============================================================
Monday Morning Motivators – January 19, 2009
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“I look to a day when people will not be judged by the color of their skin, but by the content of their character.” --Martin Luther King, Jr.
============================================================
Table of Contents
============================================================
1. Humor - Linda Fayerweather
2. The Franchise: Celebrating 30 Years of the Franchise – Part 2 - Rebecca Booth
3. Labels Are For File Folders - Pat Altvater
4. Ten Tips To Increase Your Likability Factor - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
============================================================
1. Humor and Your Business
============================================================
Cold and snowy, again in the upper Midwest today; pockets of war are growing; if you aren’t in foreclosure you probably have a friend who is; and predictions are for the recession to end – eventually. Now, if my dog runs away, my truck won’t start and the pipes freeze . . . no, wait that was last week!!! STOP thinking that way!
With all the negative feedback in the world today, there is something you can do. . . Laugh!
Why don’t we laugh more often? Many of us were taught not to by our parents and teachers when we were told to “Wipe that smile off your face”; “Get serious”; “Settle down”; and “Stop acting silly.” Laughter is a sign of spontaneity and surrender of control. As we become adults, we place a good deal of value on self-control and often reign in spontaneity.
A mature adult will understand the need for levity now and then. In the very serious world of business, we often forget that a little humor is great medicine for the troubled soul and often this is just enjoying the absurdity of life. If you are not ready to belly laugh at work, pick up a humorous book or find a list of office appropriate jokes and practice at home. And remember “a clean tie attracts the soup of the day.”
Check out what the experts say. Laughter and Health
Copyright 2009 Linda Fayerweather
A closed mouth gathers no foot.
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
The Franchise: Celebrating 30 Years of the Franchise – Part 2
============================================================
This continues our series of franchise success. You’re probably asking yourself what the heck does this have to do with marketing? My advice to you is to try to incorporate something you’ve learned into a marketing piece. For example, you could send a note to a new business stating: “Did you know the first Apple Macintosh was sold in 1984? I hope you have as much success with your new business as Steve Jobs has had with his!”
Let’s continue the celebration:
• 1985 – McDonald’s is usurped by Kentucky Fried Chicken as the #1 franchise of the year. KFC had 6300 locations and a $23million technical centre in Louisville, KY. Discovery Channel is launched.
• 1986 – Domino’s takes center stage as the #1 franchise, by opening its 3000th store. They sell 160 million pizzas that year along. Hands Across America connects about 7 million people from New York City to Long Beach, California in an effort to raise money to fight hunger and homelessness. The first federal Martin Luther King Jr. Day is observed on January 20.
• 1987 – Domino’s continues as the #1 franchise – why? Quite possibly because they reduced the average delivery time to 24 minutes. Jazzercise is considered the top new franchise to enter the market. Prozac makes its debut in the U.S.
• 1988 – Subway makes its mark as the #1 franchise of the year. They open 1100 locations across the country, including their first in Australia. The TV show The Wonder Years premieres.
• 1989 - #1 franchise: Subway. Why? Partly because it has a low cost start up fee: $27,400 (versus today’s minimum startup cost of $80K). Exxon Valdez spill happens off the coast of Alaska. Batman hits the theaters.
Copyright 2009 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
===========================================================
3. Labels Are For File Folders
============================================================
Have you ever noticed how people sometimes categorize themselves? They say things like: “I can’t remember names.” “I am awkward at networking meetings.” “I am not an exerciser.” In effect, they are labeling themselves and upon doing so, their subconscious goes to work to prove what they are saying is true. These thoughts are actually self-imposed limitations; they are excuses to keep you safe in your comfort zone.
Listen to yourself and discover if you have any excuses keeping you small. If so, come up with a game plan for attacking them head on in 2009. Once you banish labels from your life and thinking, you’ll be amazed at the new level of success you will achieve.
Copyright 2009 Pat Altvater
Transformations Institute
http://www.ignitethepowerwithinbook.com
http://www.transformationsinstitute.com
Transforming Bodies and Minds
419-344-6613
===========================================================
4. Ten Tips To Increase Your Likability Factor
===========================================================
If you are going to be successful at Networking and creating a word-of-mouth marketing campaign, it is important that people like you. Have you ever stopped to think about your likability factor? We assume people like us, we worry about it. Some people say they don't care if people like them or not. But, did you know that your likability factor has an impact on your bottom line? All things being equal people want to do business with people they know, like, and trust.
I had the opportunity to experience this for myself recently when I was looking to hire someone to do some work for me. There were two people both equally qualified to do the project. I ended up going with the person I liked and his price was 12% higher. I was willing to pay more because I liked the person.
A week later a young man came to my door, selling cleaning solution. Now anyone who knows me knows, that I am not exactly the target market for cleaning solution. It's not that I don't clean my house, I just let someone else do it. But, I bought $50 worth of his products. Why, he was so completely likable, he made eye contact, had a great sense of humor, was polite and engaging.
Being likable is important to growing your business, it allows others to connect with you. There are things that you can do that will help you be more likable, allowing you to create rapport and do business with more people.
Here are traits that go a long way to helping people like you;
• Be polite, at all times - Your mother taught you this,
• Pay attention to the person you are talking to, eyes darting around, no eye contact or checking your email, cell phone, or watch, means you are not paying attention.
• Ask good questions - Ask others about themselves,
• Smile, and maintain good eye contact
• Be engaged and engaging
• Be positive
• Watch your language
• Find ways to compliment others
• Have good energy
• Follow up with sincerity
Having a positive attitude about life makes people want to be around you, and being able to carry a conversation with positive small talk also goes a long way to making you likable. Like it or not people choose to do business with you based on your likability factor, and it is something that you can learn with a little practice. So start working on increasing your likability factor, you will connect with more people and increase your bottom line.
.
Copyright 2009 Hazel M. Walker. She is an expert at referral marketing and networking. She is the owner of the Referral Institute of Indiana as well as the Central and Southern Indiana BNI Franchises. Hazel has taught hundreds of business owners and sales professionals how to effectively implement the Science of Referrals into their businesses.
Sponsored by Paula Frazier is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
Monday, January 19, 2009
Monday, January 05, 2009
Welcome to 2009
============================================================
Monday Morning Motivators – January 5, 2009
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
"Shoot for the moon. Even if you miss, you'll land among the stars."
-- Les Brown
============================================================
Table of Contents
============================================================
1. Happy New Year – Simple Steps - Linda Fayerweather
2. A New Year’s Resolution for Your Business - Rebecca Booth
3. Act on Your Goals Every Day! - Pat Altvater
4. Meeting Mutual Needs - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
============================================================
1. Simple Steps
============================================================
Well, 2009 arrived with the earth still circling the sun and the moon still circling the earth. Below are Pat Altvater’s tips on making your SMART goals happen. If you have your business plan in place, take a critical look at what you want to do with your calendar. Unless you have a large staff to delegate work to, you may want to realistically review what can and cannot be done in the first quarter.
Tips to make it happen:
1. Determine how many hours are needed to complete each goal.
2. Who can you delegate all or maybe part of a project to? Don’t forget you can outsource – yes it will cost you money, but usually it will get done faster than waiting for your “free time”.
3. What is the date it must be completed?
4. Where does each goal fit in with your overall vision?
Please remember: We may think we can multitask, but it really means we spend a little time on too many tasks. Sticking to one project for even just an hour, will get your goals completed in a timely fashion.
Copyright 2008 Linda Fayerweather
Still need a Plan??? Check out details below about workshops
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. A New Year’s Resolution for Your Business
============================================================
You’re a smart and sassy business pro, so I know you have a New Year’s resolution devoted to your business. I’m in hopes that this resolution involves looking into what your clients really want from you. When was the last time you asked yourself what makes my customers happy? Better yet, here’s a smarter question to ask: What simple, relevant things can I do for my customers that would help them build their business and increase their sales?
Marketers have spent the last several decades spending money on making their prospects and clients take notice. Many of these techniques have demanded such attention that they irritate many people - like confetti dropping out of an envelope or renewal postcards flying out of a magazine. What better way is there to set yourself apart by actually rolling up your shirtsleeves and helping your client’s business grow?
Need more ideas? Read Relevance: Making Stuff That Matters by Tim Manners. Hmmmm, sounds like there’s another resolution there – to read more in 2009!
Copyright 2009 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
===========================================================
3. Act on Your Goals Every Day!
============================================================
Happy New Year! It’s here, 2009, and you have your SMART goals for the year, right? Now it’s time to take action to bring those goals into reality.
For some people, taking action is really easy. They are excited and step right into action. For others, limiting beliefs create procrastination that keeps them in their comfort zone.
Fortunately, there are systems we can put into place to help us get moving. If you need a little nudge, try these tips:
1. Every evening, write out your to-do’s for the next day, the ones that relate to your SMART goal. This will give your subconscious the opportunity to get busy helping you.
2. Each morning read over your SMART goals.
3. Commit to taking at least two actions every day that lead you closer to your goal.
4. Cross off your to-do’s when they are complete. The crossing off gives you a sense of satisfaction and helps build belief.
5. If you find yourself having difficulty getting into action, each morning ask yourself, “What can I do today to get to my goal?”
Finally, every 30, 60 or 90 days evaluate your actions and see what is working and what’s not so you can determine what to change, do better or quit doing.
Copyright 2008 Pat Altvater
Transformations Institute
http://www.ignitethepowerwithinbook.com
http://www.transformationsinstitute.com
Transforming Bodies and Minds
419-344-6613
===========================================================
4. Meeting Mutual Needs
===========================================================
Networking is most efficient if it is clear from the start that the primary motive is for getting together to generate referrals for one another. The essential factors for productive networking will be a structured program, education opportunities, frequency and good direction. The magic words, “Tell me who you need to meet to grow your business?” is key to efficient networking.
Copyright 2004 Ivan Misner
Sponsored by Paula Frazier is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
Monday Morning Motivators – January 5, 2009
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
"Shoot for the moon. Even if you miss, you'll land among the stars."
-- Les Brown
============================================================
Table of Contents
============================================================
1. Happy New Year – Simple Steps - Linda Fayerweather
2. A New Year’s Resolution for Your Business - Rebecca Booth
3. Act on Your Goals Every Day! - Pat Altvater
4. Meeting Mutual Needs - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
============================================================
1. Simple Steps
============================================================
Well, 2009 arrived with the earth still circling the sun and the moon still circling the earth. Below are Pat Altvater’s tips on making your SMART goals happen. If you have your business plan in place, take a critical look at what you want to do with your calendar. Unless you have a large staff to delegate work to, you may want to realistically review what can and cannot be done in the first quarter.
Tips to make it happen:
1. Determine how many hours are needed to complete each goal.
2. Who can you delegate all or maybe part of a project to? Don’t forget you can outsource – yes it will cost you money, but usually it will get done faster than waiting for your “free time”.
3. What is the date it must be completed?
4. Where does each goal fit in with your overall vision?
Please remember: We may think we can multitask, but it really means we spend a little time on too many tasks. Sticking to one project for even just an hour, will get your goals completed in a timely fashion.
Copyright 2008 Linda Fayerweather
Still need a Plan??? Check out details below about workshops
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. A New Year’s Resolution for Your Business
============================================================
You’re a smart and sassy business pro, so I know you have a New Year’s resolution devoted to your business. I’m in hopes that this resolution involves looking into what your clients really want from you. When was the last time you asked yourself what makes my customers happy? Better yet, here’s a smarter question to ask: What simple, relevant things can I do for my customers that would help them build their business and increase their sales?
Marketers have spent the last several decades spending money on making their prospects and clients take notice. Many of these techniques have demanded such attention that they irritate many people - like confetti dropping out of an envelope or renewal postcards flying out of a magazine. What better way is there to set yourself apart by actually rolling up your shirtsleeves and helping your client’s business grow?
Need more ideas? Read Relevance: Making Stuff That Matters by Tim Manners. Hmmmm, sounds like there’s another resolution there – to read more in 2009!
Copyright 2009 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
===========================================================
3. Act on Your Goals Every Day!
============================================================
Happy New Year! It’s here, 2009, and you have your SMART goals for the year, right? Now it’s time to take action to bring those goals into reality.
For some people, taking action is really easy. They are excited and step right into action. For others, limiting beliefs create procrastination that keeps them in their comfort zone.
Fortunately, there are systems we can put into place to help us get moving. If you need a little nudge, try these tips:
1. Every evening, write out your to-do’s for the next day, the ones that relate to your SMART goal. This will give your subconscious the opportunity to get busy helping you.
2. Each morning read over your SMART goals.
3. Commit to taking at least two actions every day that lead you closer to your goal.
4. Cross off your to-do’s when they are complete. The crossing off gives you a sense of satisfaction and helps build belief.
5. If you find yourself having difficulty getting into action, each morning ask yourself, “What can I do today to get to my goal?”
Finally, every 30, 60 or 90 days evaluate your actions and see what is working and what’s not so you can determine what to change, do better or quit doing.
Copyright 2008 Pat Altvater
Transformations Institute
http://www.ignitethepowerwithinbook.com
http://www.transformationsinstitute.com
Transforming Bodies and Minds
419-344-6613
===========================================================
4. Meeting Mutual Needs
===========================================================
Networking is most efficient if it is clear from the start that the primary motive is for getting together to generate referrals for one another. The essential factors for productive networking will be a structured program, education opportunities, frequency and good direction. The magic words, “Tell me who you need to meet to grow your business?” is key to efficient networking.
Copyright 2004 Ivan Misner
Sponsored by Paula Frazier is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
Monday, December 29, 2008
Count Down to 2009
============================================================
Monday Morning Motivators – December 29, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“To succeed in life in today's world, you must have the will and tenacity to finish the job.” --Chin-Ning Chu
============================================================
Table of Contents
============================================================
1. Count Down to 2009 - Know the Projects - Linda Fayerweather
2. 7-Question Marketing Plan – Question 7 - Rebecca Booth
3. Believe You Can Achieve Your SMART Goals - Pat Altvater
4. Passionately Put Your Plan into Action! - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
============================================================
1. Count Down to 2009 – Know the Projects
============================================================
One Monday left in 2008 and those that rule 2009 will be those that make their outcomes happen with Projects --> Plans --> Tasks.
Last week we talked about making our Desired Outcomes SMART and this week you want to put to paper the Projects or Plans that will make those outcomes happen. Two keys to successful execution of are:
1. Making sure that projects are aligned with Outcomes. Ask yourself “Does what we are doing help us achieve our outcomes?” If not, then the next question should be “Why are we doing this?” followed by “Why would our clients find value from this?” OR “if we stopped doing this, how would it affect our customers and bottom-line?”
2. Realizing that each project will have a multitude of tasks! Yes, these tasks are the steps to complete the project and achieve the desired outcome aligned to that project. Think of tasks as making a snowball, each small part added to the total will help make the snowball nice, round and when complete you will be able to achieve the desired outcome of plastering the bully! (Did I really say that? Too much holiday, I guess).
Now, to review the last five weeks – 2009 starts with a plan that includes:
Vision
Mission
Core Values
Desired Outcomes
Projects
Happy New Year to All!
Copyright 2008 Linda Fayerweather
A goal without a deadline is just a wish!
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. 7-Question Marketing Plan – Question 7
============================================================
What’s Your Marketing Budget? Do you know how much it costs to acquire a new customer (or the cost to sell one of your products)? You’ll need to know this in order to craft a marketing budget. Here’s a simple way to figure it out:
Divide your annual marketing costs by the number of units (or clients) sold to in 2008. This lets you know the cost to keeping/acquiring customers.
To find out how much money you’ll need to market in ’09, multiply this number by the number of sales you want to make. Before you set your plans in stone, take a look at how your marketing worked last year. Trim out the media that didn’t work and reinvest in those that did. (Note: You might want to consider beefing up your advertising expenditures in the media that did work. But be prepared to measure its effectiveness. One of our clients found that internet advertising was working well for them. Wanting even more sales, they doubled their monthly investment. While sales were strong, they were no stronger than they were prior to the infusion of new cash. Feel free to experiment, but measure your success before you reinvest!)
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
===========================================================
3. Believe You Can Achieve Your SMART Goals
============================================================
The underlying reason most people fail to achieve the goals they’ve set for themselves is their lack of belief. If you don’t believe in either yourself or your ability to achieve your goal, no amount of willpower will get you to take the consistent action necessary to get to the goal.
But belief will.
It’s been proven that our beliefs become our reality. So as you contemplate the SMART goals you’ve created, check in to see your level of belief in your ability to achieve those goals. Ask yourself what it would take, possibly being rejected by a prospect or a negative comment about your pursuit, to throw you off course. If there’s nothing that can happen from an external source, then you know your belief is pretty powerful!
To build up belief, take small actions towards the achievement of your goal. Take some chances and don’t be afraid to fail or be rejected. Remember the most successful people throughout history have become that way, not because they didn’t fail, but because they persevered. They believed in themselves and their ability to achieve their goals.
Copyright 2008 Pat Altvater
Transformations Institute
http://www.ignitethepowerwithinbook.com
http://www.transformationsinstitute.com
Transforming Bodies and Minds
419-344-6613
===========================================================
4. Passionately Put Your Plan into Action!
===========================================================
In the last few weeks we’ve reviewed our 2008 referral marketing results, re-familiarized ourselves with the most foundational and fundamental parts of our businesses and identified our 2009 referral partners. We’ve planned our work and now it’s time to work our plan.
Your referral marketing success can be as easy as 1-2-3-4 when you keep some very basic, yet powerful, things in mind:
1. Honor your calendar and your commitments.
2. Engage, promote and thank your referral partners the way THEY prefer.
3. Track your weekly sales and marketing activities. Do more of what works and less of what doesn’t.
4. Continually invest in your business and personal development.
a. Become an expert in your industry by participating in local and national workshops and conferences. Learn from the best of the best in your field.
b. Consult with experts to help you successfully build your business. Start by connecting with a referral marketing specialist to develop a detailed twelve month referral marketing plan. You can visit http://referralinstitute.com to acquaint yourself with the best of the best in your area.
Learn how to purposefully create referrals and referral partners for life!!!
Paula Frazier is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
Monday Morning Motivators – December 29, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“To succeed in life in today's world, you must have the will and tenacity to finish the job.” --Chin-Ning Chu
============================================================
Table of Contents
============================================================
1. Count Down to 2009 - Know the Projects - Linda Fayerweather
2. 7-Question Marketing Plan – Question 7 - Rebecca Booth
3. Believe You Can Achieve Your SMART Goals - Pat Altvater
4. Passionately Put Your Plan into Action! - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
============================================================
1. Count Down to 2009 – Know the Projects
============================================================
One Monday left in 2008 and those that rule 2009 will be those that make their outcomes happen with Projects --> Plans --> Tasks.
Last week we talked about making our Desired Outcomes SMART and this week you want to put to paper the Projects or Plans that will make those outcomes happen. Two keys to successful execution of are:
1. Making sure that projects are aligned with Outcomes. Ask yourself “Does what we are doing help us achieve our outcomes?” If not, then the next question should be “Why are we doing this?” followed by “Why would our clients find value from this?” OR “if we stopped doing this, how would it affect our customers and bottom-line?”
2. Realizing that each project will have a multitude of tasks! Yes, these tasks are the steps to complete the project and achieve the desired outcome aligned to that project. Think of tasks as making a snowball, each small part added to the total will help make the snowball nice, round and when complete you will be able to achieve the desired outcome of plastering the bully! (Did I really say that? Too much holiday, I guess).
Now, to review the last five weeks – 2009 starts with a plan that includes:
Vision
Mission
Core Values
Desired Outcomes
Projects
Happy New Year to All!
Copyright 2008 Linda Fayerweather
A goal without a deadline is just a wish!
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. 7-Question Marketing Plan – Question 7
============================================================
What’s Your Marketing Budget? Do you know how much it costs to acquire a new customer (or the cost to sell one of your products)? You’ll need to know this in order to craft a marketing budget. Here’s a simple way to figure it out:
Divide your annual marketing costs by the number of units (or clients) sold to in 2008. This lets you know the cost to keeping/acquiring customers.
To find out how much money you’ll need to market in ’09, multiply this number by the number of sales you want to make. Before you set your plans in stone, take a look at how your marketing worked last year. Trim out the media that didn’t work and reinvest in those that did. (Note: You might want to consider beefing up your advertising expenditures in the media that did work. But be prepared to measure its effectiveness. One of our clients found that internet advertising was working well for them. Wanting even more sales, they doubled their monthly investment. While sales were strong, they were no stronger than they were prior to the infusion of new cash. Feel free to experiment, but measure your success before you reinvest!)
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
===========================================================
3. Believe You Can Achieve Your SMART Goals
============================================================
The underlying reason most people fail to achieve the goals they’ve set for themselves is their lack of belief. If you don’t believe in either yourself or your ability to achieve your goal, no amount of willpower will get you to take the consistent action necessary to get to the goal.
But belief will.
It’s been proven that our beliefs become our reality. So as you contemplate the SMART goals you’ve created, check in to see your level of belief in your ability to achieve those goals. Ask yourself what it would take, possibly being rejected by a prospect or a negative comment about your pursuit, to throw you off course. If there’s nothing that can happen from an external source, then you know your belief is pretty powerful!
To build up belief, take small actions towards the achievement of your goal. Take some chances and don’t be afraid to fail or be rejected. Remember the most successful people throughout history have become that way, not because they didn’t fail, but because they persevered. They believed in themselves and their ability to achieve their goals.
Copyright 2008 Pat Altvater
Transformations Institute
http://www.ignitethepowerwithinbook.com
http://www.transformationsinstitute.com
Transforming Bodies and Minds
419-344-6613
===========================================================
4. Passionately Put Your Plan into Action!
===========================================================
In the last few weeks we’ve reviewed our 2008 referral marketing results, re-familiarized ourselves with the most foundational and fundamental parts of our businesses and identified our 2009 referral partners. We’ve planned our work and now it’s time to work our plan.
Your referral marketing success can be as easy as 1-2-3-4 when you keep some very basic, yet powerful, things in mind:
1. Honor your calendar and your commitments.
2. Engage, promote and thank your referral partners the way THEY prefer.
3. Track your weekly sales and marketing activities. Do more of what works and less of what doesn’t.
4. Continually invest in your business and personal development.
a. Become an expert in your industry by participating in local and national workshops and conferences. Learn from the best of the best in your field.
b. Consult with experts to help you successfully build your business. Start by connecting with a referral marketing specialist to develop a detailed twelve month referral marketing plan. You can visit http://referralinstitute.com to acquaint yourself with the best of the best in your area.
Learn how to purposefully create referrals and referral partners for life!!!
Paula Frazier is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
Monday, December 22, 2008
SMART Goals
============================================================
Monday Morning Motivators – December 22, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“You are the person who has to decide. Whether you'll do it or toss it aside...” --Edgar A. Guest
============================================================
Table of Contents
============================================================
1. Count Down to 2009 Set the Outcomes - Linda Fayerweather
2. 7-Question Marketing Plan – Question 6 - Rebecca Booth
3. Refine Your SMART Goals - Pat Altvater
4. Establish Your 2009 Referral Partners - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
============================================================
1. Count Down to 2009 – Set Your Desired Outcomes
============================================================
Two Mondays from now will be January 5, 2009 and those that rule 2009 will be those that know what they want or their desired outcomes. Desired Outcomes are best known as Goals or Objectives. These clarity what you are trying to accomplish in specific, measurable goals and have quantifiable elements that are time sensitive.
Tips for creating your own desired outcomes are:
--Start with this sentence construction: Verb + Quantity + Noun + Date. For example: Hire 2 technicians by 2/28/09.
--Make sure you have a balanced set by covering outcomes in these business areas: Financial; Customer Satisfaction; Process Improvement and Learning/Growth.
--Limit yourself to no more than 9 active outcomes. When one is complete, you can replace it with a new one but you will be served best by concentrating a small number at a time.
--You know you have a great goal when you start making a list of all the tasks to get it done – that is next weeks’ tip – the “Project”.
--Both Rebecca and Pat have tips to help you refine your desired outcomes using SMART goals.
Desired Outcomes are the prime tool of accountability. Planned actions lead to results. Knowing what you want to achieve is key to success.
Copyright 2008 Linda Fayerweather
A goal without a deadline is just a wish!
Changing Lanes LLC
http://www.changinglanes.biz/
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2. 7-Question Marketing Plan – Question 6
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What Are Your Sales & Marketing Goals?
Be SMART when it comes to setting your goals for sales and marketing. Your goals must be:
• Sensible
• Measurable
• Achievable
• Realistic and
• Time specific
Include financial elements in your goals, such as annual sales revenue, gross profits, and sales per sales person. Also include non-financial elements – units sold, contracts signed, clients acquired, articles published, and speeches given. Once the goals are set, share them with your team and put a plan into action where you will regularly measure your success.
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
http://www.rebeccaboothmarketinggoddess.com/
http://www.marketinginabox.biz/
===========================================================
3. Create SMART Goals
============================================================
Over the next several weeks I am planning to expand on the 4 steps to achieving goals from my column last week. The steps were 1) Create SMART goals, 2) Believe, 3) Act on it every day, and 4) Expect it!
Step 1, Create SMART goals is the topic for today. I’m sure you’ve heard of SMART goals before: S – specific, M – measurable, A – As if NOW, R – realistic and T – time bound. Does the A look different than what you’ve seen before?
“As if NOW” is a Law of Attraction element added to SMART. “As if NOW” means to use your imagination and visualize your future as if this goal is achieved. Be sure to create the feelings you will have at the time. Then say to yourself “I am so happy and grateful now that I have (or am or do) _______________.” Do the “As if NOW” step daily and you will program your subconscious to find the opportunities and people you need to accomplish your SMART goal.
Copyright 2008 Pat Altvater
Transformations Institute
http://www.ignitethepowerwithinbook.com/
http://www.transformationsinstitute.com/
Transforming Bodies and Minds
419-344-6613
===========================================================
4. Establish Your 2009 Referral Partners
===========================================================
1. Review the results from your 2008 referral relationships to identify the people that you worked with to purposefully and consistently produce qualified, reciprocal referrals.
2. Make a list of the top 5 individuals you’d like to continue to development as referral partners and arrange face to face meetings to discuss:
a. 2009 Goals
b. 2008 Accomplishments
c. Personal Interests
d. Current, Active Networks
e. Expectations for your referral relationship
3. Schedule regular monthly meetings and establish an agenda to keep your conversation focused on:
a. Strengthening your relationship
b. Identifying potential referral opportunities
c. Agreeing to make strategic introductions
d. Evaluating the past month’s activities
4. Research and attend referral marketing workshops together throughout 2009 to increase the return on your collective referral marketing efforts. You can get some ideas from some of the best of the best in business networking by visiting NetworkingNow.com, ReferralInstitute.com, BNI.com, Entrepreneur.com and SuccessNet.com. Check them out!!!
5. When challenges arise (and they will) stay solutions focused.
Position yourselves to relationally go further, faster, with less effort!!!
Paula Frazier is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com .
Monday Morning Motivators – December 22, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“You are the person who has to decide. Whether you'll do it or toss it aside...” --Edgar A. Guest
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Table of Contents
============================================================
1. Count Down to 2009 Set the Outcomes - Linda Fayerweather
2. 7-Question Marketing Plan – Question 6 - Rebecca Booth
3. Refine Your SMART Goals - Pat Altvater
4. Establish Your 2009 Referral Partners - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
============================================================
1. Count Down to 2009 – Set Your Desired Outcomes
============================================================
Two Mondays from now will be January 5, 2009 and those that rule 2009 will be those that know what they want or their desired outcomes. Desired Outcomes are best known as Goals or Objectives. These clarity what you are trying to accomplish in specific, measurable goals and have quantifiable elements that are time sensitive.
Tips for creating your own desired outcomes are:
--Start with this sentence construction: Verb + Quantity + Noun + Date. For example: Hire 2 technicians by 2/28/09.
--Make sure you have a balanced set by covering outcomes in these business areas: Financial; Customer Satisfaction; Process Improvement and Learning/Growth.
--Limit yourself to no more than 9 active outcomes. When one is complete, you can replace it with a new one but you will be served best by concentrating a small number at a time.
--You know you have a great goal when you start making a list of all the tasks to get it done – that is next weeks’ tip – the “Project”.
--Both Rebecca and Pat have tips to help you refine your desired outcomes using SMART goals.
Desired Outcomes are the prime tool of accountability. Planned actions lead to results. Knowing what you want to achieve is key to success.
Copyright 2008 Linda Fayerweather
A goal without a deadline is just a wish!
Changing Lanes LLC
http://www.changinglanes.biz/
============================================================
2. 7-Question Marketing Plan – Question 6
============================================================
What Are Your Sales & Marketing Goals?
Be SMART when it comes to setting your goals for sales and marketing. Your goals must be:
• Sensible
• Measurable
• Achievable
• Realistic and
• Time specific
Include financial elements in your goals, such as annual sales revenue, gross profits, and sales per sales person. Also include non-financial elements – units sold, contracts signed, clients acquired, articles published, and speeches given. Once the goals are set, share them with your team and put a plan into action where you will regularly measure your success.
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
http://www.rebeccaboothmarketinggoddess.com/
http://www.marketinginabox.biz/
===========================================================
3. Create SMART Goals
============================================================
Over the next several weeks I am planning to expand on the 4 steps to achieving goals from my column last week. The steps were 1) Create SMART goals, 2) Believe, 3) Act on it every day, and 4) Expect it!
Step 1, Create SMART goals is the topic for today. I’m sure you’ve heard of SMART goals before: S – specific, M – measurable, A – As if NOW, R – realistic and T – time bound. Does the A look different than what you’ve seen before?
“As if NOW” is a Law of Attraction element added to SMART. “As if NOW” means to use your imagination and visualize your future as if this goal is achieved. Be sure to create the feelings you will have at the time. Then say to yourself “I am so happy and grateful now that I have (or am or do) _______________.” Do the “As if NOW” step daily and you will program your subconscious to find the opportunities and people you need to accomplish your SMART goal.
Copyright 2008 Pat Altvater
Transformations Institute
http://www.ignitethepowerwithinbook.com/
http://www.transformationsinstitute.com/
Transforming Bodies and Minds
419-344-6613
===========================================================
4. Establish Your 2009 Referral Partners
===========================================================
1. Review the results from your 2008 referral relationships to identify the people that you worked with to purposefully and consistently produce qualified, reciprocal referrals.
2. Make a list of the top 5 individuals you’d like to continue to development as referral partners and arrange face to face meetings to discuss:
a. 2009 Goals
b. 2008 Accomplishments
c. Personal Interests
d. Current, Active Networks
e. Expectations for your referral relationship
3. Schedule regular monthly meetings and establish an agenda to keep your conversation focused on:
a. Strengthening your relationship
b. Identifying potential referral opportunities
c. Agreeing to make strategic introductions
d. Evaluating the past month’s activities
4. Research and attend referral marketing workshops together throughout 2009 to increase the return on your collective referral marketing efforts. You can get some ideas from some of the best of the best in business networking by visiting NetworkingNow.com, ReferralInstitute.com, BNI.com, Entrepreneur.com and SuccessNet.com. Check them out!!!
5. When challenges arise (and they will) stay solutions focused.
Position yourselves to relationally go further, faster, with less effort!!!
Paula Frazier is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com .
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