============================================================
Monday Morning Motivators – March 30, 2009
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
"The minute you settle for less than you deserve, you get even less than you settled for."
-- Maureen Dowd============================================================
Table of Contents
============================================================
1. System Solutions 2 - Linda Fayerweather
2. Social Media – LinkedIn, Part 2 - Rebecca Booth
3. An Awakened Entrepreneur Comes from Abundance - Pat Altvater
4. That’s a Wrap! - Paula Frazier
5. Fine Print
============================================================
1. System Solutions II
============================================================
Systems that work all share one important commonality. They are written! Many business owners have systems that are all locked up in their heads and even when they are shared, until it is written, it is difficult to reproduce, evaluate and refine. In the lean world a system is best described by:
Plan – create a written plan or procedure that can be followed
Do – implement the plan and “run the plan”
Check – evaluate the action – what worked, what didn’t work
Act – take action on the evaluation by “tweaking” the plan.
Having a system means you can improve it! Life changes, customers change, things change so you are constantly spinning the PDCA wheel.
Having system means others can do the jobs of your business correctly with attention focused on the customer.
Having systems means we can fix problems or reproduce success.
Having systems means a business is more saleable! When you sell a business with systems, you are selling something that works regardless of who is at the helm.
Having systems means you will have the time to do more of what you love!
So, where to start? Start with the first task you want to delegate to someone else, write it down and have that person test it – you will be on your way to a systems business.
Copyright 2009 Linda Fayerweather
Outsource your Weaknesses
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
Social Media – LinkedIn, Part 1
============================================================
So what is Linkedin anyway? Linkedin is the world's largest professional network with over 37 million members and growing rapidly. Linkedin helps you exchange knowledge, ideas, and opportunities with your trusted contacts. Here is a short video from their site that may help you understand: http://learn.linkedin.com/what-is-linkedin/
The four keys to why Linkedin is so successful are:
1. You control your professional brand
2. You can connect and reconnect with other professionals
3. You can share your expertise and find answers to questions
4. You may receive opportunities that wouldn't not have been available in your normal connections.
Check it out and connect to the MMM authors.Copyright 2009 Rebecca BoothMarketing GoddessImagine That!419.855.3399Celebrating 10 years of delivering results for our clients.
Copyright 2009 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
===========================================================
3. An Awakened Entrepreneur Comes from Abundance
============================================================
It’s easy to get wrapped up in the economic news and then think the worst is going to happen to your business. That type of thinking will only attract to you exactly what you fear – failure!
When you come from fear, you wonder if people will continue to buy your product or service, which creates doubt in your mind and that doubt causes your energy to diminish. Your lackluster efforts result in disappointing results.
Instead, when you feel yourself being drawn in by fear, change your thinking. Let go of fear and shift to an abundance mentality. What would it look like if people were flocking to your business right now? What would it feel like to be able to serve all these people? What kind of an impact could you and your business have on the people you serve? Spend time visualizing this now.
Did you feel a new energy take over in the place of fear? Step into the belief that anything is possible, even today! Carry this belief with you all throughout this next week and on into the future.
Copyright 2009 by Pat Altvater
Transforming Bodies and Minds
http://www.outsmartweight.com
http://www.transformationsinstitute.com
http://www.ignitethepowerwithinbook.com
419-344-6613
===========================================================
4. That’s a Wrap
===========================================================
The last four weeks we’ve been focusing on how to methodically market your business by word of mouth:
1. BUILD your networks – start with information, support and referral.
2. EDUCATE the people in your networks.
3. MOTIVATE each individual person the way they prefer to be motivated.
4. You’ll know you’ve relationally moved forward in your relationships when you successfully ACTIVATE them to act on your behalf.
Studies show that the majority of small business owners (nearly 8 out of 10) rely on more than 90% of their business to come by referral. If you are investing in traditional advertising venues and cold calling in your spare time and you still need more…this may be you.
Suggested Action: Take a look at the revenue you generated in 2008. What percentage came from advertising, PR campaigns, cold calling and word of mouth – the only four ways to market your business? Are you investing accordingly?
If you’d like to know exactly how many qualified referrals you need to receive on a weekly basis visit http://www.referralinstitute-va.com. Check out the “Pipeline Calculator” under “Tools”. Please remember that you’ll need to strategically and relationally give in order to receive.
Are you currently working with a referral marketing specialist to develop your 2009 referral marketing plan to purposefully generate quailed referrals to support your needs? If not, what’s stopping you?
Copyright 2009 by Paula Frazier who is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
Monday, March 30, 2009
Monday, February 02, 2009
Change or Die
============================================================
Monday Morning Motivators – February 2, 2009
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“Success requires no explanations. Failure permits no alibis.” –Napoleon Hill
============================================================
Table of Contents
============================================================
1. Change or Die - Linda Fayerweather
2. The Franchise Winners of the 1990s – Part 2 - Rebecca Booth
3. Enhance Your Goals Through Focus - Pat Altvater
4. Accountability Breeds Success - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
============================================================
1. Change or Die
============================================================
Every day, business owners think about what the future will bring their business and many right now on February 2, 2009 just think in terms of just surviving. The most realistic thought should be “change or die”. If that seems brutal, just look at computer printers. If you had started a business in 1985 making dot matrix printers and never changed, what would you be doing now? The world never remains static, so our businesses cannot either. Growth is not just more sales, or more employees or more work; it can also be seeing complimentary opportunities and taking the risk to act on them.
--This week observe your business from the vantage point of what opportunities are waiting for you?
--The Challenge for Ground Hog Day 2009 is: Before winter ends, talk to your customers, really talk to them and you may learn about some surprising opportunities. Change is Good!
Copyright 2009 Linda Fayerweather
Outsource your Weaknesses
Changing Lanes LLC
http://www.changinglanes.biz/
============================================================
The Franchise Winners of the 1990s – Part 2
============================================================
So far in this series, Subway has been the #1 franchise for 6 times, McDonald’s 5 times, Domino’s Pizza twice and KFC only once. Let’s see what happens during the remainder of the 1990s:
• 1995 – Make that 7 times as #1 franchise for Subway! Part of their success is due to the fact that 450 of their shops are in convenience stores and truck stops, many of which are located in very small towns of only a few thousand people. OJ Simpson goes to trial on national TV.
• 1996 – Hurray again for Subway, more than 1300 units were launched worldwide. The company can now be found in 27 countries around the globe. They have sales of $3 billion that year. Dolly the sheep is the first mammal to be cloned.
• 1997 – McDonald’s resurfaces as the #1 franchise with nearly 20,000 stores worldwide and 33 million+ customers a day. Princess Diana dies in Paris victim of a car crash. Titanic opens in theaters and grosses more than $1 billion globally.
• 1998 – With a relatively low franchise fee of $45,000, McDonald’s keeps hold of the #1 franchise for 1998. Today’s start up costs for a McD’s is between $363,600 - $602,000. By 1998, three of the top 10 franchises are in the frozen dessert category.
• 1999 – Yogen Fruz zooms to the #1 spot for franchises. It’s the world’s largest franchisor of frozen desserts with nearly 4800 outlets in 82 countries. Herbal products, coffee, children’s education and senior care are spotted as the hottest franchise trends in the U.S. The world population surpasses 6 billion. Napster launches free music downloads.
Copyright 2009 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
http://www.rebeccaboothmarketinggoddess.com/
http://www.marketinginabox.biz/
===========================================================
3. Enhance Your Goals Through Focus
============================================================
Meditation is one of the most effective ways to quiet and focus your mind so you can be more creative in attracting your goals and dreams.
Try meditating each morning for five minutes and increase the time as you get more comfortable with it. Find a quiet location where you won't be disturbed. Then close your eyes and breathe slowly and deeply focusing only on your breath. It's okay to notice any thoughts that arise, just don't spend any time with them.
When you feel complete, read your major goals or just your goals for that day. When you focus on what you want to create with a clear, quiet mind, you will find that your days begin more peacefully and you will carry that calm throughout the day. Most importantly, you will see your desires coming to you effortlessly!
Copyright 2009 Pat Altvater
Certified Law of Attraction Practitioner
http://www.ignitethepowerwithinbook.com/
http://www.journeytowowtransformyourselfnow.com/
http://www.transformationsinstitute.com/
===========================================================
4. Establishing Your 2009 Referral Partners
===========================================================
Establishing Your 2009 Referral Partners is as easy as 1-2-3-4-5.
Throughout the month of December, I offered a series to help with your 2009 referral marketing efforts. I’ve had a ton of requests for MORE. This month we’ll revisit the basic outline…and fill in the blanks. Enjoy!!!
STEP ONE -
1. Review the results from your 2008 referral relationships to identify the people that you worked with to purposefully and consistently produce qualified, reciprocal referrals. What do they have in common? With each other? With you?
a. Some of them may represent members of your contact sphere because they are businesses that naturally and traditionally lend themselves to yours.
i. One example of a contact sphere might be a – Realtor, Mortgage Lender, Property and Casualty Insurance (including umbrella), Home Inspector, Home Appraiser, Handyman…or woman, Landscaper, etc.
b. Others may be part of your power team. These are folks that are committed to passing you qualified referrals regardless of their profession or industry. It’s YOU and whoever you choose to surround yourself with regardless of their profession
i. I’m a referral marketing trainer, consultant and keynote speaker. My power team currently looks like this because these are people that are taking action on my behalf:
1. BNI Executive Director
2. CPA
3. Mortgage Lender
4. Architect
5. Promotional Items Person
c. Where did you initially meet them? All said and done there are eight kinds of networks you can access and nurture to build your business:
i. Casual Contact Networks…like the chamber.
ii. Strong Contact Networks…like BNI.
iii. Community Service Clubs…like Kiwanis.
iv. Professional Associations…like SHRM (Society for Human Resource Managers).
v. Social Groups…like The Adventurous Eating Club.
vi. Business Groups…like the Project Managers Club.
vii. Women’s Organizations…like NAWBO (National Association of Women Business Owners).
viii. Online Networking Organizations…like www.ecademy.com.
1. The goal is to select 3 different types of networks that connect you to your target market and help you showcase your skills and abilities (in your industry).
2. Get involved in leadership to go from visibility to credibility.
3. Position yourself to make a difference for you, your business and your community!
Copyright 2009 Paula Frazier is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
Monday Morning Motivators – February 2, 2009
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“Success requires no explanations. Failure permits no alibis.” –Napoleon Hill
============================================================
Table of Contents
============================================================
1. Change or Die - Linda Fayerweather
2. The Franchise Winners of the 1990s – Part 2 - Rebecca Booth
3. Enhance Your Goals Through Focus - Pat Altvater
4. Accountability Breeds Success - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
============================================================
1. Change or Die
============================================================
Every day, business owners think about what the future will bring their business and many right now on February 2, 2009 just think in terms of just surviving. The most realistic thought should be “change or die”. If that seems brutal, just look at computer printers. If you had started a business in 1985 making dot matrix printers and never changed, what would you be doing now? The world never remains static, so our businesses cannot either. Growth is not just more sales, or more employees or more work; it can also be seeing complimentary opportunities and taking the risk to act on them.
--This week observe your business from the vantage point of what opportunities are waiting for you?
--The Challenge for Ground Hog Day 2009 is: Before winter ends, talk to your customers, really talk to them and you may learn about some surprising opportunities. Change is Good!
Copyright 2009 Linda Fayerweather
Outsource your Weaknesses
Changing Lanes LLC
http://www.changinglanes.biz/
============================================================
The Franchise Winners of the 1990s – Part 2
============================================================
So far in this series, Subway has been the #1 franchise for 6 times, McDonald’s 5 times, Domino’s Pizza twice and KFC only once. Let’s see what happens during the remainder of the 1990s:
• 1995 – Make that 7 times as #1 franchise for Subway! Part of their success is due to the fact that 450 of their shops are in convenience stores and truck stops, many of which are located in very small towns of only a few thousand people. OJ Simpson goes to trial on national TV.
• 1996 – Hurray again for Subway, more than 1300 units were launched worldwide. The company can now be found in 27 countries around the globe. They have sales of $3 billion that year. Dolly the sheep is the first mammal to be cloned.
• 1997 – McDonald’s resurfaces as the #1 franchise with nearly 20,000 stores worldwide and 33 million+ customers a day. Princess Diana dies in Paris victim of a car crash. Titanic opens in theaters and grosses more than $1 billion globally.
• 1998 – With a relatively low franchise fee of $45,000, McDonald’s keeps hold of the #1 franchise for 1998. Today’s start up costs for a McD’s is between $363,600 - $602,000. By 1998, three of the top 10 franchises are in the frozen dessert category.
• 1999 – Yogen Fruz zooms to the #1 spot for franchises. It’s the world’s largest franchisor of frozen desserts with nearly 4800 outlets in 82 countries. Herbal products, coffee, children’s education and senior care are spotted as the hottest franchise trends in the U.S. The world population surpasses 6 billion. Napster launches free music downloads.
Copyright 2009 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
http://www.rebeccaboothmarketinggoddess.com/
http://www.marketinginabox.biz/
===========================================================
3. Enhance Your Goals Through Focus
============================================================
Meditation is one of the most effective ways to quiet and focus your mind so you can be more creative in attracting your goals and dreams.
Try meditating each morning for five minutes and increase the time as you get more comfortable with it. Find a quiet location where you won't be disturbed. Then close your eyes and breathe slowly and deeply focusing only on your breath. It's okay to notice any thoughts that arise, just don't spend any time with them.
When you feel complete, read your major goals or just your goals for that day. When you focus on what you want to create with a clear, quiet mind, you will find that your days begin more peacefully and you will carry that calm throughout the day. Most importantly, you will see your desires coming to you effortlessly!
Copyright 2009 Pat Altvater
Certified Law of Attraction Practitioner
http://www.ignitethepowerwithinbook.com/
http://www.journeytowowtransformyourselfnow.com/
http://www.transformationsinstitute.com/
===========================================================
4. Establishing Your 2009 Referral Partners
===========================================================
Establishing Your 2009 Referral Partners is as easy as 1-2-3-4-5.
Throughout the month of December, I offered a series to help with your 2009 referral marketing efforts. I’ve had a ton of requests for MORE. This month we’ll revisit the basic outline…and fill in the blanks. Enjoy!!!
STEP ONE -
1. Review the results from your 2008 referral relationships to identify the people that you worked with to purposefully and consistently produce qualified, reciprocal referrals. What do they have in common? With each other? With you?
a. Some of them may represent members of your contact sphere because they are businesses that naturally and traditionally lend themselves to yours.
i. One example of a contact sphere might be a – Realtor, Mortgage Lender, Property and Casualty Insurance (including umbrella), Home Inspector, Home Appraiser, Handyman…or woman, Landscaper, etc.
b. Others may be part of your power team. These are folks that are committed to passing you qualified referrals regardless of their profession or industry. It’s YOU and whoever you choose to surround yourself with regardless of their profession
i. I’m a referral marketing trainer, consultant and keynote speaker. My power team currently looks like this because these are people that are taking action on my behalf:
1. BNI Executive Director
2. CPA
3. Mortgage Lender
4. Architect
5. Promotional Items Person
c. Where did you initially meet them? All said and done there are eight kinds of networks you can access and nurture to build your business:
i. Casual Contact Networks…like the chamber.
ii. Strong Contact Networks…like BNI.
iii. Community Service Clubs…like Kiwanis.
iv. Professional Associations…like SHRM (Society for Human Resource Managers).
v. Social Groups…like The Adventurous Eating Club.
vi. Business Groups…like the Project Managers Club.
vii. Women’s Organizations…like NAWBO (National Association of Women Business Owners).
viii. Online Networking Organizations…like www.ecademy.com.
1. The goal is to select 3 different types of networks that connect you to your target market and help you showcase your skills and abilities (in your industry).
2. Get involved in leadership to go from visibility to credibility.
3. Position yourself to make a difference for you, your business and your community!
Copyright 2009 Paula Frazier is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
Monday, January 26, 2009
Finding Time
============================================================
Monday Morning Motivators – January 26, 2009
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.” --W. Edwards Deming
============================================================
Table of Contents
============================================================
1. Finding Time - Linda Fayerweather
2. The Franchise Winners of the 1990s – Part 1 – Part 2 - Rebecca Booth
3. Use Attraction to Love Your Business- Pat Altvater
4. Accountability Breeds Success - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
============================================================
1. Finding Time
============================================================
Two percent of America’s gross domestic product—about $100 billion—is “frittered away” by workers tinkering with their computers, messing around with typefaces, and endlessly polishing charts, graphs, and other things. When it comes time to do something NEW, some of us have never finished the last project. Here are some LEAN tips to get things done.
--Create a standard way to do documents. Most software will allow you to save your format as a Template. Do this for:
Letterhead
Handouts
Memos
Fax
--Create lists for routine tasks. Even if you are doing everything right now, having a list will make it easier when you bring someone in just for the day to help. What if the neighbors college kid has some time? This list will be ready. Free up that memory for something more creative and exciting!
--Create opening and closing day procedures for yourself and follow them. This step causes you to be “ready for work” and at the end of the day “reflective” as you put everything away
--Plan tomorrow today!
You will find an oasis of sanity through common sense efficiencies.
Copyright 2009 Linda Fayerweather
A closed mouth gathers no foot.
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
The Franchise Winners of the 1990s – Part 1
============================================================
Again, we examine the success of the Top 500 franchises over the past 30 years. We’ve just finished up the 1980s where food companies reigned. Will they continue their stronghold in the 90s? Time will tell…
• 1990 – Fred DeLuca, co-founder of Subway, reaches his goal of opening 5,000 stores making Subway the #1 franchise in the country. By 1990, franchises are generating nearly $600 billion in sales and account for one-third of all consumer purchases in the U.S. The first web page is created.
•1991 – Subway continues to run past its food competitors as the #1 franchise. As a matter of fact, they represent 60% of all sub sandwich shops in the U.S. The Soviet Union collapses.
•1992 – McDonald’s regains supremacy as the #1 franchise. They serve an estimated 20 million customers each day in more than 12,000 restaurants worldwide.
•1993 – Subway takes the lead away from McDonald’s as the #1 franchise, by opening nearly 100 new stores a month. Subway’s competitors admire their closure rate of less than 2% annually.
•1994 – Guess who’s the #1 franchise again? You’re right, Subway! Average sales per store increased 5% from the previous year. The TV show Friends premieres on NBC. And the “Chunnel” links Britain with mainland Europe.
Copyright 2009 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
===========================================================
3. Use Attraction to Love Your Business:
============================================================
One way to enjoy your business more is to only work with the clients that you love! These are your perfect customers; the ones that appreciate you and what you do, request from you exactly what you are prepared to do, are happy to pay your full price, and are a delight to be around!
Sounds great, but how do you find them? You attract them using the Law of Attraction. Here’s how:
1. Get clear about who you are. Identify your values, mission, target market and most importantly, what you believe that your perfect customer must also believe. For example, I believe that our thoughts create our reality and that we are in control of our choices when we stay mindful to life. My perfect customer will also believe those things.
2. Read over the description you created in step 1 daily. Then, visualize yourself working with these wonderful customers or clients, see more and more customers with those very traits calling you and becoming your customers.
3. Take action to attract those customers. In your marketing efforts, be sure to clearly articulate all the things you identified in step one. So your marketing reflects who you are and who your perfect customer is, that way, when a prospect sees your marketing piece (ad, flyer, website, whatever) they immediately recognize that you and your business are what they’ve been looking for to satisfy their needs.
4. Express gratitude for all your wonderful perfect NEW customers. Do this even before they arrive.
Follow these steps and you will LOVE all the new customers you attract.
Copyright 2009 Pat Altvater
Certified Law of Attraction Practitioner
www.ignitethepowerwithinbook.com
www.journeytowowtransformyourselfnow.com
www.transformationsinstitute.com
===========================================================
4. Accountability Breeds Success
===========================================================
Hello Monday Morning Readers. I’ve been encouraging my clients to focus on engaging the “right” referral partners in the new year. Collaboration requires accountability. My good friend and colleague, Hazel Walker, and I get right to the point in this week’s co-authored article. Enjoy!
Jack Canfield is a self-made millionaire and successful author. He said, "you are the average of the five people you spend the most time with". Brian Tracy says, "you cannot scratch with the turkeys and fly with eagles". Simply put, you cannot relate with mediocre, uninspired and unfocused people and expect to be different from them.
You need to surround yourself with people who empower you, compliment your areas of expertise, and fill in the gaps you are missing. Connect with colleagues that can help you step outside your comfort zone to accomplish the goals you set out; people that will hold you accountable for actually doing what you say you are going to do.
You can be inspired by them and receive resources from them. Participating in accountability, mastermind, or coaching group is a great way to surround yourself with like-minded, driven, successful people that will propel you to higher level of success. Think about it! You already have something in common. You are willing to invest in your business and personal growth. It’s a great place to start.
With all of the bad news about the economy, downsizing, market crashing (and on and on and on), it is more important than ever that you take steps to train yourself and your referral partners and that you find an accountability program that will help you implement and surround yourself with successful people who are on the same path as you.
Who is holding you accountable? Who helps you be more creative? Who inspires you? This week connect with someone that you’d like to work closely with throughout 2009, commit to specific actions and make it happen through training, coaching and accountability!!!
Co-written by Hazel M. Walker. She is an expert at referral marketing and networking. She is the owner of the Referral Institute of Indiana as well as the Central and Southern Indiana BNI Franchises. Hazel has taught hundreds of business owners and sales professionals how to effectively implement the Science of Referrals into their businesses.
Copyright 2009 Paula Frazier is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
Monday Morning Motivators – January 26, 2009
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.” --W. Edwards Deming
============================================================
Table of Contents
============================================================
1. Finding Time - Linda Fayerweather
2. The Franchise Winners of the 1990s – Part 1 – Part 2 - Rebecca Booth
3. Use Attraction to Love Your Business- Pat Altvater
4. Accountability Breeds Success - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
============================================================
1. Finding Time
============================================================
Two percent of America’s gross domestic product—about $100 billion—is “frittered away” by workers tinkering with their computers, messing around with typefaces, and endlessly polishing charts, graphs, and other things. When it comes time to do something NEW, some of us have never finished the last project. Here are some LEAN tips to get things done.
--Create a standard way to do documents. Most software will allow you to save your format as a Template. Do this for:
Letterhead
Handouts
Memos
Fax
--Create lists for routine tasks. Even if you are doing everything right now, having a list will make it easier when you bring someone in just for the day to help. What if the neighbors college kid has some time? This list will be ready. Free up that memory for something more creative and exciting!
--Create opening and closing day procedures for yourself and follow them. This step causes you to be “ready for work” and at the end of the day “reflective” as you put everything away
--Plan tomorrow today!
You will find an oasis of sanity through common sense efficiencies.
Copyright 2009 Linda Fayerweather
A closed mouth gathers no foot.
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
The Franchise Winners of the 1990s – Part 1
============================================================
Again, we examine the success of the Top 500 franchises over the past 30 years. We’ve just finished up the 1980s where food companies reigned. Will they continue their stronghold in the 90s? Time will tell…
• 1990 – Fred DeLuca, co-founder of Subway, reaches his goal of opening 5,000 stores making Subway the #1 franchise in the country. By 1990, franchises are generating nearly $600 billion in sales and account for one-third of all consumer purchases in the U.S. The first web page is created.
•1991 – Subway continues to run past its food competitors as the #1 franchise. As a matter of fact, they represent 60% of all sub sandwich shops in the U.S. The Soviet Union collapses.
•1992 – McDonald’s regains supremacy as the #1 franchise. They serve an estimated 20 million customers each day in more than 12,000 restaurants worldwide.
•1993 – Subway takes the lead away from McDonald’s as the #1 franchise, by opening nearly 100 new stores a month. Subway’s competitors admire their closure rate of less than 2% annually.
•1994 – Guess who’s the #1 franchise again? You’re right, Subway! Average sales per store increased 5% from the previous year. The TV show Friends premieres on NBC. And the “Chunnel” links Britain with mainland Europe.
Copyright 2009 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
===========================================================
3. Use Attraction to Love Your Business:
============================================================
One way to enjoy your business more is to only work with the clients that you love! These are your perfect customers; the ones that appreciate you and what you do, request from you exactly what you are prepared to do, are happy to pay your full price, and are a delight to be around!
Sounds great, but how do you find them? You attract them using the Law of Attraction. Here’s how:
1. Get clear about who you are. Identify your values, mission, target market and most importantly, what you believe that your perfect customer must also believe. For example, I believe that our thoughts create our reality and that we are in control of our choices when we stay mindful to life. My perfect customer will also believe those things.
2. Read over the description you created in step 1 daily. Then, visualize yourself working with these wonderful customers or clients, see more and more customers with those very traits calling you and becoming your customers.
3. Take action to attract those customers. In your marketing efforts, be sure to clearly articulate all the things you identified in step one. So your marketing reflects who you are and who your perfect customer is, that way, when a prospect sees your marketing piece (ad, flyer, website, whatever) they immediately recognize that you and your business are what they’ve been looking for to satisfy their needs.
4. Express gratitude for all your wonderful perfect NEW customers. Do this even before they arrive.
Follow these steps and you will LOVE all the new customers you attract.
Copyright 2009 Pat Altvater
Certified Law of Attraction Practitioner
www.ignitethepowerwithinbook.com
www.journeytowowtransformyourselfnow.com
www.transformationsinstitute.com
===========================================================
4. Accountability Breeds Success
===========================================================
Hello Monday Morning Readers. I’ve been encouraging my clients to focus on engaging the “right” referral partners in the new year. Collaboration requires accountability. My good friend and colleague, Hazel Walker, and I get right to the point in this week’s co-authored article. Enjoy!
Jack Canfield is a self-made millionaire and successful author. He said, "you are the average of the five people you spend the most time with". Brian Tracy says, "you cannot scratch with the turkeys and fly with eagles". Simply put, you cannot relate with mediocre, uninspired and unfocused people and expect to be different from them.
You need to surround yourself with people who empower you, compliment your areas of expertise, and fill in the gaps you are missing. Connect with colleagues that can help you step outside your comfort zone to accomplish the goals you set out; people that will hold you accountable for actually doing what you say you are going to do.
You can be inspired by them and receive resources from them. Participating in accountability, mastermind, or coaching group is a great way to surround yourself with like-minded, driven, successful people that will propel you to higher level of success. Think about it! You already have something in common. You are willing to invest in your business and personal growth. It’s a great place to start.
With all of the bad news about the economy, downsizing, market crashing (and on and on and on), it is more important than ever that you take steps to train yourself and your referral partners and that you find an accountability program that will help you implement and surround yourself with successful people who are on the same path as you.
Who is holding you accountable? Who helps you be more creative? Who inspires you? This week connect with someone that you’d like to work closely with throughout 2009, commit to specific actions and make it happen through training, coaching and accountability!!!
Co-written by Hazel M. Walker. She is an expert at referral marketing and networking. She is the owner of the Referral Institute of Indiana as well as the Central and Southern Indiana BNI Franchises. Hazel has taught hundreds of business owners and sales professionals how to effectively implement the Science of Referrals into their businesses.
Copyright 2009 Paula Frazier is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
Monday, January 19, 2009
Humor - Franchise - Labels - Likability
============================================================
Monday Morning Motivators – January 19, 2009
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“I look to a day when people will not be judged by the color of their skin, but by the content of their character.” --Martin Luther King, Jr.
============================================================
Table of Contents
============================================================
1. Humor - Linda Fayerweather
2. The Franchise: Celebrating 30 Years of the Franchise – Part 2 - Rebecca Booth
3. Labels Are For File Folders - Pat Altvater
4. Ten Tips To Increase Your Likability Factor - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
============================================================
1. Humor and Your Business
============================================================
Cold and snowy, again in the upper Midwest today; pockets of war are growing; if you aren’t in foreclosure you probably have a friend who is; and predictions are for the recession to end – eventually. Now, if my dog runs away, my truck won’t start and the pipes freeze . . . no, wait that was last week!!! STOP thinking that way!
With all the negative feedback in the world today, there is something you can do. . . Laugh!
Why don’t we laugh more often? Many of us were taught not to by our parents and teachers when we were told to “Wipe that smile off your face”; “Get serious”; “Settle down”; and “Stop acting silly.” Laughter is a sign of spontaneity and surrender of control. As we become adults, we place a good deal of value on self-control and often reign in spontaneity.
A mature adult will understand the need for levity now and then. In the very serious world of business, we often forget that a little humor is great medicine for the troubled soul and often this is just enjoying the absurdity of life. If you are not ready to belly laugh at work, pick up a humorous book or find a list of office appropriate jokes and practice at home. And remember “a clean tie attracts the soup of the day.”
Check out what the experts say. Laughter and Health
Copyright 2009 Linda Fayerweather
A closed mouth gathers no foot.
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
The Franchise: Celebrating 30 Years of the Franchise – Part 2
============================================================
This continues our series of franchise success. You’re probably asking yourself what the heck does this have to do with marketing? My advice to you is to try to incorporate something you’ve learned into a marketing piece. For example, you could send a note to a new business stating: “Did you know the first Apple Macintosh was sold in 1984? I hope you have as much success with your new business as Steve Jobs has had with his!”
Let’s continue the celebration:
• 1985 – McDonald’s is usurped by Kentucky Fried Chicken as the #1 franchise of the year. KFC had 6300 locations and a $23million technical centre in Louisville, KY. Discovery Channel is launched.
• 1986 – Domino’s takes center stage as the #1 franchise, by opening its 3000th store. They sell 160 million pizzas that year along. Hands Across America connects about 7 million people from New York City to Long Beach, California in an effort to raise money to fight hunger and homelessness. The first federal Martin Luther King Jr. Day is observed on January 20.
• 1987 – Domino’s continues as the #1 franchise – why? Quite possibly because they reduced the average delivery time to 24 minutes. Jazzercise is considered the top new franchise to enter the market. Prozac makes its debut in the U.S.
• 1988 – Subway makes its mark as the #1 franchise of the year. They open 1100 locations across the country, including their first in Australia. The TV show The Wonder Years premieres.
• 1989 - #1 franchise: Subway. Why? Partly because it has a low cost start up fee: $27,400 (versus today’s minimum startup cost of $80K). Exxon Valdez spill happens off the coast of Alaska. Batman hits the theaters.
Copyright 2009 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
===========================================================
3. Labels Are For File Folders
============================================================
Have you ever noticed how people sometimes categorize themselves? They say things like: “I can’t remember names.” “I am awkward at networking meetings.” “I am not an exerciser.” In effect, they are labeling themselves and upon doing so, their subconscious goes to work to prove what they are saying is true. These thoughts are actually self-imposed limitations; they are excuses to keep you safe in your comfort zone.
Listen to yourself and discover if you have any excuses keeping you small. If so, come up with a game plan for attacking them head on in 2009. Once you banish labels from your life and thinking, you’ll be amazed at the new level of success you will achieve.
Copyright 2009 Pat Altvater
Transformations Institute
http://www.ignitethepowerwithinbook.com
http://www.transformationsinstitute.com
Transforming Bodies and Minds
419-344-6613
===========================================================
4. Ten Tips To Increase Your Likability Factor
===========================================================
If you are going to be successful at Networking and creating a word-of-mouth marketing campaign, it is important that people like you. Have you ever stopped to think about your likability factor? We assume people like us, we worry about it. Some people say they don't care if people like them or not. But, did you know that your likability factor has an impact on your bottom line? All things being equal people want to do business with people they know, like, and trust.
I had the opportunity to experience this for myself recently when I was looking to hire someone to do some work for me. There were two people both equally qualified to do the project. I ended up going with the person I liked and his price was 12% higher. I was willing to pay more because I liked the person.
A week later a young man came to my door, selling cleaning solution. Now anyone who knows me knows, that I am not exactly the target market for cleaning solution. It's not that I don't clean my house, I just let someone else do it. But, I bought $50 worth of his products. Why, he was so completely likable, he made eye contact, had a great sense of humor, was polite and engaging.
Being likable is important to growing your business, it allows others to connect with you. There are things that you can do that will help you be more likable, allowing you to create rapport and do business with more people.
Here are traits that go a long way to helping people like you;
• Be polite, at all times - Your mother taught you this,
• Pay attention to the person you are talking to, eyes darting around, no eye contact or checking your email, cell phone, or watch, means you are not paying attention.
• Ask good questions - Ask others about themselves,
• Smile, and maintain good eye contact
• Be engaged and engaging
• Be positive
• Watch your language
• Find ways to compliment others
• Have good energy
• Follow up with sincerity
Having a positive attitude about life makes people want to be around you, and being able to carry a conversation with positive small talk also goes a long way to making you likable. Like it or not people choose to do business with you based on your likability factor, and it is something that you can learn with a little practice. So start working on increasing your likability factor, you will connect with more people and increase your bottom line.
.
Copyright 2009 Hazel M. Walker. She is an expert at referral marketing and networking. She is the owner of the Referral Institute of Indiana as well as the Central and Southern Indiana BNI Franchises. Hazel has taught hundreds of business owners and sales professionals how to effectively implement the Science of Referrals into their businesses.
Sponsored by Paula Frazier is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
Monday Morning Motivators – January 19, 2009
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“I look to a day when people will not be judged by the color of their skin, but by the content of their character.” --Martin Luther King, Jr.
============================================================
Table of Contents
============================================================
1. Humor - Linda Fayerweather
2. The Franchise: Celebrating 30 Years of the Franchise – Part 2 - Rebecca Booth
3. Labels Are For File Folders - Pat Altvater
4. Ten Tips To Increase Your Likability Factor - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
============================================================
1. Humor and Your Business
============================================================
Cold and snowy, again in the upper Midwest today; pockets of war are growing; if you aren’t in foreclosure you probably have a friend who is; and predictions are for the recession to end – eventually. Now, if my dog runs away, my truck won’t start and the pipes freeze . . . no, wait that was last week!!! STOP thinking that way!
With all the negative feedback in the world today, there is something you can do. . . Laugh!
Why don’t we laugh more often? Many of us were taught not to by our parents and teachers when we were told to “Wipe that smile off your face”; “Get serious”; “Settle down”; and “Stop acting silly.” Laughter is a sign of spontaneity and surrender of control. As we become adults, we place a good deal of value on self-control and often reign in spontaneity.
A mature adult will understand the need for levity now and then. In the very serious world of business, we often forget that a little humor is great medicine for the troubled soul and often this is just enjoying the absurdity of life. If you are not ready to belly laugh at work, pick up a humorous book or find a list of office appropriate jokes and practice at home. And remember “a clean tie attracts the soup of the day.”
Check out what the experts say. Laughter and Health
Copyright 2009 Linda Fayerweather
A closed mouth gathers no foot.
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
The Franchise: Celebrating 30 Years of the Franchise – Part 2
============================================================
This continues our series of franchise success. You’re probably asking yourself what the heck does this have to do with marketing? My advice to you is to try to incorporate something you’ve learned into a marketing piece. For example, you could send a note to a new business stating: “Did you know the first Apple Macintosh was sold in 1984? I hope you have as much success with your new business as Steve Jobs has had with his!”
Let’s continue the celebration:
• 1985 – McDonald’s is usurped by Kentucky Fried Chicken as the #1 franchise of the year. KFC had 6300 locations and a $23million technical centre in Louisville, KY. Discovery Channel is launched.
• 1986 – Domino’s takes center stage as the #1 franchise, by opening its 3000th store. They sell 160 million pizzas that year along. Hands Across America connects about 7 million people from New York City to Long Beach, California in an effort to raise money to fight hunger and homelessness. The first federal Martin Luther King Jr. Day is observed on January 20.
• 1987 – Domino’s continues as the #1 franchise – why? Quite possibly because they reduced the average delivery time to 24 minutes. Jazzercise is considered the top new franchise to enter the market. Prozac makes its debut in the U.S.
• 1988 – Subway makes its mark as the #1 franchise of the year. They open 1100 locations across the country, including their first in Australia. The TV show The Wonder Years premieres.
• 1989 - #1 franchise: Subway. Why? Partly because it has a low cost start up fee: $27,400 (versus today’s minimum startup cost of $80K). Exxon Valdez spill happens off the coast of Alaska. Batman hits the theaters.
Copyright 2009 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
===========================================================
3. Labels Are For File Folders
============================================================
Have you ever noticed how people sometimes categorize themselves? They say things like: “I can’t remember names.” “I am awkward at networking meetings.” “I am not an exerciser.” In effect, they are labeling themselves and upon doing so, their subconscious goes to work to prove what they are saying is true. These thoughts are actually self-imposed limitations; they are excuses to keep you safe in your comfort zone.
Listen to yourself and discover if you have any excuses keeping you small. If so, come up with a game plan for attacking them head on in 2009. Once you banish labels from your life and thinking, you’ll be amazed at the new level of success you will achieve.
Copyright 2009 Pat Altvater
Transformations Institute
http://www.ignitethepowerwithinbook.com
http://www.transformationsinstitute.com
Transforming Bodies and Minds
419-344-6613
===========================================================
4. Ten Tips To Increase Your Likability Factor
===========================================================
If you are going to be successful at Networking and creating a word-of-mouth marketing campaign, it is important that people like you. Have you ever stopped to think about your likability factor? We assume people like us, we worry about it. Some people say they don't care if people like them or not. But, did you know that your likability factor has an impact on your bottom line? All things being equal people want to do business with people they know, like, and trust.
I had the opportunity to experience this for myself recently when I was looking to hire someone to do some work for me. There were two people both equally qualified to do the project. I ended up going with the person I liked and his price was 12% higher. I was willing to pay more because I liked the person.
A week later a young man came to my door, selling cleaning solution. Now anyone who knows me knows, that I am not exactly the target market for cleaning solution. It's not that I don't clean my house, I just let someone else do it. But, I bought $50 worth of his products. Why, he was so completely likable, he made eye contact, had a great sense of humor, was polite and engaging.
Being likable is important to growing your business, it allows others to connect with you. There are things that you can do that will help you be more likable, allowing you to create rapport and do business with more people.
Here are traits that go a long way to helping people like you;
• Be polite, at all times - Your mother taught you this,
• Pay attention to the person you are talking to, eyes darting around, no eye contact or checking your email, cell phone, or watch, means you are not paying attention.
• Ask good questions - Ask others about themselves,
• Smile, and maintain good eye contact
• Be engaged and engaging
• Be positive
• Watch your language
• Find ways to compliment others
• Have good energy
• Follow up with sincerity
Having a positive attitude about life makes people want to be around you, and being able to carry a conversation with positive small talk also goes a long way to making you likable. Like it or not people choose to do business with you based on your likability factor, and it is something that you can learn with a little practice. So start working on increasing your likability factor, you will connect with more people and increase your bottom line.
.
Copyright 2009 Hazel M. Walker. She is an expert at referral marketing and networking. She is the owner of the Referral Institute of Indiana as well as the Central and Southern Indiana BNI Franchises. Hazel has taught hundreds of business owners and sales professionals how to effectively implement the Science of Referrals into their businesses.
Sponsored by Paula Frazier is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
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