============================================================
Monday Morning Motivators – March 17, 2007
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
"Destiny is not a matter of chance, it is a matter of choice. It is not a thing to be waited for, it is a thing to be achieved."
-- Jeremy Kitson
============================================================
Table of Contents
============================================================
1. Customer Needs and Wants – Linda Fayerweather
2. 11 Rules for Living – Part 2 of 3 - Rebecca Booth
3. Clear Your Mind Daily – Pat Altvater
4. Put Away the Doodads & Stick with the Basics – Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. A Customer comes to us with Needs and Wants
============================================================
If a customer has needs or wants, we are charged with filling them and often our customers come back after the sale for help or service. How we handle these requests will impact future sales and referrals.
This week’s shopping adventure again involves my 4x4 only now I’m driving a 4 year old Toyota Highlander. After refilling my wiper fluid reservoir, the following morning on the interstate, I noticed the hood was vibrating. My mind envisioned it ripping off and much assorted damage. Not liking that outcome, I pulled off the road and attempted to reclose the hood but the thingamajig that grabs the hood loop was uncooperative. Being only 2 miles away from the dealership, I headed there at 7:45AM realizing I was missing my 8AM meeting and probably my 9AM, too. Arriving without an appointment, the service manager found a tech to take a look, diagnose and report a spring had sprung and they could replace it for $89. Before finishing, they informed me that a tail light was out and did I also want that fixed for $24. Gosh, they did a safety check, too (although some may call that up-selling – I call it keeping me from talking to state troopers!).
I was on my way by 8:45, only a few minutes late for my 9AM meeting. I was on my way by 8:45, only a few minutes late for my 9AM meeting. Rouen Toyota confirmed why I bought my truck there and why I will return. They knew what I wanted besides getting my truck fixed – I wanted to be on the road again with little lost time!
Copyright 2008 Linda Fayerweather
“What do your customers really want?”
Changing Lanes LLC
www.ChangingLanes.biz
The Customer Service Rules
============================================================
2. 11 Rules for Living – Part 2 of 3
============================================================
Last week we started a series on 11 Rules for Living (written by Charles J. Sykes) which is perfect for any parent of a teen or college student. It’s an example of smart marketing by New Accountant magazine. Here are rules 4-7 for you to enjoy:
Rule #4 – If you think your teacher is tough, wait until you get a boss. He doesn’t have tenure.
Rule #5 – Flipping burgers is not beneath your dignity. Your grandparents had a different word for burger flipping; they called it opportunity.
Rule #6 – If you mess up, it’s not your parent’s fault, so don’t whine about your mistakes, learn from them.
Rule # 7 – Before you were born, your parents weren’t as boring as they are now. They got that way from paying your bills, cleaning your clothes, and listening to you talk about how cool you are. So before you save the rainforest from the parasites of your parents’ generation, try “delousing” the closet in your own room.
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419-855-3399
http://www.rebeccaboothmarketinggoddess.com/
===========================================================
3. Clear Your Mind Daily
===========================================================
Meditation is one of the most effective ways to quiet and focus your mind so you can be more creative in attracting your goals and dreams.
Try meditating each morning for five minutes and increase the time as you get more comfortable with it. Find a quiet location where you won't be disturbed. Then close your eyes and breathe slowly and deeply focusing only on your breath. It's okay to notice any thoughts that arise, just don't spend any time with them.
When you feel complete, read your major goals or just your goals for that day. When you focus on what you want to create with a clear, quiet mind, you will find that your days begin more peacefully and you will carry that calm throughout the day. Most importantly, you will see your desires coming to you effortlessly!
Copyright 2008 Pat Altvater
Certified Law of Attraction Practitioner
http://www.thesecretofpermanentweightloss.com/
http://www.permanentweightlossebook.com/
http://www.transformationsinstitute.com/
===========================================================
4. Put Away the Doodads & Stick with the Basics
===========================================================
I must admit that I’m definitely not technologically savvy. I used to invest a pretty penny into making sure that I had the latest and greatest toys and that I kinda sorta knew how to use them. I test drove gadgets before some folks even knew they existed:
1. I had a phone that gave me internet access, sent/received emails and beamed Excel/Word documents to others of its kind. It would even call people on its own . . . without me knowing. Apparently there was some kind of voice command that I was activating. I can only image the conversations people heard sooo I gave it to my husband. Now it calls me without his knowledge. Very handy!
2. I had one of those ear bud thingies that looks like a big roach resting on your ear. People asked me if it was a hearing aid. I wish! The sound quality wasn’t very good in the first generation of wireless headsets.
3. I also had one of those fancy PDA’s before they were in vogue. It took me six months to trust it enough that I didn’t duplicate everything in my Franklin Planner. One week later it slipped out of my hands, hit the floor and I lost everything. When I called the company they said something about “sinking” and a “dock”. Those are two words that don’t seem like they should go together. They sent me a brand new one that’s still in its box.
I understand they have one thing-a-ma-bob that does it all now. I know this because my children have them. I choose to equip myself with the essentials that typically stay in the car (or on silent) while I’m with a prospect or client:
1. Cell phone that rings
2. Laptop with air card
3. GPS - I’ve learned to tolerate this one. I am directionally challenged so “she” yells at me a lot! If I could make Sam Elliot’s voice come out of it I’d make it yell more often.
Most business people aren’t interested in being wowed and amazed by your flashy, expensive doodads. Quite frankly they can get the product or service they need from a plethora of sources. When they gift you with their time it’s to determine – why you? Of all the people that do what you do – why you? The best answer won’t come from technology. It will come from YOU!
Copyright 2008 Paula Frazier is an Executive Director with BNI and part of a select team of Master Trainers for Referral Institute. To learn more about identifying your most unique selling position visit http://www.referralinstitutevirginia.com
or http://www.bniswva.com
===========================================================
5. To Do This Week
===========================================================
Wash Your Car – it will give you a new outlook on the week!
Monday, March 17, 2008
Monday, March 10, 2008
Customers - Rules - Mindfulness - Sources Created
============================================================
Monday Morning Motivators – March 10, 2007
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“The purpose of a business is to create a customer.”
--Peter Drucker
============================================================
Table of Contents
============================================================
1. The Customer Does Not Depend on Us – Linda Fayerweather
2. 11 Rules for Living – Part 1 of 3 - Rebecca Booth
3. Use Mindfulness to Cope with Stress – Pat Altvater
4. Do Your Referral Sources Know? – Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. The Customer Does Not Depend on Us
============================================================
This shopping adventure takes us back to 1988 and my desire to have an Isuzu Trooper, the 4X4 truck of the year. I wasn’t willing to spend full price, so I was seeking a 1986 Trooper and found one in great shape with 26,000 miles. The salesperson that approached quickly learned I had cash in the bank; we test drove the truck; and I was ready to buy. So, what could possibly go wrong? Well, apparently this salesperson didn’t realize I was the customer because he told me he wanted my husband to drive this truck before he would sell it to me. Not the right thing to say! I must admit, I did stomp my foot like a petulant child and loudly said “I guess you don’t want a commission because I really want this truck right now!” This minor tantrum did cause another salesperson to help out and in less time than it takes to change a tire, I had a bill of sale and my truck. I often have wondered if he asked all women this question, what if they weren’t married, would their fathers have to test drive the truck? Just a simple reminder of a business’s dependency on customers and your customer is the person that has the money to pay you. Oh yes, I’m not sure how long I had the truck before my husband got to drive it as I was very busy getting it muddy!
Copyright 2008 Linda Fayerweather
“Did you thank a customer today?”
Changing Lanes LLC
www.ChangingLanes.biz
The Customer Service Rules
============================================================
2. 11 Rules for Living – Part 1 of 3
============================================================
As you may recall, I absolutely LOVE thumbing through magazines that I’m not the target market for. Not only do I learn what the real reader’s concerns are, I usually learn something of interest. And did I ever discover a gem of an article in New Accountant magazine last month. This article was originally written by Charles J. Sykes and reprinted in New Accountant. What I find most interesting is the honest, no-holds-bar tone that the article presents to its target market of college students who are studying accounting.
The article reads as follows:
Here’s a list of 11 things that many high school and college grads did not learn in school In this feature, we talk about how feel-good, policitally-correct teachings created a full generation of kids with no concept of reality and how this concept set them up for failure in the real world.
Rule #1 – Life is not fair; get used to it.
Rule #2 – The world won’t care about yourself-esteem. The world will expect you to accomplish something BEFORE you feel good about yourself.
Rule #3 – You will NOT make $40,000 a year right out of high school. You won’t be a vice president with a car phone, until you earn both.
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419-855-3399
www.rebeccaboothmarketinggoddess.com
===========================================================
3. Use Mindfulness to Cope with Stress
===========================================================
During a high stress situation, it's natural to feel pulled toward something that distracts you and makes you feel better fast and often that something is consuming food or engaging in other addictive behaviors! Instead try mindfulness.
Mindfulness is simply finding awareness in the present moment and listening to your inner wisdom without judgment or expectation. It's a way of restoring your internal balance no matter what else is going on around you. It is your true state of being.
When we are mindful, we are better able to recognize the choices we are making and adopt healthier, more constructive behaviors if we don't like what we see.
So make a list of all of the other things you could do to cope with stress in a way that makes you feel good about yourself and reduces your stress. Your list could include walking, calling a friend, meditation, etc.
Make your list today and the next time you are stressed, do the first thing on your list!
Copyright 2008 Pat Altvater
Certified Law of Attraction Practitioner
www.thesecretofpermanentweightloss.com
www.permanentweightlossebook.com
www.transformationsinstitute.com
===========================================================
4. Do Your Referral Sources Know?
===========================================================
I recently had the opportunity to meet Jack Canfield. You know . . . the Chicken Soup for the Soul guy. Motivational is an understatement! At one point he looked at us and said, “You are the average of the five people you spend most of your time with”. It applies in life and it definitely applies in referral marketing.
I was inspired! I couldn’t get home fast enough to share my new epiphany with my clients at our regular weekly workshop. I asked them to write down the five people that they’d spent most of their time with in the last four weeks and then posed these caring questions:
1. How many of them are active referral sources?
2. Do they know that you’re counting on them to help create referral revenue for you and your business?
3. How many times have you met with them in the last month to develop the relationship and educate them as a referral source?
4. What have you proactively done for them to motivate them to refer you?
5. When is your next scheduled meeting?
The reality is that most of us want to receive referrals but we’re not spending enough time with our referral sources. When we do manage to get face to face, we don’t typically have purposeful, productive conversations. It’s been so long since you’ve seen each other that you’re busy catching up on what’s new.
BLINDING FLASH OF THE OBVIOUS: Many of us complain that there isn’t enough time in a day. There’s plenty of time! When it comes to your referral marketing efforts, are you spending it with the right people?
Copyright 2008 Paula Frazier
Master Trainer for Referral Institute and an Executive Director for BNI, the world’s leading business marketing organization. To learn more about motivating your referral sources visit http://www.bniswva.com or http://www.referralinstitutevirginia.com
===========================================================
5. To Do This Week
===========================================================
Test your back up system by making sure you know how to restore a file.
Monday Morning Motivators – March 10, 2007
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“The purpose of a business is to create a customer.”
--Peter Drucker
============================================================
Table of Contents
============================================================
1. The Customer Does Not Depend on Us – Linda Fayerweather
2. 11 Rules for Living – Part 1 of 3 - Rebecca Booth
3. Use Mindfulness to Cope with Stress – Pat Altvater
4. Do Your Referral Sources Know? – Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. The Customer Does Not Depend on Us
============================================================
This shopping adventure takes us back to 1988 and my desire to have an Isuzu Trooper, the 4X4 truck of the year. I wasn’t willing to spend full price, so I was seeking a 1986 Trooper and found one in great shape with 26,000 miles. The salesperson that approached quickly learned I had cash in the bank; we test drove the truck; and I was ready to buy. So, what could possibly go wrong? Well, apparently this salesperson didn’t realize I was the customer because he told me he wanted my husband to drive this truck before he would sell it to me. Not the right thing to say! I must admit, I did stomp my foot like a petulant child and loudly said “I guess you don’t want a commission because I really want this truck right now!” This minor tantrum did cause another salesperson to help out and in less time than it takes to change a tire, I had a bill of sale and my truck. I often have wondered if he asked all women this question, what if they weren’t married, would their fathers have to test drive the truck? Just a simple reminder of a business’s dependency on customers and your customer is the person that has the money to pay you. Oh yes, I’m not sure how long I had the truck before my husband got to drive it as I was very busy getting it muddy!
Copyright 2008 Linda Fayerweather
“Did you thank a customer today?”
Changing Lanes LLC
www.ChangingLanes.biz
The Customer Service Rules
============================================================
2. 11 Rules for Living – Part 1 of 3
============================================================
As you may recall, I absolutely LOVE thumbing through magazines that I’m not the target market for. Not only do I learn what the real reader’s concerns are, I usually learn something of interest. And did I ever discover a gem of an article in New Accountant magazine last month. This article was originally written by Charles J. Sykes and reprinted in New Accountant. What I find most interesting is the honest, no-holds-bar tone that the article presents to its target market of college students who are studying accounting.
The article reads as follows:
Here’s a list of 11 things that many high school and college grads did not learn in school In this feature, we talk about how feel-good, policitally-correct teachings created a full generation of kids with no concept of reality and how this concept set them up for failure in the real world.
Rule #1 – Life is not fair; get used to it.
Rule #2 – The world won’t care about yourself-esteem. The world will expect you to accomplish something BEFORE you feel good about yourself.
Rule #3 – You will NOT make $40,000 a year right out of high school. You won’t be a vice president with a car phone, until you earn both.
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419-855-3399
www.rebeccaboothmarketinggoddess.com
===========================================================
3. Use Mindfulness to Cope with Stress
===========================================================
During a high stress situation, it's natural to feel pulled toward something that distracts you and makes you feel better fast and often that something is consuming food or engaging in other addictive behaviors! Instead try mindfulness.
Mindfulness is simply finding awareness in the present moment and listening to your inner wisdom without judgment or expectation. It's a way of restoring your internal balance no matter what else is going on around you. It is your true state of being.
When we are mindful, we are better able to recognize the choices we are making and adopt healthier, more constructive behaviors if we don't like what we see.
So make a list of all of the other things you could do to cope with stress in a way that makes you feel good about yourself and reduces your stress. Your list could include walking, calling a friend, meditation, etc.
Make your list today and the next time you are stressed, do the first thing on your list!
Copyright 2008 Pat Altvater
Certified Law of Attraction Practitioner
www.thesecretofpermanentweightloss.com
www.permanentweightlossebook.com
www.transformationsinstitute.com
===========================================================
4. Do Your Referral Sources Know?
===========================================================
I recently had the opportunity to meet Jack Canfield. You know . . . the Chicken Soup for the Soul guy. Motivational is an understatement! At one point he looked at us and said, “You are the average of the five people you spend most of your time with”. It applies in life and it definitely applies in referral marketing.
I was inspired! I couldn’t get home fast enough to share my new epiphany with my clients at our regular weekly workshop. I asked them to write down the five people that they’d spent most of their time with in the last four weeks and then posed these caring questions:
1. How many of them are active referral sources?
2. Do they know that you’re counting on them to help create referral revenue for you and your business?
3. How many times have you met with them in the last month to develop the relationship and educate them as a referral source?
4. What have you proactively done for them to motivate them to refer you?
5. When is your next scheduled meeting?
The reality is that most of us want to receive referrals but we’re not spending enough time with our referral sources. When we do manage to get face to face, we don’t typically have purposeful, productive conversations. It’s been so long since you’ve seen each other that you’re busy catching up on what’s new.
BLINDING FLASH OF THE OBVIOUS: Many of us complain that there isn’t enough time in a day. There’s plenty of time! When it comes to your referral marketing efforts, are you spending it with the right people?
Copyright 2008 Paula Frazier
Master Trainer for Referral Institute and an Executive Director for BNI, the world’s leading business marketing organization. To learn more about motivating your referral sources visit http://www.bniswva.com or http://www.referralinstitutevirginia.com
===========================================================
5. To Do This Week
===========================================================
Test your back up system by making sure you know how to restore a file.
Monday, March 03, 2008
Customers - Facebook - Journey - Listening
============================================================
Monday Morning Motivators – March 3, 2007
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“If we don’t take care of our customers, someone else will.”
--UNKNOWN
============================================================
Table of Contents
============================================================
1. The Customer is the Most Important – Linda Fayerweather
2. Facing the Facts New Media - Rebecca Booth
3. Enjoy the Journey – Pat Altvater
4. Good Listening - Good Networking – Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. The Customer is the Most Important
============================================================
I’m going to take you on some shopping trips at local stores this month for some true stories. Feel free to send me your experiences – linda@changinglanes.biz.
Story 1 – Buying shoes. I wear comfortable shoes and my favorite brand is only available at one local store. The sales staff at this store receives commission and on the weekends, I dress garden-casual. So in my jeans, sweater and cowboy boots, I went to see if the storewide shoe sale included my brand. The shoe department was a mad house of bargain hunters and the sales staff was well . . . hard to find. Alas, my shoes were not on sale (they seldom are) so I picked up a sample and waited near some other customers hoping for some help. After being overlook several times by sales staff choosing to help other more stylishly attired customers, a young man from the “fragrance” department came over and asked if I needed help. I told him my size, he returned with the shoes, I tried them on, and was ready to buy. Instead of making me wait at the shoe cash register, he took me over to his department and rang up the $140 purchase. Now, he saw a customer in need, holding one of the most expensive shoes in the department and made the decision to aid that customer. He understood the first rule of customer service “The customer is the most important person”. Next time I shop there, I’ll stop at the fragrance department first to see if Brad is there to help me.
Copyright 2008 Linda Fayerweather
“Did you thank a customer today?”
Changing Lanes LLC
www.ChangingLanes.biz
The Customer Service Rules
============================================================
2. Facing the Facts About Today’s Reliance on New Media.
============================================================
Facebook is here and it’s sticking around. What can a business owner do to embrace this new social networking media online? For those of you who are unfamiliar with the new medium, Facebook is a social utility that connects people with friends and other who work, study and live around them. Brand messages are spread virally (from person to person) on the web. Some people use Facebook to gather insights into the activities of other users. The smart marketer will embrace Facebook and will encourage visitors who visit your page to form groups in those areas related to your business. For an example, if you’re an online movie retailer, allow your Facebook friends to compare their favorite flicks on your site. Or if you’re a photographer, you might want to start a group that discusses photo tips and tricks. When you’re creating your Facebook page, make sure that you have a detailed (if not exhaustive) profile that distinguishes you as someone in the know. Also include links to landing pages on a website that you build especially for your Facebook friends so that you can target offers more effectively. And please, please, please, contribute to the conversations that people are having on your site. Soon, you’ll find yourself flooded with new friends and hopefully new customers!
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419-855-3399
www.rebeccaboothmarketinggoddess.com
===========================================================
3. Enjoy the Journey
===========================================================
You’ve got written goals, stated as intentions and also have the belief that you will achieve your goals. There’s one more important ingredient in getting to goal achievement and that’s your approach.
Forget about using willpower to force yourself to get up early or make phone calls. You'll need to work, sure. But you'll never make it if that's all you've got going for you – willpower is hard to sustain in the long run. Instead, take the time to embrace the process that's going to get you there.
How? By examining the essence of what you want to achieve. This means going deeper than the superficial reasons you want to achieve the goal – like to make more money or become thin. Instead, connect the intention to what it really means to you and what you might find is that the process is the JOY! Enjoy the journey to goal achievement!
Copyright 2008 Pat Altvater
Certified Law of Attraction Practitioner
www.thesecretofpermanentweightloss.com
www.permanentweightlossebook.com
www.transformationsinstitute.com
===========================================================
4. Good Listening - Good Networking
===========================================================
Good networking takes good listening. Unfortunately, most people spend their time talking! What good is word of mouth if nobody is listening?
Think about the last networking event that you attended. Was everyone quietly listening, maintaining eye contact, asking valuable questions, and responding to you with more than just “uh huh”?
Listening is one of the most important parts of effective networking. It allows you to learn what others are trying to accomplish, hear others express needs they may have, and strategically connect them to other people in your network.
Here are 5 tips to help you become a better listener at your next networking event:
1. Maintain active eye contact. Don't look over the persons shoulder as if there might be someone better coming into the room.
2. Ask open ended questions. Again, people love to talk about themselves! You can ask them about what they do, why they choose to do it and how they get into their business.
3. Take notes whenever possible. Jot them down on the back of their business card. Be sure to include how you intend to follow up. Meeting 10 new people can test your memory…now is not the time.
4. Honor the person by staying engaged in the conversation. Most people are busy thinking about what they are going to say and not hearing what is being said.
5. Let them know your were listening! At the end of the conversation give some feedback. Emphasize something you may have heard or learned from that person.
Just remember . . . God gave us 2 ears and one mouth. Use them proportionately. Listen twice as much as you speak. It’ll take you far in your referral marketing efforts and in life.
Paula Frazier and Hazel M Walker are Master Trainers for Referral Institute and Executive Directors for BNI, the world’s leading business marketing organization. To learn more about increasing your referral revenue visit http://www.bniswva.com or http://www.referralinstitutevirginia.com.
===========================================================
5. To Do This Week
===========================================================
Look for your Brilliant Idea!
Monday Morning Motivators – March 3, 2007
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“If we don’t take care of our customers, someone else will.”
--UNKNOWN
============================================================
Table of Contents
============================================================
1. The Customer is the Most Important – Linda Fayerweather
2. Facing the Facts New Media - Rebecca Booth
3. Enjoy the Journey – Pat Altvater
4. Good Listening - Good Networking – Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. The Customer is the Most Important
============================================================
I’m going to take you on some shopping trips at local stores this month for some true stories. Feel free to send me your experiences – linda@changinglanes.biz.
Story 1 – Buying shoes. I wear comfortable shoes and my favorite brand is only available at one local store. The sales staff at this store receives commission and on the weekends, I dress garden-casual. So in my jeans, sweater and cowboy boots, I went to see if the storewide shoe sale included my brand. The shoe department was a mad house of bargain hunters and the sales staff was well . . . hard to find. Alas, my shoes were not on sale (they seldom are) so I picked up a sample and waited near some other customers hoping for some help. After being overlook several times by sales staff choosing to help other more stylishly attired customers, a young man from the “fragrance” department came over and asked if I needed help. I told him my size, he returned with the shoes, I tried them on, and was ready to buy. Instead of making me wait at the shoe cash register, he took me over to his department and rang up the $140 purchase. Now, he saw a customer in need, holding one of the most expensive shoes in the department and made the decision to aid that customer. He understood the first rule of customer service “The customer is the most important person”. Next time I shop there, I’ll stop at the fragrance department first to see if Brad is there to help me.
Copyright 2008 Linda Fayerweather
“Did you thank a customer today?”
Changing Lanes LLC
www.ChangingLanes.biz
The Customer Service Rules
============================================================
2. Facing the Facts About Today’s Reliance on New Media.
============================================================
Facebook is here and it’s sticking around. What can a business owner do to embrace this new social networking media online? For those of you who are unfamiliar with the new medium, Facebook is a social utility that connects people with friends and other who work, study and live around them. Brand messages are spread virally (from person to person) on the web. Some people use Facebook to gather insights into the activities of other users. The smart marketer will embrace Facebook and will encourage visitors who visit your page to form groups in those areas related to your business. For an example, if you’re an online movie retailer, allow your Facebook friends to compare their favorite flicks on your site. Or if you’re a photographer, you might want to start a group that discusses photo tips and tricks. When you’re creating your Facebook page, make sure that you have a detailed (if not exhaustive) profile that distinguishes you as someone in the know. Also include links to landing pages on a website that you build especially for your Facebook friends so that you can target offers more effectively. And please, please, please, contribute to the conversations that people are having on your site. Soon, you’ll find yourself flooded with new friends and hopefully new customers!
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419-855-3399
www.rebeccaboothmarketinggoddess.com
===========================================================
3. Enjoy the Journey
===========================================================
You’ve got written goals, stated as intentions and also have the belief that you will achieve your goals. There’s one more important ingredient in getting to goal achievement and that’s your approach.
Forget about using willpower to force yourself to get up early or make phone calls. You'll need to work, sure. But you'll never make it if that's all you've got going for you – willpower is hard to sustain in the long run. Instead, take the time to embrace the process that's going to get you there.
How? By examining the essence of what you want to achieve. This means going deeper than the superficial reasons you want to achieve the goal – like to make more money or become thin. Instead, connect the intention to what it really means to you and what you might find is that the process is the JOY! Enjoy the journey to goal achievement!
Copyright 2008 Pat Altvater
Certified Law of Attraction Practitioner
www.thesecretofpermanentweightloss.com
www.permanentweightlossebook.com
www.transformationsinstitute.com
===========================================================
4. Good Listening - Good Networking
===========================================================
Good networking takes good listening. Unfortunately, most people spend their time talking! What good is word of mouth if nobody is listening?
Think about the last networking event that you attended. Was everyone quietly listening, maintaining eye contact, asking valuable questions, and responding to you with more than just “uh huh”?
Listening is one of the most important parts of effective networking. It allows you to learn what others are trying to accomplish, hear others express needs they may have, and strategically connect them to other people in your network.
Here are 5 tips to help you become a better listener at your next networking event:
1. Maintain active eye contact. Don't look over the persons shoulder as if there might be someone better coming into the room.
2. Ask open ended questions. Again, people love to talk about themselves! You can ask them about what they do, why they choose to do it and how they get into their business.
3. Take notes whenever possible. Jot them down on the back of their business card. Be sure to include how you intend to follow up. Meeting 10 new people can test your memory…now is not the time.
4. Honor the person by staying engaged in the conversation. Most people are busy thinking about what they are going to say and not hearing what is being said.
5. Let them know your were listening! At the end of the conversation give some feedback. Emphasize something you may have heard or learned from that person.
Just remember . . . God gave us 2 ears and one mouth. Use them proportionately. Listen twice as much as you speak. It’ll take you far in your referral marketing efforts and in life.
Paula Frazier and Hazel M Walker are Master Trainers for Referral Institute and Executive Directors for BNI, the world’s leading business marketing organization. To learn more about increasing your referral revenue visit http://www.bniswva.com or http://www.referralinstitutevirginia.com.
===========================================================
5. To Do This Week
===========================================================
Look for your Brilliant Idea!
Monday, February 25, 2008
Why - 7 Sentences - Intentions - Helping Referrals
============================================================
Monday Morning Motivators – February 25, 2007
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
"The illiterate of the 21st century will not be those who cannot read
and write, but those who cannot learn, unlearn, and relearn.”
--Alvin Toffler
============================================================
Table of Contents
============================================================
1. Why? Why? Why? Why? Why? – Linda Fayerweather
2. 7-Sentence Marketing Plan - Rebecca Booth
3. You Deserve to Achieve your Intentions – Pat Altvater
4. Helping Your Referral Partners – Paula Frazier
5. To Do This Week
6. Lyrics
============================================================
1. Why? Why? Why? Why? Why?
============================================================
Think back to being a child and asking your Mom or Dad “why the sky is blue” and no matter what the answer, your follow up question was “why?” If you are a parent you know that this leads to one of the inevitable answers “because” or “go ask your Mom or Dad” or “that is just the way things are”.
Trying to find the root cause of any problem or dilemma requires digging and “Why” is a great tool. In fact, if managers used this more with their employees and peers, problems would get solved faster. True, when first using this process of asking “Why” 5 times, frustration may be present. The technique was originally developed by Sakichi Toyoda and was later by Toyota during the evolution of their manufacturing techniques. Sometimes, we don’t want to find the root cause as often it means someone or something failed. If we strive to solve and not blame, we will all be open to “WHY”.
Now, if you need some help remembering how persistent children can be, check out the lyrics to Woody Guthrie’s song “Why oh Why”, one my Mom would sing to me when my “whys” got excessive.
Copyright 2008 Linda Fayerweather
“Why change?”, well “Why not?”
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. 7-Sentence Marketing Plan
============================================================
One of the nation’s greatest marketing guru’s is Jay Conrad Levinson – the creator of the highly successful “Guerilla” books - Guerilla Marketing; Guerilla Advertising; Guerilla Public Relations. In a recent article for Entrepreneur Levinson outlined his approach to building a top-notch marketing plan in order to get your business ready for success. Not only was the idea solid, it was simple too. The marketing plan consists only of 7 sentences:
1) The first sentence states the purpose of your marketing.
2) The second sentence explains your competitive advantage.
3) The third sentence describes your target market(s).
4) The fourth sentence details what marketing weapons you’ll use.
5) The fifth sentence documents your niche in the marketplace.
6) The sixth sentence explains your identity.
7) And the last sentence sets your marketing budget as a percentage of your projected gross sales.
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419-855-3399
www.rebeccaboothmarketinggoddess.com
===========================================================
3. You Deserve to Achieve your Intentions
===========================================================
Attention, energy and focus on your intentions, such as deciding you desire something and thinking about it, always sets energy in motion. For example, last week you converted goals to intentions, so that put energy in motion and activated the Law of Attraction.
However, you can stop the Law of Attraction in its tracks by failing to believe you deserve to receive your intention. So cultivate belief in yourself; anytime you hear negative self-talk, such as “that only happens to other people, not to me” stop that thought and replace it with “I deserve to receive this.”
Once you conceive of a goal or intention, then you deserve to achieve it. Ideas for intentions come from your consciousness, so if you couldn’t achieve it, you wouldn’t be even thinking about it. So believe and achieve!
Copyright 2008 Pat Altvater
Certified Law of Attraction Practitioner
www.thesecretofpermanentweightloss.com
www.permanentweightlossebook.com
www.transformationsinstitute.com
===========================================================
4. Helping Your Referral Partners
===========================================================
Written by Hazel Walker & Paula Frazier
Have you updated your referral partners GAINS Profile for 2008? You may want to set that as a top priority for the first quarter. The G in GAINS stands for Goals. By now most people have established their sales goals for the year. At the first of the year, I discussed setting goals for your own referral marketing plan. Now it's time to share those goals with your referral partners and make a plan to help each other.
Action steps:
1. Set up face to face meeting with each of your referral partners.
2. You and your partner should bring your goals and calendars to the meeting.
3. Share those goals.
4. Identify the strategic introductions you can make for one another.
5. Commit to a strategy and schedule appointments to make it happen.
6. As appropriate, communicate after each step to evaluate your progress.
7. Repeat process…
Really commit! Communicate! Follow up . . . follow up . . . follow up! The more you focus on helping others get what they want, the more likely you are to get what you want. It’s the current philosophy of BNI that’s based on an age old adage ~ Givers Gain.
Copyright 2008 Paula Frazier and Hazel M. Walker
Master Trainers for Referral Institute and Executive Directors for BNI. To learn more about the GAINS profile and how to educate your referral sources visit http://www.referralinstitutevirginia.com or http://www.bniswva.com.
===========================================================
5. To Do This Week
===========================================================
Take inventory of your personal strengths.
===========================================================
7. Why, Oh Why Lyrics
===========================================================
Why, Oh Why by Woody Guthrie
Why, Oh Why
by Woody Guthrie
Why can't a dish break a hammer?
Why oh why oh why?!
'Cause a hammer's a hard head.
Goodbye goodbye goodbye.
Why, oh why, oh why oh, why?
Why, oh why, oh why?
Because because because because
Goodbye goodbye goodbye
Why can't a bird eat an elephant?
Why, oh why, oh why?
'Cause an elephant's got a pretty hard skin.
Goodby goodbye goodbye.
Why can't a mouse eat a streetcar?
Why, oh why, oh why?
'Cause a mouse's stomach could never get big enough to hold a streetcar.
Goodbye goodbye goodbye.
Why does a horn make music?
Why, oh why, oh why?
Because the horn-blower blows it.
Goodbye goodbye goodbye
Why does a cow drink water?
Tell me why n why?
Because the cow gets thirsty just like you or me or anybody else.
Goodye goodbye goodbye.
Why don't you answer my questions?
Why, oh why, oh why?
'Cause I don't know the answers.
Goodby goodbye goodbye.
What make the landlord take money?
Why, oh why, oh why?
I don't know that one myself.
Goodbye goodbye goodbye.
Why's there no pennies for ice cream
Why, oh why, oh why?
You put all the pennies in the telephone.
Goodbye goodbye goodbye.
Why can't a rabbit chase an eagle?
Tell me why, oh why?
'Cause the last rabbit that took out and chased after an eagle didn't come
out so good and that's why rabbits don't chase after eagles that's all I
know about rabbits and eagles?
Because because because.
Why ain't my grandpa my grandma?
Why, oh why, oh why?
Same reason your dad's not your mommy.
Goodbye goodbye goodbye.
Why couldn't the wind blow backwards?
Why, oh why, oh why?
'Cause it might backfire and hurt somebody and if it
hurt somebody it'd keep on hurting them
Goodbye goodbye goodbye.
Available on: This Land Is Your Land: Asch Recordings Volume 1
Woody Guthrie
Songs To Grow On For Mother & Child
Woody Guthrie
Words and Music by Woody Guthrie
© Copyright 1960 (renewed), 1963 (renewed) and 1972 by TRO-Ludlow Music, Inc.
Monday Morning Motivators – February 25, 2007
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
"The illiterate of the 21st century will not be those who cannot read
and write, but those who cannot learn, unlearn, and relearn.”
--Alvin Toffler
============================================================
Table of Contents
============================================================
1. Why? Why? Why? Why? Why? – Linda Fayerweather
2. 7-Sentence Marketing Plan - Rebecca Booth
3. You Deserve to Achieve your Intentions – Pat Altvater
4. Helping Your Referral Partners – Paula Frazier
5. To Do This Week
6. Lyrics
============================================================
1. Why? Why? Why? Why? Why?
============================================================
Think back to being a child and asking your Mom or Dad “why the sky is blue” and no matter what the answer, your follow up question was “why?” If you are a parent you know that this leads to one of the inevitable answers “because” or “go ask your Mom or Dad” or “that is just the way things are”.
Trying to find the root cause of any problem or dilemma requires digging and “Why” is a great tool. In fact, if managers used this more with their employees and peers, problems would get solved faster. True, when first using this process of asking “Why” 5 times, frustration may be present. The technique was originally developed by Sakichi Toyoda and was later by Toyota during the evolution of their manufacturing techniques. Sometimes, we don’t want to find the root cause as often it means someone or something failed. If we strive to solve and not blame, we will all be open to “WHY”.
Now, if you need some help remembering how persistent children can be, check out the lyrics to Woody Guthrie’s song “Why oh Why”, one my Mom would sing to me when my “whys” got excessive.
Copyright 2008 Linda Fayerweather
“Why change?”, well “Why not?”
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. 7-Sentence Marketing Plan
============================================================
One of the nation’s greatest marketing guru’s is Jay Conrad Levinson – the creator of the highly successful “Guerilla” books - Guerilla Marketing; Guerilla Advertising; Guerilla Public Relations. In a recent article for Entrepreneur Levinson outlined his approach to building a top-notch marketing plan in order to get your business ready for success. Not only was the idea solid, it was simple too. The marketing plan consists only of 7 sentences:
1) The first sentence states the purpose of your marketing.
2) The second sentence explains your competitive advantage.
3) The third sentence describes your target market(s).
4) The fourth sentence details what marketing weapons you’ll use.
5) The fifth sentence documents your niche in the marketplace.
6) The sixth sentence explains your identity.
7) And the last sentence sets your marketing budget as a percentage of your projected gross sales.
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419-855-3399
www.rebeccaboothmarketinggoddess.com
===========================================================
3. You Deserve to Achieve your Intentions
===========================================================
Attention, energy and focus on your intentions, such as deciding you desire something and thinking about it, always sets energy in motion. For example, last week you converted goals to intentions, so that put energy in motion and activated the Law of Attraction.
However, you can stop the Law of Attraction in its tracks by failing to believe you deserve to receive your intention. So cultivate belief in yourself; anytime you hear negative self-talk, such as “that only happens to other people, not to me” stop that thought and replace it with “I deserve to receive this.”
Once you conceive of a goal or intention, then you deserve to achieve it. Ideas for intentions come from your consciousness, so if you couldn’t achieve it, you wouldn’t be even thinking about it. So believe and achieve!
Copyright 2008 Pat Altvater
Certified Law of Attraction Practitioner
www.thesecretofpermanentweightloss.com
www.permanentweightlossebook.com
www.transformationsinstitute.com
===========================================================
4. Helping Your Referral Partners
===========================================================
Written by Hazel Walker & Paula Frazier
Have you updated your referral partners GAINS Profile for 2008? You may want to set that as a top priority for the first quarter. The G in GAINS stands for Goals. By now most people have established their sales goals for the year. At the first of the year, I discussed setting goals for your own referral marketing plan. Now it's time to share those goals with your referral partners and make a plan to help each other.
Action steps:
1. Set up face to face meeting with each of your referral partners.
2. You and your partner should bring your goals and calendars to the meeting.
3. Share those goals.
4. Identify the strategic introductions you can make for one another.
5. Commit to a strategy and schedule appointments to make it happen.
6. As appropriate, communicate after each step to evaluate your progress.
7. Repeat process…
Really commit! Communicate! Follow up . . . follow up . . . follow up! The more you focus on helping others get what they want, the more likely you are to get what you want. It’s the current philosophy of BNI that’s based on an age old adage ~ Givers Gain.
Copyright 2008 Paula Frazier and Hazel M. Walker
Master Trainers for Referral Institute and Executive Directors for BNI. To learn more about the GAINS profile and how to educate your referral sources visit http://www.referralinstitutevirginia.com or http://www.bniswva.com.
===========================================================
5. To Do This Week
===========================================================
Take inventory of your personal strengths.
===========================================================
7. Why, Oh Why Lyrics
===========================================================
Why, Oh Why by Woody Guthrie
Why, Oh Why
by Woody Guthrie
Why can't a dish break a hammer?
Why oh why oh why?!
'Cause a hammer's a hard head.
Goodbye goodbye goodbye.
Why, oh why, oh why oh, why?
Why, oh why, oh why?
Because because because because
Goodbye goodbye goodbye
Why can't a bird eat an elephant?
Why, oh why, oh why?
'Cause an elephant's got a pretty hard skin.
Goodby goodbye goodbye.
Why can't a mouse eat a streetcar?
Why, oh why, oh why?
'Cause a mouse's stomach could never get big enough to hold a streetcar.
Goodbye goodbye goodbye.
Why does a horn make music?
Why, oh why, oh why?
Because the horn-blower blows it.
Goodbye goodbye goodbye
Why does a cow drink water?
Tell me why n why?
Because the cow gets thirsty just like you or me or anybody else.
Goodye goodbye goodbye.
Why don't you answer my questions?
Why, oh why, oh why?
'Cause I don't know the answers.
Goodby goodbye goodbye.
What make the landlord take money?
Why, oh why, oh why?
I don't know that one myself.
Goodbye goodbye goodbye.
Why's there no pennies for ice cream
Why, oh why, oh why?
You put all the pennies in the telephone.
Goodbye goodbye goodbye.
Why can't a rabbit chase an eagle?
Tell me why, oh why?
'Cause the last rabbit that took out and chased after an eagle didn't come
out so good and that's why rabbits don't chase after eagles that's all I
know about rabbits and eagles?
Because because because.
Why ain't my grandpa my grandma?
Why, oh why, oh why?
Same reason your dad's not your mommy.
Goodbye goodbye goodbye.
Why couldn't the wind blow backwards?
Why, oh why, oh why?
'Cause it might backfire and hurt somebody and if it
hurt somebody it'd keep on hurting them
Goodbye goodbye goodbye.
Available on: This Land Is Your Land: Asch Recordings Volume 1
Woody Guthrie
Songs To Grow On For Mother & Child
Woody Guthrie
Words and Music by Woody Guthrie
© Copyright 1960 (renewed), 1963 (renewed) and 1972 by TRO-Ludlow Music, Inc.
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