Over the next few weeks I'll
be talking about the core structure of a business broken down into the 5
P's, in order, Principles, Prepare/planning, Product, People, and Profit.
If you miss one of these P's or don't give it enough time of day your
business will have a difficult time succeeding.
This week I'm talking
about Principles, specifically how your Principles translate over to the
Internet.
Your
Principles are your values, your standards, your fundamentals, your laws,
your rules. They define you but more importantly
they should be ingrained into your business and define your business and
everything it stands for on every level. They should be well thought out
come from your core, not forced, backed up by integrity, and never be
compromised. Lastly your principles should serve your customers first then
you. But how can your
principles translate over to the Internet? Will it actually
matter?
Yes, it matters. It should
actually matter even more. The Internet is not just a group of people doing
things in a virtual world, making up web sites, selling goods/services,
forums, and email. Yes, you can connect to people over the Internet but The Internet is a living creature.
It is an abstract entity with feelings and is overly judgmental.
If your principles are
questionable, the Internet won't take mercy on you. It will chew you up no
matter how big or small. The Internet is the gateway to the world and what
you show the world better be good because it is out there FOREVER.
It use to be if someone did
you wrong who could you tell? Your friends and Family? Your neighbors?
"Oh, don't shop there, they treated me terribly." You had no real
voice and there was little recourse for the company who wronged you. Now, you can tell the world, NO,
the Internet, and if the Internet cares it will back you up.
For examples of this do a Google search for the following "Jeff Jarvis
Dell Hell", "GoDaddy SOPA", or "Ocean Marketing Penny
Arcade"
In a day the Internet can
make you rich. In an instant the Internet can ruin your life. Your values,
your principles, and everything you and your business stands for will be
tested constantly. If
you don't have a clear message with what you stand for and the exhibit that
message through your actions online and offline, there is no reason for
anyone to trust you, no reason for anyone to want to do business with you,
and no reason not to destroy you.
But the Internet isn't all
bad. It is actually a wonderful place that has changed the world for the
better. It has given any one with a computer and an Internet connection
access to the world. It has help companies be better and in some cases
forced companies to be better. It has helped over throw dictatorships. It
has help people stay connected. And so much more. All because the Internet acts like
a watchful eye. That watchful eye wants to know where you stand.
Does your business have good intentions?
Does your business listen to its
customers?
What does your business do when faced
with a bad review?
How does your business stand up against
your competitors?
These are all
questions your principles should answer.
For my final thoughts, if
your principles are tried and true the Internet can be a powerful ally and
can help you achieve your goals and dreams you didn't even think were
possible. But don't think for a second just because you can't see the
people on the other end, it doesn't mean there aren't people and that they
don't have a voice.
--
Jeff Mendelsohn
Liquid Mechanix Studio, LLC
419.297.3364
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