============================================================
Monday Morning Motivators – April 3, 2006
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java
gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“The sun does not shine for a few trees and flowers, but for the wide world's joy.”
--Henry Ward Beecher
============================================================
Table of Contents
============================================================
1. Lean: Shine – Linda Fayerweather
2. Question #5 – What Marketing Medium Will You Use? – Rebecca Booth
3. Open and Honest Communication Leads to More Business – John Meyer
4. To Do This Week
5. Fine Print
============================================================
1. Lean: Shine
============================================================
Last week we sorted all the stuff in our office. Great, I hope it went well and now we need to set the path for the second “s” - shine! The Shine phase of the 5 S’s is making your work area spic and span. There are three aspects to this:
1. Getting the workplace clean. Know what needs to be clean, what to clean it with, when and who will do the cleaning.
2. Maintaining its appearance and keeping it clean. Think about paint, lighting, clutter, dust, spills and developing a routine to keep it clean.
3. Using preventive measures. The best way to keep your office functioning is to plan ahead. Think about a spill on your desk. The least case scenario is the drink in all over your desk and maybe in your draw. Now you will need about a half hour to clean it all up. The worst case is the drink lands in your keyboard or computer and who knows how much time you lose with this one and just for the need of a cup cover – think about it and get shinning.
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
www.changinglanes.biz
============================================================
2. Question #5 – What Marketing Medium Will You Use?
============================================================
Once you’ve figured out your niche, it’s time to start assessing how best to communicate with them. Your marketing medium is the outlet you’ll use to deliver your marketing message. TV, radio, magazine, newspaper, direct mail and email marketing are a few of the choices you have to get your point across. Your job is to choose the medium that delivers your message to the most niche prospects at the lowest possible cost. When you’re thinking about media, be creative, consider: posters, contests, seminars, teleclasses, trade shows, ezines, movie ads, door hangers, agents, media releases, gift certificates, word-of-mouth and window displays. Don’t forget, your business card is a marketing tool too. Is it the best that it can be?
Copyright 2006 Rebecca Booth
Marketing Diva
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Open and Honest Communication Leads to More Business
===========================================================
To get good referrals, tell people when they've given you a bad referral. If you don't, you'll keep getting bad leads and you'll deserve every one of them. Teach people what you consider good referrals.
Copyright 2006 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
============================================================
4. To Do This Week
============================================================
Update your backup procedures. Make sure all critical files are part of the backup routine.
Sunday, April 02, 2006
Monday, March 27, 2006
Lean: Sort - Message - Keep in Touch
============================================================
Monday Morning Motivators – March 27, 2006
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java
gets you going. Subscribing and Unsubscribing at Monday Morning Motivators
“A cynic is a person searching for an honest man, with a stolen lantern.”
-- Edgar A. Shoaff
============================================================
Table of Contents
============================================================
1. Lean: The 5 S’s – Linda Fayerweather
2. Question #4 – What’s Your Marketing Message? – Rebecca Booth
3. Keep In Touch to Get Referrals – John Meyer
4. To Do This Week
5. Fine Print
============================================================
1. Lean: The 5 S’s
============================================================
The last four weeks we discussed the goals of lean which were improve quality, eliminate waste, reduce lead time, and reduce total cost. We know that goals never happen without plans and the first plan will be to implement the 5 S’s in your office which are:
• Sort – identifying what in your work area is necessary on a daily basis, weekly . . .
• Shine – everything is clean and scheduled for ongoing cleaning
• Set in Order – everything has a place and is in its place
• Standardize – your office partners/staff know where things are and should be.
• Sustain – keeping the office in 5 S order.
Begin this week by examining everything on your desk and sort by use: daily or weekly. If it isn’t used at least every five days, it needs a new location. More to come in April on visually managing your own office.
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
Changing Lanes
============================================================
2. Question #4 – What’s Your Marketing Message?
============================================================
You only have to remember one thing when you’re developing your marketing message – this message should persuade someone to become a client. It should include:
• An explanation of your target market’s problem;
• Proof that the problem needs to be solved now, without delay;
• The reason why you’re the only person/business that can solve this problem;
• List of benefits received by choosing you;
• Examples/testimonials from those you’ve helped.
Remember people don’t always buy what they need. But they will buy what they want. Figure out what the “emotion” is behind the decision to buy and capitalize on it when you’re drafting your copy.
Copyright 2006 Rebecca Booth
Marketing Diva
Imagine That!
Marketing Solutioneers
===========================================================
3. Keep In Touch to Get Referrals
===========================================================
Meet people outside of a meeting context whenever you can. Write cards or letters, send articles that might be of interest, call to check in, and let them know about local business mixers.
Copyright 2006 John R. Meyer
District Director, BNI Ohio
BNI OHIO
============================================================
4. To Do This Week
============================================================
Update your backup procedures. Make sure all critical files are part of the backup routine.
Monday Morning Motivators – March 27, 2006
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java
gets you going. Subscribing and Unsubscribing at Monday Morning Motivators
“A cynic is a person searching for an honest man, with a stolen lantern.”
-- Edgar A. Shoaff
============================================================
Table of Contents
============================================================
1. Lean: The 5 S’s – Linda Fayerweather
2. Question #4 – What’s Your Marketing Message? – Rebecca Booth
3. Keep In Touch to Get Referrals – John Meyer
4. To Do This Week
5. Fine Print
============================================================
1. Lean: The 5 S’s
============================================================
The last four weeks we discussed the goals of lean which were improve quality, eliminate waste, reduce lead time, and reduce total cost. We know that goals never happen without plans and the first plan will be to implement the 5 S’s in your office which are:
• Sort – identifying what in your work area is necessary on a daily basis, weekly . . .
• Shine – everything is clean and scheduled for ongoing cleaning
• Set in Order – everything has a place and is in its place
• Standardize – your office partners/staff know where things are and should be.
• Sustain – keeping the office in 5 S order.
Begin this week by examining everything on your desk and sort by use: daily or weekly. If it isn’t used at least every five days, it needs a new location. More to come in April on visually managing your own office.
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
Changing Lanes
============================================================
2. Question #4 – What’s Your Marketing Message?
============================================================
You only have to remember one thing when you’re developing your marketing message – this message should persuade someone to become a client. It should include:
• An explanation of your target market’s problem;
• Proof that the problem needs to be solved now, without delay;
• The reason why you’re the only person/business that can solve this problem;
• List of benefits received by choosing you;
• Examples/testimonials from those you’ve helped.
Remember people don’t always buy what they need. But they will buy what they want. Figure out what the “emotion” is behind the decision to buy and capitalize on it when you’re drafting your copy.
Copyright 2006 Rebecca Booth
Marketing Diva
Imagine That!
Marketing Solutioneers
===========================================================
3. Keep In Touch to Get Referrals
===========================================================
Meet people outside of a meeting context whenever you can. Write cards or letters, send articles that might be of interest, call to check in, and let them know about local business mixers.
Copyright 2006 John R. Meyer
District Director, BNI Ohio
BNI OHIO
============================================================
4. To Do This Week
============================================================
Update your backup procedures. Make sure all critical files are part of the backup routine.
Sunday, March 19, 2006
Lean: Reduce Cost - Niche - Speak Up
============================================================
Monday Morning Motivators – March 20, 2006
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java
gets you going. Subscribing and Unsubscribing at Monday Morning Motivators
“The crucial variable in the process of turning knowledge into value is creativity.”
--John Kao
============================================================
Table of Contents
============================================================
1. Lean: Reduce Total Cost – Linda Fayerweather
2. Question #3 – Can You Capitalize on a Niche? – Rebecca Booth
3. Don’t Pass Up an Opportunity to Speak – John Meyer
4. To Do This Week
5. Fine Print
============================================================
1. Lean: Reduce Total Cost
============================================================
Cutting costs is best described as spending wisely. To be a careful spender means understanding where costs start.
-Variable costs are the costs associated with production – labor and materials are the most common. These costs are applied to each item produced or sold.
-Fixed costs are cost your business will pay whether a sale is made or not – rent, utilities, administrative and advertising are just some of the costs of doing business.
Knowing your average variable cost percentage and holding your fixed costs to a budget will be a great start to getting lean!
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
Changing Lanes
============================================================
2. Question #3 – Can You Capitalize on a Niche?
============================================================
You’ve heard it before and you’ll hear it again – if you are marketing to “everybody” you’re really marketing to nobody. What industry do you know that isn’t jammed with competition? There is none. You’ll have more success if you can specify a niche and dominate it. For instance you could be a “massage therapist that works on workers comp cases” or a “CPA for small retailers.” Think small. Think precise. Think niche. Once you zero in on your niche, evaluate your marketing opportunities then go out and conquer the marketplace. You can do it!
Copyright 2006 Rebecca Booth
Marketing Diva
Imagine That!
Monday Morning Motivators – March 20, 2006
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java
gets you going. Subscribing and Unsubscribing at Monday Morning Motivators
“The crucial variable in the process of turning knowledge into value is creativity.”
--John Kao
============================================================
Table of Contents
============================================================
1. Lean: Reduce Total Cost – Linda Fayerweather
2. Question #3 – Can You Capitalize on a Niche? – Rebecca Booth
3. Don’t Pass Up an Opportunity to Speak – John Meyer
4. To Do This Week
5. Fine Print
============================================================
1. Lean: Reduce Total Cost
============================================================
Cutting costs is best described as spending wisely. To be a careful spender means understanding where costs start.
-Variable costs are the costs associated with production – labor and materials are the most common. These costs are applied to each item produced or sold.
-Fixed costs are cost your business will pay whether a sale is made or not – rent, utilities, administrative and advertising are just some of the costs of doing business.
Knowing your average variable cost percentage and holding your fixed costs to a budget will be a great start to getting lean!
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
Changing Lanes
============================================================
2. Question #3 – Can You Capitalize on a Niche?
============================================================
You’ve heard it before and you’ll hear it again – if you are marketing to “everybody” you’re really marketing to nobody. What industry do you know that isn’t jammed with competition? There is none. You’ll have more success if you can specify a niche and dominate it. For instance you could be a “massage therapist that works on workers comp cases” or a “CPA for small retailers.” Think small. Think precise. Think niche. Once you zero in on your niche, evaluate your marketing opportunities then go out and conquer the marketplace. You can do it!
Copyright 2006 Rebecca Booth
Marketing Diva
Imagine That!
Sunday, March 12, 2006
Lean: Reduce Lead - Customers - Show Off
============================================================
Monday Morning Motivators – March 13, 2006
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java
gets you going. Subscribing and Unsubscribing at Monday Morning Motivators
"And then I brood about different things and usually I have quite a lead time about anything I write.”
-- Jim Harrison
============================================================
Table of Contents
============================================================
1. Lean: Reduce Lead Time – Linda Fayerweather
2. Question #2 – Who are Your Customers? – Rebecca Booth
3. Show People What You Can Do – John Meyer
4. To Do This Week
5. Fine Print
============================================================
1. Lean: Reduce Lead Time
============================================================
Reducing lead time – the time needed to complete an activity from start to finish – is an effective way to tackle waste. This is the “sitting around” time for a product or process - waiting for approval, waiting for transportation, waiting for the inventory, waiting, waiting. Sometimes using a team approach can identify not only the lead time problems but also solutions. Reducing lead time will reduce waste which will help lower costs.
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
============================================================
2. Question #2 – Who are Your Customers and What Do They Want?
============================================================
When’s the last time you bought something you didn’t need? “Wants” and “needs” are two completely different things. People don’t necessarily buy what they need, but they’ll most always buy what they want (even if they can’t afford it). Knowing who your customers are, what they want and what motivates them to buy is critical for any marketing plan. Ask these questions in order to get to know your customers better:
• Where does my potential customer typically buy these goods? (internet, retail, home party?)
• Who is the primary buyer? Who else influences the decision?
• What are my clients’ habits? (i.e., How do they get their information – TV, newspaper, magazine?)
• What are the primary motivations for buying? (To look better, avoid pain, get healthy, be popular?)
Copyright 2006 Rebecca Booth
Marketing Diva
BNI OHIO
============================================================
4. To Do This Week
============================================================
Make sure you have a current power of attorney.
Monday Morning Motivators – March 13, 2006
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java
gets you going. Subscribing and Unsubscribing at Monday Morning Motivators
"And then I brood about different things and usually I have quite a lead time about anything I write.”
-- Jim Harrison
============================================================
Table of Contents
============================================================
1. Lean: Reduce Lead Time – Linda Fayerweather
2. Question #2 – Who are Your Customers? – Rebecca Booth
3. Show People What You Can Do – John Meyer
4. To Do This Week
5. Fine Print
============================================================
1. Lean: Reduce Lead Time
============================================================
Reducing lead time – the time needed to complete an activity from start to finish – is an effective way to tackle waste. This is the “sitting around” time for a product or process - waiting for approval, waiting for transportation, waiting for the inventory, waiting, waiting. Sometimes using a team approach can identify not only the lead time problems but also solutions. Reducing lead time will reduce waste which will help lower costs.
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
============================================================
2. Question #2 – Who are Your Customers and What Do They Want?
============================================================
When’s the last time you bought something you didn’t need? “Wants” and “needs” are two completely different things. People don’t necessarily buy what they need, but they’ll most always buy what they want (even if they can’t afford it). Knowing who your customers are, what they want and what motivates them to buy is critical for any marketing plan. Ask these questions in order to get to know your customers better:
• Where does my potential customer typically buy these goods? (internet, retail, home party?)
• Who is the primary buyer? Who else influences the decision?
• What are my clients’ habits? (i.e., How do they get their information – TV, newspaper, magazine?)
• What are the primary motivations for buying? (To look better, avoid pain, get healthy, be popular?)
Copyright 2006 Rebecca Booth
Marketing Diva
BNI OHIO
============================================================
4. To Do This Week
============================================================
Make sure you have a current power of attorney.
Subscribe to:
Posts (Atom)