assistance to you sincerely say these 5 magic words to them, “How can I help YOU?”
Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles are published nationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist!
===========================================================
5. To Do This Week
===========================================================
Plan your next day before you leave the office.
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