============================================================
Monday Morning Motivators – October 13, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“An economist is an expert who will know tomorrow why the things he predicted yesterday didn't happen today.” --Laurence J. Peter
============================================================
Table of Contents
============================================================
1. Question - Linda Fayerweather
2. Are You a Smarty Pants?! - Rebecca Booth
3. Gripped by Fear - Pat Altvater
4. Network Strength = Net Worth III - Paula Frazier
5. Fine Print
============================================================
1. Question
============================================================
Those of us that have had children or maybe a younger sibling are familiar with the “Why”. When a child asks “why” it is usually the beginning of a longer conversation. “Why” is a great way to start your business planning.
Look back over the last 12 months and ask “Why” about what went well and want didn’t. “Why did we get new customers in this zip code?” “Why did our expenses increase in our overhead?” “Why did we have less staff turnover than last year?”
Two things will become apparent
1. You will identify what desired outcomes you want in 2009; and
2. You will uncover some problems that need fixing.
When you discover a problem, using “Why” can help get to the root cause. Enlist the help of others and keep asking why and sometimes it will feel uncomfortable and that just means you are getting close to the problem.
What to make 2009 great, get a plan! See below for a coupon that will help you get one.
Copyright 2008 Linda Fayerweather
Storm the Barn with New Ideas
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Are You a Smarty Pants?!
============================================================
I sure hope so! Knowledge is your friend. Many a salesperson will lose an account because they “don’t know” the real benefit of the product they’re selling. Here is how your knowledge can save the day:
• A knowledgeable salesperson inspires confidence.
• Customers translate your knowledge into an “added value” for them.
• Knowledge drives your customer’s decision-making process.
• Lack of knowledge may send your customers to your competition.
• A high level or knowledge impresses customers and bolsters referrals.
(source: Selling Power. Aug. 08)
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
===========================================================
3. Gripped by Fear
============================================================
The headlines this week read “Gripped By Fear”. It’s hard not to get caught up in the fear that is being promoted by media stories, pictures of Wall Street traders on the Internet, and talk on the street. Yes, this is a crisis; there is no denying that, but does it have to be a crisis for your business? NO!
Instead of getting caught up in fear, focus on the things you can control. You cannot control our national economy, but you can control how your business weathers this situation. How? By controlling your mindset.
For example, when you market from fear, you will not receive the results you desire. Let’s say you decide to do a direct mail campaign out of desperation for some new clients, but think to yourself, no one will be able to afford this now – you will be right, no one will respond to your marketing! Then you’ll think – I knew it, no one is buying now.
On the other hand, when you devise a marketing campaign (with the help of our Marketing Goddess) that you feel very positive about, the results will be very different. Especially if you add to the positive attitude your belief that your business provides a service or product that is needed and valued by your customers.
Now is the time for action that is based on your own beliefs about your product and the marketplace, not based on fear.
To find out how to adopt a success mindset, check out my book Journey to WOW – Ignite the Power Within at: http://www.ignitethepowerwithinbook.com
Pat Altvater
Certified Law of Attraction Practitioner
www.ignitethepowerwithinbook.com
www.permanentweightlossebook.com
www.transformationsinstitute.com
===========================================================
4. Your Network Will Impact Your Net Worth! Part III
===========================================================
Here are my final thoughts on Queen Elizabeth I’s life lessons that you can apply to your referral marketing efforts to inspire the people in your networks to intentionally act on your behalf:
4. Giving the word and taking the lead, a leader leads. If you want to receive information, support and referrals from your network you must give information, support and referrals to your network. You want to inspire someone to refer you? Refer them! Then do it again. It is that simple.
5. Evaluate results, not promises. You may find that some of the people in your networks may not be as effective as you need them to be. It doesn’t mean they’re out of your life. It simply means that you’ll spend more time with them after general business hours. Quite frankly, there will never be anyone better than you to send your message and build your business; though your referral partners can become the next best thing.
I’d like to close with these words from the great cultural icon, Queen Elizabeth I – “When your need shall be the most you shall find my friendship greatest.” True leaders stand with their people through good and bad times, especially the bad.
If you don’t know what to do to continue building your business because of the current state of our economy - INVEST. Invest in your key relationships. The strength of your network will dramatically impact your net worth!
Special Note: This article was inspired by Alan Axelrod, author of Elizabeth I, CEO.
Copyright 2008 Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. You can connect with Paula at paula@referralinstitute-va.com or paula@bniswva.com .
Sunday, October 12, 2008
Sunday, October 05, 2008
Productively - Right Words - Calm - Net Worth
============================================================
Monday Morning Motivators – October 6, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“The only place where success comes before work is in the dictionary.”
–Vidal Sassoon
============================================================
Table of Contents
============================================================
1. Productively Speaking - Linda Fayerweather
2. Picking the Right Words - Rebecca Booth
3. Stay Calm Regardless - Pat Altvater
4. Network Strength = Net Worth - Paula Frazier
5. Fine Print
============================================================
1. Productively Speaking
============================================================
LeadershipIQ.com reports that employees are 44% less productive this year than last year! This recession rumination shows employees are spending their time:
1. Surfing the Internet for career improvement (21%)
2. Surfing the Internet for personal finance (17%)
3. Daydreaming about negative topics (12%)
4. Chatting with co-workers (9%)
5. Surfing the Internet for entertainment (7%)
What of course is interesting to me is that the solution is the same whether we are in a recession or not.
Good managers are willing to set clear expectations by helping employees identify desired outcomes that benefit the firm and stimulate people to grow and stretch. Engagement in the job, recognition for accomplishments and pushing, yes, pushing are principles that great managers us to keep staff working at optimal levels for challenge and profit. When people have more than enough to do, they have less time to fret and worry.
Two questions?
1. If you are the owner, do you know what your own desired outcomes are for 2009?
2. If you are an employee, what do you plan to achieve in 2009 beyond showing up to work?
You might want a plan! See below for a coupon that will help you get one.
Copyright 2008 Linda Fayerweather
Storm the Barn with New Ideas
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Picking the Right Words
============================================================
We’re taught to keep things simple in marketing. Choose small words, stick to one clear concise message and white space is your friend are some of the sage advice we live by. However, there are exceptions to every rule (except for the rule about white space)! In copywriting there are times when a bigger or fancier word can command a reader’s attention and persuade him more effectively than simple prose. Take for instance Montblanc pens. They choose to sell “writing instruments” instead of “pens.” Why does Montblanc do this? It’s simple: people will pay $150 for a writing instrument, because they know they can get any old pen for a buck almost anywhere else. According to Target Marketing, one direct marketer changed the name of its main product from “fruitcake” to “native Texas pecan cake” and mail-order sales zoomed 60 percent. Be picky about the words you use in your marketing efforts. Smaller isn’t necessarily better in all cases.
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
===========================================================
3. Stay Calm Regardless of What the Media Wants You to Do!
============================================================
Everyone is wondering what news will be next regarding the economy. It’s so easy to get caught up in worry and anxiety over whether our business will do well or not, given the current conditions.
Don’t go there.
It may only take the slightest hint of a suggestion to trigger an old belief in our subconscious, a belief that says for example, “money is tight – people won’t want to buy from me.” Often we don't even know the little seed of doubt has slipped in, but it gets in our mind and grows slowly, yet persistently. We actually give way to lack, limitation and failure a little at a time and before we know it, we’ve become one with the problem.
Instead, stay conscious to this by adopting a new belief that states “my business expands every year.” Succeed and grow, regardless of what "they say." Just keep moving forward, by putting yourself out there more and more each day and you’ll attract the customers you need to grow your business this year.
Set your intention, then put attention on it by taking the necessary actions and you will achieve the results you desire.
Pat Altvater
Certified Law of Attraction Practitioner
www.ignitethepowerwithinbook.com
www.permanentweightlossebook.com
www.transformationsinstitute.com
===========================================================
4. Your Network Will Impact Your Net Worth! Part II
===========================================================
This week, I’d like to share some of Queen Elizabeth I’s life lessons that you can apply to your referral marketing efforts to inspire the people in your networks to intentionally act on your behalf:
1. Control the message, not the messenger. When you’re building your business by word of mouth you don’t have the luxury of allowing each person within your network to send YOUR message their way. You are responsible for educating them to consistently send one message that you’ve carefully crafted to strengthen your brand.
2. Knowledge really is power. Leaders are lifelong learners and your depth of knowledge will absolutely affect your ability to successfully educate your referral sources. Identify the places you can go to surround yourself with others who do what you do and teach/learn from one another.
3. When it comes to people, collect the best – “No one could escape her network”. Elizabeth was a lady after my own heart. To be effective in her role as the Queen it was critical to have all the right people in all the right places and be in the right place in each relationship to ask for their help. It is no less critical for you and your role within your business. She would have told you to get out among the people (your people) on a regular basis to make it happen.
Elizabeth was great at rewarding people for their confidence and loyalty. Be sure to properly thank the people that are contributing to your success. Get to know what your committed referral partners need and give it to them! In order for high level relationships like this to endure, they must be reciprocal.
Special Note: This article was inspired by Alan Axelrod, author of Elizabeth I, CEO.
Copyright 2008 Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. You can connect with Paula at paula@referralinstitute-va.com or paula@bniswva.com.
Monday Morning Motivators – October 6, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“The only place where success comes before work is in the dictionary.”
–Vidal Sassoon
============================================================
Table of Contents
============================================================
1. Productively Speaking - Linda Fayerweather
2. Picking the Right Words - Rebecca Booth
3. Stay Calm Regardless - Pat Altvater
4. Network Strength = Net Worth - Paula Frazier
5. Fine Print
============================================================
1. Productively Speaking
============================================================
LeadershipIQ.com reports that employees are 44% less productive this year than last year! This recession rumination shows employees are spending their time:
1. Surfing the Internet for career improvement (21%)
2. Surfing the Internet for personal finance (17%)
3. Daydreaming about negative topics (12%)
4. Chatting with co-workers (9%)
5. Surfing the Internet for entertainment (7%)
What of course is interesting to me is that the solution is the same whether we are in a recession or not.
Good managers are willing to set clear expectations by helping employees identify desired outcomes that benefit the firm and stimulate people to grow and stretch. Engagement in the job, recognition for accomplishments and pushing, yes, pushing are principles that great managers us to keep staff working at optimal levels for challenge and profit. When people have more than enough to do, they have less time to fret and worry.
Two questions?
1. If you are the owner, do you know what your own desired outcomes are for 2009?
2. If you are an employee, what do you plan to achieve in 2009 beyond showing up to work?
You might want a plan! See below for a coupon that will help you get one.
Copyright 2008 Linda Fayerweather
Storm the Barn with New Ideas
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Picking the Right Words
============================================================
We’re taught to keep things simple in marketing. Choose small words, stick to one clear concise message and white space is your friend are some of the sage advice we live by. However, there are exceptions to every rule (except for the rule about white space)! In copywriting there are times when a bigger or fancier word can command a reader’s attention and persuade him more effectively than simple prose. Take for instance Montblanc pens. They choose to sell “writing instruments” instead of “pens.” Why does Montblanc do this? It’s simple: people will pay $150 for a writing instrument, because they know they can get any old pen for a buck almost anywhere else. According to Target Marketing, one direct marketer changed the name of its main product from “fruitcake” to “native Texas pecan cake” and mail-order sales zoomed 60 percent. Be picky about the words you use in your marketing efforts. Smaller isn’t necessarily better in all cases.
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
===========================================================
3. Stay Calm Regardless of What the Media Wants You to Do!
============================================================
Everyone is wondering what news will be next regarding the economy. It’s so easy to get caught up in worry and anxiety over whether our business will do well or not, given the current conditions.
Don’t go there.
It may only take the slightest hint of a suggestion to trigger an old belief in our subconscious, a belief that says for example, “money is tight – people won’t want to buy from me.” Often we don't even know the little seed of doubt has slipped in, but it gets in our mind and grows slowly, yet persistently. We actually give way to lack, limitation and failure a little at a time and before we know it, we’ve become one with the problem.
Instead, stay conscious to this by adopting a new belief that states “my business expands every year.” Succeed and grow, regardless of what "they say." Just keep moving forward, by putting yourself out there more and more each day and you’ll attract the customers you need to grow your business this year.
Set your intention, then put attention on it by taking the necessary actions and you will achieve the results you desire.
Pat Altvater
Certified Law of Attraction Practitioner
www.ignitethepowerwithinbook.com
www.permanentweightlossebook.com
www.transformationsinstitute.com
===========================================================
4. Your Network Will Impact Your Net Worth! Part II
===========================================================
This week, I’d like to share some of Queen Elizabeth I’s life lessons that you can apply to your referral marketing efforts to inspire the people in your networks to intentionally act on your behalf:
1. Control the message, not the messenger. When you’re building your business by word of mouth you don’t have the luxury of allowing each person within your network to send YOUR message their way. You are responsible for educating them to consistently send one message that you’ve carefully crafted to strengthen your brand.
2. Knowledge really is power. Leaders are lifelong learners and your depth of knowledge will absolutely affect your ability to successfully educate your referral sources. Identify the places you can go to surround yourself with others who do what you do and teach/learn from one another.
3. When it comes to people, collect the best – “No one could escape her network”. Elizabeth was a lady after my own heart. To be effective in her role as the Queen it was critical to have all the right people in all the right places and be in the right place in each relationship to ask for their help. It is no less critical for you and your role within your business. She would have told you to get out among the people (your people) on a regular basis to make it happen.
Elizabeth was great at rewarding people for their confidence and loyalty. Be sure to properly thank the people that are contributing to your success. Get to know what your committed referral partners need and give it to them! In order for high level relationships like this to endure, they must be reciprocal.
Special Note: This article was inspired by Alan Axelrod, author of Elizabeth I, CEO.
Copyright 2008 Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. You can connect with Paula at paula@referralinstitute-va.com or paula@bniswva.com.
Monday, September 29, 2008
Standards - Customers - Choice - Netoworth
============================================================
Monday Morning Motivators – September 29, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“Hope is not a strategy.” –Rick Page
============================================================
Table of Contents
============================================================
1. 5S Review – Standards & Self Discipline - Linda Fayerweather
2. Market to current customers – Part 4 of 4 - Rebecca Booth
3. The Power of Choice! - Pat Altvater
4. Network Strength = Net Worth - Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. 5S Review – Standards & Self Discipline
============================================================
You may be looking around your office or business after applying the first 3 of the 5S and saying “Wow, this is great, I can find things and it is a place I want to be . . . I just hope I can keep it this way.” To achieve that success you need to make some standards. Maybe you take a picture of your clutter free environment and post it to remember what YOU want it to look like. Your standards are the bare minimum you want for your work environment.
The last 5S is Self Discipline and it is hard to separate standards from it. If you have a good description of what your work space needs to be, sustaining it is self discipline. What will it take? Maybe a weekly appointment in your calendar to do a standard inspection. When you feel you are back sliding, just start back at Sort and do the job again. Each time it will become faster and easier!
Need a quick tip reminder? You can have a FREE pocket guide to 5S. To receive yours, please email your Name, Address, City, State, and Zip code to linda@changinglanes.biz
Copyright 2008 Linda Fayerweather
Storm the Barn with New Ideas
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Emphasis Promotions – Part 4 of 4
============================================================
Well the sun is starting to set on the old west. Here’s one last suggestion for marketing during an economic downturn.
4) Emphasize promotions versus price cuts. With the price of gas, food and, ok, everything going up, think about offering to coupons. Studies have shown that two thirds of all shoppers are more inclined to use coupons now, which is very interesting since coupon usage has been in a 10-year decline! Instead of doing full-scale price-cutting – which can put the brakes on your ability to survive and grow during a recession – look to short-term promotional offers. Not only will you stimulate sales from current customers you’ll also be able to draw in some new ones. What’s best yet, you can maintain your regular pricing and profitability on non-promotional items and services. Don’t think you have to just place coupon in a ValPak or newspaper ad. Eighty percent of people aged 18-34 say they’re more likely to use coupons if they can be downloaded. Use the web to your advantage, but offering coupons online! Hasta la vista!
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
===========================================================
3. Learn Acceptance
============================================================
The Power of Choice!
Gregg Braden in his wonderful book The Divine Matrix says this about our ability to choose: “We have all the power we need to create all the changes we choose.” So why do we sometimes choose so unwisely?
I know people that drink 10-12 diet sodas a day; why choose that? Or eat an entire carton of ice cream in one sitting, date the person that everyone knows is a liar, or run up credit cards to their max – WHY CHOOSE THAT?
Why? Because we make many of our decisions unconsciously. Our mind is a pleasure seeking mechanism, so we unconsciously choose to do things that might possibly bring happiness to us. We subconsciously avoid anything that could bring pain, even if it’s just a moment of feeling deprived because we don’t get to drink another diet soda! Furthermore, the pain we’re trying to avoid is based on things that happened in the past and not relevant at all to today.
You can release yourself from this subconscious conditioning by becoming present in the moment. When you are at a decision point, even if it’s just making a decision about whether to have that second helping at dinner, say to yourself “I’m in control of my choices. Is this what I choose?” Doing this gives you the opportunity to make the decision based on what you want today and not based on past conditioning.
Pat Altvater
Certified Law of Attraction Practitioner
www.ignitethepowerwithinbook.com
www.permanentweightlossebook.com
www.transformationsinstitute.comwww.patriciaaltvaterandassociates.com
===========================================================
4. The Strength of Your Network Will Impact Your Net Worth!
===========================================================
Elizabeth I endured house arrest for most of her childhood, survived being locked in the Tower of London as an adult, and went on to become the Queen of England at the youthful age of twenty-five. She was a phenomenal leader in business (the business of being Queen) because she developed her life lessons into effective leadership skills and transformed a country near ruin into one of the greatest empires ever to exist!
Okay, our businesses are not royal kingdoms, we are not kings and queens, and our referral partners are not royal subjects but being a leader is BEING A LEADER!
I recently spoke with one of the best of the best in referral marketing, the industry leader, Dr. Ivan Misner. While he ABSOLUTELY refuses to participate in a recession, one thing he said we must do to build our businesses in this economic climate is to build strong networks – groups of people that offer us information, support and referrals.
Sounds easy enough! Over the next few weeks we will start by:
1. Identifying the people that trust us and want to see us succeed.
2. We’ll assign them to the network that best suits them (information, support or referral).
3. Then comes the time to motivate and inspire the people in our networks to take action and THAT takes leadership.
Copyright 2008 Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. You can connect with Paula at paula@referralinstitute-va.com or paula@bniswva.com.
===========================================================
5. To Do This Week
===========================================================
Meet with one referral partner this week to see what you can do to help grow their business.
Monday Morning Motivators – September 29, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“Hope is not a strategy.” –Rick Page
============================================================
Table of Contents
============================================================
1. 5S Review – Standards & Self Discipline - Linda Fayerweather
2. Market to current customers – Part 4 of 4 - Rebecca Booth
3. The Power of Choice! - Pat Altvater
4. Network Strength = Net Worth - Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. 5S Review – Standards & Self Discipline
============================================================
You may be looking around your office or business after applying the first 3 of the 5S and saying “Wow, this is great, I can find things and it is a place I want to be . . . I just hope I can keep it this way.” To achieve that success you need to make some standards. Maybe you take a picture of your clutter free environment and post it to remember what YOU want it to look like. Your standards are the bare minimum you want for your work environment.
The last 5S is Self Discipline and it is hard to separate standards from it. If you have a good description of what your work space needs to be, sustaining it is self discipline. What will it take? Maybe a weekly appointment in your calendar to do a standard inspection. When you feel you are back sliding, just start back at Sort and do the job again. Each time it will become faster and easier!
Need a quick tip reminder? You can have a FREE pocket guide to 5S. To receive yours, please email your Name, Address, City, State, and Zip code to linda@changinglanes.biz
Copyright 2008 Linda Fayerweather
Storm the Barn with New Ideas
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Emphasis Promotions – Part 4 of 4
============================================================
Well the sun is starting to set on the old west. Here’s one last suggestion for marketing during an economic downturn.
4) Emphasize promotions versus price cuts. With the price of gas, food and, ok, everything going up, think about offering to coupons. Studies have shown that two thirds of all shoppers are more inclined to use coupons now, which is very interesting since coupon usage has been in a 10-year decline! Instead of doing full-scale price-cutting – which can put the brakes on your ability to survive and grow during a recession – look to short-term promotional offers. Not only will you stimulate sales from current customers you’ll also be able to draw in some new ones. What’s best yet, you can maintain your regular pricing and profitability on non-promotional items and services. Don’t think you have to just place coupon in a ValPak or newspaper ad. Eighty percent of people aged 18-34 say they’re more likely to use coupons if they can be downloaded. Use the web to your advantage, but offering coupons online! Hasta la vista!
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
===========================================================
3. Learn Acceptance
============================================================
The Power of Choice!
Gregg Braden in his wonderful book The Divine Matrix says this about our ability to choose: “We have all the power we need to create all the changes we choose.” So why do we sometimes choose so unwisely?
I know people that drink 10-12 diet sodas a day; why choose that? Or eat an entire carton of ice cream in one sitting, date the person that everyone knows is a liar, or run up credit cards to their max – WHY CHOOSE THAT?
Why? Because we make many of our decisions unconsciously. Our mind is a pleasure seeking mechanism, so we unconsciously choose to do things that might possibly bring happiness to us. We subconsciously avoid anything that could bring pain, even if it’s just a moment of feeling deprived because we don’t get to drink another diet soda! Furthermore, the pain we’re trying to avoid is based on things that happened in the past and not relevant at all to today.
You can release yourself from this subconscious conditioning by becoming present in the moment. When you are at a decision point, even if it’s just making a decision about whether to have that second helping at dinner, say to yourself “I’m in control of my choices. Is this what I choose?” Doing this gives you the opportunity to make the decision based on what you want today and not based on past conditioning.
Pat Altvater
Certified Law of Attraction Practitioner
www.ignitethepowerwithinbook.com
www.permanentweightlossebook.com
www.transformationsinstitute.comwww.patriciaaltvaterandassociates.com
===========================================================
4. The Strength of Your Network Will Impact Your Net Worth!
===========================================================
Elizabeth I endured house arrest for most of her childhood, survived being locked in the Tower of London as an adult, and went on to become the Queen of England at the youthful age of twenty-five. She was a phenomenal leader in business (the business of being Queen) because she developed her life lessons into effective leadership skills and transformed a country near ruin into one of the greatest empires ever to exist!
Okay, our businesses are not royal kingdoms, we are not kings and queens, and our referral partners are not royal subjects but being a leader is BEING A LEADER!
I recently spoke with one of the best of the best in referral marketing, the industry leader, Dr. Ivan Misner. While he ABSOLUTELY refuses to participate in a recession, one thing he said we must do to build our businesses in this economic climate is to build strong networks – groups of people that offer us information, support and referrals.
Sounds easy enough! Over the next few weeks we will start by:
1. Identifying the people that trust us and want to see us succeed.
2. We’ll assign them to the network that best suits them (information, support or referral).
3. Then comes the time to motivate and inspire the people in our networks to take action and THAT takes leadership.
Copyright 2008 Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. You can connect with Paula at paula@referralinstitute-va.com or paula@bniswva.com.
===========================================================
5. To Do This Week
===========================================================
Meet with one referral partner this week to see what you can do to help grow their business.
Monday, September 22, 2008
Sweep - Customers - Acceptance - Strength of Character
============================================================
Monday Morning Motivators – September 29, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
============================================================
Table of Contents
============================================================
1. 5S Review – Sweep & Shine - Linda Fayerweather
2. Market to current customers – Part 3 of 4 - Rebecca Booth
3. Learn Acceptance - Pat Altvater
4. Extraordinary Strength of Character - Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. 5S Review – Sweep & Shine
============================================================
As a kid, I remember waiting in the car to go camping, singing some crazy song about waiting and waiting with my siblings. And what were we waiting for? We were waiting for Mom to scrub the kitchen sink and mop the floor so that “in case she died on vacation” her mother wouldn’t think she was a slob. Mom understood the 3rd S – Sweep & Shine.
Keeping everything clean is important to profit, waste identification and most of all, customers. Every now and then, I’ll hear someone say “but my customers never see my workspace”. It doesn’t matter!
--If you work in a messy environment, it will slip into messy work.
--If you are not maintaining equipment and machines, you may come up short when an unmaintained machine fails at a critical moment.
--If your drive-by appearance still has last season’s decorations, potential customers may think you are out of business!
As you travel this week, take a look and see what attracts you to other businesses – I’m guessing a ship-shape place always has an impact! There is a reason that McDonald’s is the number one place for moms with kids – clean bathrooms.
Need a quick tip reminder? You can have a FREE pocket guide to 5S. To receive yours, please email your Name, Address, City, State, and Zip code to linda@changinglanes.biz
Copyright 2008 Linda Fayerweather
Storm the Barn with New Ideas
Changing Lanes LLC
http://www.changinglanes.biz/
============================================================
2. Market to current customers – Part 3 of 4
============================================================
Marketing? We don’t need no stinking marketing?! Do you seriously think that Clint Eastwood, aka the Outlaw Josie Wales, would cut his marketing budget if he were an entrepreneur? You’re absolutely right; the answer would be “Naw!” Instead our smart outlaw/cowboy would:
3) Market to current customers. Take a look at what you’re buying or not buying this year. Are you working with people you’ve worked with before or are you giving your business to someone who’s untried? If you’re like most people, you are making safe choices with your limited funds. Make a concerted effort to stay in touch with your existing customers. Reach out to them using a variety of tactics: from e-mail to snail mail to sales calls to lunches. By varying your tactics, you’ll stay top-of-mind without wearing out your welcome. Go ahead . . . Make their day!
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
http://www.rebeccaboothmarketinggoddess.com/
http://www.marketinginabox.biz/
===========================================================
3. Learn Acceptance
============================================================
Many of us operate from an attitude of “I have to make life happen. If I don’t, it won’t be the way I want it to be.”
According to Zen teachings, we’re better off to just accept everything as it is. That sounds like a do nothing approach to life but that’s only because we confuse giving up with acceptance. However, they are very different. Giving up is an ego experience of defeat and resignation.
Acceptance is more about being in the moment and seeing what is happening and then acting out of choice. According to Cheri Huber, author of That Which You Are Seeking Is Causing You to Seek, suggests that we can plan, decide, and choose how we want things to turn out, but then we must let go and accept that if it turns out the way we wanted, great, and if it doesn’t, great. That’s acceptance!
An elementary school friend of mine died of cancer last week. She battled for 15 years, with 4 different incidences during that period. At her funeral, we heard about her acceptance over those 15 years and how she lived those years JOYFULLY, even the last few months when it was apparent that another miracle was not at hand. The lesson for us: the outcome does not matter, what matters is how you are spending this very minute.
Are you spending your moments in acceptance?
Pat Altvater
Author, Journey to WOW, Ignite the Power Within
www.ignitethepowerwithinbook.com/movies.html
http://www.ignitethepowerwithinbook.com/
http://www.patriciaaltvaterandassociates.com/
===========================================================
4. Extraordinary Strength of Character
===========================================================
Central Washington and Western Oregon colleges had ladies softball teams playing for the league championship. Sarah was a senior with Western Oregon. It was her last game and she had a goal . . . to hit a homerun.
It was the day of the big game. Both teams were neck and neck. Sarah stepped up to her LAST at bat with two team members on base and hit the ball over the fence!
Both teammates made it “home” safely. In her excitement, Sarah overran first base which meant she had to go back. When Sarah turned, her cleated shoes didn’t allow her foot to turn with her. The tendons in her knee were torn and she fell to the ground but managed to crawl back to first base.
The coach for Western Oregon asked the umpire about their options. The bottom line was that NO ONE on Sarah’s team could touch her or it wouldn’t statistically be a “home run”.
Melony Holtman played for Central Washington. She actually held the record for the most home runs in the league. Melony asked the umpire if her team could help Sarah. They could. . . AND THEY DID!!! Melony and another player from Central Washington cradled Sarah in their arms and carried her from base to base carefully stopping to bend just enough to touch Sarah’s toe on each one.
Each week, in life and in business, you have the chance to STEP UP TO THE PLATE and become part of a greater victory by selflessly contributing to someone else’s success . . . sometimes at your own expense.
Western Oregon experienced their first championship because everyone around them demonstrated extraordinary strength of character! Melony Holtman told Sarah that she’d earned it, she “deserved” it.
When someone in your life, in your business, on your team, on another team falls short – pick them up and (if necessary) carry them!!!
--YOU WILL strengthen your relationships
--YOU WILL strengthen your business
--YOU WILL strengthen your networks…when you choose to demonstrate extraordinary strength of character!
Take a few minutes to think about some of the opportunities you may have missed to demonstrate extraordinary strength of character in the last few weeks. What action(s) can you take to make a difference for someone else? The good news is that it will make a difference for you too!
Visit http://www.youtube.com/watch?v=wKUaLlK776s to experience this phenomenal story firsthand.
Copyright 2008 Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. You can connect with Paula at paula@referralinstitute-va.com or paula@bniswva.com .
===========================================================
5. To Do This Week
===========================================================
Enjoy this equinox day. Happy Autumn (or Spring if you are downunder)
Monday Morning Motivators – September 29, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
============================================================
Table of Contents
============================================================
1. 5S Review – Sweep & Shine - Linda Fayerweather
2. Market to current customers – Part 3 of 4 - Rebecca Booth
3. Learn Acceptance - Pat Altvater
4. Extraordinary Strength of Character - Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. 5S Review – Sweep & Shine
============================================================
As a kid, I remember waiting in the car to go camping, singing some crazy song about waiting and waiting with my siblings. And what were we waiting for? We were waiting for Mom to scrub the kitchen sink and mop the floor so that “in case she died on vacation” her mother wouldn’t think she was a slob. Mom understood the 3rd S – Sweep & Shine.
Keeping everything clean is important to profit, waste identification and most of all, customers. Every now and then, I’ll hear someone say “but my customers never see my workspace”. It doesn’t matter!
--If you work in a messy environment, it will slip into messy work.
--If you are not maintaining equipment and machines, you may come up short when an unmaintained machine fails at a critical moment.
--If your drive-by appearance still has last season’s decorations, potential customers may think you are out of business!
As you travel this week, take a look and see what attracts you to other businesses – I’m guessing a ship-shape place always has an impact! There is a reason that McDonald’s is the number one place for moms with kids – clean bathrooms.
Need a quick tip reminder? You can have a FREE pocket guide to 5S. To receive yours, please email your Name, Address, City, State, and Zip code to linda@changinglanes.biz
Copyright 2008 Linda Fayerweather
Storm the Barn with New Ideas
Changing Lanes LLC
http://www.changinglanes.biz/
============================================================
2. Market to current customers – Part 3 of 4
============================================================
Marketing? We don’t need no stinking marketing?! Do you seriously think that Clint Eastwood, aka the Outlaw Josie Wales, would cut his marketing budget if he were an entrepreneur? You’re absolutely right; the answer would be “Naw!” Instead our smart outlaw/cowboy would:
3) Market to current customers. Take a look at what you’re buying or not buying this year. Are you working with people you’ve worked with before or are you giving your business to someone who’s untried? If you’re like most people, you are making safe choices with your limited funds. Make a concerted effort to stay in touch with your existing customers. Reach out to them using a variety of tactics: from e-mail to snail mail to sales calls to lunches. By varying your tactics, you’ll stay top-of-mind without wearing out your welcome. Go ahead . . . Make their day!
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
http://www.rebeccaboothmarketinggoddess.com/
http://www.marketinginabox.biz/
===========================================================
3. Learn Acceptance
============================================================
Many of us operate from an attitude of “I have to make life happen. If I don’t, it won’t be the way I want it to be.”
According to Zen teachings, we’re better off to just accept everything as it is. That sounds like a do nothing approach to life but that’s only because we confuse giving up with acceptance. However, they are very different. Giving up is an ego experience of defeat and resignation.
Acceptance is more about being in the moment and seeing what is happening and then acting out of choice. According to Cheri Huber, author of That Which You Are Seeking Is Causing You to Seek, suggests that we can plan, decide, and choose how we want things to turn out, but then we must let go and accept that if it turns out the way we wanted, great, and if it doesn’t, great. That’s acceptance!
An elementary school friend of mine died of cancer last week. She battled for 15 years, with 4 different incidences during that period. At her funeral, we heard about her acceptance over those 15 years and how she lived those years JOYFULLY, even the last few months when it was apparent that another miracle was not at hand. The lesson for us: the outcome does not matter, what matters is how you are spending this very minute.
Are you spending your moments in acceptance?
Pat Altvater
Author, Journey to WOW, Ignite the Power Within
www.ignitethepowerwithinbook.com/movies.html
http://www.ignitethepowerwithinbook.com/
http://www.patriciaaltvaterandassociates.com/
===========================================================
4. Extraordinary Strength of Character
===========================================================
Central Washington and Western Oregon colleges had ladies softball teams playing for the league championship. Sarah was a senior with Western Oregon. It was her last game and she had a goal . . . to hit a homerun.
It was the day of the big game. Both teams were neck and neck. Sarah stepped up to her LAST at bat with two team members on base and hit the ball over the fence!
Both teammates made it “home” safely. In her excitement, Sarah overran first base which meant she had to go back. When Sarah turned, her cleated shoes didn’t allow her foot to turn with her. The tendons in her knee were torn and she fell to the ground but managed to crawl back to first base.
The coach for Western Oregon asked the umpire about their options. The bottom line was that NO ONE on Sarah’s team could touch her or it wouldn’t statistically be a “home run”.
Melony Holtman played for Central Washington. She actually held the record for the most home runs in the league. Melony asked the umpire if her team could help Sarah. They could. . . AND THEY DID!!! Melony and another player from Central Washington cradled Sarah in their arms and carried her from base to base carefully stopping to bend just enough to touch Sarah’s toe on each one.
Each week, in life and in business, you have the chance to STEP UP TO THE PLATE and become part of a greater victory by selflessly contributing to someone else’s success . . . sometimes at your own expense.
Western Oregon experienced their first championship because everyone around them demonstrated extraordinary strength of character! Melony Holtman told Sarah that she’d earned it, she “deserved” it.
When someone in your life, in your business, on your team, on another team falls short – pick them up and (if necessary) carry them!!!
--YOU WILL strengthen your relationships
--YOU WILL strengthen your business
--YOU WILL strengthen your networks…when you choose to demonstrate extraordinary strength of character!
Take a few minutes to think about some of the opportunities you may have missed to demonstrate extraordinary strength of character in the last few weeks. What action(s) can you take to make a difference for someone else? The good news is that it will make a difference for you too!
Visit http://www.youtube.com/watch?v=wKUaLlK776s to experience this phenomenal story firsthand.
Copyright 2008 Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. You can connect with Paula at paula@referralinstitute-va.com or paula@bniswva.com .
===========================================================
5. To Do This Week
===========================================================
Enjoy this equinox day. Happy Autumn (or Spring if you are downunder)
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