============================================================
Monday Morning Motivators – December 8, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
============================================================
Table of Contents
============================================================
1. Count Down to 2009 #2 - Linda Fayerweather
2. 7-Question Marketing Plan – Question 3 - Rebecca Booth
3. Raise Your Personal Economy - Pat Altvater
4. Woulda . . . Coulda . . . Shoulda . . . 2008! - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
============================================================
1. Count Down to 2009 – Know your business
============================================================
Five Mondays from now will be January 5, 2009 and you can escape the herd mentality of slashing marketing, laying off employees, and cutting programs. This week, concentrate on your overall plan and start with the business school standard – SWOT Analysis:
Strengths: What is your business great at doing? What is your unique position?
Weakness: Where does your business fall short of great? What do your customers wish you did better?
Opportunities: What potential niches are available? Is your competition cutting sales and advertising?
Threats: What economic, social or governmental issues are happening or may in the near future.
During the next 7 days, take one hour out of your time and one piece of paper and identifying your Strengths, Weaknesses, Opportunities and Threats. These statements will be the basis for identifying your desired outcomes or objectives next week. A SWOT analysis is often more effective than a SWAT team after the fact! Details on SWOT
Copyright 2008 Linda Fayerweather
Want to make 2009 great? Get a plan! See below for a coupon that will help you get one.
Changing Lanes LLC
http://www.changinglanes.biz/
============================================================
2. 7-Question Marketing Plan – Question 3
============================================================
What’s Your Marketing Message?
You only have to remember one thing when you’re developing your marketing message – this message should persuade someone to become a client. It should include:
1. An explanation of your target market’s problem
2. Proof that the problem needs to be solved now, without delay
3. The reason why you’re the only person/business that can solve this problem
4. List of benefits receives by choosing you
5. Examples/testimonials from those you’ve helped
Remember people don’t always buy what they need. But they will buy what they want. Figure out what the “emotion” is behind the decision to buy and capitalize on it when you’re drafting your copy.
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
http://www.rebeccaboothmarketinggoddess.com/
http://www.marketinginabox.biz/
===========================================================
3. Dream BIG and Set Up a Prosperous 2009
============================================================
The key to success is to first decide WHAT you want, then the HOW to achieve it will be revealed. This is because once you clarify your desires, your mind and the universe can step in.
Be Willing to Dream BIG Dreams
As soon as you commit to a BIG dream and really go after it, your subconscious creative mind will come up with big ideas to make it happen. You'll start attracting the people, resources, and opportunities you need into your life to make your dream come true.
Another value in giving yourself permission to go after your BIG dreams is that BIG dreams require you to grow in order to achieve them. Actually that may be the greatest benefit you will receive from pursuing your BIG dreams. It’s not so much the outer trappings of fulfilling the dream (an expensive car, impressive house, loads of money and philanthropic opportunities), but who you become in the process.
Copyright 2008 Pat Altvater
Transformations Institute
http://www.ignitethepowerwithinbook.com/
http://www.transformationsinstitute.com/
Transforming Bodies and Minds
419-344-6613
===========================================================
4. Woulda . . . Coulda . . . Shoulda . . . 2008!
===========================================================
It’s been an absolute pleasure to offer Monday Morning morsels this past year to help motivate you in your referral marketing efforts. As 2008 comes to a close, many of you may find yourselves reflecting on the past year – acknowledging what you did well and recognizing some missed opportunities with respect to your business and personal development.
I can’t think of a better time to encourage you to revisit the most fundamental and essential information that you’ve already accumulated. Dust off the CDs, DVDs and books you’ve experienced over the last year. Revisit the archives of your favorite websites to remind yourself of the things you woulda coulda shoulda done to make a difference for you, your colleagues and your family.
It’s time to take all of those tips, tools and techniques you’ve picked up along the way and turn your good ideas and good intentions into reality. Which means…it’s time to take ACTION!
2009 REFERRAL MARKETING SUCCESS ACTION #1 (of 4):
Make a list of your 2008 referral marketing accomplishments.
Remember to include how each accomplishment positively impacted your business, colleagues and family. Here are some questions to help get you started:
1. What were the positive results you experienced from developing, documenting and following your 12 month referral marketing plan in 2008? Did you (purposefully) meet or exceed your annual referral revenue goals?
2. How did identifying and educating at least 5 referral partners regarding your mission, target market and products/services multiply your efforts? Has your closing ratio increased?
3. Which specific tactics and strategies helped you move forward in your referral relationships and successfully motivate your referral partners to increase the quality (and consistency) of referrals given and received? Has the value of an appointment increased for you?
4. Does your referral tracking system allow you to see who has referred you business, how much business has resulted in those referrals and what additional business has resulted from the referral? Can you easily generate reports to identify your most profitable relationships?
5. Did your Thank You Program enable you to properly thank your referral sources (the way they prefer to be thanked) as they helped you throughout the year?
It’s important to catch yourself doing something right. If your list of accomplishments (for yourself or your referral partners) isn’t as long as you’d like it to be - stick around. The next few weeks will be incredibly powerful as we reflect on our 2008 efforts and take action to make a difference in 2009!
Copyright 2008 Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
Monday, December 08, 2008
Monday, December 01, 2008
Count Down to 2009 - 1
============================================================
Monday Morning Motivators – December 1, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
============================================================
Table of Contents
============================================================
1. Count Down to 2009 - Linda Fayerweather
2. 7-Question Marketing Plan – Question 3 - Rebecca Booth
3. Raise Your Personal Economy - Pat Altvater
4. Are You Networking or... - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
============================================================
1. Count Down to 2009
============================================================
Six Mondays from now will be January 5, 2009! What do you have planned to make 2009 be different than 2008? When you talk with successful CEOs, they will often tell you they are not any smarter than the people they have surrounding them. There are two basic characteristics these people share:
1. Execution or getting done what is important. Right now there are a myriad of books talking about execution and the simple truth to execution is knowing what is important and recognizing distractions before they capture your focus.
2. Understanding yourself. Know your personality styles and how they impact you in your business. Two places to check are: PAEI = http://www.managementvitality.com/msq/test.php or purchase Strengths Finder 2.0
This week, learn who you are to better approach 2009!
Copyright 2008 Linda Fayerweather
Want to make 2009 great? Get a plan! See below for a coupon that will help you get one.
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. 7-Question Marketing Plan – Question 3
============================================================
Can you capitalize on a niche to bolster more business?
You’ve heard it before and you’ll hear it again – if you are marketing to “everybody” you’re really marketing to no body. What industry do you know that isn’t jammed with competition? There is none. You’ll have more success if you can specify a niche and dominate it. For instance you could be a “massage therapist that works on workers comp cases” or a “CPA for small retailers.” Think small. Think precise. Think niche. Once you zero in on your niche, evaluate your marketing opportunities then go out and conquer the marketplace. You can do it!
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
===========================================================
3. Raise Your Personal Economy
============================================================
You are in control of your choices! That’s hard to remember sometimes especially with the current state of the economy. What follows are 5 steps you can take over the coming weeks to jump-start your personal economy - your health, happiness and success.
Step #1 Make healthy food choices at each meal.
Instead of cutting things out of your diet, try the flipside of the equation and add fruits and/or vegetables to every meal you eat.
Step #2 Exercise daily!
Take at least 30 minutes every day to get your heart rate up a little and get moving! You pick – it could be walking, riding a bike, roller blading, running, dancing or even playing with your wii.
Step #3 Minimize negativity in your life.
Quit watching the news or listening to idle gossip! Be observant during the day and find ways to reduce the negatives wherever you can.
Step #4 Do what makes your heart sing!
Find some time every day to do something that is the answer to this question – “In my picture perfect life, I am . . .”
Step #5 Be thankful all day long.
Three times a day, morning, noon and night, say out-loud and with feeling behind it. “I am so very thankful for . . . ” and then mention something very specific.
Pat Altvater
http://www.transformationsinstitute.com
http://www.ignitethepowerwithinbook.com
Transforming Bodies and Minds
419-344-6613
===========================================================
4. Are You Networking or...
===========================================================
Are you networking or are you working your Network. I asked this question of several of the students in our Referral Dynamics Class last week and I later asked the same question of several BNI members. In every case they said that they spent a great deal of time working their networks. They attended the regular meeting, connecting with their fellow members, and they indeed did work their network.
Unfortunately that is not the network I was speaking of. That is one of the places that you go to network, I was speaking to "Your" Network. Those people whom you have in your database, those people who have met when you have been out networking. How much time do you put into working your network, calling them up to reconnect, sending articles to them, meeting them for coffee, inviting them to events, or publishing them in your newsletter. Do you track your activities and whom you are spending your time on?
When you take the time to work your network you can focus on moving your contacts from visibility to credibility. More people you can trust, you can refer your clients to and people who can send you business. You can take a relationship from credibility to profitability, developing referral partners who can consistently refer business to you.
The Referral Institute has a very handy tool called the "Networking Scorecard". This tool allows you to track the activities that you are spending on your network. Creating a proactive process for nurturing your network, so when you have a need there is no problem picking up the phone and calling someone in your network and asking for help. After all, you have spent quality time working your network. Sometimes it is more important that you spend time developing what you have then adding more to the mix. Once you have developed your network, then you can spend time adding more to the mix.
Copyright 2008 by Hazel M. Walker, an expert at referral marketing and networking. To have Hazel speak at your upcoming event and to learn more about the programs she and her team offer, contact her at Hazel@referralinstitute-in.com. Read her blog at www.networkingstrategist.wordpress.com
Sponsored by: Paula Frazier
You can connect with Paula at paula@referralinstitute-va.com or paula@bniswva.com
Monday Morning Motivators – December 1, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
============================================================
Table of Contents
============================================================
1. Count Down to 2009 - Linda Fayerweather
2. 7-Question Marketing Plan – Question 3 - Rebecca Booth
3. Raise Your Personal Economy - Pat Altvater
4. Are You Networking or... - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
============================================================
1. Count Down to 2009
============================================================
Six Mondays from now will be January 5, 2009! What do you have planned to make 2009 be different than 2008? When you talk with successful CEOs, they will often tell you they are not any smarter than the people they have surrounding them. There are two basic characteristics these people share:
1. Execution or getting done what is important. Right now there are a myriad of books talking about execution and the simple truth to execution is knowing what is important and recognizing distractions before they capture your focus.
2. Understanding yourself. Know your personality styles and how they impact you in your business. Two places to check are: PAEI = http://www.managementvitality.com/msq/test.php or purchase Strengths Finder 2.0
This week, learn who you are to better approach 2009!
Copyright 2008 Linda Fayerweather
Want to make 2009 great? Get a plan! See below for a coupon that will help you get one.
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. 7-Question Marketing Plan – Question 3
============================================================
Can you capitalize on a niche to bolster more business?
You’ve heard it before and you’ll hear it again – if you are marketing to “everybody” you’re really marketing to no body. What industry do you know that isn’t jammed with competition? There is none. You’ll have more success if you can specify a niche and dominate it. For instance you could be a “massage therapist that works on workers comp cases” or a “CPA for small retailers.” Think small. Think precise. Think niche. Once you zero in on your niche, evaluate your marketing opportunities then go out and conquer the marketplace. You can do it!
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
===========================================================
3. Raise Your Personal Economy
============================================================
You are in control of your choices! That’s hard to remember sometimes especially with the current state of the economy. What follows are 5 steps you can take over the coming weeks to jump-start your personal economy - your health, happiness and success.
Step #1 Make healthy food choices at each meal.
Instead of cutting things out of your diet, try the flipside of the equation and add fruits and/or vegetables to every meal you eat.
Step #2 Exercise daily!
Take at least 30 minutes every day to get your heart rate up a little and get moving! You pick – it could be walking, riding a bike, roller blading, running, dancing or even playing with your wii.
Step #3 Minimize negativity in your life.
Quit watching the news or listening to idle gossip! Be observant during the day and find ways to reduce the negatives wherever you can.
Step #4 Do what makes your heart sing!
Find some time every day to do something that is the answer to this question – “In my picture perfect life, I am . . .”
Step #5 Be thankful all day long.
Three times a day, morning, noon and night, say out-loud and with feeling behind it. “I am so very thankful for . . . ” and then mention something very specific.
Pat Altvater
http://www.transformationsinstitute.com
http://www.ignitethepowerwithinbook.com
Transforming Bodies and Minds
419-344-6613
===========================================================
4. Are You Networking or...
===========================================================
Are you networking or are you working your Network. I asked this question of several of the students in our Referral Dynamics Class last week and I later asked the same question of several BNI members. In every case they said that they spent a great deal of time working their networks. They attended the regular meeting, connecting with their fellow members, and they indeed did work their network.
Unfortunately that is not the network I was speaking of. That is one of the places that you go to network, I was speaking to "Your" Network. Those people whom you have in your database, those people who have met when you have been out networking. How much time do you put into working your network, calling them up to reconnect, sending articles to them, meeting them for coffee, inviting them to events, or publishing them in your newsletter. Do you track your activities and whom you are spending your time on?
When you take the time to work your network you can focus on moving your contacts from visibility to credibility. More people you can trust, you can refer your clients to and people who can send you business. You can take a relationship from credibility to profitability, developing referral partners who can consistently refer business to you.
The Referral Institute has a very handy tool called the "Networking Scorecard". This tool allows you to track the activities that you are spending on your network. Creating a proactive process for nurturing your network, so when you have a need there is no problem picking up the phone and calling someone in your network and asking for help. After all, you have spent quality time working your network. Sometimes it is more important that you spend time developing what you have then adding more to the mix. Once you have developed your network, then you can spend time adding more to the mix.
Copyright 2008 by Hazel M. Walker, an expert at referral marketing and networking. To have Hazel speak at your upcoming event and to learn more about the programs she and her team offer, contact her at Hazel@referralinstitute-in.com. Read her blog at www.networkingstrategist.wordpress.com
Sponsored by: Paula Frazier
You can connect with Paula at paula@referralinstitute-va.com or paula@bniswva.com
Thursday, November 27, 2008
Waste Not - Want Not
Monday Morning Motivators - November 24, 2008
This week's topics include:
* Waste Not; Want Not - Linda Fayerweather
* 7 Question Marketing Plan - Question 2 - Rebecca Booth
* Use Attraction to Love Your Business - Pat Altvater
* Be Clear on your Target - Paula Fraizer
* Special Announcements
Waste Not; Want Not
My mother often repeated "Waste not; want not" when I was in the kitchen with her and to this day, I
cannot use a can of tomato paste without getting out a rubber spatula to retrieve every speck out of
the can.
Slowing the waste in business is a Lean step to increase profit or maybe just cut expenses to have
funds to weather the economic storms. Lean businesses are always looking for waste reduction and
my favorite wasting examples are:
--Overproduction
--Waiting, and waiting, and waiting
--Over-processing (or just over-thinking)
--Defects - mistakes - errors, in short, not what the customer wanted.
--Leaks - from dripping faucets to unreconciled bank statements
--Inventory problems - not enough or too much
--Motion
Now, we all have the skill to find and eliminate waste. The reasons we may want to do this are simple
because becoming waste free will lead to:
1. Reduction in production costs
2. Reduced time to processes
3. Enhances product quality
4. Adds capacity
5. Gives you a Competitive Edge!
Each one of these reasons will lead to a more profitable year. Take time now to eliminate waste and
make plans for 2009. Oh yes, and being less wasteful will make your mother smile and that
is always important.
Copyright 2008 Linda Fayerweather
Want to make 2009 great? Get a plan! See below for a coupon that will help you get one.
www.Changinglanes.biz
7 Question Marketing Plan - Question 2
Question #2 - Who are your customers and what do they want?
When's the last time you bought something you didn't need? "Wants" and "needs" are two completely
different things. People don't necessarily buy what they need, but they'll most always buy what they
want (even if they can't afford it). Knowing who your customers are, what they want and what
motivates them to buy is critical for any marketing plan. Ask these questions in order to get to know
your customers better:
1.Where does my potential customer typically buy these goods? (internet, retail?)
2. Who is the primary buyer? Who else influences the decision?
3. What are my clients' habits? (i.e., How do they get their information - TV, newspaper, magazine?)
4. What are the primary motivations for buying? (To look better, avoid pain, get healthy, be popular?)
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
Use Attraction to Love Your Business
One way to enjoy your business more is to only work with the clients that you love! These are your
perfect customers; the ones that appreciate you and what you do, request from you exactly what you
are prepared to do, are happy to pay your full price, and are a delight to be around!
Sounds great, but how do you find them? You attract them using the Law of Attraction. Here's how:
1. Itemize the traits of your perfect customer. Define very precisely the characteristics and attributes
of your perfect customer. If you have difficulty thinking about what to write, think about the best
customers you've had in the past, how they found you, what made them so easy to work with, how
appreciative they were, how they referred you to others, etc. Rebecca Booth calls these your "A"
customers in her Marketing in A Box Toolkit course.
2. Read over the list you created in step 1 daily. Add new items to the list as you get more ideas.
Then, visualize yourself working with these wonderful customers or clients, see more and more
customers with those very traits calling you and becoming your customers.
3. Take action to attract those customers. Create an action plan to market to people that have the
traits you want. Rebecca's toolkit can give you a roadmap for creating an action plan to attract those
customers.
4. Express gratitude for all your wonderful perfect NEW customers. Do this even before they arrive.
Follow these steps and you will LOVE all the new customers you attract.
Pat Altvater
http://www.transformationsinstitute.com
http://www.ignitethepowerwithinbook.com
Transforming Bodies and Minds
419-344-6613
Get Clear on Your Target
So, here are a few quick tips on how to get started on creating or re-creating your Target Market:
Target Market
Tip #1: Who do you LIKE working with?
Tip #2: Who do you make MONEY working with?
Tip #3: Who do you WANT to work with?
The key to a great Target Market is to get SPECIFIC! The more specific you can get the better. If a
customer comes to you ready to buy your products or services but they don't fit your target market, of
course you are going to allow them to do so. But, when YOU are marketing your business, you should
be focusing your time and relationship-building efforts on those individuals or businesses that FIT
your Target Market.
The last bit of advice is to stay with one Target Market at a time. Once you start to spread yourself in
more than one direction, you are again trying to be too many things to too many people. Keep It
Simple! Like your Mission Statement, your Target Market will likely evolve and change over time and
that is acceptable. Just be sure to give it an ample shot before deciding to change it.
Copyright 2008 Contributed By Glenna E. Smith, owner of Referral Institute of Nevada, Inc. Glenna
works strictly by referral and is a passionate writer, speaker, and facilitator.
Sponsored by: Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She
is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. You
can connect with Paula at paula@referralinstitute-va.com or paula@bniswva.com
Have a profitable week.
Linda Fayerweather, Editor
Changing Lanes LLC
Save $50 One Year Plan for Success!
One Year Plan for Success® A Workshop that Works!
These times call for ACTION. Don't Leave 2008 without a Plan!
Business Planning-Complete and Simple.
This workshop will give you a complete draft of a One Year Plan for Success ® that answers these questions about your
business:
· Where will the business be in 3 years?
· What are our desired outcomes and When will they happen?
· How will this happen?
Register now to have your plan Ready!
Workshop Options:
1. Live Webinar: Dec. 8, 15, & 22 6-7:30PM OR Jan. 17 & 24 3-5:30PM
2. Live in Northwest Ohio: Dec. 4. , December 18(9:30AM - 3:30PM) OR Jan. 10 (8:30-2:30) Box lunch will be provided
Imagine, starting 2009 with a PLAN!
Register at Changing Lanes Workshop
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This week's topics include:
* Waste Not; Want Not - Linda Fayerweather
* 7 Question Marketing Plan - Question 2 - Rebecca Booth
* Use Attraction to Love Your Business - Pat Altvater
* Be Clear on your Target - Paula Fraizer
* Special Announcements
Waste Not; Want Not
My mother often repeated "Waste not; want not" when I was in the kitchen with her and to this day, I
cannot use a can of tomato paste without getting out a rubber spatula to retrieve every speck out of
the can.
Slowing the waste in business is a Lean step to increase profit or maybe just cut expenses to have
funds to weather the economic storms. Lean businesses are always looking for waste reduction and
my favorite wasting examples are:
--Overproduction
--Waiting, and waiting, and waiting
--Over-processing (or just over-thinking)
--Defects - mistakes - errors, in short, not what the customer wanted.
--Leaks - from dripping faucets to unreconciled bank statements
--Inventory problems - not enough or too much
--Motion
Now, we all have the skill to find and eliminate waste. The reasons we may want to do this are simple
because becoming waste free will lead to:
1. Reduction in production costs
2. Reduced time to processes
3. Enhances product quality
4. Adds capacity
5. Gives you a Competitive Edge!
Each one of these reasons will lead to a more profitable year. Take time now to eliminate waste and
make plans for 2009. Oh yes, and being less wasteful will make your mother smile and that
is always important.
Copyright 2008 Linda Fayerweather
Want to make 2009 great? Get a plan! See below for a coupon that will help you get one.
www.Changinglanes.biz
7 Question Marketing Plan - Question 2
Question #2 - Who are your customers and what do they want?
When's the last time you bought something you didn't need? "Wants" and "needs" are two completely
different things. People don't necessarily buy what they need, but they'll most always buy what they
want (even if they can't afford it). Knowing who your customers are, what they want and what
motivates them to buy is critical for any marketing plan. Ask these questions in order to get to know
your customers better:
1.Where does my potential customer typically buy these goods? (internet, retail?)
2. Who is the primary buyer? Who else influences the decision?
3. What are my clients' habits? (i.e., How do they get their information - TV, newspaper, magazine?)
4. What are the primary motivations for buying? (To look better, avoid pain, get healthy, be popular?)
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
Use Attraction to Love Your Business
One way to enjoy your business more is to only work with the clients that you love! These are your
perfect customers; the ones that appreciate you and what you do, request from you exactly what you
are prepared to do, are happy to pay your full price, and are a delight to be around!
Sounds great, but how do you find them? You attract them using the Law of Attraction. Here's how:
1. Itemize the traits of your perfect customer. Define very precisely the characteristics and attributes
of your perfect customer. If you have difficulty thinking about what to write, think about the best
customers you've had in the past, how they found you, what made them so easy to work with, how
appreciative they were, how they referred you to others, etc. Rebecca Booth calls these your "A"
customers in her Marketing in A Box Toolkit course.
2. Read over the list you created in step 1 daily. Add new items to the list as you get more ideas.
Then, visualize yourself working with these wonderful customers or clients, see more and more
customers with those very traits calling you and becoming your customers.
3. Take action to attract those customers. Create an action plan to market to people that have the
traits you want. Rebecca's toolkit can give you a roadmap for creating an action plan to attract those
customers.
4. Express gratitude for all your wonderful perfect NEW customers. Do this even before they arrive.
Follow these steps and you will LOVE all the new customers you attract.
Pat Altvater
http://www.transformationsinstitute.com
http://www.ignitethepowerwithinbook.com
Transforming Bodies and Minds
419-344-6613
Get Clear on Your Target
So, here are a few quick tips on how to get started on creating or re-creating your Target Market:
Target Market
Tip #1: Who do you LIKE working with?
Tip #2: Who do you make MONEY working with?
Tip #3: Who do you WANT to work with?
The key to a great Target Market is to get SPECIFIC! The more specific you can get the better. If a
customer comes to you ready to buy your products or services but they don't fit your target market, of
course you are going to allow them to do so. But, when YOU are marketing your business, you should
be focusing your time and relationship-building efforts on those individuals or businesses that FIT
your Target Market.
The last bit of advice is to stay with one Target Market at a time. Once you start to spread yourself in
more than one direction, you are again trying to be too many things to too many people. Keep It
Simple! Like your Mission Statement, your Target Market will likely evolve and change over time and
that is acceptable. Just be sure to give it an ample shot before deciding to change it.
Copyright 2008 Contributed By Glenna E. Smith, owner of Referral Institute of Nevada, Inc. Glenna
works strictly by referral and is a passionate writer, speaker, and facilitator.
Sponsored by: Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She
is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. You
can connect with Paula at paula@referralinstitute-va.com or paula@bniswva.com
Have a profitable week.
Linda Fayerweather, Editor
Changing Lanes LLC
Save $50 One Year Plan for Success!
One Year Plan for Success® A Workshop that Works!
These times call for ACTION. Don't Leave 2008 without a Plan!
Business Planning-Complete and Simple.
This workshop will give you a complete draft of a One Year Plan for Success ® that answers these questions about your
business:
· Where will the business be in 3 years?
· What are our desired outcomes and When will they happen?
· How will this happen?
Register now to have your plan Ready!
Workshop Options:
1. Live Webinar: Dec. 8, 15, & 22 6-7:30PM OR Jan. 17 & 24 3-5:30PM
2. Live in Northwest Ohio: Dec. 4. , December 18(9:30AM - 3:30PM) OR Jan. 10 (8:30-2:30) Box lunch will be provided
Imagine, starting 2009 with a PLAN!
Register at Changing Lanes Workshop
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Monday, November 17, 2008
Treasure What You Measure
============================================================
Monday Morning Motivators – November 17, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“If you cannot find the truth right where you are, where else do you expect to find it?” – Dogen
============================================================
Table of Contents
============================================================
1. You Treasure What You Measure - Linda Fayerweather
2. 7-Question Marketing Plan – Question 1 - Rebecca Booth
3. Cultivate an Attitude of Gratitude - Pat Altvater
4. Get Clear On Your Mission - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
============================================================
1. You Treasure What You Measure
============================================================
“X” may have marked the spot when you were a kid while playing pirates, but real businesses need real plans that measure what brings value to the customers and the bottom-line. Getting ready for 2009 means a business owner will need a plan. Having a great plan that the staff don’t understand or don’t even know about will lead to corporate drift. Think of that pirate ship in a dead calm – they really can’t see movement or feel it, but when you take a 30,000 foot view, the ship is really moving, just drifting with no direction. How to get all hands on deck? Try these tips:
--Define, incentivize and measure success based on the whole business and the individual people.
--Identify critical success factors for each position that directly contribute to the breakthrough plan.
--Co-develop stretch goals for each factor.
--Concretely define how success in that area is measured, and
--Compensate for success based upon actual results.
Ah, yes, the actual results. Measuring is critical to growth. When people know what the treasure is, they will monitor what will be measured.
Having a conscious connection to your spending habits will be key to surviving an economic downturn. Email request for “Refuse to Recess” Whitepaper
Copyright 2008 Linda Fayerweather
Want to make 2009 great? Get a plan! See below for a coupon that will help you get one.
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. 7-Question Marketing Plan – Question 1
============================================================
Question #1 – What market are you in and who’s your competition?
Here’s a novel idea: If you try to sell something that people don’t want, they won’t buy it. A profitable market consists of people who have wants that are unmet. To get a better understanding of your market (and your place in it) ask yourself:
1. Are there segments in my market that are underserved?
2. Are such segments big enough to sustain an income?
3. How much market share do I need to capture to break even?
4. What’s the competition like? It is too competitive?
5. Where are my competitors weak? How can I capitalize on that weakness?
6. Will my market want or value my unique product or service?
Remember greater profits lie in markets that are underserved. Turn your business upside down by thinking creatively about your product/service offerings!
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
===========================================================
3. You Deserve to Achieve your Intentions
============================================================
Attention, energy and focus on your intentions, such as deciding you desire something and thinking about it, always sets energy in motion.
However, you can stop the Law of Attraction in its tracks by failing to believe you deserve to receive your intention. So cultivate belief in yourself; anytime you hear negative self-talk, such as “that only happens to other people, not to me” stop that thought and replace it with “I deserve to receive this.”
Once you conceive of a goal or intention, then you deserve to achieve it. Ideas for intentions come from your consciousness, so if you couldn’t achieve it, you wouldn’t be even thinking about it. In other words, you are not given a dream that you could not realize.
So believe and achieve!
For information about a simple daily gratitude process visit my website at www.transformationsinstitute.com/ArticlesLinks.html
Pat Altvater
Certified Law of Attraction Practitioner
www.ignitethepowerwithinbook.com
www.permanentweightlossebook.com
www.transformationsinstitute.com
===========================================================
4. Get Clear On Your Mission
===========================================================
So, here are a few quick tips on how to get started on creating or re-creating your Mission Statement and your Target Market:
Mission Statement -
Tip #1: Identify your Purpose in your business.
Tip #2: Identify those Values most important to you, (i.e. integrity, quality, honesty, etc.)
Tip #3: Combine your Purpose and Values to succinctly summarize your company's Mission.
For Example: My Mission Statement for my company, Referral Institute of Nevada, Inc. is as follows: "To drive, facilitate, and educate the Referral Institute Community to help participants develop and grow their personal and business relationships to become more enriching, reliable, and profitable."
Mission Statements will always evolve over time, because things change. You change. Business will change. So, it is okay to refine your Mission Statement over time. You will know that it is good when you can say it to others with that passion and sparkle in your eye!
Copyright 2008 Contributed By Glenna E. Smith, owner of Referral Institute of Nevada, Inc. Glenna works strictly by referral and is a passionate writer, speaker, and facilitator.
Sponsored by: Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. You can connect with Paula at paula@referralinstitute-va.com or paula@bniswva.com
Monday Morning Motivators – November 17, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“If you cannot find the truth right where you are, where else do you expect to find it?” – Dogen
============================================================
Table of Contents
============================================================
1. You Treasure What You Measure - Linda Fayerweather
2. 7-Question Marketing Plan – Question 1 - Rebecca Booth
3. Cultivate an Attitude of Gratitude - Pat Altvater
4. Get Clear On Your Mission - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
============================================================
1. You Treasure What You Measure
============================================================
“X” may have marked the spot when you were a kid while playing pirates, but real businesses need real plans that measure what brings value to the customers and the bottom-line. Getting ready for 2009 means a business owner will need a plan. Having a great plan that the staff don’t understand or don’t even know about will lead to corporate drift. Think of that pirate ship in a dead calm – they really can’t see movement or feel it, but when you take a 30,000 foot view, the ship is really moving, just drifting with no direction. How to get all hands on deck? Try these tips:
--Define, incentivize and measure success based on the whole business and the individual people.
--Identify critical success factors for each position that directly contribute to the breakthrough plan.
--Co-develop stretch goals for each factor.
--Concretely define how success in that area is measured, and
--Compensate for success based upon actual results.
Ah, yes, the actual results. Measuring is critical to growth. When people know what the treasure is, they will monitor what will be measured.
Having a conscious connection to your spending habits will be key to surviving an economic downturn. Email request for “Refuse to Recess” Whitepaper
Copyright 2008 Linda Fayerweather
Want to make 2009 great? Get a plan! See below for a coupon that will help you get one.
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. 7-Question Marketing Plan – Question 1
============================================================
Question #1 – What market are you in and who’s your competition?
Here’s a novel idea: If you try to sell something that people don’t want, they won’t buy it. A profitable market consists of people who have wants that are unmet. To get a better understanding of your market (and your place in it) ask yourself:
1. Are there segments in my market that are underserved?
2. Are such segments big enough to sustain an income?
3. How much market share do I need to capture to break even?
4. What’s the competition like? It is too competitive?
5. Where are my competitors weak? How can I capitalize on that weakness?
6. Will my market want or value my unique product or service?
Remember greater profits lie in markets that are underserved. Turn your business upside down by thinking creatively about your product/service offerings!
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
===========================================================
3. You Deserve to Achieve your Intentions
============================================================
Attention, energy and focus on your intentions, such as deciding you desire something and thinking about it, always sets energy in motion.
However, you can stop the Law of Attraction in its tracks by failing to believe you deserve to receive your intention. So cultivate belief in yourself; anytime you hear negative self-talk, such as “that only happens to other people, not to me” stop that thought and replace it with “I deserve to receive this.”
Once you conceive of a goal or intention, then you deserve to achieve it. Ideas for intentions come from your consciousness, so if you couldn’t achieve it, you wouldn’t be even thinking about it. In other words, you are not given a dream that you could not realize.
So believe and achieve!
For information about a simple daily gratitude process visit my website at www.transformationsinstitute.com/ArticlesLinks.html
Pat Altvater
Certified Law of Attraction Practitioner
www.ignitethepowerwithinbook.com
www.permanentweightlossebook.com
www.transformationsinstitute.com
===========================================================
4. Get Clear On Your Mission
===========================================================
So, here are a few quick tips on how to get started on creating or re-creating your Mission Statement and your Target Market:
Mission Statement -
Tip #1: Identify your Purpose in your business.
Tip #2: Identify those Values most important to you, (i.e. integrity, quality, honesty, etc.)
Tip #3: Combine your Purpose and Values to succinctly summarize your company's Mission.
For Example: My Mission Statement for my company, Referral Institute of Nevada, Inc. is as follows: "To drive, facilitate, and educate the Referral Institute Community to help participants develop and grow their personal and business relationships to become more enriching, reliable, and profitable."
Mission Statements will always evolve over time, because things change. You change. Business will change. So, it is okay to refine your Mission Statement over time. You will know that it is good when you can say it to others with that passion and sparkle in your eye!
Copyright 2008 Contributed By Glenna E. Smith, owner of Referral Institute of Nevada, Inc. Glenna works strictly by referral and is a passionate writer, speaker, and facilitator.
Sponsored by: Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. You can connect with Paula at paula@referralinstitute-va.com or paula@bniswva.com
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