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Monday Morning Motivators – September 18, 2006 ============================================================
Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“The art of simplicity is a puzzle of complexity.”--Doug Horton
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Table of Contents
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1. Lean and Mapping Value – Linda Fayerweather
2. More on PR – Rebecca Booth
3. First Impressions are Lasting - John Meyer
4. Fine Print
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1. Lean and Mapping Value
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Every since I was a kid I have played with maps and today we are going to start
making treasure maps for your business. A value stream map uses simple graphics
or icons to show the sequence and movement of information materials and actions in
your company’s value stream. Start a map by asking employees to individually map
a value stream prior to meeting. By comparing ideas, a more accurate map will be developed.
Here are some tips to get started:
1. Don’t work from memory; observe the process in action.
2. Make observations of what is happening not judgments.
3. Use Post-it® notes and a wall to start the map as these can easily be rearranged. Use pictures and symbols to be brief.
4. Identify all activities and materials used that do not add value to the customer.
5. Identify all the storage locations of materials and resources.
6. Time the meeting so this mapping will not get lost in chit-chat.
Once the group feels they have mapped the process, they will ask others that are in the process to review the map to make sure you have not missed an activity. A good map will help you find the treasure of satisfied customers, less waste and more profit.
If you are ready to get started and need some symbol ideas, you can download value stream icons here: Icons
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
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2. More on PR
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Writing a press release is easy if you follow these few simple rules:
1. Use an “inverted pyramid” style in your lead paragraph. This is what
newspapers/magazines do to entice the reader. The majority of the subject is
featured in this graph. Here’s an example:
The 10th Annual WEN Business Conference is slated for Friday, September 22, 2006
at the Dana Conference Center in Toledo, Ohio. The event features 12 educational
workshops and two keynote speakers including Scott Ginsberg, The Nametag Guy
and Gail Goodman, CEO of Constant Contact. Cost for the event is $99 WEN
members and $149 nonmembers.
2. Make sure you cover Who, What, Where, When, Why and How. How is frequently
overlooked in press releases and it’s the most important. Think of it as “how to get in touch
with you” for more information! By the way, that was a shameless plug for the WEN
Conference! If you’re in the Toledo area and would like to more information on the
conference simply click this link: www.wen-usa.com.
Copyright 2006 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
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3. First Impressions are Lasting!
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Be aware of the signals you send out by simply entering a room. Ask yourself this
simple question; "If I were to see me walk into a room, would I want to do business
with me?" Are you confident? Are you professional? Are you sloppy? Are you
loud and obnoxious? As the old saying goes, "You don't have a second chance
to make a good first impression!
Copyright 2006 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
