============================================================
Monday Morning Motivators – December 17, 2007
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“Economists have correctly predicted nine of the last five recessions.”
-- Paul Samuelson
============================================================
Table of Contents
============================================================
1. Refuse to Recess – Linda Fayerweather
2. Kicking Bad Habits - Week 2 - Rebecca Booth
3. Law of Attraction – Step 3 – Pat Altvater
4. Motivating Your Referral Sources – Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. Refuse to Recess
============================================================
The media pundits relentlessly talk of recession by reminding us that the perfect storm of financial ruin is just around the corner. Refuse to let your business be part of this negativity. And it certainly wouldn’t hurt to recession-proof your business by developing dynamic plans for cash, sales, expenses, employees, and equipment - call these plans "budgets". Budgets work for those who can live with a plan and understand that extemporaneous actions feed unpredictability. Start with a Cash Budget and review your Cash Controls. Seriously examine your fixed costs and then make a Marketing Plan that capitalizes on your existing customers. Review your debt to see if refinancing is available and ask your staff for help identify cash leaks and savings. Planning now may ease your path through s-l-o-w times. For details on these ideas and more, go to Ten Tips to Recession Proof Your Business. And remember – a recession is 2 consecutive quarters with a decline in gross domestic production. The GDP for the Second Quarter 2007 was 3.9% and for Third Quarter it was 4.9% - that is actually a 1% increase!
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Kicking Bad Habits: 2 – Consequences of Your Bad Habits?
============================================================
Did you know that a habit is an action that is simply not thought through? Habits that are counterproductive will produce negative impacts that are often left unnoticed. Remember how I abhor sending invoices? My monthly income comes 30 days later due by my bad habit of procrastination. By recognizing the repercussions of a bad habit on your business, you can create a powerful motive for change. Once again take time to assess each of your daily chores. Which ones are habits? Which ones are thought through processes? Assess the habit, identify any consequences they may have and put together a plan for turning the habit into a process.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Law of Attraction – Step 3
===========================================================
It’s important that your actions are congruent with your intentions. If you say you want abundance but then act like scrooge, you won’t manifest prosperity! If you say you value quality time with your family and then work until all hours of the night, your family life suffers!
So take a look at what you’re passionate about having in your life and see if your actions are congruent with that thing, activity, relationship or feeling. I’ve created a worksheet, with the help of Marketing Goddess, Rebecca Booth, called “What Makes Your Heart Sing”. I’ve included a link so you can do this exercise to discover what you are truly passionate about and then commit to spending more time on those things in 2008.
www.transformationsinstitute.com/heartsong.html
Copyright 2007 Patricia Altvater
Transformations Institute
Author, Journey to Health 12-Month Total Transformation Program
www.transformationsinstitute.com
===========================================================
4. Motivating Your Referral Sources
===========================================================
Truth or Delusion? People are more likely to refer others to you if you give them a finder’s fee? DELUSION!
Referrals are generated by people and people are motivated by many different things! While finder’s fees and referral bonuses may work for some, they don’t work for everyone. The key is to get to know individual referral sources as individuals.
An effective relationship building tool to help with this is the GAINS profile. It’s a great way to be sure you walk away from every meeting with specific, valuable information to help you move forward in your referral relationships – especially when it comes to their unique motivations.
G = What are their short term and long term goals?
A = What have they accomplished within their industry?
I = What are their personal interests?
N = What networks are they involved in?
S = What skills do they have that make them successful in their business?
One of the best (and most under asked questions) in referral relationships is, “How can I help you?” Don’t just ask it. Be prepared to answer it…by sharing your own GAINS information.
To learn more about the GAINS profile offered by Referral Institute through their Certified Networker Program, visit: http://www.referralinstitute.com/main/program.php .
Copyright 2007 Paula Frazier
BNI & Master Trainers for Referral Institute
Executive Director
BNI – Southwestern Virginia http://bniswva.com
Referral Institute http://www.referralinstitute.com
===========================================================
5. To Do This Week
===========================================================
Take a vendor to lunch this week!
Sunday, December 16, 2007
Monday, December 10, 2007
Stars - Habits - Attraction - Word of Mouth
============================================================
Monday Morning Motivators – December 10, 2007
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“Change before you have to.”
--Jack Welch
============================================================
Table of Contents
============================================================
1. Backup Your Stars – Linda Fayerweather
2. Kicking Bad Habits: I - Rebecca Booth
3. Law of Attraction – Step 3 – Pat Altvater
4. Word of Mouth Marketing is Always Working – Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. Backup Your Stars
============================================================
Hopefully, everyone that uses a computer in their business is backing up regularly but sometimes we forget to backup other systems or parts of our business. In small businesses, we often fret about “what happens if Sam the Shining Star gets a better offer?” If that happens, you have already lost Sam. The best thing to do is thank him and wish him well. The seed of discontent with your company has already been planted and no counter offer will make you happy, Sam happy or the other employees happy.
Take heart, if your Sam is still there and you want to keep him you need to do two things.
1. Spend time with your Shining Star employees making sure they have the tools and resources to do their job while you help them plan their future with your company!
2. Identify the understudies now. The smaller the business the easier it is to cross train employees and get a feel for who can do what before it is critical. Put your human resource backup plan in action.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Kicking Bad Habits: I – Become Conscious of Your Automatic Actions.
============================================================
As a business owner, our success is intimately linked to how we behave. Our sales, management style and work style all affect how much we earn and how much we lose. This week I’d like for you to start thinking about any bad habits you have especially when it comes to sales and marketing. For me, I have a horrible habit of not doing my invoicing on a regular basis. For some reason, I absolutely hate to do it, but love when the checks roll in. This paves the way for me to overlook billing a client and makes incoming payment even later than it should be. What are your bad habits? Become conscious of them, then try to figure out a way around the habit. FYI, I’ve created a new form for myself which assesses what I’m “making” each day and what marketing I’m doing each day. If you’d like a copy of the form, write me at: rbooth@marketingsolutioneers.com, place “form” in the subject line.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Law of Attraction – Step 3
===========================================================
Remember to always put your attention, energy and focus on what you do want and NOT on what you don’t want. Remember that whenever you say “I don’t want….” the only thing your subconscious gets is the “want” part because the mind works in pictures. So for example, if you say “I don’t want to feel stressed this holiday season.” you are actually creating the picture and thus the vibration of being stressed.
So this week, filter out the words don’t, not and no and instead create the opposite of what you don’t want. In our example, we could say “I want to experience a peaceful holiday season.”
I hope you have a wonderful peaceful holiday season!
Copyright 2007 Patricia Altvater
Transformations Institute
Author, Journey to Health 12-Month Total Transformation Program
www.transformationsinstitute.com
===========================================================
4. Word of Mouth Marketing is Always Working
===========================================================
Truth or delusion? Word-of-mouth marketing is always working? TRUTH! It just may not be working in your favor.
I recently visited a BNI chapter meeting. A banker stood up, offered most of his 60 second presentation and then stopped abruptly. The rest of the members anxiously awaited his usual memory hook. He offered that it may not be appropriate since I was there. Even though he protested, the well educated room “helped” him by shouting out on his behalf, “I want to be your…FN banker”.
He looked at me for approval and was really surprised when I gave him the thumbs up. I smiled and enthusiastically said, “Well done! You have succeeded in educating your referral sources with this clear, repeatable message. You have ALL of these people sharing THIS message EVERYDAY on your behalf. If this is the message you and the financial institution you represent want to send…mission accomplished!”
His smile was gone and his eyes were as big as half dollars. He realized in that brief moment that he’d successfully sent a message that wasn’t working in his favor…and it was out of his control. This negative message had grown legs and taken on a life of its own!
Is your word-or-mouth message working in your favor?
One of my favorite training tools is the recent best seller, Truth or Delusion, where leaders in the referral marketing industry bust networking’s biggest myths: http://www.referralinstitute.com/main/resource.php
Copyright 2007 Paula Frazier
BNI & Master Trainers for Referral Institute
Executive Director
BNI – Southwestern Virginia http://bniswva.com
Referral Institute http://www.referralinstitute.com
===========================================================
5. To Do This Week
===========================================================
Develop an emergency call plan for your business. They are helpful during inclement weather and a must in real disasters.
Monday Morning Motivators – December 10, 2007
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“Change before you have to.”
--Jack Welch
============================================================
Table of Contents
============================================================
1. Backup Your Stars – Linda Fayerweather
2. Kicking Bad Habits: I - Rebecca Booth
3. Law of Attraction – Step 3 – Pat Altvater
4. Word of Mouth Marketing is Always Working – Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. Backup Your Stars
============================================================
Hopefully, everyone that uses a computer in their business is backing up regularly but sometimes we forget to backup other systems or parts of our business. In small businesses, we often fret about “what happens if Sam the Shining Star gets a better offer?” If that happens, you have already lost Sam. The best thing to do is thank him and wish him well. The seed of discontent with your company has already been planted and no counter offer will make you happy, Sam happy or the other employees happy.
Take heart, if your Sam is still there and you want to keep him you need to do two things.
1. Spend time with your Shining Star employees making sure they have the tools and resources to do their job while you help them plan their future with your company!
2. Identify the understudies now. The smaller the business the easier it is to cross train employees and get a feel for who can do what before it is critical. Put your human resource backup plan in action.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Kicking Bad Habits: I – Become Conscious of Your Automatic Actions.
============================================================
As a business owner, our success is intimately linked to how we behave. Our sales, management style and work style all affect how much we earn and how much we lose. This week I’d like for you to start thinking about any bad habits you have especially when it comes to sales and marketing. For me, I have a horrible habit of not doing my invoicing on a regular basis. For some reason, I absolutely hate to do it, but love when the checks roll in. This paves the way for me to overlook billing a client and makes incoming payment even later than it should be. What are your bad habits? Become conscious of them, then try to figure out a way around the habit. FYI, I’ve created a new form for myself which assesses what I’m “making” each day and what marketing I’m doing each day. If you’d like a copy of the form, write me at: rbooth@marketingsolutioneers.com, place “form” in the subject line.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Law of Attraction – Step 3
===========================================================
Remember to always put your attention, energy and focus on what you do want and NOT on what you don’t want. Remember that whenever you say “I don’t want….” the only thing your subconscious gets is the “want” part because the mind works in pictures. So for example, if you say “I don’t want to feel stressed this holiday season.” you are actually creating the picture and thus the vibration of being stressed.
So this week, filter out the words don’t, not and no and instead create the opposite of what you don’t want. In our example, we could say “I want to experience a peaceful holiday season.”
I hope you have a wonderful peaceful holiday season!
Copyright 2007 Patricia Altvater
Transformations Institute
Author, Journey to Health 12-Month Total Transformation Program
www.transformationsinstitute.com
===========================================================
4. Word of Mouth Marketing is Always Working
===========================================================
Truth or delusion? Word-of-mouth marketing is always working? TRUTH! It just may not be working in your favor.
I recently visited a BNI chapter meeting. A banker stood up, offered most of his 60 second presentation and then stopped abruptly. The rest of the members anxiously awaited his usual memory hook. He offered that it may not be appropriate since I was there. Even though he protested, the well educated room “helped” him by shouting out on his behalf, “I want to be your…FN banker”.
He looked at me for approval and was really surprised when I gave him the thumbs up. I smiled and enthusiastically said, “Well done! You have succeeded in educating your referral sources with this clear, repeatable message. You have ALL of these people sharing THIS message EVERYDAY on your behalf. If this is the message you and the financial institution you represent want to send…mission accomplished!”
His smile was gone and his eyes were as big as half dollars. He realized in that brief moment that he’d successfully sent a message that wasn’t working in his favor…and it was out of his control. This negative message had grown legs and taken on a life of its own!
Is your word-or-mouth message working in your favor?
One of my favorite training tools is the recent best seller, Truth or Delusion, where leaders in the referral marketing industry bust networking’s biggest myths: http://www.referralinstitute.com/main/resource.php
Copyright 2007 Paula Frazier
BNI & Master Trainers for Referral Institute
Executive Director
BNI – Southwestern Virginia http://bniswva.com
Referral Institute http://www.referralinstitute.com
===========================================================
5. To Do This Week
===========================================================
Develop an emergency call plan for your business. They are helpful during inclement weather and a must in real disasters.
Monday, December 03, 2007
Do Overs - Don't Call - Attract - Where are You?
============================================================
Monday Morning Motivators – December 3, 2007
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
"If you don’t set goals for yourself, you are doomed to work to achieve the goals of someone else."
--Brian Tracy
============================================================
Table of Contents
============================================================
1. Wishing for a “Do Over”! – Linda Fayerweather
2. Protect Your Cell Minute- Rebecca Booth
3. What exactly do you want to attract? – Pat Altvater
4. Where Are You Now? – Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. Wishing for a “Do Over”
============================================================
When you are contemplating quitting (your business, your job, or a personal situation), and a “do-over” is not possible, change your view, literally. Instead of sitting in your office stand or sit in the conference room. Drive a different way to work and buy your AM beverage someplace different. Read a different newspaper or turn off the TV and radio. Sit in a different chair at dinner time, dress-up more for work and acknowledge strangers with a nod or smile. Now, if you don’t get an insight right away, continue for several days because often what needs a “do-over” is our way of thinking. When we get comfortable with our beauty and our warts we sometimes fail to see the opportunities for the future. Change your focal point and see what happens!
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Protect Your Cell Minutes
============================================================
Good News: It's been four blissful years since telemarketers have stopped dialing my work number. But the bad news is: a directory of cell phone numbers will soon be published and sold to telemarketers. This will mean that telemarketers can call you on your cell and eat up viable minutes, if you're on a restricted plan. Protect yourself and register your cell phone with the National Do Not Call Registry (www.donotcall.gov) today. While you're there, update your office and home phone numbers too. They will expire at year's end.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Law of Attraction – Step 2
===========================================================
Last week we discussed getting really clear about what you want to attract into your life; today we’re going to talk about how to quickly manifest that very thing.
The key is to create within you the feelings of already having what you want – the perfect customer, the excellent employee, the new job, more money, etc.
It’s our thoughts that create our feelings, so we can create any feeling that we want to just by passionately creating the experience in our mind. The Law of Attraction does not respond to the words you use, it simply responds to how you feel about what you say or think about.
So at least once a day, spend a few minutes visualizing, with passion and enthusiasm, yourself already having your desire fulfilled.
Copyright 2007 Patricia Altvater
Transformations Institute
Author, Journey to Health 12-Month Total Transformation Program
www.transformationsinstitute.com
===========================================================
4. Where Are You Now?
===========================================================
Where Are You Now?
The end of the year is fast approaching and most professionals have already set their goals. When it comes to your referral marketing plan, you’ve got to know where you are, where you want/need to be, and come up with a SMART (specific, measurable, achievable, realistic, timely) plan to get there. You can begin to rate your referral plan by measuring your current status on the following statements: 1= Never 3=Sometimes 5=Always.
I have a Referral Plan and work the Plan
I track where each of my referrals come from
I have a firm understanding of my Target Market
I know the amount of business that I generate by referral
I have a “thank you” system for each of my referral sources
I have an organized database system that is easy to use
I keep my database updated regularly
I have a mission statement for myself and my company
I understand how to develop a referral partner
There are 20 questions (and 100 possible points) on the complete Referral Institute “Where Are You Now” survey to determine whether or not:
1. You are purposefully building your business by referral.
2. Your referral marketing plan may need a little tweaking.
3. Your referrals are probably happening by chance.
4. You may be generating low level leads instead of qualified referrals.
5. You’re at least trying.
So…where are you now?
Learn more about purposefully accomplishing your referral marketing goals by visiting Referral Institute’s website at http://www.referralinstitute.com
Copyright 2007 Paula Frazier
BNI & Master Trainers for Referral Institute
Executive Director
BNI – Southwestern Virginia
http://bniswva.com
===========================================================
5. To Do This Week
===========================================================
If you live in Northwest Ohio – Check out this showing of “The Secret” http://www.changinglanes.biz/index.cfm?p=page&ar77=Y&id=81&blog_cat_name=Articles
Monday Morning Motivators – December 3, 2007
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
"If you don’t set goals for yourself, you are doomed to work to achieve the goals of someone else."
--Brian Tracy
============================================================
Table of Contents
============================================================
1. Wishing for a “Do Over”! – Linda Fayerweather
2. Protect Your Cell Minute- Rebecca Booth
3. What exactly do you want to attract? – Pat Altvater
4. Where Are You Now? – Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. Wishing for a “Do Over”
============================================================
When you are contemplating quitting (your business, your job, or a personal situation), and a “do-over” is not possible, change your view, literally. Instead of sitting in your office stand or sit in the conference room. Drive a different way to work and buy your AM beverage someplace different. Read a different newspaper or turn off the TV and radio. Sit in a different chair at dinner time, dress-up more for work and acknowledge strangers with a nod or smile. Now, if you don’t get an insight right away, continue for several days because often what needs a “do-over” is our way of thinking. When we get comfortable with our beauty and our warts we sometimes fail to see the opportunities for the future. Change your focal point and see what happens!
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Protect Your Cell Minutes
============================================================
Good News: It's been four blissful years since telemarketers have stopped dialing my work number. But the bad news is: a directory of cell phone numbers will soon be published and sold to telemarketers. This will mean that telemarketers can call you on your cell and eat up viable minutes, if you're on a restricted plan. Protect yourself and register your cell phone with the National Do Not Call Registry (www.donotcall.gov) today. While you're there, update your office and home phone numbers too. They will expire at year's end.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Law of Attraction – Step 2
===========================================================
Last week we discussed getting really clear about what you want to attract into your life; today we’re going to talk about how to quickly manifest that very thing.
The key is to create within you the feelings of already having what you want – the perfect customer, the excellent employee, the new job, more money, etc.
It’s our thoughts that create our feelings, so we can create any feeling that we want to just by passionately creating the experience in our mind. The Law of Attraction does not respond to the words you use, it simply responds to how you feel about what you say or think about.
So at least once a day, spend a few minutes visualizing, with passion and enthusiasm, yourself already having your desire fulfilled.
Copyright 2007 Patricia Altvater
Transformations Institute
Author, Journey to Health 12-Month Total Transformation Program
www.transformationsinstitute.com
===========================================================
4. Where Are You Now?
===========================================================
Where Are You Now?
The end of the year is fast approaching and most professionals have already set their goals. When it comes to your referral marketing plan, you’ve got to know where you are, where you want/need to be, and come up with a SMART (specific, measurable, achievable, realistic, timely) plan to get there. You can begin to rate your referral plan by measuring your current status on the following statements: 1= Never 3=Sometimes 5=Always.
I have a Referral Plan and work the Plan
I track where each of my referrals come from
I have a firm understanding of my Target Market
I know the amount of business that I generate by referral
I have a “thank you” system for each of my referral sources
I have an organized database system that is easy to use
I keep my database updated regularly
I have a mission statement for myself and my company
I understand how to develop a referral partner
There are 20 questions (and 100 possible points) on the complete Referral Institute “Where Are You Now” survey to determine whether or not:
1. You are purposefully building your business by referral.
2. Your referral marketing plan may need a little tweaking.
3. Your referrals are probably happening by chance.
4. You may be generating low level leads instead of qualified referrals.
5. You’re at least trying.
So…where are you now?
Learn more about purposefully accomplishing your referral marketing goals by visiting Referral Institute’s website at http://www.referralinstitute.com
Copyright 2007 Paula Frazier
BNI & Master Trainers for Referral Institute
Executive Director
BNI – Southwestern Virginia
http://bniswva.com
===========================================================
5. To Do This Week
===========================================================
If you live in Northwest Ohio – Check out this showing of “The Secret” http://www.changinglanes.biz/index.cfm?p=page&ar77=Y&id=81&blog_cat_name=Articles
Monday, November 26, 2007
Monday Morning Motivators - November 26, 2007
============================================================
Monday Morning Motivators – November 26, 2007
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“There is no scarcity of opportunity to make a living at what you love; there's only scarcity of resolve to make it happen.”
--Wayne Dyer
============================================================
Table of Contents
============================================================
1. Business Goals = Getting it Done! – Linda Fayerweather
2. Kicking Bad Habits: Become Conscious of Your Automatic Actions - Rebecca Booth
3. What exactly do you want to attract? – Pat Altvater
4. Where Are You Now? – Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. Business Goals = Getting it Done
============================================================
The steps to making 2008 the business year of your dream are really simple. You need a plan. That plan will include the outcomes do you want to see in 2008. Outcomes should be obtainable within a year and graph-able. Graph-able means the objective will be quantifiable. “Increase Revenue in 2005” could mean success is achieved with one more penny of revenue. To give your brain and goals concrete evidence of success, think about using this formula: Verb + Noun + Date = Outcome. “Increase Revenue in 2005 by 20%”. This is specific, graph-able and time sensitive. Your challenge is to keep each objective short and realize it will be hard to have more than 7 active objectives.
Get some more details on making your plans for 2008.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
http://www.changinglanes.biz/
============================================================
2. Reigning Cats and Dogs
============================================================
Pets are big business - an astonishing $41 billion one! What's better yet, it's one of the fastest-growing categories in retail, expanding about 6% a year. Let's take a look at where the money goes when cats and dogs reign:
• Grooming & Boarding 7%
• Animal Purchases 5%
• Supplies/Over the Counter Medicine 24%
• Vet Care 24%
• Food 41%
Whether or not your business caters to this purrrfect industry, it's fodder to keep in mind when talking with clients and customers. Today's pets are regarded as a member of the family.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
http://www.marketingsolutioneers.com/
===========================================================
3. What Exactly Do You Want to Attract?
===========================================================
Have you ever experienced receiving exactly what you were thinking about from a chance encounter, bumped into the person you were just wondering about, or met the perfect client (or life partner) coincidentally?
Is it fate or have you attracted those incidents?
They aren’t random events, but rather evidence of the Law of Attraction, which states:
“I attract into my life whatever I put my attention, energy and focus to,
whether wanted or unwanted.”
It’s true, you can deliberately create the reality you desire but first you must get really clear about what exactly you want to attract. My Contrast Brings Clearness™ form can help you gain that clarity. You can download this form and the instructions for completing it at www.transformationsinstitute.com/links.html. Use this form anytime you want to gain clarity about your perfect customer, employee, relationship or material possession.
Copyright 2007 Patricia Altvater
Transformations Institute
Author, Journey to Health 12-Month Total Transformation Program
http://www.transformationsinstitute.com/
===========================================================
4. Brand Recognition for You and Your Business
===========================================================
Confession: Writing is NOT a natural talent for me! Though, I know how important it can be in building brand recognition for me and my business. I am very fortunate to be working with THE leader in my industry and best selling author, Ivan Misner, as one of his writer mentees. For months, we listened to Ivan's "how to" advice but did not take action. Selecting the topic was easy enough - networking and referral marketing. But after all these years in our industry, we simply couldn't decide which subtopic to tackle first. It seemed overwhelming!
Knowing intuitively that many of us were "blocked" for the same reason, Ivan began one of our recent discussions a bit differently. He invited us to share one of our personal networking success stories. One by one, we began telling our stories WITH ENTHUSIASM. After we'd exhausted all possibilities, Ivan said, "WRITE ABOUT THAT! . . .and we did!
That day, Ivan helped me realize that as a speaker and trainer I inspire others through story telling all the time. Now I must learn to re-tell those same stories through the written word. Start with what inspires YOU!
You can get advice on how to Brand "You" by Writing directly from Dr. Misner by visiting Entrepreneur Magazine.
Copyright 2007 Paula Frazier
BNI & Master Trainers for Referral Institute
Executive Director
BNI - Southwestern Virginia
http://bniswva.com/
===========================================================
5. To Do This Week
===========================================================
If you live in Northwest Ohio – Check out this showing of “The Secret” http://www.changinglanes.biz/index.cfm?p=page&ar77=Y&id=81&blog_cat_name=Articles
Monday Morning Motivators – November 26, 2007
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“There is no scarcity of opportunity to make a living at what you love; there's only scarcity of resolve to make it happen.”
--Wayne Dyer
============================================================
Table of Contents
============================================================
1. Business Goals = Getting it Done! – Linda Fayerweather
2. Kicking Bad Habits: Become Conscious of Your Automatic Actions - Rebecca Booth
3. What exactly do you want to attract? – Pat Altvater
4. Where Are You Now? – Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. Business Goals = Getting it Done
============================================================
The steps to making 2008 the business year of your dream are really simple. You need a plan. That plan will include the outcomes do you want to see in 2008. Outcomes should be obtainable within a year and graph-able. Graph-able means the objective will be quantifiable. “Increase Revenue in 2005” could mean success is achieved with one more penny of revenue. To give your brain and goals concrete evidence of success, think about using this formula: Verb + Noun + Date = Outcome. “Increase Revenue in 2005 by 20%”. This is specific, graph-able and time sensitive. Your challenge is to keep each objective short and realize it will be hard to have more than 7 active objectives.
Get some more details on making your plans for 2008.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
http://www.changinglanes.biz/
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2. Reigning Cats and Dogs
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Pets are big business - an astonishing $41 billion one! What's better yet, it's one of the fastest-growing categories in retail, expanding about 6% a year. Let's take a look at where the money goes when cats and dogs reign:
• Grooming & Boarding 7%
• Animal Purchases 5%
• Supplies/Over the Counter Medicine 24%
• Vet Care 24%
• Food 41%
Whether or not your business caters to this purrrfect industry, it's fodder to keep in mind when talking with clients and customers. Today's pets are regarded as a member of the family.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
http://www.marketingsolutioneers.com/
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3. What Exactly Do You Want to Attract?
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Have you ever experienced receiving exactly what you were thinking about from a chance encounter, bumped into the person you were just wondering about, or met the perfect client (or life partner) coincidentally?
Is it fate or have you attracted those incidents?
They aren’t random events, but rather evidence of the Law of Attraction, which states:
“I attract into my life whatever I put my attention, energy and focus to,
whether wanted or unwanted.”
It’s true, you can deliberately create the reality you desire but first you must get really clear about what exactly you want to attract. My Contrast Brings Clearness™ form can help you gain that clarity. You can download this form and the instructions for completing it at www.transformationsinstitute.com/links.html. Use this form anytime you want to gain clarity about your perfect customer, employee, relationship or material possession.
Copyright 2007 Patricia Altvater
Transformations Institute
Author, Journey to Health 12-Month Total Transformation Program
http://www.transformationsinstitute.com/
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4. Brand Recognition for You and Your Business
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Confession: Writing is NOT a natural talent for me! Though, I know how important it can be in building brand recognition for me and my business. I am very fortunate to be working with THE leader in my industry and best selling author, Ivan Misner, as one of his writer mentees. For months, we listened to Ivan's "how to" advice but did not take action. Selecting the topic was easy enough - networking and referral marketing. But after all these years in our industry, we simply couldn't decide which subtopic to tackle first. It seemed overwhelming!
Knowing intuitively that many of us were "blocked" for the same reason, Ivan began one of our recent discussions a bit differently. He invited us to share one of our personal networking success stories. One by one, we began telling our stories WITH ENTHUSIASM. After we'd exhausted all possibilities, Ivan said, "WRITE ABOUT THAT! . . .and we did!
That day, Ivan helped me realize that as a speaker and trainer I inspire others through story telling all the time. Now I must learn to re-tell those same stories through the written word. Start with what inspires YOU!
You can get advice on how to Brand "You" by Writing directly from Dr. Misner by visiting Entrepreneur Magazine.
Copyright 2007 Paula Frazier
BNI & Master Trainers for Referral Institute
Executive Director
BNI - Southwestern Virginia
http://bniswva.com/
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5. To Do This Week
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If you live in Northwest Ohio – Check out this showing of “The Secret” http://www.changinglanes.biz/index.cfm?p=page&ar77=Y&id=81&blog_cat_name=Articles
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