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Monday Morning Motivators – July 9, 2007
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Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“Here men from the planet Earth first set foot upon the Moon. July 1969 AD. We came in peace for all mankind.”
--Neil Armstrong
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Table of Contents
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1. Checklist to Sanity – Linda Fayerweather
2. Tips on Writing Better Copy - Rebecca Booth
3. Hire Your Networking Groups Carefully! - John Meyer
4. To Do this Week
5. Fine Print
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1. Checklist to Sanity
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Looking around your office on a Monday morning, do you ever wonder how some things just get forgotten? A checklist is one simple time efficient way of making sure things get done correctly. The very act of creating the checklist often helps find the little tasks that big jobs rely on for smooth operations. Now, before you say “I’m a big girl (or boy) and don’t need a checklist!” think about NASA or SciFi movies and the familiar reading of the checklist to launch with the final “launch sequence complete; mission is good to go”. Although most of what we forget to do will not lead to a disaster, the mental space and anguish could be used for more productive activities. If lean businesses and NASA rely on checklists, maybe we will find some sanity there, too.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
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2. Tips on Writing Better Copy
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Keep these few tips in mind the next time you have to write an ad:
• Your copy should be about the customer and not you. Too many ads tell us about a product, company or service, and not enough about WHY we should care.
• The copy should have a single focus. Don’t list all of the supporting features and benefits. It dilutes your message and memorability.
• The best ad concepts are visual. People scan before they read. If you can’t catch them when they’re scanning, you won’t snag them at all!
• Make sure the phone number is right! Call yourself it only takes a few seconds to double check.
• Your headline is critical. If it’s vague enough to be used for any business like yours, then can it and start from scratch. Put yourself in your customer’s shoes and rewrite it. Make it pertinent to your business.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
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3. Hire Your Networking Groups Carefully!
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Being a member of a well-organized network is like having dozens of salespeople working for you, each referring prospective clients your way. Make sure you know who you are hiring when you join a networking organization.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
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4. To Do This Week
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Create your Friday checklist for a smooth Monday.
Monday, July 09, 2007
Monday, July 02, 2007
Retial Lean - Happy Birthday - Word of Moutn
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Monday Morning Motivators – July 2, 2007
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Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“All tyranny needs to gain a foothold is for people of good conscience to remain silent.”
--Thomas Jefferson
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Table of Contents
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1. Retail Lean – Linda Fayerweather
2. Businesses: Made in America - Rebecca Booth
3. Elements of a Successful Word-of-Mouth Based Business - John Meyer
4. To Do this Week
5. Fine Print
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1. Retail Lean
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According to a Wall Street Journal article the average shoppers at Wal-Mart stays 21 minutes and has 10 items on their list. If they find only 7 items in their 21 minutes on average they will leave. This is great information for the small retailer because it demonstrates that shoppers don’t want to waste time looking. Now, I’m right there as I’m reminded of the grocery store I shopped at for years that kept the chocolate syrup next to the kitty litter and the cheese was in the meat section making me run through the entire store if I needed these items. So, small retailers take heart. The easier you make the shopping experience, the more your customers will return and sometimes forsake the big box store for your time saving place. Lean businesses believe in eliminating waste no matter where it is. Happy customers are customers that have their time respected. Now, if I could only find the chocolate syrup. . .
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
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2. Businesses: Made in America
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Happy birthday America! Let’s celebrate the week ahead by saluting some of the country’s most tried-and-true products:
• Louisville Slugger – Made in Kentucky since 1884.
• Wonder Bread – Founded 85 years ago and still going strong – 127 million loaves are sold a year.
• Harley-Davidson – Two friends William Harley and Arthur Davidson made their first motorcycle in 1903. 2006 sales: 350,000 bikes.
• Ivory Soap – has been keeping Americans clean for 128 years.
• Crayola – Founded in 1903, nearly 3 billion crayons are produced annually.
• Woolrich Blankets – kept Civil War soldiers dry and warm and today they’re still in use 177 years after Woolrich’s founding.
• Jack Daniel’s – has been distilled in Lynchburg Tenn. since 1866, but you can’t drink whiskey there – the town has been dry since Prohibition!
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
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3. Elements of a Successful Word-of-Mouth Based Business
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The keys to building a word-of-mouth based business is mutual support, relationship building, and the development of lasting professional friendships.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
===========================================================
4. To Do This Week
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Celebrate Independence!
Monday Morning Motivators – July 2, 2007
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“All tyranny needs to gain a foothold is for people of good conscience to remain silent.”
--Thomas Jefferson
============================================================
Table of Contents
============================================================
1. Retail Lean – Linda Fayerweather
2. Businesses: Made in America - Rebecca Booth
3. Elements of a Successful Word-of-Mouth Based Business - John Meyer
4. To Do this Week
5. Fine Print
============================================================
1. Retail Lean
============================================================
According to a Wall Street Journal article the average shoppers at Wal-Mart stays 21 minutes and has 10 items on their list. If they find only 7 items in their 21 minutes on average they will leave. This is great information for the small retailer because it demonstrates that shoppers don’t want to waste time looking. Now, I’m right there as I’m reminded of the grocery store I shopped at for years that kept the chocolate syrup next to the kitty litter and the cheese was in the meat section making me run through the entire store if I needed these items. So, small retailers take heart. The easier you make the shopping experience, the more your customers will return and sometimes forsake the big box store for your time saving place. Lean businesses believe in eliminating waste no matter where it is. Happy customers are customers that have their time respected. Now, if I could only find the chocolate syrup. . .
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Businesses: Made in America
============================================================
Happy birthday America! Let’s celebrate the week ahead by saluting some of the country’s most tried-and-true products:
• Louisville Slugger – Made in Kentucky since 1884.
• Wonder Bread – Founded 85 years ago and still going strong – 127 million loaves are sold a year.
• Harley-Davidson – Two friends William Harley and Arthur Davidson made their first motorcycle in 1903. 2006 sales: 350,000 bikes.
• Ivory Soap – has been keeping Americans clean for 128 years.
• Crayola – Founded in 1903, nearly 3 billion crayons are produced annually.
• Woolrich Blankets – kept Civil War soldiers dry and warm and today they’re still in use 177 years after Woolrich’s founding.
• Jack Daniel’s – has been distilled in Lynchburg Tenn. since 1866, but you can’t drink whiskey there – the town has been dry since Prohibition!
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Elements of a Successful Word-of-Mouth Based Business
===========================================================
The keys to building a word-of-mouth based business is mutual support, relationship building, and the development of lasting professional friendships.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
===========================================================
4. To Do This Week
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Celebrate Independence!
Monday, June 25, 2007
Lean Causes Layoffs?
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Monday Morning Motivators – June 25, 2007
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Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
"Sooner or later, those who win are those who think they can."
-- Paul Tournier
============================================================
Table of Contents
============================================================
1. Lean Causes Layoffs? – Linda Fayerweather
2. Understanding Women at Work – Part 2- Rebecca Booth
3. Networking is Just One Piece of the Pie - John Meyer
4. To Do this Week
5. Fine Print
============================================================
1. Lean Causes Layoffs?
============================================================
In the media, I regularly read or hear that Lean processes cause layoffs. If you are planning on making your company lean or if you are an employee and you hear lean rumblings, take heart. Lean properly implemented does not cause layoffs. Often, what worries employees are these hallmarks of Lean:
1. Cross training – no job should be dependant on one person;
2. Increase productivity – increases often come from systems and procedures implemented by employees;
3. Evaluations of the work done, not just the people;
4. Self-discipline where employees monitor themselves and their productivity;
5. Customer focused – each employee needs to know how their job satisfies the customer.
Appropriately executed Lean will enhance both employee and customer satisfaction.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Understanding Women at Work – Part 2
============================================================
Here’s and interesting fact: in 2006, there were 118 million women age 16 years and older in the US, 70 million were either working or looking for work. Here’s more to ponder:
• Nearly 15% of women work at home – 32% part-time.
• 28% of women age 25-64 stay home.
• 46% of organizations allow some of their female employees to job share.
• 38% of employed women work in management, professional, and related occupations; 34% worked in sales and office occupations, 20% in service organizations, 6% in production, transportation and material moving occupations; and 1% in natural resources, construction and maintenance jobs.
• 57% of older workers – male and female - want to keep working as they continue to age.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Networking is Just One Piece of the Pie.
===========================================================
Networking is part of the process you go through to build your word-of-mouth based business. Through networking you can deliver your positive message effectively. Referrals are the end result.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
===========================================================
4. To Do This Week
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Review your retirement planning, maybe talk to a professional.
Monday Morning Motivators – June 25, 2007
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
"Sooner or later, those who win are those who think they can."
-- Paul Tournier
============================================================
Table of Contents
============================================================
1. Lean Causes Layoffs? – Linda Fayerweather
2. Understanding Women at Work – Part 2- Rebecca Booth
3. Networking is Just One Piece of the Pie - John Meyer
4. To Do this Week
5. Fine Print
============================================================
1. Lean Causes Layoffs?
============================================================
In the media, I regularly read or hear that Lean processes cause layoffs. If you are planning on making your company lean or if you are an employee and you hear lean rumblings, take heart. Lean properly implemented does not cause layoffs. Often, what worries employees are these hallmarks of Lean:
1. Cross training – no job should be dependant on one person;
2. Increase productivity – increases often come from systems and procedures implemented by employees;
3. Evaluations of the work done, not just the people;
4. Self-discipline where employees monitor themselves and their productivity;
5. Customer focused – each employee needs to know how their job satisfies the customer.
Appropriately executed Lean will enhance both employee and customer satisfaction.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Understanding Women at Work – Part 2
============================================================
Here’s and interesting fact: in 2006, there were 118 million women age 16 years and older in the US, 70 million were either working or looking for work. Here’s more to ponder:
• Nearly 15% of women work at home – 32% part-time.
• 28% of women age 25-64 stay home.
• 46% of organizations allow some of their female employees to job share.
• 38% of employed women work in management, professional, and related occupations; 34% worked in sales and office occupations, 20% in service organizations, 6% in production, transportation and material moving occupations; and 1% in natural resources, construction and maintenance jobs.
• 57% of older workers – male and female - want to keep working as they continue to age.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Networking is Just One Piece of the Pie.
===========================================================
Networking is part of the process you go through to build your word-of-mouth based business. Through networking you can deliver your positive message effectively. Referrals are the end result.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
===========================================================
4. To Do This Week
===========================================================
Review your retirement planning, maybe talk to a professional.
Sunday, June 17, 2007
Lean is Not Women Friendly?
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Monday Morning Motivators – June 18, 2007
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Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
"Many a false step was made by standing still"
--Found in a Fortune Cookie
============================================================
Table of Contents
============================================================
1. Lean is Not Women Friendly? – Linda Fayerweather
2. Understanding Women at Work – Part 1- Rebecca Booth
3. Good PR is Essential - John Meyer
4. To Do this Week
5. Fine Print
============================================================
1. Lean is Not Women Friendly?
============================================================
Last week I was asked if I thought Lean was a women-friendly process because it relies heavily on developing systems and routines that are to be followed. This was startling to me because I’d never even questioned if it was “women friendly” and I’m on the board of trustees for the Women’s Entrepreneurial Network! Just a quick thought and I knew two things:
1. Women are great lean thinkers because they are often balancing many different aspects of their lives and implementing procedures makes this easier.
2. Lean companies don’t dictate systems; they usually rely on the employees to design, develop, test, re-evaluate and implement procedures and processes that make the workplace more profitable and customer centric.
In 1974, I designed my own lean poka-yoke (error proofing) for dropping off my daughter at day care. I started carrying a very small purse so I would never again confuse the diaper bag with a purse. Believe me a bottle and diapers in my “purse” at lunch was not what I wanted to see. Look around – lean women are out there changing the way work is done!
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Understanding Women at Work – Part 1
============================================================
We’ve said it before and we’ll say it again: women make 80% of all buying decisions in America. With this said, it’s time to take a closer look at how women work in order to help you to understand her better. Here are some interesting factoids about women in the workplace:
• In the early 90s 78.6% of women went back to work within five years of having their first child. In the early 60s, that number was just 33.5%.
• Women leaving the workforce for a hiatus can lose 18% of their earning power. If they’re gone for three + years that loss jumps to 37%.
• 91% of women feel they are flexible with their schedules for family and personal matters, but 15% believe that taking advantage of that flexibility could hurt career advancement.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Good PR is Essential
===========================================================
Allow public relations to work for you. A good P.R. campaign can substantially enhance your trust and creditability. People have a greater desire to refer business to companies that are well known and present themselves in a professional manner.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
===========================================================
4. To Do This Week
===========================================================
Who does ZoomInfo think you are?
Monday Morning Motivators – June 18, 2007
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
"Many a false step was made by standing still"
--Found in a Fortune Cookie
============================================================
Table of Contents
============================================================
1. Lean is Not Women Friendly? – Linda Fayerweather
2. Understanding Women at Work – Part 1- Rebecca Booth
3. Good PR is Essential - John Meyer
4. To Do this Week
5. Fine Print
============================================================
1. Lean is Not Women Friendly?
============================================================
Last week I was asked if I thought Lean was a women-friendly process because it relies heavily on developing systems and routines that are to be followed. This was startling to me because I’d never even questioned if it was “women friendly” and I’m on the board of trustees for the Women’s Entrepreneurial Network! Just a quick thought and I knew two things:
1. Women are great lean thinkers because they are often balancing many different aspects of their lives and implementing procedures makes this easier.
2. Lean companies don’t dictate systems; they usually rely on the employees to design, develop, test, re-evaluate and implement procedures and processes that make the workplace more profitable and customer centric.
In 1974, I designed my own lean poka-yoke (error proofing) for dropping off my daughter at day care. I started carrying a very small purse so I would never again confuse the diaper bag with a purse. Believe me a bottle and diapers in my “purse” at lunch was not what I wanted to see. Look around – lean women are out there changing the way work is done!
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Understanding Women at Work – Part 1
============================================================
We’ve said it before and we’ll say it again: women make 80% of all buying decisions in America. With this said, it’s time to take a closer look at how women work in order to help you to understand her better. Here are some interesting factoids about women in the workplace:
• In the early 90s 78.6% of women went back to work within five years of having their first child. In the early 60s, that number was just 33.5%.
• Women leaving the workforce for a hiatus can lose 18% of their earning power. If they’re gone for three + years that loss jumps to 37%.
• 91% of women feel they are flexible with their schedules for family and personal matters, but 15% believe that taking advantage of that flexibility could hurt career advancement.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Good PR is Essential
===========================================================
Allow public relations to work for you. A good P.R. campaign can substantially enhance your trust and creditability. People have a greater desire to refer business to companies that are well known and present themselves in a professional manner.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
===========================================================
4. To Do This Week
===========================================================
Who does ZoomInfo think you are?
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