Monday, May 03, 2010

FOCUS FOCUS FOCUS

Hocus Pocus Time to Focus

As a kid, I loved the words "hocus pocus" when I would play with my magic wand that never worked like Harry Potter's did. Some quick research on the etymology of the words, reveal they don't go back to Latin and the Catholic Church. Hocus pocus started appearing in the early seventeenth century in several plays and William Vincent titled his 1694 book of conjuring, "Hocus Pocus Junior, The Anatomy of Legerdemain".

Enough with the history, besides, what does this have to do with business? Any business that has multiple jobs for each employee faces this problem of FOCUS. In the Human Resource (HR) world, when a company reaches about 150 full-time-equivalent employees, there is usually a need for a dedicated HR person. Prior to that, the head honcho needs to wave the magic wand and have someone (or an outside contractor) take on the focus of HR.

In my world, grabbing your magic wand and saying "hocus pocus" is a mental queue to getting a plan, delegating that plan if appropriate and then getting back to your own focus. Now, least we forget, as the delegator, we must review and evaluate, but if we have conjured the correct plan, someone else will be "doing" so we can be focusing on our own work.

Now all together: "Hocus Pocus Time to Focus" and check out what Pat has to say below.

Copyright 2010 Linda Fayerweather
Changing Lanes LLC
419-897-0528
http://www.changinglanes.biz/

The More Things Change, the More They Stay the Same
Things are changing so quickly; it seems almost impossible to keep up, especially with new technology. I finally broke down and got a smart phone. I'm looking forward to receiving it this week, with its 3G mobile hotspot...whatever that means!

What's interesting though is that as much as things change, certain beliefs seem to stand the test of time. I recently located an article that was published in the April 1920 issue of Good Housekeeping magazine. Did you know that Good Housekeeping has been around for that long?

The article titled "Stiffening Your Mental Backbone" is by H. Addington Bruce. The byline says: "Can you do what you want to do? How often do you go to the office with plans all made for the day's work so that you can make every minute count, and then some trivial thing upsets the whole schedule and you go home at night with the feeling that the day has been lost?"

Can you relate?

Addington tells the story of a man who goes to a doctor because he can't seem to focus long enough to get necessary tasks done. It turns out the man was not nourishing his body properly and according to Addington, the doctor explained the condition to his patient as follows:

"You are lacking in energy because you do not eat properly. Your organism not being sufficiently nourished, all your faculties, your will included, fatigues quickly. Strength of body and strength of will tend to go hand in hand."

It's interesting that in 1920, the belief that nurturing our physical energy, gives us mental energy was accepted in Good Housekeeping magazine and 90 years later we still haven't learned that lesson. In fact, we probably nourish our bodies less than back in 1920, when more whole foods were consumed.

In his article Addington also mentions these familiar concepts:

"As a man wishes, so he wills."
"Like begets like."
"Form the habit of devoting a few minutes every day to thinking about work in a large, broad, imaginative way."

Take a look at your beliefs and see if they have stood the test of time, just like these beliefs about the mind/body connection. You might also want to try an apple for a mid-morning break, instead of that donut!

Pat Altvater
Transforming Bodies and Minds
http://www.outsmartweight.com/
http://www.ignitethepowerwithinbook.com/
419-344-6613

Monday, April 26, 2010

Change is Good

Change is Good

You have a great new idea for your business; it will bring more customers and greater profits. You did the numbers and checked and rechecked. And then there is "Sue". Sue is that employee (maybe boss, friend or spouse) that never wants to change. If your plan is sound, you will want all the "Sues" on-board.

Here are some ideas:
~~Create and communicate the vision including details of the desired results.
~~Look to the employees to be enthusiastically empowered to make this happen.
~~Celebrate the short term victories and identify the people that implemented them.
~~Make the new project the "status quo" quickly. It needs to become "what we are
and who we are".

What happens if the idea is a bust? Well, you can go back to "Sue" and say "What would you have done different?" If the "Sues" in your world were on-board, then they may now have some insight into how in the future this will work. Learning from the past and making corrective action is one of the best predictors of success.

Copyright 2010 Linda Fayerweather
Changing Lanes LLC
419-897-0528
www.ChangingLanes.biz



The Yes Factor by John McKee
Seven tips to help you turn your business negotiation skills into life skills.
1. Be prepared to walk away.
2. Know when to forego all together.
3. Deal at the right level.
4. Come prepared.
5. Don't take anything personally.
6. Anticipate objections.
7. Don't underestimate karma.

John McKee, a certified business and executive coach
is the author 21 Ways Women in Management Shoot Themselves in the Foot. He also has BusinessSuccess-Coach.net, an online destination for professionals who aspire to maximize their success in business To reach John, or for more information, www.businesswomenweb.com

Monday, April 19, 2010

Referrals and Readiness

Are You Ready?
The latest natural disaster to hit this planet is the volcano in Iceland. True, it has not devastated humanity the way the last three earthquakes (Haiti, Chile, China) have, but it certainly has affected businesses, lots of businesses.

Individually, war, natural disaster, local traumas and personal tragedies happen in our communities and will affect our business. Just saying to yourself or employees "Get back to work" is only affective for a short while. Knowing where you and your staff are vulnerable will help before tragedy strikes.

You may want to consider a four step approach to potential disaster.

1. Know your the risk for your business. Some businesses are in flood zones, others in quake zones. What is your local, physical risk? Make sure your computer backup system is working - You do back up your computer regularly, right?

2. Know your staff. Do they have loved ones in war zones? Do they have family in high risk careers? Are they living in a neighborhood subject to problems - natural or man-made?

3. Know your personal risk factors. Personally, what would you need to have on hand if the lights went out for a few days?

4. Finally, make and implement a plan. The implement is key. My car has a tool kit, duct tape, clamps, fix-a-flat, jumper cables, blanket, work gloves and a first aid kit. When I purchased my new car, and was transferring all this from the old to the new, the service tech commented that I wouldn't need that tool kit. I looked him square in the eyes and said "A girl scout is always prepared". I will be very happy if I never have to use the clamps and duct tape to fix a radiator hose again but I like to know that if needed, I have the tools.

Dave Krueger of World Prep, Inc from Toledo, Ohio has made a business about being prepared and his preparedness kits have won him awards and research grants. For him, being prepared is not only his business but he knows, it can save lives.

Copyright 2010 Linda Fayerweather
Changing Lanes LLC
419-897-0528 http://www.changinglanes.biz/


Referrals
Webster defines referrals as the act, action, or instance of referring. I had a Social Studies teacher that would never allow us to define a word with the word (or use the phrase "It's like...") but it's Webster after all. And I have to use the word "Like", only in a different context.

Bob Burg states the new Golden Rule in Business: All things being equal, people like to do business with people they know, like, and trust. How difficult is it to build this foundation with EVERY new customer you bring in? How time consuming is it to repeat your message consistently and concisely over and over again? Do you feel like you have reinvent the wheel in your sales process with every new client?

The answer is simple. Really. And you probably stated it at the last networking event. Recall when you said "Word of mouth is the best advertising"? It absolutely is. It's your responsibility to make sure it GOOD advertising.

Do your customers really know ALL that you do?

Do your customers feel like you've given them EXCEPTIONAL value?

Do your clients trust you to treat their associates EVEN BETTER than you treat them?

You can ensure the answer is YES! to all these by answering the following questions:

What are you doing to get your customers to acton your behalf and promote your product/service? What are you doing to get your clients to take actionand refer you to their friends and family? What are you doing to create urgency and motivate your sales force to bring in results sooner rather than later - this instant?

What would an automated referral system mean to your business? Find out at http://www.idealreferral.com/

Copyright 2010 Todd Pillars is an Referral Coach with Send Out Cards. Please contact him today at 419-855-2273 or tpillars@gmail.com  to SUPERCharge your Referrals!

Visit http://www.sendoutcards.com/tpillars to send out a FREE "Thanks for being a customer" card to your hardest "hard-to-please" customer!

Monday, April 12, 2010

If old blind bassets can learn new tricks, maybe you can, too?

Willing to Learn
Yes, you can teach old dogs new tricks. I have a basset hound that is 12 years old and has not had eyes since she was 6. Lydia has learned to how to go anywhere using her paws, ears, whiskers and sense of smell to help her navigate her large yard and beyond. She is willing to learn, no one makes her and her teacher is trail and error.

As we come out the "Great Recession", businesses need to be ready to learn. As business owners, we need to be willing to ask questions, stay curious and put our arms around new technology. Many of the most successful entrepreneurs do not have college degrees, but they are usually willing to learn. 
  • What do you need to learn to make your business the best this year?
  • What does your staff need to maximize their strengths?
  • What staff members have desire to learn and grow with your business?
  • What staff members don't care to learn?

The ending of the recession won't wait for you. Make a plan now to garner the education you need to grow your business and plan who is going to do it with you. If Lydia can keep learning, so can we. 

Basset hounds are known for being stubborn, but when given a challenge, Lydia, the blind basset, will always look to maximize her knowledge of the world around her. Just ask the Maumee police where she has a rap sheet for being 'at large '- and they are not talking about her girth.

Copyright 2010 Linda Fayerweather
Changing Lanes LLC
 419-897-0528

The Pressure's On Us All
April happens to be National Stress Awareness Month. April 16th is National Stress Awareness Day. To mark the occasion Fast Company (Apr10) shared the following information with their readers. I think they're worth looking at because their readers are your prospects and your clients!

Children:
 ~One third of American children between 8-17 worry about their family finances.
 ~Two other childhood stresses are homework and being teased. Their coping mechanisms:
 *Listening to music (44%)
 *Eating (26%)
 *Talking to their parents (22%)

 Adults:
 ~62% of Americans are stressed out about Work (source: American Psychological Assoc.)

 ~Two thirds of spoken curse words are a result of stress. The typical person will swear 80 times a day, out of the 15,000 words they'll speak.

 ~Each year, more than 275,000,000 working days are lost in the U.S. because of absenteeism resulting from stress.

 ~1 in 4 Americans admits to having a "mental-health" day to cope with their stress: This costs employers $602 per worker per year.

 ~More than 3 out of 5 doctor visits are stress related. In the US alone, more than $22.8 billion is spent on anxiety-related health care each year.

 Question to you: What systems do you have in place to make doing business with your company stress-less for your prospects and clients?

 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.