Monday, January 02, 2012


Welcome to 2012!
"Talent wins games, but teamwork and intelligence wins championships." --Michael Jordan.

January Theme: The 5 Priorities of Business:
Principles - Prepare/Plan - Product - People - Profit.

You are Your Values
Business Principles are built on core values of you and your business

Principles Defined: Fundamental, norms, rules, values that represent what is desirable and positive for an organization. Principles are basic, change rarely and govern your policies, goals and outcomes.

Core Values Defined: The principles that internally guide an organizations conduct as well as its relationship with the external world. The core values your organization and its key people subscribe to define its character and the substance of your business, management, operations, products and services.

To get started on your business principles, as an owner, you want to be clear what values you as an individual personally hold.
When you are a customer, what makes you happy? What drives you crazy?
When you are a subordinate, What is helpful? What leads to confusion?
When you are with peers or friends, What do you expect others to believe about you? What will you not tolerate?
When you are with your family, What are your dreams? What are your concerns?
Defining your business principles starts with you and is the heart of who you are. Now, verbalizing these will lead to being able to develop and share yours with your team and build the principles your business will hold dear.

Get your ideas flowing by checking out Samples:
IBM had a value jam last summer where they invited all their employees to share what they valued.
Mystic Madness has set up a collection of 20 examples of idea starters for core values. 

The principles that you live by in all parts of your life and business will be the values you share with your team. You may not achieve them 100% every day, but voicing them and giving life to them will enhance all you do in 2012!

Linda Lucas Fayerweather
www.ChangingLanes.biz 
419-897-0528
linda@changinglanes.biz
Consider working with a coach or a MasterMind Team to make 2012 the year of your dreams!

Instilling Your Business Principles into Your Staff
Getting your staff to care about your business core values or principles is a huge step towards success. Think of your business as an athletic team, every player must be running the same play and want to obtain the same goal. One bad player can throw an entire team astray.

Think about what you want your team to do and how their skills can get your business to where it needs to be.

Practice positive reinforcement: Are you giving positive reinforcement? Or just reprimanding them for little mistakes? If an employee makes a small mistake take her aside and talk about how to avoid the mistake in the future. You have to remember that your staff is human too and when under duress mistakes tend to happen more often.

Share your Core Values to help employees build the your business principles: How are you getting there? How will your staff help you achieve these goals? Don't just tell your team what you want, help them understand and give input into your business values and principles

Print your Core Values and POST them. Seeing the post everyday will remind you and  your players that they helped bring these principles to life and at the same time, give a sense of pride in their team.

Tiffiny Fayerweather

Your Principles on the Internet
Over the next few weeks I'll be talking about the core structure of a business broken down into the 5 P's, in order, Principles, Prepare/planning, Product, People, and Profit. If you miss one of these P's or don't give it enough time of day your business will have a difficult time succeeding.

This week I'm talking about Principles, specifically how your Principles translate over to the Internet.

Your Principles are your values, your standards, your fundamentals, your laws, your rules. They define you but more importantly they should be ingrained into your business and define your business and everything it stands for on every level. They should be well thought out come from your core, not forced, backed up by integrity, and never be compromised. Lastly your principles should serve your customers first then you. But how can your principles translate over to the Internet? Will it actually matter?

Yes, it matters. It should actually matter even more. The Internet is not just a group of people doing things in a virtual world, making up web sites, selling goods/services, forums, and email. Yes, you can connect to people over the Internet but The Internet is a living creature. It is an abstract entity with feelings and is overly judgmental.

If your principles are questionable, the Internet won't take mercy on you. It will chew you up no matter how big or small. The Internet is the gateway to the world and what you show the world better be good because it is out there FOREVER.

It use to be if someone did you wrong who could you tell? Your friends and Family? Your neighbors? "Oh, don't shop there, they treated me terribly." You had no real voice and there was little recourse for the company who wronged you. Now, you can tell the world, NO, the Internet, and if the Internet cares it will back you up. For examples of this do a Google search for the following "Jeff Jarvis Dell Hell", "GoDaddy SOPA", or "Ocean Marketing Penny Arcade"

In a day the Internet can make you rich. In an instant the Internet can ruin your life. Your values, your principles, and everything you and your business stands for will be tested constantly. If you don't have a clear message with what you stand for and the exhibit that message through your actions online and offline, there is no reason for anyone to trust you, no reason for anyone to want to do business with you, and no reason not to destroy you.

But the Internet isn't all bad. It is actually a wonderful place that has changed the world for the better. It has given any one with a computer and an Internet connection access to the world. It has help companies be better and in some cases forced companies to be better. It has helped over throw dictatorships. It has help people stay connected. And so much more. All because the Internet acts like a watchful eye. That watchful eye wants to know where you stand.
Does your business have good intentions?
Does your business listen to its customers?
What does your business do when faced with a bad review?
How does your business stand up against your competitors?

These are all questions your principles should answer.

For my final thoughts, if your principles are tried and true the Internet can be a powerful ally and can help you achieve your goals and dreams you didn't even think were possible. But don't think for a second just because you can't see the people on the other end, it doesn't mean there aren't people and that they don't have a voice.
--
Jeff Mendelsohn
Liquid Mechanix Studio, LLC
419.297.3364
January Workshops!
One Year Action Plan for Success
Date:
January 11, 2012
Details:
One Year Action Plan for Success - Planning that works for you and your team
On Location: Bowling Green State University at Levis Commons
Day One - January 11 8:30-4:30
Day Two - January 25 8:30 - Noon
Cost: $249 with online registration ($299 at the door) - Bring your partner for an extra $90.

Building a Thriving Business for Your Future
Date:
January 25, 2012
Details:
Building a Thriving Business for Your Future - Learn the 7 Tips to build a business that will Thrive with or without you.
On Location: Bowling Green State University Perrysburg Campus at Levis Commons
Cost $69 (additional partners $20 each)
January 25, Wednesday 1:30 - 5PM

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