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Monday Morning Motivators – July 16, 2007
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Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“Meetings are indispensable when you don't want to do anything.”
--John Kenneth Galbraith
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Table of Contents
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1. Managing Meetings Part I – Linda Fayerweather
2. Designing Attractive Ads - Rebecca Booth
3. Birds of a Feather Flock Together! - John Meyer
4. To Do this Week
5. Fine Print
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1. Managing Meetings Part I
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We’ve all had great meeting and maddening meeting experiences. Keeping meetings meaningful is always challenging and over the next few weeks we are going to build a structure so that you will be able to help your company have meetings that matter.
Part I
--Before the meeting: Participants need to be reminded of when and where the meeting will be along with the agenda and length of time the meeting will last. This can be handled by phone, email or snail mail depending on your audience.
--Start all meetings on time: Late participants are just that – late.
--Starting the meeting: Begin meetings and training events with a Lean technique called SPACER to help center the energy and set the tone:
Safety – Explain where exits, restrooms and other essentials are.
Purpose – Why are we here?
Agenda – Identify it or have it on the wall in BIG print.
Conduct – How do we behave?
Expectations – What are the outcomes we want?
Roles – Know your role – coach, facilitator, or participant.
SPACER needs to be completed in 5 minutes or less and allows a transition from life to the agenda.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
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2. Designing Attractive Ads
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Advertising really does work, but many times the reason why the phone doesn’t ring is because the ad itself didn’t attract attention. Remember, people scan before they read. Here are a few tips to get that reader to stop and linger on your ad:
• Make sure there is a lot of contrast in the ad: either a strong black background or lots of white space. Most other advertisers cram every single piece of information into their ads to get their money’s worth. What this does is to create a “grey” appearance to the ad. Designing an ad that has strong contrast will get you noticed every time.
• Limit the use of typefaces, two or three, max will do.
• Use photographs, as large as you possibly can.
• Remember, you’re job is to entice the prospect to call or to act. So keep the ad attractive, clutter free and make sure your phone number can be easily found.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
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3. Birds of a Feather Flock Together
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People who participate in networking groups are above-average networkers. If you want to build a successful word-of-mouth based business, you need to surround yourself with like-minded people.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
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4. To Do This Week
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Volunteer to run a meeting.
Monday, July 16, 2007
Monday, July 09, 2007
CheckList Sanity - Writing Tips - Hire Your Group
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Monday Morning Motivators – July 9, 2007
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Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“Here men from the planet Earth first set foot upon the Moon. July 1969 AD. We came in peace for all mankind.”
--Neil Armstrong
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Table of Contents
============================================================
1. Checklist to Sanity – Linda Fayerweather
2. Tips on Writing Better Copy - Rebecca Booth
3. Hire Your Networking Groups Carefully! - John Meyer
4. To Do this Week
5. Fine Print
============================================================
1. Checklist to Sanity
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Looking around your office on a Monday morning, do you ever wonder how some things just get forgotten? A checklist is one simple time efficient way of making sure things get done correctly. The very act of creating the checklist often helps find the little tasks that big jobs rely on for smooth operations. Now, before you say “I’m a big girl (or boy) and don’t need a checklist!” think about NASA or SciFi movies and the familiar reading of the checklist to launch with the final “launch sequence complete; mission is good to go”. Although most of what we forget to do will not lead to a disaster, the mental space and anguish could be used for more productive activities. If lean businesses and NASA rely on checklists, maybe we will find some sanity there, too.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
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2. Tips on Writing Better Copy
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Keep these few tips in mind the next time you have to write an ad:
• Your copy should be about the customer and not you. Too many ads tell us about a product, company or service, and not enough about WHY we should care.
• The copy should have a single focus. Don’t list all of the supporting features and benefits. It dilutes your message and memorability.
• The best ad concepts are visual. People scan before they read. If you can’t catch them when they’re scanning, you won’t snag them at all!
• Make sure the phone number is right! Call yourself it only takes a few seconds to double check.
• Your headline is critical. If it’s vague enough to be used for any business like yours, then can it and start from scratch. Put yourself in your customer’s shoes and rewrite it. Make it pertinent to your business.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Hire Your Networking Groups Carefully!
===========================================================
Being a member of a well-organized network is like having dozens of salespeople working for you, each referring prospective clients your way. Make sure you know who you are hiring when you join a networking organization.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
===========================================================
4. To Do This Week
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Create your Friday checklist for a smooth Monday.
Monday Morning Motivators – July 9, 2007
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“Here men from the planet Earth first set foot upon the Moon. July 1969 AD. We came in peace for all mankind.”
--Neil Armstrong
============================================================
Table of Contents
============================================================
1. Checklist to Sanity – Linda Fayerweather
2. Tips on Writing Better Copy - Rebecca Booth
3. Hire Your Networking Groups Carefully! - John Meyer
4. To Do this Week
5. Fine Print
============================================================
1. Checklist to Sanity
============================================================
Looking around your office on a Monday morning, do you ever wonder how some things just get forgotten? A checklist is one simple time efficient way of making sure things get done correctly. The very act of creating the checklist often helps find the little tasks that big jobs rely on for smooth operations. Now, before you say “I’m a big girl (or boy) and don’t need a checklist!” think about NASA or SciFi movies and the familiar reading of the checklist to launch with the final “launch sequence complete; mission is good to go”. Although most of what we forget to do will not lead to a disaster, the mental space and anguish could be used for more productive activities. If lean businesses and NASA rely on checklists, maybe we will find some sanity there, too.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Tips on Writing Better Copy
============================================================
Keep these few tips in mind the next time you have to write an ad:
• Your copy should be about the customer and not you. Too many ads tell us about a product, company or service, and not enough about WHY we should care.
• The copy should have a single focus. Don’t list all of the supporting features and benefits. It dilutes your message and memorability.
• The best ad concepts are visual. People scan before they read. If you can’t catch them when they’re scanning, you won’t snag them at all!
• Make sure the phone number is right! Call yourself it only takes a few seconds to double check.
• Your headline is critical. If it’s vague enough to be used for any business like yours, then can it and start from scratch. Put yourself in your customer’s shoes and rewrite it. Make it pertinent to your business.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Hire Your Networking Groups Carefully!
===========================================================
Being a member of a well-organized network is like having dozens of salespeople working for you, each referring prospective clients your way. Make sure you know who you are hiring when you join a networking organization.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
===========================================================
4. To Do This Week
===========================================================
Create your Friday checklist for a smooth Monday.
Monday, July 02, 2007
Retial Lean - Happy Birthday - Word of Moutn
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Monday Morning Motivators – July 2, 2007
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Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“All tyranny needs to gain a foothold is for people of good conscience to remain silent.”
--Thomas Jefferson
============================================================
Table of Contents
============================================================
1. Retail Lean – Linda Fayerweather
2. Businesses: Made in America - Rebecca Booth
3. Elements of a Successful Word-of-Mouth Based Business - John Meyer
4. To Do this Week
5. Fine Print
============================================================
1. Retail Lean
============================================================
According to a Wall Street Journal article the average shoppers at Wal-Mart stays 21 minutes and has 10 items on their list. If they find only 7 items in their 21 minutes on average they will leave. This is great information for the small retailer because it demonstrates that shoppers don’t want to waste time looking. Now, I’m right there as I’m reminded of the grocery store I shopped at for years that kept the chocolate syrup next to the kitty litter and the cheese was in the meat section making me run through the entire store if I needed these items. So, small retailers take heart. The easier you make the shopping experience, the more your customers will return and sometimes forsake the big box store for your time saving place. Lean businesses believe in eliminating waste no matter where it is. Happy customers are customers that have their time respected. Now, if I could only find the chocolate syrup. . .
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Businesses: Made in America
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Happy birthday America! Let’s celebrate the week ahead by saluting some of the country’s most tried-and-true products:
• Louisville Slugger – Made in Kentucky since 1884.
• Wonder Bread – Founded 85 years ago and still going strong – 127 million loaves are sold a year.
• Harley-Davidson – Two friends William Harley and Arthur Davidson made their first motorcycle in 1903. 2006 sales: 350,000 bikes.
• Ivory Soap – has been keeping Americans clean for 128 years.
• Crayola – Founded in 1903, nearly 3 billion crayons are produced annually.
• Woolrich Blankets – kept Civil War soldiers dry and warm and today they’re still in use 177 years after Woolrich’s founding.
• Jack Daniel’s – has been distilled in Lynchburg Tenn. since 1866, but you can’t drink whiskey there – the town has been dry since Prohibition!
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Elements of a Successful Word-of-Mouth Based Business
===========================================================
The keys to building a word-of-mouth based business is mutual support, relationship building, and the development of lasting professional friendships.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
===========================================================
4. To Do This Week
===========================================================
Celebrate Independence!
Monday Morning Motivators – July 2, 2007
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“All tyranny needs to gain a foothold is for people of good conscience to remain silent.”
--Thomas Jefferson
============================================================
Table of Contents
============================================================
1. Retail Lean – Linda Fayerweather
2. Businesses: Made in America - Rebecca Booth
3. Elements of a Successful Word-of-Mouth Based Business - John Meyer
4. To Do this Week
5. Fine Print
============================================================
1. Retail Lean
============================================================
According to a Wall Street Journal article the average shoppers at Wal-Mart stays 21 minutes and has 10 items on their list. If they find only 7 items in their 21 minutes on average they will leave. This is great information for the small retailer because it demonstrates that shoppers don’t want to waste time looking. Now, I’m right there as I’m reminded of the grocery store I shopped at for years that kept the chocolate syrup next to the kitty litter and the cheese was in the meat section making me run through the entire store if I needed these items. So, small retailers take heart. The easier you make the shopping experience, the more your customers will return and sometimes forsake the big box store for your time saving place. Lean businesses believe in eliminating waste no matter where it is. Happy customers are customers that have their time respected. Now, if I could only find the chocolate syrup. . .
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Businesses: Made in America
============================================================
Happy birthday America! Let’s celebrate the week ahead by saluting some of the country’s most tried-and-true products:
• Louisville Slugger – Made in Kentucky since 1884.
• Wonder Bread – Founded 85 years ago and still going strong – 127 million loaves are sold a year.
• Harley-Davidson – Two friends William Harley and Arthur Davidson made their first motorcycle in 1903. 2006 sales: 350,000 bikes.
• Ivory Soap – has been keeping Americans clean for 128 years.
• Crayola – Founded in 1903, nearly 3 billion crayons are produced annually.
• Woolrich Blankets – kept Civil War soldiers dry and warm and today they’re still in use 177 years after Woolrich’s founding.
• Jack Daniel’s – has been distilled in Lynchburg Tenn. since 1866, but you can’t drink whiskey there – the town has been dry since Prohibition!
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Elements of a Successful Word-of-Mouth Based Business
===========================================================
The keys to building a word-of-mouth based business is mutual support, relationship building, and the development of lasting professional friendships.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
===========================================================
4. To Do This Week
===========================================================
Celebrate Independence!
Monday, June 25, 2007
Lean Causes Layoffs?
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Monday Morning Motivators – June 25, 2007
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
"Sooner or later, those who win are those who think they can."
-- Paul Tournier
============================================================
Table of Contents
============================================================
1. Lean Causes Layoffs? – Linda Fayerweather
2. Understanding Women at Work – Part 2- Rebecca Booth
3. Networking is Just One Piece of the Pie - John Meyer
4. To Do this Week
5. Fine Print
============================================================
1. Lean Causes Layoffs?
============================================================
In the media, I regularly read or hear that Lean processes cause layoffs. If you are planning on making your company lean or if you are an employee and you hear lean rumblings, take heart. Lean properly implemented does not cause layoffs. Often, what worries employees are these hallmarks of Lean:
1. Cross training – no job should be dependant on one person;
2. Increase productivity – increases often come from systems and procedures implemented by employees;
3. Evaluations of the work done, not just the people;
4. Self-discipline where employees monitor themselves and their productivity;
5. Customer focused – each employee needs to know how their job satisfies the customer.
Appropriately executed Lean will enhance both employee and customer satisfaction.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Understanding Women at Work – Part 2
============================================================
Here’s and interesting fact: in 2006, there were 118 million women age 16 years and older in the US, 70 million were either working or looking for work. Here’s more to ponder:
• Nearly 15% of women work at home – 32% part-time.
• 28% of women age 25-64 stay home.
• 46% of organizations allow some of their female employees to job share.
• 38% of employed women work in management, professional, and related occupations; 34% worked in sales and office occupations, 20% in service organizations, 6% in production, transportation and material moving occupations; and 1% in natural resources, construction and maintenance jobs.
• 57% of older workers – male and female - want to keep working as they continue to age.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Networking is Just One Piece of the Pie.
===========================================================
Networking is part of the process you go through to build your word-of-mouth based business. Through networking you can deliver your positive message effectively. Referrals are the end result.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
===========================================================
4. To Do This Week
===========================================================
Review your retirement planning, maybe talk to a professional.
Monday Morning Motivators – June 25, 2007
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
"Sooner or later, those who win are those who think they can."
-- Paul Tournier
============================================================
Table of Contents
============================================================
1. Lean Causes Layoffs? – Linda Fayerweather
2. Understanding Women at Work – Part 2- Rebecca Booth
3. Networking is Just One Piece of the Pie - John Meyer
4. To Do this Week
5. Fine Print
============================================================
1. Lean Causes Layoffs?
============================================================
In the media, I regularly read or hear that Lean processes cause layoffs. If you are planning on making your company lean or if you are an employee and you hear lean rumblings, take heart. Lean properly implemented does not cause layoffs. Often, what worries employees are these hallmarks of Lean:
1. Cross training – no job should be dependant on one person;
2. Increase productivity – increases often come from systems and procedures implemented by employees;
3. Evaluations of the work done, not just the people;
4. Self-discipline where employees monitor themselves and their productivity;
5. Customer focused – each employee needs to know how their job satisfies the customer.
Appropriately executed Lean will enhance both employee and customer satisfaction.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Understanding Women at Work – Part 2
============================================================
Here’s and interesting fact: in 2006, there were 118 million women age 16 years and older in the US, 70 million were either working or looking for work. Here’s more to ponder:
• Nearly 15% of women work at home – 32% part-time.
• 28% of women age 25-64 stay home.
• 46% of organizations allow some of their female employees to job share.
• 38% of employed women work in management, professional, and related occupations; 34% worked in sales and office occupations, 20% in service organizations, 6% in production, transportation and material moving occupations; and 1% in natural resources, construction and maintenance jobs.
• 57% of older workers – male and female - want to keep working as they continue to age.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Networking is Just One Piece of the Pie.
===========================================================
Networking is part of the process you go through to build your word-of-mouth based business. Through networking you can deliver your positive message effectively. Referrals are the end result.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
===========================================================
4. To Do This Week
===========================================================
Review your retirement planning, maybe talk to a professional.
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