Week of June 22, 2009
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This week's topics include:
* Mid-Year Recession Busting - Linda Fayerweather
* What Makes a Good Email Message? – Content - Rebecca Booth
* The Inspired Entrepreneurs Attract From Who They Are - Pat Altvater
* 29% Solution - Paula Fraizer
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Mid-Year Recession Busting
In 8 days, 2009 will be 50% over or have 50% remaining depending on your view of the world. Last week we talked about being Consistent and Positive. This week you need to DO – Plan and Leverage.
Do plan and Leverage to be around and be sound. Refine and realign your business plan. Don’t have one, well, take the time to get it.
Do plan and leverage to utilize your staff, your contractors and your vendors to meet your business needs and growth projections.
Do plan and leverage your cash and credit. A budget that manages cash closely and manages credit even closer will keep your business frugal and leverage the time needed to adjust to the new economy.
What are you doing this week to Plan and Leverage?
Check out Changing Lanes Workshops for building your business plan.
http://www.changinglanes.biz/index.cfm?p=page&id=52
Next week – Have a Long Term Vision
Copyright 2009 Linda Fayerweather
What's working in your Business?
Changing Lanes LLC
http://www.changinglanes.biz/
PS If you are in Northwest Ohio and are looking to Recharge Your Plan, join me and others on June 24! A Great way to Re-Charge, Re-Energize and Re-Align your plan. Click here to --> ReCharge Your Plan Now
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What Makes a Good Email Message? - Content
What makes a good email message? Part 2 – Content
Content is king. I receive the HARO (Help a Reporter Out) email 3-4 times a day. (I know, I know, you’re swearing at me right now because I told you last week that weekly might be too often. But hear me out…) HARO’s purpose is to hook reporters up with potential sources. It’s great for my business because it allows me to “give something more” to my clients by telling them about a story being written in their industry and what the reporter needs. The email itself is relatively ugly, but it’s rich in content.
The needs are broken down by Urgency;
Business/Finance; General;
Health/Fitness;
Lifestyle;
Technology and Travel.
Under each main heading is a 5-7 word description about the topic for which the reporter needs help. That mini-description is hot linked to the story summary that follows the skeleton of the email. Each summary lists the name of the reporter, the content, media outlet, geographic region, deadline and specific needs. This is all very valuable stuff to someone like me. So what can you learn from this?
Two things:
1) A valuable email doesn’t have to be glitzy and glamorous because
2) Content is king!
Deliver something your customer is looking for and content will trump design and even frequency!
Copyright 2009 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
http://www.rebeccaboothmarketinggoddess.com/
http://www.marketinginabox.biz/
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The Inspired Entrepreneurs Attracts From Who They Are
The final step in the attraction process is for you to determine what you choose to improve. There may be things from step 3, what clients expect of you, that are not happening right now. For example, maybe you put that your clients expect you to be an expert in your field and right now you are not perceived that way. In step 4, you would write that down, along with everything else from step 3 that is not currently happening or not quite where you want it to be yet.
In effect, you are creating a list of things to work on with action steps to take to get you to where you want to be.
You can then focus on this list as you work on growing your business.
Be sure to spend time each day, reviewing all 4 steps in the attraction process. Before you know it, you’ll be working only with your perfect customers/clients.
Copyright 2009 Pat Altvater
Transforming Bodies and Minds
http://www.outsmartweight.com/ [
http://www.ignitethepowerwithinbook.com/
419-344-6613
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Dear MMM Readers,
As someone that relies completely on word-of-mouth to build my businesses, I’ve found The 29% Solution, written by leading referral marketing expert Dr. Ivan Misner, to be instrumental in my success. He offers 52 weekly networking success strategies (one per week) and specific actions to take to experience success through focused, purposeful networking efforts. I look forward to sharing them with you in the coming weeks.
WEEK 7: MASTER THE TOP 10 TRAITS
“Networking is more than just shaking hands and passing out business cards. Networking is really about building your ‘social capital,’ according to the results of a survey of more than 2,000 business people throughout the US, UK, Canada and Australia. The survey respondents rated [the] most highly rated traits related to developing and maintaining good relationships. ”
Here are the Top 10 Traits that characterize Master Networkers ranked in order of importance:
1. Timely follow up on referrals
2. Positive attitude
3. Enthusiasm and motivation
4. Trustworthiness
5. Good listening skills
6. Commitment to networking 24/7
7. Gratitude
8. Helpfulness
9. Sincerity
10. Dedicated to working your network
TAKE ACTION:
1. Take a brief inventory of your current skills, abilities, habits and attitudes.
2. Rank yourself on the above Top 10 Traits on a scale from 1 to 5 (5 being the best). 50 is the maximum number of points. Have your referral partners do this exercise with you.
3. Identify and invest in a referral marketing workshop or program to strengthen your skills. Remember…work with an EXPERT! Visit http://www.referralinstitute.com/ for a list of trainers in your area and upcoming events.
Do you believe that the ELITE 29% of the population share many of these traits? I do! Which do you possess? What are you committed to doing to make the difference for you and your referral partners?
Paula Frazier is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com .
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Have a profitable week.
Linda Fayerweather, Editor
Changing Lanes LLC
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Only
$10
Re-Charge, Re-Energize, Re-Align your Plan!
Join other forward thinking Business Owners in Northwest Ohio to get your plan re-aligned for 2009!
June 24 - Wednesday
4-6PM 90 Minutes of planning with Pat Altvater and Linda Fayerweather Refreshments provided by Owens Community College Culinary students.
Details at Re-Charge
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