Getting Ready for 2011 -- Part 2
Last week we talked about SWOT analysis specifically related to your business (see webinar below) . This week, I want you to think about what you can do to make your personal life what you dream it should be.
Options:
1. Work really really hard and never make it.
2. Work really really hard and squeeze out a living.
3. Work really really hard and make lots of money but at the expense of not having a life.
4. Maximize your work so you have a life you can live.
Being an entrepreneur means many of us have or will live in all four options at some time. Being in and living number four means we need to KNOW and LIVE what our values are for ourselves and our business. Then make a vision and plan to get there . . . oh yes, then work the plan. Sometimes we only bang our head against the same wall over and over again when we could go around it OR make and implement a new plan.
Our own personal core values should be consistent with our business core values and will guide us in our business decisions. Defining our core values gives us purpose and will guide us to the correct decision. They just make life simpler.
This time of year on most any given night you can see some version of Charles Dickens A Christmas Carol on TV. As old as it is, it is a seasonal reminder that core values do percolate through our entire being and business.
What three core values will you live by in 2011 to magnify your business vision?
1.__________________________________________
2.__________________________________________
3.__________________________________________
Here are some sample business core values:
Zappos
Whole Foods Market
National Park Service
Copyright 2010 Linda Fayerweather MBA EA
http://www.changinglanes.biz/
419-897-0528
linda@changinglanes.biz
Consider working with a coach or a MasterMind Team to make 2011 the year of your dreams!
New Year's Resolutions and Networking
By TR Garland
In less than 30 days, we're all going to be faced with the same thing we're faced with every single year.
No, I'm not talking about keeping a smile on your face while spending the Holidays with your in-laws (wink-wink). I'm talking about setting your New Year's Resolutions.
Every year, one of the top resolutions is to "get in shape". The truth of the matter is that most of us already know how to "get in shape".
1. Design a nutritional plan
2. Stick to that plan
3. Design a workout schedule
4. Stick to that schedule
5. Track your actions and results daily
6. Re-calibrate if needed
The problem is that a large percentage of people don't reach their goals because:
1. They don't write out a formal nutritional plan or workout schedule
2. They don't hold themselves accountable
In other words, life gets in their way. There's something about human psychology that pushes us to not let someone else down. So...people who have invested in a personal trainer to help keep them accountable find results much more consistently than they ever could achieve had they simply attempted to get in shape ON THEIR OWN.
Well, the same holds true for Business Networking and Referral Marketing.
Many people are spending a lot of time networking by just chatting away with others and maybe grabbing their business cards. And, they expect results from this! They expect people whom they've met and handed their card out to eventually pass a referral to them.
This mindset is called being REACTIVE...and hoping for the best.
Being REACTIVE is an employee mindset or mentality that, in my opinion, gets placed into the same category as punch cards, guaranteed smoke breaks, assembly lines, benefits entitlement, and cubicles. In other words, concepts that aren't really that viable anymore in today's economic environment.
What? Don't believe me. Please look around and see which businesses are hiring and thriving. Yep. You guessed it....entrepreneurial minded businesses.
An entrepreneurial mindset is one that takes ownership and focuses on being PROACTIVE versus REACTIVE.
Just like the "getting in shape" example above, being PROACTIVE in your Business Networking and Referral Marketing efforts is a sure fire way to get results - plain and simple.
So, when you are out attending Holiday Parties this holiday season with your spouse, significant other, and friends please keep in mind to be PROACTIVE with your networking efforts. Go to each event with a purpose (in addition to having fun).
Do you want to leave these events with everybody's business cards? No, that's not what I'm talking about. Set relevant and realistic "networking goals" and ask the person you went with to hold you accountable to them.
And, of course, there is a time and place for everything. If the environment doesn't warrant you achieving your "networking goals"...then grab a cup of eggnog, a handful of homemade cookies, and be prepared to laugh and smile with the rest of the party-goers. There's always next year!
Paula Frazier
Executive Director
BNI
(540) 793-0622
paula@bniswva.com
http://www.bniswva.com/
Monday, December 13, 2010
Monday, December 06, 2010
Get Ready for 2011
Let's go on a trip. . .a trip to 2011! As a business owner, think of this as taking a vacation WITH your business. If I am going on vacation, I would first look in my past and answer some specific questions about that vacation. What was fun? What didn't exceed my expectations? Was the airline great? Was the hotel chain one I'd use again? Getting ready for 2011 with your business means looking back at 2010 and asking some thoughtful questions.
1. What worked great in 2010? What did you learn new about your business? What big WOW did you have? What inspired you about your business? Was there a book or author that really made you think about the future of your business?
2. What didn't work well in 2010? Were you less profitable because expenses were up? Or sales were down? or a combination of both? What customers were NOT profitable?
3. What is changing in your industry? What are your colleagues doing or not doing differently? What is new in your industry or on the horizon? Jack Welch noted that at GE, 50% of all product and service sales come from business that did not exist five years before -- how current are your offerings?
4. What is changing in your business? Are there opportunities in your local market, in your business? Are you maximizing all your internal potential?
If this sounds a lot like SWOT analysis, it is and should be done at least once a year - Make 2011 awesome by planning to NOT repeat what didn't work in 2010.
"Getting ready" is something that athletes understand because if you are not ready, life just rushes past you. To help business owners "get ready" and stay on track, Changing Lanes LLC is starting TODAY and on the First Monday of each month a business Chat on Facebook for those that choose to "Like" Changing Lanes LLC.
Noon to 1PM EST - First Monday - Join me today! Just go to http://www.facebook.com/Changinglanesllc and "Like"
Copyright 2010 Linda Fayerweather MBA EA
http://www.changinglanes.biz/
419-897-0528
Consider working with a coach or a MasterMind Team to make 2011 the year of your dreams!
Dream Big, Take Small Steps
December is the perfect time to consider your goals for the next year. In between servicing your clients/customers, closing your books, and enjoying the holiday, take some time to contemplate the upcoming year.
• What do you want to accomplish?
• What do you want your business to look like next December?
• What one thing that you have control over could change or shift and make a huge impact on your business?
Once you've spent some time with these questions, begin to formulate your goals and intentions for 2011. Dream big! That reminds me of Les Brown's quote: "Reach for the moon; even if you miss, you'll be among the stars."
Many of us are afraid to dream big. Here's why and what to do about it:
1. Those big dreams bring up our doubts and insecurities. Many of our limiting thoughts, such as, "who am I?", "why would I think that's going to happen to me?" show up. That's just fear talking! Big dreams always us the opportunity to push through our fears and expand what we believe is possible.
2. We wonder HOW we could pull it off! Don't worry about the how. Instead create a plan. Take Linda's One Page Plan for Success workshop and you'll learn how to create projects with small action steps. Those small steps are all you need to focus on. As you complete those small steps, with the big dream in mind, you might be inspired with new actions to take. Repeat! Before you know it, the path to the big dream will begin to take shape.
3. We aren't totally committed to our goals. Sure, we've all heard that the truly successful people write out their goals and review them throughout the year, but that's not how some of us operate. Instead, we write out our goals and never think about them again. Or worse yet, we keep changing what we are dreaming about, so nothing ever gets accomplished! Are you passionate about your big dream? Are you excited when you think about accomplishing that this year? If so, then find a way to hold yourself accountable, all throughout the year, to take the necessary action steps, so you don't fall into bad habits like procrastination, analysis/paralysis or distraction (chasing after another dream). Some ways to stay accountable are to find some accountability partners, perhaps join a mastermind group or hire a coach, or create a way of holding yourself accountable using a tracking system.
Enjoy dreaming!
Pat Altvater
Transforming Bodies and Minds
http://www.outsmartweight.com/
http://www.ignitethepowerwithinbook.com/
419-344-6613
Business Planning for the Growing Business
Business Planning is not Just for Startups. In fact, most major corporations have a plan and it is written! It has Goals that are used to keep shareholders informed.
Join, Linda Fayerweather on December 15, 4-5PM on a live webinar for tips and tricks to get a plan in place for 2011. You will Learn:
• How to use a SWOT analysis to build a plan;
• What a plan must have - any plan - personal, business, marketing, strategic;
• Keys to a successful goal.
If you are interested - Like http://www.facebook.com/Changinglanesllc and check out the events for details - This is a free event.
1. What worked great in 2010? What did you learn new about your business? What big WOW did you have? What inspired you about your business? Was there a book or author that really made you think about the future of your business?
2. What didn't work well in 2010? Were you less profitable because expenses were up? Or sales were down? or a combination of both? What customers were NOT profitable?
3. What is changing in your industry? What are your colleagues doing or not doing differently? What is new in your industry or on the horizon? Jack Welch noted that at GE, 50% of all product and service sales come from business that did not exist five years before -- how current are your offerings?
4. What is changing in your business? Are there opportunities in your local market, in your business? Are you maximizing all your internal potential?
If this sounds a lot like SWOT analysis, it is and should be done at least once a year - Make 2011 awesome by planning to NOT repeat what didn't work in 2010.
"Getting ready" is something that athletes understand because if you are not ready, life just rushes past you. To help business owners "get ready" and stay on track, Changing Lanes LLC is starting TODAY and on the First Monday of each month a business Chat on Facebook for those that choose to "Like" Changing Lanes LLC.
Noon to 1PM EST - First Monday - Join me today! Just go to http://www.facebook.com/Changinglanesllc and "Like"
Copyright 2010 Linda Fayerweather MBA EA
http://www.changinglanes.biz/
419-897-0528
Consider working with a coach or a MasterMind Team to make 2011 the year of your dreams!
Dream Big, Take Small Steps
December is the perfect time to consider your goals for the next year. In between servicing your clients/customers, closing your books, and enjoying the holiday, take some time to contemplate the upcoming year.
• What do you want to accomplish?
• What do you want your business to look like next December?
• What one thing that you have control over could change or shift and make a huge impact on your business?
Once you've spent some time with these questions, begin to formulate your goals and intentions for 2011. Dream big! That reminds me of Les Brown's quote: "Reach for the moon; even if you miss, you'll be among the stars."
Many of us are afraid to dream big. Here's why and what to do about it:
1. Those big dreams bring up our doubts and insecurities. Many of our limiting thoughts, such as, "who am I?", "why would I think that's going to happen to me?" show up. That's just fear talking! Big dreams always us the opportunity to push through our fears and expand what we believe is possible.
2. We wonder HOW we could pull it off! Don't worry about the how. Instead create a plan. Take Linda's One Page Plan for Success workshop and you'll learn how to create projects with small action steps. Those small steps are all you need to focus on. As you complete those small steps, with the big dream in mind, you might be inspired with new actions to take. Repeat! Before you know it, the path to the big dream will begin to take shape.
3. We aren't totally committed to our goals. Sure, we've all heard that the truly successful people write out their goals and review them throughout the year, but that's not how some of us operate. Instead, we write out our goals and never think about them again. Or worse yet, we keep changing what we are dreaming about, so nothing ever gets accomplished! Are you passionate about your big dream? Are you excited when you think about accomplishing that this year? If so, then find a way to hold yourself accountable, all throughout the year, to take the necessary action steps, so you don't fall into bad habits like procrastination, analysis/paralysis or distraction (chasing after another dream). Some ways to stay accountable are to find some accountability partners, perhaps join a mastermind group or hire a coach, or create a way of holding yourself accountable using a tracking system.
Enjoy dreaming!
Pat Altvater
Transforming Bodies and Minds
http://www.outsmartweight.com/
http://www.ignitethepowerwithinbook.com/
419-344-6613
Business Planning for the Growing Business
Business Planning is not Just for Startups. In fact, most major corporations have a plan and it is written! It has Goals that are used to keep shareholders informed.
Join, Linda Fayerweather on December 15, 4-5PM on a live webinar for tips and tricks to get a plan in place for 2011. You will Learn:
• How to use a SWOT analysis to build a plan;
• What a plan must have - any plan - personal, business, marketing, strategic;
• Keys to a successful goal.
If you are interested - Like http://www.facebook.com/Changinglanesllc and check out the events for details - This is a free event.
Monday, November 29, 2010
Got Mobile & Social Media
Got Mobile?
Shopping is changing. The market place is changing. What was new 2 years ago gets old very fast!
All this has to do with mobile devices. About a month ago, I was in a bookstore on a mission to get several copies of "Strength Finder 2.0" by Tom Rath. I use this with new clients and groups - great book. While wandering the store as all old librarians are destined to do, I spied an interesting fiction title, started reading and was hooked. Since I was given a Kindle a year ago, I've made it a habit to purchase fiction on the Kindle. So, I grabbed my mobile device, did a quick internet search at Amazon found the book was indeed Kindle available, purchased it and within seconds not only was it waiting on my Kindle when I got home, it was also on my mobile device if I wanted to start reading after making my business purchases.
Mobile devices are becoming the ubiquitous tool for customers. It took 100 years for telephones to reach 80% of the countries in the world - wireless has just taken 16 years! The phone in your pocket is 10 times more powerful than the desk top commuter that was on your desk in 1999. Many of us have our devices with us 24/7 - I've been using mine as an alarm clock since 2006.
How are your customers using their mobile device to work with your business? And I don't have the answer, yet, but it sure it is fun to think about it! Look for QR Codes (sample below) as the next wave for mobile devices to learn about your business or get a coupon. Maybe you should do a SWOT analysis to get thinking about the future - that is where you will be directed with your mobile and the below QR code.
Copyright 2010 Linda Fayerweather MBA EA
http://www.changinglanes.biz/
419-897-0528
linda@changinglanes.biz
Business Plans Make Profit!
Social Media and Your Business
So how does the social media space look for business as it stands at the end of 2010? If you are looking to really drive new prospects and lead generation you may be disappointed. Some of the larger multinationals who already have a strong established brand throughout world markets have been able to extend their share of wallet with Social Media campaigns, BUT, for small to medium business, at this stage Social Media really kicks the biggest goals in terms of building brand recognition, brand loyalty and extending customer service avenues to new and existing customers through additional 2 way communication channels.
That being said, Social Media is here to stay for all size business and in the near future will represent a channel for driving additional revenue. In the interim, plan your entry into the social media waters and take a well executed dive but before you do remember some final points.
• Social Media is exactly that. Don't look to automate your involvement where possible. Be a real person and communicate directly with your customers and prospects. Automated responses are like Voice Response systems, --Press 1 if we have just lost your business:-)
• Marketing in this space is the same as all other forms of Marketing. Don't just hire someone to manage your campaigns because they are 'good at using Twitter & Facebook' and or 'has a lot of followers'. Make sure whatever resource you hire or allocate to your campaigns understands your products and business and that you are confident can represent your brand in the best light possible.
See you out there in Social Media Space:-)
Brent Lupton
Internet Marketing Manager
Essential Brands Group
Shopping is changing. The market place is changing. What was new 2 years ago gets old very fast!
All this has to do with mobile devices. About a month ago, I was in a bookstore on a mission to get several copies of "Strength Finder 2.0" by Tom Rath. I use this with new clients and groups - great book. While wandering the store as all old librarians are destined to do, I spied an interesting fiction title, started reading and was hooked. Since I was given a Kindle a year ago, I've made it a habit to purchase fiction on the Kindle. So, I grabbed my mobile device, did a quick internet search at Amazon found the book was indeed Kindle available, purchased it and within seconds not only was it waiting on my Kindle when I got home, it was also on my mobile device if I wanted to start reading after making my business purchases.
Mobile devices are becoming the ubiquitous tool for customers. It took 100 years for telephones to reach 80% of the countries in the world - wireless has just taken 16 years! The phone in your pocket is 10 times more powerful than the desk top commuter that was on your desk in 1999. Many of us have our devices with us 24/7 - I've been using mine as an alarm clock since 2006.
How are your customers using their mobile device to work with your business? And I don't have the answer, yet, but it sure it is fun to think about it! Look for QR Codes (sample below) as the next wave for mobile devices to learn about your business or get a coupon. Maybe you should do a SWOT analysis to get thinking about the future - that is where you will be directed with your mobile and the below QR code.
Copyright 2010 Linda Fayerweather MBA EA
http://www.changinglanes.biz/
419-897-0528
linda@changinglanes.biz
Business Plans Make Profit!
 |
Scan with Your Mobile Device |
Social Media and Your Business
So how does the social media space look for business as it stands at the end of 2010? If you are looking to really drive new prospects and lead generation you may be disappointed. Some of the larger multinationals who already have a strong established brand throughout world markets have been able to extend their share of wallet with Social Media campaigns, BUT, for small to medium business, at this stage Social Media really kicks the biggest goals in terms of building brand recognition, brand loyalty and extending customer service avenues to new and existing customers through additional 2 way communication channels.
That being said, Social Media is here to stay for all size business and in the near future will represent a channel for driving additional revenue. In the interim, plan your entry into the social media waters and take a well executed dive but before you do remember some final points.
• Social Media is exactly that. Don't look to automate your involvement where possible. Be a real person and communicate directly with your customers and prospects. Automated responses are like Voice Response systems, --Press 1 if we have just lost your business:-)
• Marketing in this space is the same as all other forms of Marketing. Don't just hire someone to manage your campaigns because they are 'good at using Twitter & Facebook' and or 'has a lot of followers'. Make sure whatever resource you hire or allocate to your campaigns understands your products and business and that you are confident can represent your brand in the best light possible.
See you out there in Social Media Space:-)
Brent Lupton
Internet Marketing Manager
Essential Brands Group
Monday, November 22, 2010
Holiday Season - Ready, Set, Go
Even though the traditional holiday season starts this week with Thanksgiving, the stores are ready and the commercials on TV have already started.
As a business owner, one of my important business holiday jobs is to refine my business plan for 2011. Even though I regularly update my plan during the year (I analyze it monthly, tweak it quarterly), I like to start the new year with a fresh plan. So November and December are the months that I identify what worked; what didn't work; and what can I finish by year end. In these economically challenging times, here are some end of the year tips to get your plan in order and make the most of this holiday season:
1. Review expenses including inventory and supply levels. If your business is retail and holiday sensitive, make sure you have the right inventory levels so that you finish the year with "just enough".
2. Monitor your Receivables. During the holiday season, other businesses can be distracted by their own vacations, staffing and holiday parties. Don't let them think you can wait for your cash so they can have a more lavish holiday.
3. Remember Your Staff has holiday plans, too. Proactive planning and scheduling for all will make the work load better for everyone.
4. Manage Cash. Cash is king and during the holiday season even if your business is NOT typically affected by the holidays, banks are. Having an emergency fund will always bode well during the holidays and throughout the year.
5. Holiday giving. Know your employees and give what they will value. In economic hard times, scaled back parties have been the norm. Tips are available at Biz Know How - Parties. Whatever you give, be clear if it is tied to merit or a thank you for just being an employee. There is a big difference.
6. Say Thanks. If you don't like to do holiday cards, saying thanks to your customers, vendors and others that have made a difference in your business could be just that - a thank you. Thank you notes are never out of season or out of fashion.
And don't forget to get that plan for 2011 in order before it happens!
Happy Thanksgiving.
Copyright 2010 Linda Fayerweather MBA EA
http://www.changinglanes.biz/
419-897-0528
linda@changinglanes.biz
Business Plans Make Profit!
Saying Thanks to your Staff
Unexpected recognition for a job well done is very, very validating for your people. Whilst you are busy, you are also developing habits that, well, just creep up on you. This means that you do things; behave in a certain way - and now is the time to redress that. If you find there are some of your people you have instant, deep rapport with, it's just human nature to hang out with them more. Respect them and treat them well. Yet you could be missing a trick. And a trick that takes but a little focus to make the most of, this is about specifically targeting those who you don't have an instant relationship.
Make time for those you avoid and engage both in conversation as well as 'catching them doing something right and thanking them. Spending time with these folks might, to start at least, not be your favorite way to spend your time - but you may be surprised. You will also up the stakes in motivating a bunch of people who you've missed out on in the past. So, today, make a very special effort to say 'Thank you' to people you wouldn't normally. It will make a difference, both to them, you and your business.
Copyright 2005-6 Martin Haworth
http://www.coaching-businesses-to-success.com/
Even though the traditional holiday season starts this week with Thanksgiving, the stores are ready and the commercials on TV have already started.
As a business owner, one of my important business holiday jobs is to refine my business plan for 2011. Even though I regularly update my plan during the year (I analyze it monthly, tweak it quarterly), I like to start the new year with a fresh plan. So November and December are the months that I identify what worked; what didn't work; and what can I finish by year end. In these economically challenging times, here are some end of the year tips to get your plan in order and make the most of this holiday season:
1. Review expenses including inventory and supply levels. If your business is retail and holiday sensitive, make sure you have the right inventory levels so that you finish the year with "just enough".
2. Monitor your Receivables. During the holiday season, other businesses can be distracted by their own vacations, staffing and holiday parties. Don't let them think you can wait for your cash so they can have a more lavish holiday.
3. Remember Your Staff has holiday plans, too. Proactive planning and scheduling for all will make the work load better for everyone.
4. Manage Cash. Cash is king and during the holiday season even if your business is NOT typically affected by the holidays, banks are. Having an emergency fund will always bode well during the holidays and throughout the year.
5. Holiday giving. Know your employees and give what they will value. In economic hard times, scaled back parties have been the norm. Tips are available at Biz Know How - Parties. Whatever you give, be clear if it is tied to merit or a thank you for just being an employee. There is a big difference.
6. Say Thanks. If you don't like to do holiday cards, saying thanks to your customers, vendors and others that have made a difference in your business could be just that - a thank you. Thank you notes are never out of season or out of fashion.
And don't forget to get that plan for 2011 in order before it happens!
Happy Thanksgiving.
Copyright 2010 Linda Fayerweather MBA EA
http://www.changinglanes.biz/
419-897-0528
linda@changinglanes.biz
Business Plans Make Profit!
Saying Thanks to your Staff
Unexpected recognition for a job well done is very, very validating for your people. Whilst you are busy, you are also developing habits that, well, just creep up on you. This means that you do things; behave in a certain way - and now is the time to redress that. If you find there are some of your people you have instant, deep rapport with, it's just human nature to hang out with them more. Respect them and treat them well. Yet you could be missing a trick. And a trick that takes but a little focus to make the most of, this is about specifically targeting those who you don't have an instant relationship.
Make time for those you avoid and engage both in conversation as well as 'catching them doing something right and thanking them. Spending time with these folks might, to start at least, not be your favorite way to spend your time - but you may be surprised. You will also up the stakes in motivating a bunch of people who you've missed out on in the past. So, today, make a very special effort to say 'Thank you' to people you wouldn't normally. It will make a difference, both to them, you and your business.
Copyright 2005-6 Martin Haworth
http://www.coaching-businesses-to-success.com/
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