Thursday, June 18, 2009
Monday, June 15, 2009
Mid-Year Recession Busting
Week of June 15, 2009 This week's topics include:
* Recession Busting - Linda Fayerweather
* What Makes a Good Email - Frequenfcy - Rebecca Booth
* The Inspired Entrepreneurs Attract From Who They Are - Pat Altvater
* 29% Solution - Paula Fraizer
Recession Busting In 15 days, 2009 will be 50% over or have 50% remaining depending on your view of the world.
The recession continues to linger and getting off the sidelines needs to happen so your business is poised to rebound.
Taking a three pronged approach the next 3 weeks my help you refine your plan to bounce out of this recession.
1. Be Consistent and Positive
2. Do Plan and Leverage
3. Have a Long Term Vision
Being consistent and positive in our actions and messages requires us to be vigilant. Consistency helps our customers feel we will be there next week, next month and next year. Whining about the economy to customers may give them reason to shop around.
Being consistent and positive with our employees doesn't mean we sugar-coat and not share the gravity of the situation. On the contrary, they need to be part of the team, part of the process and some will have information and ideas that are part of the solution.
Be consistent and positive with where you spend time! Last week I was at my Maumee Chamber of Commerce luncheon and part of our program includes a briefing from the City Manager about the state of the city. My city has many positive things happening and, yes, there are some issues, but the over all theme is "this recession will end" and my city will be ready!
What are you doing this week to being consistent and positive? Check out my PS for one idea.
Next week - Do, Plan and Leverage.
Copyright 2009 Linda Fayerweather
What's working in your Business?
Changing Lanes LLC
www.ChangingLanes.biz
PS If you are in Northwest Ohio and are looking to Recharge Your Plan, join me and others on June 24! A Great way to Re-Charge, Re-Energize and Re-Align your plan. Click here to --> ReCharge Your Plan Now
What Makes a Good Email Message ? - Frequency Last week we discussed opting out of those pesky sales emails that fill your inbox each morning. Today let's look at what makes an effective email marketing campaign.As you know you want to have top-of-mind awareness for your business with your target market.
Does this mean you send daily emails to people? No - you'll become the "little boy who called 'Wolf'" with this tactic. Instead use your blog or be active in social media to get your voice heard.
If your clients value what you have to say, they'll read your blog at the frequency they want. If you do use email marketing as a part of your marketing strategy, decide how many times you're going to send it out and stick to it. Weekly is quite a daunting task if you're the only person writing the piece and that could be too many touches for your client/prospect.A good place to start is to ask your customers/prospects how often they'd like to receive your posts and what types of information they need. Then work the plan!
Copyright 2009 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
The Inspired Entrepreneurs Attracts From Who They Are In Step 3 of the client attraction process, you get to choose what you'd like your clients to expect of you by making a list of expectations!
This is the fun part.
Do you want them to expect that you only work 4 days a week - great, put that down!
Do you want them to expect that you are an expert in your field - then write that down.
You do not necessarily write down things as they are happening now, but how you WANT it to be in your business.
Get really clear and write down, not just what you are here to offer, but the WAY you will offer it.
You are basically placing an order for how you want to deliver your product or service, how you want to be perceived, how much you want to charge, how successful you want to be, etc. You no longer have to work with people that are not a fit for you because your ideal client will want what you want!Remember however that you must be energetically congruent - you can't expect to work 4 days a week, for example, but then expect someone you do business with to be open 24/7 (unless that's the nature of their business).
Copyright 2009 Pat Altvater
Transforming Bodies and Minds
http://www.outsmartweight.com
http://www.transformationsinstitute.com
http://www.ignitethepowerwithinbook.com
29% Solution
Dear MMM Readers,As someone that relies completely on word-of-mouth to build my businesses, I've found The 29% Solution, written by leading referral marketing expert Dr. Ivan Misner, to be instrumental in my success. He offers 52 weekly networking success strategies (one per week) and specific actions to take to experience success through focused, purposeful networking efforts. I look forward to sharing them with you in the coming weeks.
WEEK 6: CREATE A NETWORK RELATIONSHIP DATABASE "QUICK! NAME THE 100 PEOPLE who have had the greatest impact on the growth of your business. Can you list them all from memory? Can you recite their birthdays and anniversaries and the names of their top 100 contacts?"
If you can do all that you probably don't need [to read] this part of the book...[I'm] guessing that your powers of recollection are in the 'mere mortal' range - like the rest of us - and that you need some tools to keep all those details straight about your business network relationships. Luckily for all of us, such tools are easily accessible..."To support your referral marketing efforts your CRM (contact relationship management) system should at least track:
1. Basic contact information
2. Referrals given and received for each specific person
3. Revenue realized as a result of each referral
4. Specific ways you help people and they help you
5. How often you meet
6. Your weekly activities - speaking opportunities, networking events attended, follow up phone calls, thank you cards mailed, etc.
7. Other valuable information for each individual - goals, accomplishments, personal interests, associations/organizations they participate in, birthdays, anniversaries...whatever they share with you that you'd like to recall later.
The system you choose should also provide reports that will offer the results of your daily/weekly activities so you can keep doing what works and STOP doing what doesn't work. Many times you will begin to see your successful sales and marketing sequences - the series of events that typically move your relationships from credibility to profitability with your prospects AND with your referral partners!
TAKE ACTION:
1. Select a method to help you track your business relationships and your activities.Yes! It can be a manual system. Pick a way that works best for you - on line or off line.
2. Create your database. Start with your most active relationships and recent activities.
3. Check out www.Relate2Profit.com. It's my method of choice.
Paula Frazier is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula's business networking articles have been published internationally.She is also acknowledged in the New York Times best seller, Truth or Delusion - Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
* Recession Busting - Linda Fayerweather
* What Makes a Good Email - Frequenfcy - Rebecca Booth
* The Inspired Entrepreneurs Attract From Who They Are - Pat Altvater
* 29% Solution - Paula Fraizer
Recession Busting In 15 days, 2009 will be 50% over or have 50% remaining depending on your view of the world.
The recession continues to linger and getting off the sidelines needs to happen so your business is poised to rebound.
Taking a three pronged approach the next 3 weeks my help you refine your plan to bounce out of this recession.
1. Be Consistent and Positive
2. Do Plan and Leverage
3. Have a Long Term Vision
Being consistent and positive in our actions and messages requires us to be vigilant. Consistency helps our customers feel we will be there next week, next month and next year. Whining about the economy to customers may give them reason to shop around.
Being consistent and positive with our employees doesn't mean we sugar-coat and not share the gravity of the situation. On the contrary, they need to be part of the team, part of the process and some will have information and ideas that are part of the solution.
Be consistent and positive with where you spend time! Last week I was at my Maumee Chamber of Commerce luncheon and part of our program includes a briefing from the City Manager about the state of the city. My city has many positive things happening and, yes, there are some issues, but the over all theme is "this recession will end" and my city will be ready!
What are you doing this week to being consistent and positive? Check out my PS for one idea.
Next week - Do, Plan and Leverage.
Copyright 2009 Linda Fayerweather
What's working in your Business?
Changing Lanes LLC
www.ChangingLanes.biz
PS If you are in Northwest Ohio and are looking to Recharge Your Plan, join me and others on June 24! A Great way to Re-Charge, Re-Energize and Re-Align your plan. Click here to --> ReCharge Your Plan Now
What Makes a Good Email Message ? - Frequency Last week we discussed opting out of those pesky sales emails that fill your inbox each morning. Today let's look at what makes an effective email marketing campaign.As you know you want to have top-of-mind awareness for your business with your target market.
Does this mean you send daily emails to people? No - you'll become the "little boy who called 'Wolf'" with this tactic. Instead use your blog or be active in social media to get your voice heard.
If your clients value what you have to say, they'll read your blog at the frequency they want. If you do use email marketing as a part of your marketing strategy, decide how many times you're going to send it out and stick to it. Weekly is quite a daunting task if you're the only person writing the piece and that could be too many touches for your client/prospect.A good place to start is to ask your customers/prospects how often they'd like to receive your posts and what types of information they need. Then work the plan!
Copyright 2009 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
The Inspired Entrepreneurs Attracts From Who They Are In Step 3 of the client attraction process, you get to choose what you'd like your clients to expect of you by making a list of expectations!
This is the fun part.
Do you want them to expect that you only work 4 days a week - great, put that down!
Do you want them to expect that you are an expert in your field - then write that down.
You do not necessarily write down things as they are happening now, but how you WANT it to be in your business.
Get really clear and write down, not just what you are here to offer, but the WAY you will offer it.
You are basically placing an order for how you want to deliver your product or service, how you want to be perceived, how much you want to charge, how successful you want to be, etc. You no longer have to work with people that are not a fit for you because your ideal client will want what you want!Remember however that you must be energetically congruent - you can't expect to work 4 days a week, for example, but then expect someone you do business with to be open 24/7 (unless that's the nature of their business).
Copyright 2009 Pat Altvater
Transforming Bodies and Minds
http://www.outsmartweight.com
http://www.transformationsinstitute.com
http://www.ignitethepowerwithinbook.com
29% Solution
Dear MMM Readers,As someone that relies completely on word-of-mouth to build my businesses, I've found The 29% Solution, written by leading referral marketing expert Dr. Ivan Misner, to be instrumental in my success. He offers 52 weekly networking success strategies (one per week) and specific actions to take to experience success through focused, purposeful networking efforts. I look forward to sharing them with you in the coming weeks.
WEEK 6: CREATE A NETWORK RELATIONSHIP DATABASE "QUICK! NAME THE 100 PEOPLE who have had the greatest impact on the growth of your business. Can you list them all from memory? Can you recite their birthdays and anniversaries and the names of their top 100 contacts?"
If you can do all that you probably don't need [to read] this part of the book...[I'm] guessing that your powers of recollection are in the 'mere mortal' range - like the rest of us - and that you need some tools to keep all those details straight about your business network relationships. Luckily for all of us, such tools are easily accessible..."To support your referral marketing efforts your CRM (contact relationship management) system should at least track:
1. Basic contact information
2. Referrals given and received for each specific person
3. Revenue realized as a result of each referral
4. Specific ways you help people and they help you
5. How often you meet
6. Your weekly activities - speaking opportunities, networking events attended, follow up phone calls, thank you cards mailed, etc.
7. Other valuable information for each individual - goals, accomplishments, personal interests, associations/organizations they participate in, birthdays, anniversaries...whatever they share with you that you'd like to recall later.
The system you choose should also provide reports that will offer the results of your daily/weekly activities so you can keep doing what works and STOP doing what doesn't work. Many times you will begin to see your successful sales and marketing sequences - the series of events that typically move your relationships from credibility to profitability with your prospects AND with your referral partners!
TAKE ACTION:
1. Select a method to help you track your business relationships and your activities.Yes! It can be a manual system. Pick a way that works best for you - on line or off line.
2. Create your database. Start with your most active relationships and recent activities.
3. Check out www.Relate2Profit.com. It's my method of choice.
Paula Frazier is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula's business networking articles have been published internationally.She is also acknowledged in the New York Times best seller, Truth or Delusion - Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
Monday, June 08, 2009
Distractions
Monday Morning Motivators – June 8, 2009
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“Clutter is postponed decisions. –Barbara K. Hemphill
Table of Contents
1. Time Management for Slackers VI - Linda Fayerweather
2. Stymied by Too Many Emails? - Rebecca Booth
3. The Inspired Entrepreneurs Attract From Who They Are - Pat Altvater
4. 29% Solution - Paula Frazier
5. Fine Print
1. Time Management for Slackers VI
FIND AND USE HEALTHY DISTRACTIONS: The apple break has always been a favorite of mine. When you are feeling sluggish, can’t finish the task or just having really heavy eyelids, it is time for a break. Taking a walk in the summer sun or rain; crunching an apple or some carrots, even taking a lunch break away from your desk can be a wonderful time management tool. So often when we feel overworked or overwhelmed, our brains hear us and check out! Making a healthy choice to step back, relax and revive can mean a huge difference in meeting your deadline.
Review:
Week One! GET MOVING
Week Two! KNOW YOUR PERSONAL CLOCK
Week Three! START WITH SOMETHING FUN
Week Four! RENAME THE UGLIES
Week Five! SLOW DOWN
Copyright 2009 Linda Fayerweather
Outsource your Weaknesses
Changing Lanes LLC
www.ChangingLanes.biz
2. Stymied by Too Many Emails?
Were you crazed by the number of emails in your inbox this morning? Take control of your email by unsubscribing to those emails that you’re not interested in. Every legitimate email marketer gives you an “out” for getting off their email list. Many of them will ask you why you’re opting out. Leave them the feedback. For instance I started getting emails from a local restaurant on Friday. By this morning there were 2 more emails in my in box regarding their restaurant. While I love the restaurant this is too many touches in such a short time span. While you’re unsubscribing today take note of why you’re doing so and what marketing lesson can be learned here. Delete!
Copyright 2009 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
3. The Inspired Entrepreneurs Attract From Who They Are
In step 2 of the attraction process, you determine what energizes or excites your ideal client. Answer questions like:
• What’s important to them?
• What do they want to achieve?
• What can’t they live without?
Your ideal client is someone just like you; in fact, they are a version of you since we attract from who we are and how we feel about ourselves and our life. So think about what energizes you and why? What can’t you live without – is it passion, challenge, commitment, creativity, etc. Once you have identified this for yourself, it most likely applies as well to your perfect client too.
Finally, passionately think about what energizes you. Sometimes as entrepreneurs we get drawn out of our passion by the everyday activities we do, so focus on energizing yourself each day and you’ll find that the clients that are a match to your energy, will flock to you!
Copyright 2009 by Pat Altvater
Transforming Bodies and Minds
http://www.outsmartweight.com
http://www.transformationsinstitute.com
http://www.ignitethepowerwithinbook.com
419-344-6613
4. 29% Solution
Dear MMM Readers,
As someone that relies completely on word-of-mouth to build my businesses, I’ve found The 29% Solution, written by leading referral marketing expert Dr. Ivan Misner, to be instrumental in my success. He offers 52 weekly networking success strategies (one per week) and specific actions to take to experience success through focused, purposeful networking efforts. I look forward to sharing them with you in the coming weeks.
WEEK 5: GIVE TO OTHERS FIRST
“Why give to others first? The reason is simple. In order for any relationship to develop and stand the test of time it must be beneficial to both parties…Think about it. What’s one of the most valued commodities in business? Time! No one can stand the thought of wasting time because there’s never enough of it. So if it turns out that a relationship is only one-sided what has been wasted? Valuable time.”
“(Furthermore) by giving to others first, you take the initial step in building two-way, win-win networking relationships. You’re being proactive and positive. You’re leading by example, modeling the behavior you hope others will adopt.”
How do you know what to give your referral partners? Ask them! One of the easiest ways to waste everyone’s precious time is to try and read each other’s mind. Consider scheduling regular monthly meetings to let each other know exactly what your current needs are and agree to specific actions to help and support one another.
TAKE ACTION:
1. Schedule a monthly meeting with each of your referral partners. End each meeting by identifying and agreeing to a specific “To Do” for each other.
2. Invest in 3 card carriers from the office supplier you’re in relationship with. Fill them full of your referral partner’s cards so that you’re ready to refer at a moment’s notice. Keep one on your desk, one in your briefcase and one in your car.
3. Read page 38 of The 29% Solution for a bonus idea!
I know that it’s tempting to net-TALK, net-EAT and net-DRINK when you get together with people you know. After all, you’ve agreed to become referral partners because you actually like and respect each other. You already have a strong personal and business relationship. Remember to stay focused during your monthly meetings and do what you agree to do or you will net-NOTHING when it comes to your referral relationship!
Copyright 2009 Paula Frazier is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“Clutter is postponed decisions. –Barbara K. Hemphill
Table of Contents
1. Time Management for Slackers VI - Linda Fayerweather
2. Stymied by Too Many Emails? - Rebecca Booth
3. The Inspired Entrepreneurs Attract From Who They Are - Pat Altvater
4. 29% Solution - Paula Frazier
5. Fine Print
1. Time Management for Slackers VI
FIND AND USE HEALTHY DISTRACTIONS: The apple break has always been a favorite of mine. When you are feeling sluggish, can’t finish the task or just having really heavy eyelids, it is time for a break. Taking a walk in the summer sun or rain; crunching an apple or some carrots, even taking a lunch break away from your desk can be a wonderful time management tool. So often when we feel overworked or overwhelmed, our brains hear us and check out! Making a healthy choice to step back, relax and revive can mean a huge difference in meeting your deadline.
Review:
Week One! GET MOVING
Week Two! KNOW YOUR PERSONAL CLOCK
Week Three! START WITH SOMETHING FUN
Week Four! RENAME THE UGLIES
Week Five! SLOW DOWN
Copyright 2009 Linda Fayerweather
Outsource your Weaknesses
Changing Lanes LLC
www.ChangingLanes.biz
2. Stymied by Too Many Emails?
Were you crazed by the number of emails in your inbox this morning? Take control of your email by unsubscribing to those emails that you’re not interested in. Every legitimate email marketer gives you an “out” for getting off their email list. Many of them will ask you why you’re opting out. Leave them the feedback. For instance I started getting emails from a local restaurant on Friday. By this morning there were 2 more emails in my in box regarding their restaurant. While I love the restaurant this is too many touches in such a short time span. While you’re unsubscribing today take note of why you’re doing so and what marketing lesson can be learned here. Delete!
Copyright 2009 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
3. The Inspired Entrepreneurs Attract From Who They Are
In step 2 of the attraction process, you determine what energizes or excites your ideal client. Answer questions like:
• What’s important to them?
• What do they want to achieve?
• What can’t they live without?
Your ideal client is someone just like you; in fact, they are a version of you since we attract from who we are and how we feel about ourselves and our life. So think about what energizes you and why? What can’t you live without – is it passion, challenge, commitment, creativity, etc. Once you have identified this for yourself, it most likely applies as well to your perfect client too.
Finally, passionately think about what energizes you. Sometimes as entrepreneurs we get drawn out of our passion by the everyday activities we do, so focus on energizing yourself each day and you’ll find that the clients that are a match to your energy, will flock to you!
Copyright 2009 by Pat Altvater
Transforming Bodies and Minds
http://www.outsmartweight.com
http://www.transformationsinstitute.com
http://www.ignitethepowerwithinbook.com
419-344-6613
4. 29% Solution
Dear MMM Readers,
As someone that relies completely on word-of-mouth to build my businesses, I’ve found The 29% Solution, written by leading referral marketing expert Dr. Ivan Misner, to be instrumental in my success. He offers 52 weekly networking success strategies (one per week) and specific actions to take to experience success through focused, purposeful networking efforts. I look forward to sharing them with you in the coming weeks.
WEEK 5: GIVE TO OTHERS FIRST
“Why give to others first? The reason is simple. In order for any relationship to develop and stand the test of time it must be beneficial to both parties…Think about it. What’s one of the most valued commodities in business? Time! No one can stand the thought of wasting time because there’s never enough of it. So if it turns out that a relationship is only one-sided what has been wasted? Valuable time.”
“(Furthermore) by giving to others first, you take the initial step in building two-way, win-win networking relationships. You’re being proactive and positive. You’re leading by example, modeling the behavior you hope others will adopt.”
How do you know what to give your referral partners? Ask them! One of the easiest ways to waste everyone’s precious time is to try and read each other’s mind. Consider scheduling regular monthly meetings to let each other know exactly what your current needs are and agree to specific actions to help and support one another.
TAKE ACTION:
1. Schedule a monthly meeting with each of your referral partners. End each meeting by identifying and agreeing to a specific “To Do” for each other.
2. Invest in 3 card carriers from the office supplier you’re in relationship with. Fill them full of your referral partner’s cards so that you’re ready to refer at a moment’s notice. Keep one on your desk, one in your briefcase and one in your car.
3. Read page 38 of The 29% Solution for a bonus idea!
I know that it’s tempting to net-TALK, net-EAT and net-DRINK when you get together with people you know. After all, you’ve agreed to become referral partners because you actually like and respect each other. You already have a strong personal and business relationship. Remember to stay focused during your monthly meetings and do what you agree to do or you will net-NOTHING when it comes to your referral relationship!
Copyright 2009 Paula Frazier is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
Sunday, May 31, 2009
Slow Down
Monday Morning Motivators – June 1, 2009
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“Before you can really start setting financial goals, you need to determine where you stand financially.” --David Bach
Table of Contents
1. Time Management for Slackers V - Linda Fayerweather
2. Graduation Rules #8-11 - Rebecca Booth
3. The Inspired Entrepreneurs Attract From Who They Are - Pat Altvater
4. 29% Solution - Paula Frazier
5. Fine Print
1. Time Management for Slackers V
Week Five! SLOW DOWN. Stop rushing around! There are two major causes to rushing around – distractions caused by you (think watching YouTube) or caused by others (your partner has to ask you one more time how to complete the request for proposal). If you can remember how long the last similar project took, build in some extra time to be disturbed. Some intense thinking projects or manual projects really require a break. Slowing down and deliberately planning a project will lead to fewer errors, happier staff and a saner you.
Review:
Week One! GET MOVING
Week Two! KNOW YOUR PERSONAL CLOCK
Week Three! START WITH SOMETHING FUN
Week Four! RENAME THE UGLIES
Copyright 2009 Linda Fayerweather
Outsource your Weaknesses
Changing Lanes LLC
www.ChangingLanes.biz
11 Rule for Living for Graduates III
We end our mini-series on the 11 Rules for Living for with the following 4 rules. Please use this article as an example of how you can touch your target market in an honest and innovative manner. Thanks needs to be given to New Accountant for featuring this article by Charles J. Sykes.
Rule #8 – Your school may have done away with winners and losers, but life has not. In some schools they have abolished failing grades; they’ll give you as many times as you want to get the right answer. This doesn’t bear the slightest resemblance to ANYTHING in real life.
Rule #9 – Life is not divided into semesters. You don’t get summers off and very few employers are interested in helping you find yourself. Do that on your own time.
Rule #10 – Television is NOT real life. In real life, people actually have to leave the coffee shop and go to jobs.
Rule #11 – Be nice to nerds. Chances are you’ll end up working for one.
Copyright 2009 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
3. The Inspired Entrepreneurs Attract From Who They Are
For the next four weeks, I will be covering the four steps for attracting your ideal customer or client. To get the best results from this exercise, take the time to work on each step for the entire week.
Step 1 is to visualize your perfect client and determine the qualities, characteristics and attributes you want them to have. Take a minute and visualize someone that is currently your client and notice what you like about working with them. Write that down.
Answer questions such as: Do they pay you on time? Do they appreciate your work in some way? Do they refer others to you? Are they fun to be around? You get the idea.
Now to really activate the power of attraction, think about how you feel when you connect with your ideal client and even more importantly, how they feel when they work with you. Focus on those feelings as you read, and possibly add to, your list daily.
Finally, you can’t ask for clients that pay on time, if you don’t pay your bills on time. You can’t ask for appreciative clients, if you don’t show appreciation to your vendors. It’s necessary to be energetically congruent – you get what you put out.
Copyright 2009 by Pat Altvater
Transforming Bodies and Minds
http://www.outsmartweight.com
http://www.transformationsinstitute.com
http://www.ignitethepowerwithinbook.com
419-344-6613
4. 29% Solution
Dear MMM Readers,
As someone that relies completely on word-of-mouth to build my businesses, I’ve found The 29% Solution written by leading referral marketing expert Dr. Ivan Misner, to be instrumental in my success. He offers 52 weekly networking success strategies (one per week) and specific actions to take to experience success through focused, purposeful networking efforts. I look forward to sharing them with you in the coming weeks.
WEEK 4: RECRUIT YOUR WORD OF MOUTH TEAM
“Who constitutes your strongest WOM team? Look for people who can provide (unsolicited) testimonials to help promote [you and] your business. [Ideally] these are folks who have experienced your services first hand. They are influential people whose recommendations and testimonials carry great weight with your preferred clients and…they are willing to establish a reciprocal referral relationship with you.”
Criteria for the ultimate Word of Mouth (WOM) team members:
1. They share or have direct access to your target market.
2. They do NOT compete with you.
3. They know you, like you and trust you!
4. They have personally experienced the benefits of your products or services.
5. They are influential enough that others will take action based on their recommendations.
TAKE ACTION:
1. Make a list of the people you’re in relationship with that share or are connected to your target market.
2. Identify 3 people from that list that you have developed the most credibility with.
3. Let them know that you’d like to work closely with them to make strategic introductions and generate high quality referrals for one another! Invite them to be on your TEAM!
I agree with Jack Canfield. You are the average of the 5 people you spend the most of your time with. Are you investing enough of your very limited time establishing relationships with the people you’re counting on to help you build your business by referral?
Copyright 2009 Paula Frazier is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“Before you can really start setting financial goals, you need to determine where you stand financially.” --David Bach
Table of Contents
1. Time Management for Slackers V - Linda Fayerweather
2. Graduation Rules #8-11 - Rebecca Booth
3. The Inspired Entrepreneurs Attract From Who They Are - Pat Altvater
4. 29% Solution - Paula Frazier
5. Fine Print
1. Time Management for Slackers V
Week Five! SLOW DOWN. Stop rushing around! There are two major causes to rushing around – distractions caused by you (think watching YouTube) or caused by others (your partner has to ask you one more time how to complete the request for proposal). If you can remember how long the last similar project took, build in some extra time to be disturbed. Some intense thinking projects or manual projects really require a break. Slowing down and deliberately planning a project will lead to fewer errors, happier staff and a saner you.
Review:
Week One! GET MOVING
Week Two! KNOW YOUR PERSONAL CLOCK
Week Three! START WITH SOMETHING FUN
Week Four! RENAME THE UGLIES
Copyright 2009 Linda Fayerweather
Outsource your Weaknesses
Changing Lanes LLC
www.ChangingLanes.biz
11 Rule for Living for Graduates III
We end our mini-series on the 11 Rules for Living for with the following 4 rules. Please use this article as an example of how you can touch your target market in an honest and innovative manner. Thanks needs to be given to New Accountant for featuring this article by Charles J. Sykes.
Rule #8 – Your school may have done away with winners and losers, but life has not. In some schools they have abolished failing grades; they’ll give you as many times as you want to get the right answer. This doesn’t bear the slightest resemblance to ANYTHING in real life.
Rule #9 – Life is not divided into semesters. You don’t get summers off and very few employers are interested in helping you find yourself. Do that on your own time.
Rule #10 – Television is NOT real life. In real life, people actually have to leave the coffee shop and go to jobs.
Rule #11 – Be nice to nerds. Chances are you’ll end up working for one.
Copyright 2009 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
3. The Inspired Entrepreneurs Attract From Who They Are
For the next four weeks, I will be covering the four steps for attracting your ideal customer or client. To get the best results from this exercise, take the time to work on each step for the entire week.
Step 1 is to visualize your perfect client and determine the qualities, characteristics and attributes you want them to have. Take a minute and visualize someone that is currently your client and notice what you like about working with them. Write that down.
Answer questions such as: Do they pay you on time? Do they appreciate your work in some way? Do they refer others to you? Are they fun to be around? You get the idea.
Now to really activate the power of attraction, think about how you feel when you connect with your ideal client and even more importantly, how they feel when they work with you. Focus on those feelings as you read, and possibly add to, your list daily.
Finally, you can’t ask for clients that pay on time, if you don’t pay your bills on time. You can’t ask for appreciative clients, if you don’t show appreciation to your vendors. It’s necessary to be energetically congruent – you get what you put out.
Copyright 2009 by Pat Altvater
Transforming Bodies and Minds
http://www.outsmartweight.com
http://www.transformationsinstitute.com
http://www.ignitethepowerwithinbook.com
419-344-6613
4. 29% Solution
Dear MMM Readers,
As someone that relies completely on word-of-mouth to build my businesses, I’ve found The 29% Solution written by leading referral marketing expert Dr. Ivan Misner, to be instrumental in my success. He offers 52 weekly networking success strategies (one per week) and specific actions to take to experience success through focused, purposeful networking efforts. I look forward to sharing them with you in the coming weeks.
WEEK 4: RECRUIT YOUR WORD OF MOUTH TEAM
“Who constitutes your strongest WOM team? Look for people who can provide (unsolicited) testimonials to help promote [you and] your business. [Ideally] these are folks who have experienced your services first hand. They are influential people whose recommendations and testimonials carry great weight with your preferred clients and…they are willing to establish a reciprocal referral relationship with you.”
Criteria for the ultimate Word of Mouth (WOM) team members:
1. They share or have direct access to your target market.
2. They do NOT compete with you.
3. They know you, like you and trust you!
4. They have personally experienced the benefits of your products or services.
5. They are influential enough that others will take action based on their recommendations.
TAKE ACTION:
1. Make a list of the people you’re in relationship with that share or are connected to your target market.
2. Identify 3 people from that list that you have developed the most credibility with.
3. Let them know that you’d like to work closely with them to make strategic introductions and generate high quality referrals for one another! Invite them to be on your TEAM!
I agree with Jack Canfield. You are the average of the 5 people you spend the most of your time with. Are you investing enough of your very limited time establishing relationships with the people you’re counting on to help you build your business by referral?
Copyright 2009 Paula Frazier is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
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