Monday, December 21, 2009

What you Want and Personal Economy

"Look for ways to continually improve. If you’re not getting better, you’re probably getting worse.” --Karen Kerrigan

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What do you Really Want?
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This Saturday my Husband and I ventured into the shopping fray. We stopped and enjoyed a cup of strong coffee and talked about what we wanted to get others for gifts. We both agreed that giving required really thinking about the person and what they may or may not want or appreciate. From this conversation it is easy to start thinking about the things we want in our own lives.

Often we want something ABOUT what we want, rather than the object itself. For example, we can't all be ballet dancers, yet we could bring more beauty and grace into our life. Try this exercise from Dr. Phil McGraw:

1. What do you want in life?
2. What must you do to get it?
3. How will you feel when you get what you want?

Use the answer to 3. to start over, putting it as the next number 1.

EXAMPLE:
1. I want a red sports car.
2. I must save a lot of money to get one.
3. I will feel special when I’m driving in it. So, this answer becomes your new #
3 --> 1. I want to feel special.
2. I must set myself apart to get it.
3. I will feel exceptional. - What you want is

3 --> 1. I want to be exceptional.
2. I must be a master at what I do.
3. I will feel like I made a difference.

What you really want is not the car, but to make a difference. You can keep this up until real clarity
unfolds, or stop here and seek “What you must do” to make a difference. As you wind down 2009, think about what you want for your business in 2010. . . what you really want!
As you wind down 2009, think about what you want for your business in 2010. . . what you really want!


With a short work week ahead, feeling complete by Thrusday may require a plan. Try this Weekly Plan to get your thoughts together to acheive a restful holiday.

Copyright 2009 Linda Fayerweather
What's working in your Business?
Changing Lanes LLC
http://www.changinglanes.biz/

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Focus On Your Personal Economy (Energy)
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You are in control of your choices! That’s hard to remember sometimes especially with the current state of the economy. What follows are 5 steps you can take over the coming weeks to jump-start your personal economy - your health, happiness and success and start the New Year with a bang!

Step #1
Make healthy food choices at each meal.
Instead of cutting things out of your diet, try the flipside of the equation and add fruits and/or vegetables to every meal you eat.

Step #2
Exercise daily!
Take at least 30 minutes every day to get your heart rate up a little and get moving! You pick – it could be walking, riding a bike, roller blading, running, dancing or even playing with your wii (they are cheaper than ever this year).

Step #3
Minimize negativity in your life.
Quit watching the news or listening to idle gossip! Be observant during the day and find ways to reduce the negatives wherever you can.

Step #4
Do what makes your heart sing!
Find some time every day to do something that is the answer to this question – “In my picture perfect life, I am …”

Step #5
Be thankful all day long.
Three times a day, morning, noon and night, say out-loud and with feeling behind it. “I am so very thankful for…” and then mention something very specific.

Pat Altvater
Transforming Bodies and Minds
http://www.outsmartweight.com/
http://www.ignitethepowerwithinbook.com/

A Free Copy of Think And Grow Rich! The Best-Selling Success Book of All Time http://www.FreeTGRbook.com/ChangingLanes  Vic Johnson, wants to give you a free copy of Think and Grow Rich by Napoleon Hill! It is one of my personal favorites and one I give to college granulates. It is one of the few books I reread on a regular basis and still find new thoughts. Think and Grow Rich has been responsible for more self- made success stories than any book I know.

Monday, December 14, 2009

Re-Charge and Lessons Learned

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Recharging
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Three times in the last 24 hours, I got the message on my cell phone "Alert! Battery is low" and I dutifully plugged it in to the charging cord, 45 minutes later retrieved it and placed it in my pocket never verifying the charge was complete. This morning, when I saw that after charging, it still was giving me the "low-life" message, I investigated and discovered I'd not plugged charger into the outlet. Oops!

This reminds me of how as business owners, we tend to treat the holiday season as a time to do everything to perfection while saying we are "doing" the things that will recharge us. . . well sort of, but not really.

This holiday season, make it a habit to confirm you are getting recharged. Maybe that means, sleeping an extra hour, or minding your nutrition, or just catching some down-time alone or with people you choose. Be proactive and schedule your recharges and verity they worked!

Plugging in to what recharges you will not only lead to a happier holiday now but in January, you won't need a vacation from the holiday.

Copyright 2009 Linda Fayerweather
What's working in your Business?
Changing Lanes LLC
http://www.changinglanes.biz/

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Lesson Learned
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I hosted one of my jewelry open houses this week and while I’m grateful for the sales I did make, I made an error in judgment when it comes to marketing. (Tsk! Tsk!) I mailed my mailers out with a week’s advance notice and relied too heavily on email marketing to drum up interest in the open house. While I believe that email marketing works, I didn’t have a relationship built with my clientele through that medium. So here’s the take away for you:

1) mail early! Give people at least two week’s notice for an event (Emily Post would suggest four weeks) and

2) make sure your clients are used to receiving email messages from you because you don’t want your invitation to get eaten by the dog named “spam.” Enjoy your week!

Copyright 2009 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
http://www.rebeccaboothmarketinggoddess.com/
http://www.marketinginabox.biz/

A Free Copy of Think And Grow Rich! The Best-Selling Success Book of All Time http://www.FreeTGRbook.com/ChangingLanes  Vic Johnson, wants to give you a free copy of Think and Grow Rich by Napoleon Hill! It is one of my personal favorites and one I give to college granulates. It is one of the few books I reread on a regular basis and still find new thoughts. Think and Grow Rich has been responsible for more self- made success stories than any book I know.

Monday, December 07, 2009

Listening and Giving

Listening to Your Customers

Even in slow economic times, a business can grow by paying attention to the customers. Listening to your profitable customers and adapting your business to them now, may do more to sustain a business than any mass market appeal. Besides, the masses are not all your ideal customers anyway.

Some people right now need or want your business's product or service, so tell the truth, explain what you will and won't do and realize that some will go away.

This week, ask your customers how you can better serve them. What makes them smile?, What will make their buiness life easier?

Time spent now, will be remembered in the future when customers have more to spend!

Copyright 2009 Linda Fayerweather
What's working in your Business?
Changing Lanes LLC
http://www.changinglanes.biz/


Giving to Give
A novel idea for the commercialized world we live in and do business, when every Season's Greetings or Birthday card contains a coupon for a percentage off an order of $20, 50, 100 or more. (It seems we increasingly have to spend just to qualify for discounts that make the deal a perceived value.) So what does Giving to Give mean?

It means get rid of your agenda. Send a Birthday card to your best customer - without your logo on the card - and say . . . wait for it . . . "Happy Birthday! We're glad that we have had the opportunity to be of service to you in the past year and we sure hope it's been a good year for you!"

It means saying what you think you can't. Send your biggest client a Season's Greeting card and tell them "We respect you and value your input over the last year". I guarantee it will go miles beyond the smarmy "Wishing you and yours a . . . fill in the blank".

It's easy if you turn the tables on yourself. You probably have received a card or a gift from a supplier, or maybe your dentist, or even your mechanic, and it was probably branded with their logo and how much they can save you on your next purchase or service, etc. If you can relate to this then I'll bet you a dollar to a donut that you said something like "Yeesh. Why can't they treat me like person instead of a dollar sign!"

When we treat our customers, clients, family and friends like we'd like to be treated, we get amazing results. Practice the Golden Rule in your appreciation and it will show through. If you Give to Get, or give to get something in return, then that will show through too! If you'd rather have your card or gift recipients say "Wow! That was special!" and go on to tell all their friends and family, then let go of the outcome and send them something from the heart.

"For it is in giving that we receive." - St. Francis of Assisi

Copyright 2009 Todd Pillars is an Appreciation Marketer with Send Out Cards.
Contact him today at 419-855-2273, tpillars@gmail.com or visit his website at http://www.sendoutcards.com/tpillars


Links of Interest

A Free Copy of Think And Grow Rich! The Best-Selling Success Book of All Time by Napoleon Hill. http://www.FreeTGRbook.com/ChangingLanes  Vic Johnson, wants to give you a free copy. It is one of my personal favorites and one I give to college graduates. Take the opportunity to get one for free!

Tuesday, December 01, 2009

If you haven't read "Think and Grow Rich", check it out for free - no overdue library fees! Just pay shipping. http://ping.fm/tyau4