Building Systems

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Monday Morning Motivators – March 30, 2009
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Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com

"The minute you settle for less than you deserve, you get even less than you settled for."
-- Maureen Dowd============================================================
Table of Contents
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1. System Solutions 2 - Linda Fayerweather
2. Social Media – LinkedIn, Part 2 - Rebecca Booth
3. An Awakened Entrepreneur Comes from Abundance - Pat Altvater
4. That’s a Wrap! - Paula Frazier
5. Fine Print

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1. System Solutions II
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Systems that work all share one important commonality. They are written! Many business owners have systems that are all locked up in their heads and even when they are shared, until it is written, it is difficult to reproduce, evaluate and refine. In the lean world a system is best described by:
Plan – create a written plan or procedure that can be followed
Do – implement the plan and “run the plan”
Check – evaluate the action – what worked, what didn’t work
Act – take action on the evaluation by “tweaking” the plan.

Having a system means you can improve it! Life changes, customers change, things change so you are constantly spinning the PDCA wheel.

Having system means others can do the jobs of your business correctly with attention focused on the customer.

Having systems means we can fix problems or reproduce success.

Having systems means a business is more saleable! When you sell a business with systems, you are selling something that works regardless of who is at the helm.

Having systems means you will have the time to do more of what you love!

So, where to start? Start with the first task you want to delegate to someone else, write it down and have that person test it – you will be on your way to a systems business.

Copyright 2009 Linda Fayerweather
Outsource your Weaknesses
Changing Lanes LLC
www.ChangingLanes.biz


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Social Media – LinkedIn, Part 1
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So what is Linkedin anyway? Linkedin is the world's largest professional network with over 37 million members and growing rapidly. Linkedin helps you exchange knowledge, ideas, and opportunities with your trusted contacts. Here is a short video from their site that may help you understand: http://learn.linkedin.com/what-is-linkedin/
The four keys to why Linkedin is so successful are:
1. You control your professional brand
2. You can connect and reconnect with other professionals
3. You can share your expertise and find answers to questions
4. You may receive opportunities that wouldn't not have been available in your normal connections.

Check it out and connect to the MMM authors.Copyright 2009 Rebecca BoothMarketing GoddessImagine That!419.855.3399Celebrating 10 years of delivering results for our clients.
Copyright 2009 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz

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3. An Awakened Entrepreneur Comes from Abundance
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It’s easy to get wrapped up in the economic news and then think the worst is going to happen to your business. That type of thinking will only attract to you exactly what you fear – failure!
When you come from fear, you wonder if people will continue to buy your product or service, which creates doubt in your mind and that doubt causes your energy to diminish. Your lackluster efforts result in disappointing results.
Instead, when you feel yourself being drawn in by fear, change your thinking. Let go of fear and shift to an abundance mentality. What would it look like if people were flocking to your business right now? What would it feel like to be able to serve all these people? What kind of an impact could you and your business have on the people you serve? Spend time visualizing this now.
Did you feel a new energy take over in the place of fear? Step into the belief that anything is possible, even today! Carry this belief with you all throughout this next week and on into the future.

Copyright 2009 by Pat Altvater
Transforming Bodies and Minds
http://www.outsmartweight.com
http://www.transformationsinstitute.com
http://www.ignitethepowerwithinbook.com
419-344-6613


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4. That’s a Wrap
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The last four weeks we’ve been focusing on how to methodically market your business by word of mouth:

1. BUILD your networks – start with information, support and referral.
2. EDUCATE the people in your networks.
3. MOTIVATE each individual person the way they prefer to be motivated.
4. You’ll know you’ve relationally moved forward in your relationships when you successfully ACTIVATE them to act on your behalf.

Studies show that the majority of small business owners (nearly 8 out of 10) rely on more than 90% of their business to come by referral. If you are investing in traditional advertising venues and cold calling in your spare time and you still need more…this may be you.

Suggested Action: Take a look at the revenue you generated in 2008. What percentage came from advertising, PR campaigns, cold calling and word of mouth – the only four ways to market your business? Are you investing accordingly?

If you’d like to know exactly how many qualified referrals you need to receive on a weekly basis visit http://www.referralinstitute-va.com. Check out the “Pipeline Calculator” under “Tools”. Please remember that you’ll need to strategically and relationally give in order to receive.

Are you currently working with a referral marketing specialist to develop your 2009 referral marketing plan to purposefully generate quailed referrals to support your needs? If not, what’s stopping you?

Copyright 2009 by Paula Frazier who is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com