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Showing posts with label Lean Office. Show all posts
Showing posts with label Lean Office. Show all posts
Monday, August 29, 2011
5S + 1 = 6S
Monday, December 20, 2010
Did You Back Up??
"I never met a hard drive that didn't want to crash." --Linda Fayerweather
Getting Ready for the Holidays
Sometimes, practical tips are just what is needed in this busy season. I talk about Lean Office, Lean Management and two big "take-aways" of lean are:
• The customer IS why you are in business
• Waste is the ultimate profit stealer
So, two of the biggest times wasters that don't add to the customer experience are Looking for Something and Fixing Something that should have been Done Correctly the First Time.
This leads to two tasks we really need do before the New Year if we are not already and making sure we have a system in place going forward.
1. Back up our computers.
2. Create an Internet Password Journal that doesn't rely on our memories.
These two jobs can save countless hours. I actually create a clone of my hard drive so that when a crash occurs, I will be able to plug in a drive that is ready to go with all my data and programs.
Although most of my passwords are stored in a database, I also keep an old fashioned written record. I use a simple spiral journal that was actually designed for this to make sure I capture everything. I can't tell you how many times I refer to it in a week. Here is a link to one: Internet Journal.
Create a schedule so you are backing up regularly and do try to restore a file occasionally to make sure the backups are working .
Happy Holidays and time spent now will save in the future as I've never met a hard drive that didn't want to crash. . .eventually.
Copyright 2010 Linda Fayerweather MBA EA
http://www.changinglanes.biz/
419-897-0528
linda@changinglanes.biz
Consider working with a coach or a MasterMind Team to make 2011 the year of your dreams!
Put Your Plan in Action!
Who said, "If you want to eat an elephant, do it one bite at a time"? Whoever it was is a genius! I've recently discovered a piece of software that takes your marketing initiatives and delivers them into bite-sized chunks which you can do daily. The product is called Marketing Mentor ToolBox. Although it's designed for small marketing firms like mine, the product is so good that I'm recommending it to you. It works with your Calendar and keeps your marketing projects top-of-mind. What's better yet, the "to dos" should take you 5-15 minutes a day. Here is a smattering of the bite-sized pieces:
Daily: Social Media Break
Prospecting - Research/Calling/Doing
Weekly: Attend a Networking Event
Proposal Follow-Ups
Monthly: Monthly Recap
By actively working your calendar, you should be able to create a banner year for yourself. Let's toast to new year that's filled with unlimited possibilities! Enjoy!!
Copyright 2010 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
Monday, August 11, 2008
Brainstroming - Budgets - Outcomes - Call to Action
============================================================
Monday Morning Motivators – August 11, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
"When everything seems to be going against you, remember that the airplane takes off against the wind, not with it."
--Henry Ford
============================================================
Table of Contents
============================================================
1. Guidelines of Brainstorming - Linda Fayerweather
2. Do Not Cut Your Marketing Budget! - Rebecca Booth
3. Detach from the Outcome - Pat Altvater
4. CALL TO ACTION - Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. Guidelines of Brainstorming
============================================================
August is a time when many businesses start thinking about making the next year great so planning and retreats are often done to form a strategic plan. Starting with some brainstorming of current problems is a great way to get others involved before the leaders set the plan. Just like the Pirate Code, brainstorming doesn’t have rules, it has guidelines and when they are used, the results are often superior to a free-for-all.
-Start with STT – silent think time – timed and quiet;
-Freewheel – everyone should feel free to contribute, don’t hold back;
-NO CRITICISM – this includes “we tried that”, eye-rolling and snickering;
-Hitchhike – build on other’s ideas;
-The more ideas the better – that is obvious;
-Post ideas – post-it notes on a window work wonderfully;
-Get a facilitator from outside the group – this person paid or volunteer will help make sure every voice is heard.
Getting team input at the beginning will mean a better plan and the staff will readily adopt the plan itself.
Copyright 2008 Linda Fayerweather
Storm the Barn with New Ideas
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Do Not Cut Your Marketing Budget! Part 2
============================================================
Last week I introduced the idea of marketing smarter during a downturn in the economy. This week, let’s explore a few more good ideas to marketing smarter:
• Make sure your website is working. At least 50% of your customers are going online to find you, so passing on a web presence shuts out more than half of your clients.
• Assess where your clients are coming from and then reinvest in that methodology. If you’ve been in newspaper and it’s not pulling – that’s ok, it takes at least a full year before print will work. Don’t disrupt your game plan. If it’s been 2-3 years and you’re getting nothing – pull out NOW. (But don’t give up those dollars. Use them to do something more effective.)
• Rethink your Yellow Pages advertising. Omni Hotels made the decision not to place any phone books in their hotel rooms across the country now. They feel that their guests have that sort of information at their fingertips now thanks to nternet access on their phones or laptops. At the heart of this decision was the fact that they wanted to help save trees. A teeny tiny boldfaced name of your business in the Business Section or the Yellow Pages is good enough for 90% of all businesses. If you’re in a 24/7 type business you have my permission to buy an ad. If you’re not, don’t waste your money.
In summary: Do NOT cut your marketing/advertising budget. Instead market smarter.
My best to all of you. If you have a question about marketing, just flip me an email and I’ll try my best to answer your question! Rebecca@rebeccaboothmarketinggoddess.comC
opyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419-855-3399
www.rebeccaboothmarketinggoddess.com
===========================================================
3. Detach from the Outcome
============================================================
Patiently Detach From the Outcome is the Eighth Principle in Manifest Your Destiny by Wayne Dyer. Patience, I’ve heard it’s a virtue, have you? It’s one that’s eluded me for most of my life, until I finally got it. My motto used to be “I want what I want and I want it now”, does that sound familiar? According to Wayne Dyer that is one of the main reasons people don’t manifest their desires.
It’s when you shift away from impatience and into inner knowing, that you begin to attract those things you want into your life. Dyer says “Those who are certain of the outcome can afford to wait, and without anxiety.”
So, the secret to being patient is in having trust in the certainty of the outcome. This knowing then puts you at ease so you can release having to know the how or the when something will manifest. Impatience is the failure to trust.
To practice this principle:
1. Banish doubt and enter the realm of certainty. When you hear yourself doubting your ability to manifest your desire, stop that thought and remember that anything you ask for is yours automatically, just by asking.
2. Let go of expectations. Remain completely detached from the inclination to measure and calculate what is and is not showing up for you. Just believe everything is working as it is supposed to.
3. Release all judgments. Leave behind all judgments and become totally accepting of all that arrives.
This week practice patience!
Pat Altvater
Author, Journey to WOW – Ignite the Power Within
www.ignitethepowerwithinbook.com
www.transformationsinstitute.com
===========================================================
4. CALL TO ACTION
===========================================================
Hello Monday Morning Readers!
I’d like to start this Monday morning with a heart-felt thank you to Linda Fayerweather. She very generously introduced me to YOU and then offered me the opportunity to become published on a regular basis. It’s proven to be quite therapeutic to go about my week and then compose an article to share my networking experiences. As in life, there are both tears and cheers and there’s always a lesson to be learned…and shared.
I’ve also developed a deep respect and admiration for my co-contributors – Rebecca Booth and Pat Alvitar (and Linda too). They always get me thinking and inspire me to take specific action. You’ve all made a difference in my life and in my business.
NOW IT’S YOUR TURN READERS…I’d love to get to know you!
This week is a call to action…your opportunity to contribute:
1. Share your referral marketing questions.
2. Share your networking bloopers and blunders.
3. Share your referral stories…the good, the bad and the ugly.
4. Share your successes and failures. 20/20 hindsight is phenomenal!
5. Ask advice on specific networking/referral marketing scenarios.
Stop now and email your contributions to paula@referralinstitute-va.com. I look forward to developing weekly Monday Morning Motivators that include YOU and to addressing your specific needs!!!
Copyright 2008 Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published nationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings
===========================================================
5. To Do This Week
===========================================================
Group your meetings to save time & gas.
Monday Morning Motivators – August 11, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
"When everything seems to be going against you, remember that the airplane takes off against the wind, not with it."
--Henry Ford
============================================================
Table of Contents
============================================================
1. Guidelines of Brainstorming - Linda Fayerweather
2. Do Not Cut Your Marketing Budget! - Rebecca Booth
3. Detach from the Outcome - Pat Altvater
4. CALL TO ACTION - Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. Guidelines of Brainstorming
============================================================
August is a time when many businesses start thinking about making the next year great so planning and retreats are often done to form a strategic plan. Starting with some brainstorming of current problems is a great way to get others involved before the leaders set the plan. Just like the Pirate Code, brainstorming doesn’t have rules, it has guidelines and when they are used, the results are often superior to a free-for-all.
-Start with STT – silent think time – timed and quiet;
-Freewheel – everyone should feel free to contribute, don’t hold back;
-NO CRITICISM – this includes “we tried that”, eye-rolling and snickering;
-Hitchhike – build on other’s ideas;
-The more ideas the better – that is obvious;
-Post ideas – post-it notes on a window work wonderfully;
-Get a facilitator from outside the group – this person paid or volunteer will help make sure every voice is heard.
Getting team input at the beginning will mean a better plan and the staff will readily adopt the plan itself.
Copyright 2008 Linda Fayerweather
Storm the Barn with New Ideas
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Do Not Cut Your Marketing Budget! Part 2
============================================================
Last week I introduced the idea of marketing smarter during a downturn in the economy. This week, let’s explore a few more good ideas to marketing smarter:
• Make sure your website is working. At least 50% of your customers are going online to find you, so passing on a web presence shuts out more than half of your clients.
• Assess where your clients are coming from and then reinvest in that methodology. If you’ve been in newspaper and it’s not pulling – that’s ok, it takes at least a full year before print will work. Don’t disrupt your game plan. If it’s been 2-3 years and you’re getting nothing – pull out NOW. (But don’t give up those dollars. Use them to do something more effective.)
• Rethink your Yellow Pages advertising. Omni Hotels made the decision not to place any phone books in their hotel rooms across the country now. They feel that their guests have that sort of information at their fingertips now thanks to nternet access on their phones or laptops. At the heart of this decision was the fact that they wanted to help save trees. A teeny tiny boldfaced name of your business in the Business Section or the Yellow Pages is good enough for 90% of all businesses. If you’re in a 24/7 type business you have my permission to buy an ad. If you’re not, don’t waste your money.
In summary: Do NOT cut your marketing/advertising budget. Instead market smarter.
My best to all of you. If you have a question about marketing, just flip me an email and I’ll try my best to answer your question! Rebecca@rebeccaboothmarketinggoddess.comC
opyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419-855-3399
www.rebeccaboothmarketinggoddess.com
===========================================================
3. Detach from the Outcome
============================================================
Patiently Detach From the Outcome is the Eighth Principle in Manifest Your Destiny by Wayne Dyer. Patience, I’ve heard it’s a virtue, have you? It’s one that’s eluded me for most of my life, until I finally got it. My motto used to be “I want what I want and I want it now”, does that sound familiar? According to Wayne Dyer that is one of the main reasons people don’t manifest their desires.
It’s when you shift away from impatience and into inner knowing, that you begin to attract those things you want into your life. Dyer says “Those who are certain of the outcome can afford to wait, and without anxiety.”
So, the secret to being patient is in having trust in the certainty of the outcome. This knowing then puts you at ease so you can release having to know the how or the when something will manifest. Impatience is the failure to trust.
To practice this principle:
1. Banish doubt and enter the realm of certainty. When you hear yourself doubting your ability to manifest your desire, stop that thought and remember that anything you ask for is yours automatically, just by asking.
2. Let go of expectations. Remain completely detached from the inclination to measure and calculate what is and is not showing up for you. Just believe everything is working as it is supposed to.
3. Release all judgments. Leave behind all judgments and become totally accepting of all that arrives.
This week practice patience!
Pat Altvater
Author, Journey to WOW – Ignite the Power Within
www.ignitethepowerwithinbook.com
www.transformationsinstitute.com
===========================================================
4. CALL TO ACTION
===========================================================
Hello Monday Morning Readers!
I’d like to start this Monday morning with a heart-felt thank you to Linda Fayerweather. She very generously introduced me to YOU and then offered me the opportunity to become published on a regular basis. It’s proven to be quite therapeutic to go about my week and then compose an article to share my networking experiences. As in life, there are both tears and cheers and there’s always a lesson to be learned…and shared.
I’ve also developed a deep respect and admiration for my co-contributors – Rebecca Booth and Pat Alvitar (and Linda too). They always get me thinking and inspire me to take specific action. You’ve all made a difference in my life and in my business.
NOW IT’S YOUR TURN READERS…I’d love to get to know you!
This week is a call to action…your opportunity to contribute:
1. Share your referral marketing questions.
2. Share your networking bloopers and blunders.
3. Share your referral stories…the good, the bad and the ugly.
4. Share your successes and failures. 20/20 hindsight is phenomenal!
5. Ask advice on specific networking/referral marketing scenarios.
Stop now and email your contributions to paula@referralinstitute-va.com. I look forward to developing weekly Monday Morning Motivators that include YOU and to addressing your specific needs!!!
Copyright 2008 Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published nationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings
===========================================================
5. To Do This Week
===========================================================
Group your meetings to save time & gas.
Brainstorming - Budget Cuts - Detach - Call to Action
============================================================
Monday Morning Motivators – August 11, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
"When everything seems to be going against you, remember that the airplane takes off against the wind, not with it."
--Henry Ford
============================================================
Table of Contents
============================================================
1. Guidelines of Brainstorming - Linda Fayerweather
2. Do Not Cut Your Marketing Budget! - Rebecca Booth
3. Detach from the Outcome - Pat Altvater
4. CALL TO ACTION - Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. Guidelines of Brainstorming
============================================================
August is a time when many businesses start thinking about making the next year great so planning and retreats are often done to form a strategic plan. Starting with some brainstorming of current problems is a great way to get others involved before the leaders set the plan. Just like the Pirate Code, brainstorming doesn’t have rules, it has guidelines and when they are used, the results are often superior to a free-for-all.
-Start with STT – silent think time – timed and quiet;
-Freewheel – everyone should feel free to contribute, don’t hold back;
-NO CRITICISM – this includes “we tried that”, eye-rolling and snickering;
-Hitchhiker – build on other’s ideas;
-The more ideas the better – that is obvious;
-Post ideas – post-it notes on a window work wonderfully;
-Get a facilitator from outside the group – this person paid or volunteer will help make sure every voice is heard.
Getting team input at the beginning will mean a better plan and the staff will readily adopt the plan itself.
Copyright 2008 Linda Fayerweather
Storm the Barn with New Ideas
Changing Lanes LLC
http://www.changinglanes.biz/
============================================================
2. Do Not Cut Your Marketing Budget! Part 2
============================================================
Last week I introduced the idea of marketing smarter during a downturn in the economy. This week, let’s explore a few more good ideas to marketing smarter:
• Make sure your website is working. At least 50% of your customers are going online to find you, so passing on a web presence shuts out more than half of your clients.
• Assess where your clients are coming from and then reinvest in that methodology. If you’ve been in newspaper and it’s not pulling – that’s ok, it takes at least a full year before print will work. Don’t disrupt your game plan. If it’s been 2-3 years and you’re getting nothing – pull out NOW. (But don’t give up those dollars. Use them to do something more effective.)
• Rethink your Yellow Pages advertising. Omni Hotels made the decision not to place any phone books in their hotel rooms across the country now. They feel that their guests have that sort of information at their fingertips now thanks to nternet access on their phones or laptops. At the heart of this decision was the fact that they wanted to help save trees. A teeny tiny boldfaced name of your business in the Business Section or the Yellow Pages is good enough for 90% of all businesses. If you’re in a 24/7 type business you have my permission to buy an ad. If you’re not, don’t waste your money.
In summary: Do NOT cut your marketing/advertising budget. Instead market smarter. My best to all of you. If you have a question about marketing, just flip me an email and I’ll try my best to answer your question! Rebecca@rebeccaboothmarketinggoddess.com
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419-855-3399
http://www.rebeccaboothmarketinggoddess.com/
===========================================================
3. Detach from the Outcome
============================================================
Patiently Detach From the Outcome is the Eighth Principle in Manifest Your Destiny by Wayne Dyer. Patience, I’ve heard it’s a virtue, have you? It’s one that’s eluded me for most of my life, until I finally got it. My motto used to be “I want what I want and I want it now”, does that sound familiar? According to Wayne Dyer that is one of the main reasons people don’t manifest their desires.
It’s when you shift away from impatience and into inner knowing, that you begin to attract those things you want into your life. Dyer says “Those who are certain of the outcome can afford to wait, and without anxiety.”
So, the secret to being patient is in having trust in the certainty of the outcome. This knowing then puts you at ease so you can release having to know the how or the when something will manifest. Impatience is the failure to trust.
To practice this principle:
1. Banish doubt and enter the realm of certainty. When you hear yourself doubting your ability to manifest your desire, stop that thought and remember that anything you ask for is yours automatically, just by asking.
2. Let go of expectations. Remain completely detached from the inclination to measure and calculate what is and is not showing up for you. Just believe everything is working as it is supposed to.
3. Release all judgments. Leave behind all judgments and become totally accepting of all that arrives.
This week practice patience!
Pat Altvater
Author, Journey to WOW – Ignite the Power Within
http://www.ignitethepowerwithinbook.com/
http://www.transformationsinstitute.com/
===========================================================
4. CALL TO ACTION
===========================================================
Hello Monday Morning Readers!
I’d like to start this Monday morning with a heart-felt thank you to Linda Fayerweather. She very generously introduced me to YOU and then offered me the opportunity to become published on a regular basis. It’s proven to be quite therapeutic to go about my week and then compose an article to share my networking experiences. As in life, there are both tears and cheers and there’s always a lesson to be learned…and shared.
I’ve also developed a deep respect and admiration for my co-contributors – Rebecca Booth and Pat Alvitar (and Linda too). They always get me thinking and inspire me to take specific action. You’ve all made a difference in my life and in my business.
NOW IT’S YOUR TURN READERS…I’d love to get to know you!
This week is a call to action…your opportunity to contribute:
1. Share your referral marketing questions.
2. Share your networking bloopers and blunders.
3. Share your referral stories…the good, the bad and the ugly.
4. Share your successes and failures. 20/20 hindsight is phenomenal!
5. Ask advice on specific networking/referral marketing scenarios.
Stop now and email your contributions to paula@referralinstitute-va.com. I look forward to developing weekly Monday Morning Motivators that include YOU and to addressing your specific needs!!!
Copyright 2008 Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published nationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings
===========================================================
5. To Do This Week
===========================================================
Group your meetings to save time & gas.
Monday Morning Motivators – August 11, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
"When everything seems to be going against you, remember that the airplane takes off against the wind, not with it."
--Henry Ford
============================================================
Table of Contents
============================================================
1. Guidelines of Brainstorming - Linda Fayerweather
2. Do Not Cut Your Marketing Budget! - Rebecca Booth
3. Detach from the Outcome - Pat Altvater
4. CALL TO ACTION - Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. Guidelines of Brainstorming
============================================================
August is a time when many businesses start thinking about making the next year great so planning and retreats are often done to form a strategic plan. Starting with some brainstorming of current problems is a great way to get others involved before the leaders set the plan. Just like the Pirate Code, brainstorming doesn’t have rules, it has guidelines and when they are used, the results are often superior to a free-for-all.
-Start with STT – silent think time – timed and quiet;
-Freewheel – everyone should feel free to contribute, don’t hold back;
-NO CRITICISM – this includes “we tried that”, eye-rolling and snickering;
-Hitchhiker – build on other’s ideas;
-The more ideas the better – that is obvious;
-Post ideas – post-it notes on a window work wonderfully;
-Get a facilitator from outside the group – this person paid or volunteer will help make sure every voice is heard.
Getting team input at the beginning will mean a better plan and the staff will readily adopt the plan itself.
Copyright 2008 Linda Fayerweather
Storm the Barn with New Ideas
Changing Lanes LLC
http://www.changinglanes.biz/
============================================================
2. Do Not Cut Your Marketing Budget! Part 2
============================================================
Last week I introduced the idea of marketing smarter during a downturn in the economy. This week, let’s explore a few more good ideas to marketing smarter:
• Make sure your website is working. At least 50% of your customers are going online to find you, so passing on a web presence shuts out more than half of your clients.
• Assess where your clients are coming from and then reinvest in that methodology. If you’ve been in newspaper and it’s not pulling – that’s ok, it takes at least a full year before print will work. Don’t disrupt your game plan. If it’s been 2-3 years and you’re getting nothing – pull out NOW. (But don’t give up those dollars. Use them to do something more effective.)
• Rethink your Yellow Pages advertising. Omni Hotels made the decision not to place any phone books in their hotel rooms across the country now. They feel that their guests have that sort of information at their fingertips now thanks to nternet access on their phones or laptops. At the heart of this decision was the fact that they wanted to help save trees. A teeny tiny boldfaced name of your business in the Business Section or the Yellow Pages is good enough for 90% of all businesses. If you’re in a 24/7 type business you have my permission to buy an ad. If you’re not, don’t waste your money.
In summary: Do NOT cut your marketing/advertising budget. Instead market smarter. My best to all of you. If you have a question about marketing, just flip me an email and I’ll try my best to answer your question! Rebecca@rebeccaboothmarketinggoddess.com
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419-855-3399
http://www.rebeccaboothmarketinggoddess.com/
===========================================================
3. Detach from the Outcome
============================================================
Patiently Detach From the Outcome is the Eighth Principle in Manifest Your Destiny by Wayne Dyer. Patience, I’ve heard it’s a virtue, have you? It’s one that’s eluded me for most of my life, until I finally got it. My motto used to be “I want what I want and I want it now”, does that sound familiar? According to Wayne Dyer that is one of the main reasons people don’t manifest their desires.
It’s when you shift away from impatience and into inner knowing, that you begin to attract those things you want into your life. Dyer says “Those who are certain of the outcome can afford to wait, and without anxiety.”
So, the secret to being patient is in having trust in the certainty of the outcome. This knowing then puts you at ease so you can release having to know the how or the when something will manifest. Impatience is the failure to trust.
To practice this principle:
1. Banish doubt and enter the realm of certainty. When you hear yourself doubting your ability to manifest your desire, stop that thought and remember that anything you ask for is yours automatically, just by asking.
2. Let go of expectations. Remain completely detached from the inclination to measure and calculate what is and is not showing up for you. Just believe everything is working as it is supposed to.
3. Release all judgments. Leave behind all judgments and become totally accepting of all that arrives.
This week practice patience!
Pat Altvater
Author, Journey to WOW – Ignite the Power Within
http://www.ignitethepowerwithinbook.com/
http://www.transformationsinstitute.com/
===========================================================
4. CALL TO ACTION
===========================================================
Hello Monday Morning Readers!
I’d like to start this Monday morning with a heart-felt thank you to Linda Fayerweather. She very generously introduced me to YOU and then offered me the opportunity to become published on a regular basis. It’s proven to be quite therapeutic to go about my week and then compose an article to share my networking experiences. As in life, there are both tears and cheers and there’s always a lesson to be learned…and shared.
I’ve also developed a deep respect and admiration for my co-contributors – Rebecca Booth and Pat Alvitar (and Linda too). They always get me thinking and inspire me to take specific action. You’ve all made a difference in my life and in my business.
NOW IT’S YOUR TURN READERS…I’d love to get to know you!
This week is a call to action…your opportunity to contribute:
1. Share your referral marketing questions.
2. Share your networking bloopers and blunders.
3. Share your referral stories…the good, the bad and the ugly.
4. Share your successes and failures. 20/20 hindsight is phenomenal!
5. Ask advice on specific networking/referral marketing scenarios.
Stop now and email your contributions to paula@referralinstitute-va.com. I look forward to developing weekly Monday Morning Motivators that include YOU and to addressing your specific needs!!!
Copyright 2008 Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published nationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings
===========================================================
5. To Do This Week
===========================================================
Group your meetings to save time & gas.
Monday, January 14, 2008
Success - Dream Big Days - Gratitude - 4 Ways to Market
============================================================
Monday Morning Motivators – January 14, 2007
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
"Only those who will risk going too far can possibly find out how far one can go."
--T. S. Eliot
============================================================
Table of Contents
============================================================
1. Success Begins with You – Linda Fayerweather
2. “Dream Big Days” - Rebecca Booth
3. Law of Attraction – Step 4, Allow, Part 3 – Pat Altvater
4. Four Ways to Market Your Business – Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. Success Begins with You
============================================================
When thinking about being successful, a good way to start is by surrounding ourselves with things that will emulate what we believe is successful. Hang out with smart, talented and creative people. Check out and read some great books. No time for books, listen to audio books or programs. Eating lunch alone, find people you’d like to meet and interview them over lunch. By creating opportunity and optimism, we will be shaped by these things. So, get started with a few simple tricks:
1. Spend time with dynamic people that will help you move forward,
2. Build a plan for the next twelve months that stretches your outcomes,
3. Carve out several hours a week to work on the future, and
4. Finally, identify and stay away from dream dashers – if you need a reality check, hire a coach or counselor.
Mr. Masaaki Imai, with his book "KAIZEN, the Key to Japan's Competitive Success" Kaizen: The Key To Japan's Competitive Success
explained that about ninety-five percent of the people in this world have absolutely no interest in taking action to improve their lives – we have the choice to be the exception!
Copyright 2008 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. “Dream Big Days”
============================================================
Jan Wallen, Visioneer, (JanWallen.com) is a firm believer in “Dream Big Days.” What the devil is a DBD? It’s simple: it’s a day where you escape from your office and you spend it dreaming about what you want your business to be. Dream about the future, where do you want your business to be in a year, 5 years, 10 years. Also figure out which client is the best fit, if you want to another product to your arsenal, and once built who you'd sell the business to. Jot all of your dreams down on paper. Once you have captured your dreams, back up and start looking for ways that you can work on the dream one day at a time. Jan believes (and I agree) that no dream is too big to be realized as long as you plan for that success.
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Law of Attraction – Step 4, Allow, Part 3 – Gratitude
===========================================================
Gratitude is the single best thing that you can do for yourself in terms of keeping your attitude, energy and vibration positive. Let’s say you want to attract 5 new clients in January. Each day be grateful for those new clients as if they’ve already arrived.
Now fast forward to the week of January 28th and you have attracted 3 new clients. Don’t despair that you only have three new clients, instead continue to practice gratitude; celebrate and acknowledge what HAS happened and with 4 days remaining, you never know what might show up. Gratitude for all that has happened so far, will reset your vibration to the way you want things to be and as always, Law of Attraction responds and matches your vibration.
Copyright 2008 Patricia Altvater
Transformations Institute
Author, Journey to Health 12-Month Total Transformation Program
www.transformationsinstitute.com
===========================================================
4. Four Ways to Market Your Business
===========================================================
Marketing Reality Check – How many ways are there for you to increase your business? Hundreds? Thousands? Try…FOUR!
Advertising - Effective advertising (tv, radio, newspaper, websites, billboards, pens, balloons, etc.) can strengthen your image, create awareness and generate leads by sending your message to targeted, large audiences. It does require an investment of money…and even multi billion dollar businesses have budgets. Are your advertising efforts producing all the sales you need? If so, stick with it. If not, consider complimenting it with another form of marketing.
Public Relations – Much like advertising, public relations can strengthen your brand and name recognition (especially for larger companies). While successful PR campaigns can produce some sales, most companies are equally interested in increasing their credibility through these efforts. It too requires an investment of money. Though it typically won’t make a “quick” difference on your bottom line; you can realize results.
Cold Calling – I was in staffing for years and this was the way my mentors taught me to build the business. I knew that if I made 60 cold calls a week, I’d set 10 appointments, which would generate 5 proposals and produce 2 new clients…WEEKLY. I didn’t love it, but I got good at it. The cost – time, gas money, wear and tear on the car…not to mention my high heel shoes!!! Knowing your numbers and consistently working them are key.
Word of Mouth – “Relationship marketing” has long been proven to be the most cost effective form of marketing. The main investment…time! It’s about STRATEGICALLY doing the right things, with the right people at the right time to develop long term relationships that ultimately (and continually) produce SALES!
You can go with advertising alone if your budget produces all the results you need. PR is typically best used in conjunction with other forms of marketing. Cold calling…not for me thank you. All things considered, WORD OF MOUTH can be a great method of choice!
Paula Frazier is a Master Trainer for Referral Institute and an Executive Director for BNI, the world’s leading referral organization. To learn more visit http://www.referralinstitutevirginia.com or reference The World’s Best Known Marketing Secret by Dr. Ivan Misner.
===========================================================
5. To Do This Week
===========================================================
Change your email signature or voice mail if you haven’t in 6 months!
Monday Morning Motivators – January 14, 2007
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
"Only those who will risk going too far can possibly find out how far one can go."
--T. S. Eliot
============================================================
Table of Contents
============================================================
1. Success Begins with You – Linda Fayerweather
2. “Dream Big Days” - Rebecca Booth
3. Law of Attraction – Step 4, Allow, Part 3 – Pat Altvater
4. Four Ways to Market Your Business – Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. Success Begins with You
============================================================
When thinking about being successful, a good way to start is by surrounding ourselves with things that will emulate what we believe is successful. Hang out with smart, talented and creative people. Check out and read some great books. No time for books, listen to audio books or programs. Eating lunch alone, find people you’d like to meet and interview them over lunch. By creating opportunity and optimism, we will be shaped by these things. So, get started with a few simple tricks:
1. Spend time with dynamic people that will help you move forward,
2. Build a plan for the next twelve months that stretches your outcomes,
3. Carve out several hours a week to work on the future, and
4. Finally, identify and stay away from dream dashers – if you need a reality check, hire a coach or counselor.
Mr. Masaaki Imai, with his book "KAIZEN, the Key to Japan's Competitive Success" Kaizen: The Key To Japan's Competitive Success
explained that about ninety-five percent of the people in this world have absolutely no interest in taking action to improve their lives – we have the choice to be the exception!Copyright 2008 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. “Dream Big Days”
============================================================
Jan Wallen, Visioneer, (JanWallen.com) is a firm believer in “Dream Big Days.” What the devil is a DBD? It’s simple: it’s a day where you escape from your office and you spend it dreaming about what you want your business to be. Dream about the future, where do you want your business to be in a year, 5 years, 10 years. Also figure out which client is the best fit, if you want to another product to your arsenal, and once built who you'd sell the business to. Jot all of your dreams down on paper. Once you have captured your dreams, back up and start looking for ways that you can work on the dream one day at a time. Jan believes (and I agree) that no dream is too big to be realized as long as you plan for that success.
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Law of Attraction – Step 4, Allow, Part 3 – Gratitude
===========================================================
Gratitude is the single best thing that you can do for yourself in terms of keeping your attitude, energy and vibration positive. Let’s say you want to attract 5 new clients in January. Each day be grateful for those new clients as if they’ve already arrived.
Now fast forward to the week of January 28th and you have attracted 3 new clients. Don’t despair that you only have three new clients, instead continue to practice gratitude; celebrate and acknowledge what HAS happened and with 4 days remaining, you never know what might show up. Gratitude for all that has happened so far, will reset your vibration to the way you want things to be and as always, Law of Attraction responds and matches your vibration.
Copyright 2008 Patricia Altvater
Transformations Institute
Author, Journey to Health 12-Month Total Transformation Program
www.transformationsinstitute.com
===========================================================
4. Four Ways to Market Your Business
===========================================================
Marketing Reality Check – How many ways are there for you to increase your business? Hundreds? Thousands? Try…FOUR!
Advertising - Effective advertising (tv, radio, newspaper, websites, billboards, pens, balloons, etc.) can strengthen your image, create awareness and generate leads by sending your message to targeted, large audiences. It does require an investment of money…and even multi billion dollar businesses have budgets. Are your advertising efforts producing all the sales you need? If so, stick with it. If not, consider complimenting it with another form of marketing.
Public Relations – Much like advertising, public relations can strengthen your brand and name recognition (especially for larger companies). While successful PR campaigns can produce some sales, most companies are equally interested in increasing their credibility through these efforts. It too requires an investment of money. Though it typically won’t make a “quick” difference on your bottom line; you can realize results.
Cold Calling – I was in staffing for years and this was the way my mentors taught me to build the business. I knew that if I made 60 cold calls a week, I’d set 10 appointments, which would generate 5 proposals and produce 2 new clients…WEEKLY. I didn’t love it, but I got good at it. The cost – time, gas money, wear and tear on the car…not to mention my high heel shoes!!! Knowing your numbers and consistently working them are key.
Word of Mouth – “Relationship marketing” has long been proven to be the most cost effective form of marketing. The main investment…time! It’s about STRATEGICALLY doing the right things, with the right people at the right time to develop long term relationships that ultimately (and continually) produce SALES!
You can go with advertising alone if your budget produces all the results you need. PR is typically best used in conjunction with other forms of marketing. Cold calling…not for me thank you. All things considered, WORD OF MOUTH can be a great method of choice!
Paula Frazier is a Master Trainer for Referral Institute and an Executive Director for BNI, the world’s leading referral organization. To learn more visit http://www.referralinstitutevirginia.com or reference The World’s Best Known Marketing Secret by Dr. Ivan Misner.
===========================================================
5. To Do This Week
===========================================================
Change your email signature or voice mail if you haven’t in 6 months!
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