The No-No Employee
If you have an employee that is always saying "No, that won't work", realize there is value in pessimism. Pessimists tend to make safer choices than their optimistic counterparts. Let's face it:
Optimists see the opportunity in every difficulty.
Pessimists see the difficulty in every opportunity.
Paying attention to nay-sayers can lead to a healthy dose of skepticism. Questioning can lead to insight. Take time to ask "Why do you think this will not work?" "Why will we fail on this approach?". The downside that many feel with a nay-sayer is that they don't have solutions - just problems.
Using the Lean approach of "5 Whys" will help you drill down to the real obstacles the nay-sayer sees. After adjusting expectations, your biggest challenge will be to help this nay-sayer person understand that he must either help "row the boat or be thrown overboard" and this is usually easier if the pessimist is heard and his opinions validated.
Copyright 2011 Linda Fayerweather MBA EA
http://www.changinglanes.biz/
419-897-0528
linda@changinglanes.biz
Consider working with a coach or a MasterMind Team to make 2011 the year of your dreams!
Boomers Age - Part 2
Women Baby Boomers constitute 37% of those online. And let us not forget that Women in general make 80% of household buying decisions.
In order not to offend this particular pool of customers, make sure you don't use words like "senior," "older women," "silver surfers or silver anything," and particularly "grandma, grandmother, grandparents, grannies." Boomer gals are "happy to lipo, pull, tighten or do just about anything to avoid being asked "Would you like the senior discount?" A recent AARP commercial has been built on the question, "What do you want to be when you grow up?" One guy wants to rehab houses, a woman wants to run a marathon and another wants to start a band.
The tag: "AARP believes you're never done growing." Whether or not you agree that Boomers ranging in age from 50-65 need to act their age is a moot point. Your takeaway should be "What do I need to do to better serve this market?"
Copyright 2011 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
http://www.marketinginabox.biz/
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