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Monday Morning Motivators – August 20, 2007
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Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“Plans are nothing; planning is everything.”
--Dwight D. Eisenhower
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Table of Contents
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1. Leadership Review – Linda Fayerweather
2. Personal Image as Marketing – Part 2 - Rebecca Booth
3. Practice your Introductions - John Meyer
4. To Do this Week
5. Fine Print
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1. Leadership Review
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Most of us have figured out that not all great managers are good leaders and not all leaders should be followed. Last week, I gave you quick traits on a good leader. Good leaders remind me of great choreographers. They are behind the scenes, often not known outside the company, but their work is world renown. Two key qualities a leader must have are:
Visionary – seeing the future big picture
Strategic Thinker – knowing the broad path to achieve the vision.
Now, what pushes a person to leadership greatness in any endeavor is using these two qualities and the following skills:
Trusts,
Manages time,
Sense of humor,
Motivator extraordinaire,
Not condoning incompetence,
Cares about and for people,
A good teacher, mentor and communicator.
Although not all of us will have the vision and strategy to lead a large company, creating a vision and strategy for your business or department and then honing the skills above may just make you the leader to get the job done.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
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2. Personal Image as Marketing – Part 2
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Did you know that your attire is tantamount to a walking billboard? That Last week we talked about how your clothes become a walking billboard for your business. But did you know that your accessories can also make/break your image? Mary Nyitray, Optical Arts, tells us “many people overlook the fact that their eyewear is outdated or non-descript. This can be a huge turn off for people in sales. Eyewear today is anything but non-descript these days. You can improve your complexion, narrow a wide face, give yourself a mini-facelift as well as downplay lines/wrinkles around the eyes with the appropriate eyewear.” When’s the last time you really looked at yourself in the mirror? Your charge this week: inventory your wardrobe and eyewear. Toss out the old, outdated stuff and buy new, fresh looking clothes and accessories.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
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3. Practice your Introductions
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If you want to be a "Noteable Networker", you have to get the most out of your first sixty second. Take time to plan your introduction and prepare some concise and descriptive overviews of your product or service. Remember, first impressions last! If you fumble around trying to introduce yourself and explain your business, or if you ramble on too long, people will remember that... and not in a positive way!
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
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4. To Do This Week
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Where is your spare key for your car?
Monday, August 20, 2007
Monday, August 13, 2007
Leadership - Image - Impressions
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Monday Morning Motivators – August 13, 2007
====================================================
Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“Never go to more than two meetings in a day or you will never get anything done.”
--Richard Moran
====================================================
Table of Contents
====================================================
1. Leadership Simplified – Linda Fayerweather
2. Personal Image as Marketing – Part 1 - Rebecca Booth
3. Lasting Impressions - John Meyer
4. To Do this Week
5. Fine Print
====================================================
1. Leadership Simplified
====================================================
I’ve read many books on leadership and my favorite is Good to Great by Jim Collins based on his research of 20 great companies. If you are still working on your summer reading list and don’t have time for Good to Gread, here is my summation of some of the leadership books that are sifting the sands of this year’s beach bags.
1. Share your vision for the company’s future.
2. Be nice to people.
3. Do what you say.
4. Celebrate mistakes and learn from them.
5. Be humble when you succeed.
6. Repeat steps 1 through 5.
Now, memorize the above and get out and enjoy some sun before it is lost like summer wages.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
===================================================
2. Personal Image as Marketing – Part 1
===================================================
Did you know that your attire is tantamount to a walking billboard? That means if you look disheveled, tired and unkempt when you make that sales call, you’ll most likely lose the sale. Keep in mind that how you look should be in keeping with what you charge. If you’re selling something that costs at minimum $1,000, the Hawaiian shirt and loafers isn’t going to cut it. However, an expensive Armani suit can also backfire on you if you’re calling on small business owners. Why? They’ll assume they can’t afford you. If in doubt, check with an image consultant on how you can beef up your own brand by dressing for success.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===================================================
3. Lasting Impressions
===================================================
The ideal introduction is brief and memorable, one that provides enough impact to arouse the interest of those you're introducing yourself to. When you have an opportunity to introduce yourself for the first time to either an individual or a group of people, your first seven seconds are the most critical. Use your name, profession, and some kind of "memory hook" to help them remember you. For instance, "Hi, my name is John Meyer, I am a networking coach, your success is my business!
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
===================================================
4. To Do This Week
===================================================
Review all your upcoming meetings – know the purpose of each before attending.
Monday Morning Motivators – August 13, 2007
====================================================
Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“Never go to more than two meetings in a day or you will never get anything done.”
--Richard Moran
====================================================
Table of Contents
====================================================
1. Leadership Simplified – Linda Fayerweather
2. Personal Image as Marketing – Part 1 - Rebecca Booth
3. Lasting Impressions - John Meyer
4. To Do this Week
5. Fine Print
====================================================
1. Leadership Simplified
====================================================
I’ve read many books on leadership and my favorite is Good to Great by Jim Collins based on his research of 20 great companies. If you are still working on your summer reading list and don’t have time for Good to Gread, here is my summation of some of the leadership books that are sifting the sands of this year’s beach bags.
1. Share your vision for the company’s future.
2. Be nice to people.
3. Do what you say.
4. Celebrate mistakes and learn from them.
5. Be humble when you succeed.
6. Repeat steps 1 through 5.
Now, memorize the above and get out and enjoy some sun before it is lost like summer wages.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
===================================================
2. Personal Image as Marketing – Part 1
===================================================
Did you know that your attire is tantamount to a walking billboard? That means if you look disheveled, tired and unkempt when you make that sales call, you’ll most likely lose the sale. Keep in mind that how you look should be in keeping with what you charge. If you’re selling something that costs at minimum $1,000, the Hawaiian shirt and loafers isn’t going to cut it. However, an expensive Armani suit can also backfire on you if you’re calling on small business owners. Why? They’ll assume they can’t afford you. If in doubt, check with an image consultant on how you can beef up your own brand by dressing for success.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===================================================
3. Lasting Impressions
===================================================
The ideal introduction is brief and memorable, one that provides enough impact to arouse the interest of those you're introducing yourself to. When you have an opportunity to introduce yourself for the first time to either an individual or a group of people, your first seven seconds are the most critical. Use your name, profession, and some kind of "memory hook" to help them remember you. For instance, "Hi, my name is John Meyer, I am a networking coach, your success is my business!
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
===================================================
4. To Do This Week
===================================================
Review all your upcoming meetings – know the purpose of each before attending.
Sunday, August 05, 2007
Meeting Madness Part 4; Pets to Incentives
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Monday Morning Motivators – August 6, 2007
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.”
--Leo Burnett
============================================================
Table of Contents
============================================================
1. Managing Meetings Part 4, Facilitating – Linda Fayerweather
2. It’s Reigning Cats & Dogs - Rebecca Booth
3. Offer Your Services as Incentives - John Meyer
4. To Do this Week
5. Fine Print
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1. Managing Meetings Part IV, Facilitating
============================================================
The call has come down from the big boss. You will facilitate the next meeting of the staff.
Not to fear, if you show up fully dressed, on time, and with a smile on your face, you are 90% there. The trick to facilitating a meeting is knowing that you are not a participant and you have a mission with an end time. Here is my simple list for having an on-topic beneficial meeting:
1. Start with SPACER (see: MMM July 16)
2. Use a Flip Chart;
3. Stay Neutral – facilitate don’t participate;
4. Play Ping Pong – lob ideas back to the participants;
5. Listen, really Listen;
6. Control the Wildlife – especially Conversation Hogs and Idea Bullies;
7. Have Breaks if the meeting is longer than 60 minutes;
8. Use a Parking Lot – a flip chart to hold “off topic” ideas;
9. Summarize;
10. End on Time.
Good facilitation will get the job done.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
http://www.changinglanes.biz/
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2. It’s Reigning Cats & Dogs
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Did you know that Americans spend an astonishing $41 billion a year on their pets? The pet industry is a profitable niche for makers of pet food, pet clothes, pet insurance, grooming and boarding and veterinary medicine. But did you know that pet lovers are also helping the pooper-scooper and pet accessory industries grow by leaps and bounds. Here’s a closer look at how people spend their discretionary funds on their pets:
• $2.9 billion – grooming/boarding
• $2.1 billion – live animal purchases
• $9.9 billion – supplies/over the counter medicine
• $9.8 billion – vet care
• $16.1 billion – pet food
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
http://www.marketingsolutioneers.com/
===========================================================
3. Offer Your Services as Incentives
===========================================================
Depending on the type of product or service you offer, you may employ as incentives free estimates, samples, or analyses, additional products or services for no extra cost, product or service discounts, product or service-time extensions, extended telephone consultations privileges, extended memberships, life memberships, exclusive or charter memberships, group discounts, extended warranties or reduced costs on peripheral items or services.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com/
===========================================================
4. To Do This Week
===========================================================
Schedule all your meetings in August to be “Standing Room Only” – in other words, NO CHAIRS – keeps a meeting moving quickly.
Monday Morning Motivators – August 6, 2007
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.”
--Leo Burnett
============================================================
Table of Contents
============================================================
1. Managing Meetings Part 4, Facilitating – Linda Fayerweather
2. It’s Reigning Cats & Dogs - Rebecca Booth
3. Offer Your Services as Incentives - John Meyer
4. To Do this Week
5. Fine Print
============================================================
1. Managing Meetings Part IV, Facilitating
============================================================
The call has come down from the big boss. You will facilitate the next meeting of the staff.
Not to fear, if you show up fully dressed, on time, and with a smile on your face, you are 90% there. The trick to facilitating a meeting is knowing that you are not a participant and you have a mission with an end time. Here is my simple list for having an on-topic beneficial meeting:
1. Start with SPACER (see: MMM July 16)
2. Use a Flip Chart;
3. Stay Neutral – facilitate don’t participate;
4. Play Ping Pong – lob ideas back to the participants;
5. Listen, really Listen;
6. Control the Wildlife – especially Conversation Hogs and Idea Bullies;
7. Have Breaks if the meeting is longer than 60 minutes;
8. Use a Parking Lot – a flip chart to hold “off topic” ideas;
9. Summarize;
10. End on Time.
Good facilitation will get the job done.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
http://www.changinglanes.biz/
============================================================
2. It’s Reigning Cats & Dogs
============================================================
Did you know that Americans spend an astonishing $41 billion a year on their pets? The pet industry is a profitable niche for makers of pet food, pet clothes, pet insurance, grooming and boarding and veterinary medicine. But did you know that pet lovers are also helping the pooper-scooper and pet accessory industries grow by leaps and bounds. Here’s a closer look at how people spend their discretionary funds on their pets:
• $2.9 billion – grooming/boarding
• $2.1 billion – live animal purchases
• $9.9 billion – supplies/over the counter medicine
• $9.8 billion – vet care
• $16.1 billion – pet food
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
http://www.marketingsolutioneers.com/
===========================================================
3. Offer Your Services as Incentives
===========================================================
Depending on the type of product or service you offer, you may employ as incentives free estimates, samples, or analyses, additional products or services for no extra cost, product or service discounts, product or service-time extensions, extended telephone consultations privileges, extended memberships, life memberships, exclusive or charter memberships, group discounts, extended warranties or reduced costs on peripheral items or services.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com/
===========================================================
4. To Do This Week
===========================================================
Schedule all your meetings in August to be “Standing Room Only” – in other words, NO CHAIRS – keeps a meeting moving quickly.
Monday, July 30, 2007
Meeting Madness Part 3 & Referrals
============================================================
Monday Morning Motivators – July 30, 2007
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“A dead end can never be a one way street; you can always turn around and take another road.”
--Bo Bennett
============================================================
Table of Contents
============================================================
1. Managing Meetings Part III, Cost – Linda Fayerweather
2. Mastering Referral Marketing - Rebecca Booth
3. Do It, Try It, Fix It – Referral Incentives - John Meyer
4. To Do this Week
5. Fine Print
============================================================
1. Managing Meetings Part III, Cost
============================================================
Whether you are having a staff meeting or a networking meeting, meetings are not a free resource. A typical meeting in my life is a business activity and not a social event and should be designed to be beneficial and profitable. Here is one way to quantify your meetings:
1) Calculate the cost by multiplying the
(N) Number of participants.
(R) Their labor rate, and the
(t) Length of the meeting.
(E) Then add all other expenses which should include travel, materials, refreshments, room rental, and other expenses.
Cost = N * R * t + E
2) Estimate the Value of the results expected from the meeting.
For some issues this step will be easy. Resolving a manufacturing inefficiency, for example, could save thousands of dollars. Developing an effective strategic plan could earn millions. This may be difficult for less tangible results, such as staff meetings, policy meetings, or meeting with a potential referral source. In those cases, you will have to guess the value.
3) Determine the return on your investment (ROI) by comparing value versus cost.
ROI = Value - Cost
If this analysis predicts a loss, either revise the meeting's scope or cancel it. After all, a meeting, like any project, should have a profit potential.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Mastering Referral Marketing
============================================================
Many people think that winning the game of referral marketing is akin to having the most toys when you die. The number of business cards and/or people you “think” you know is not the same as having a solid relationship between a smaller group of people. You’ll get more from that smaller crowd than through the masses you think you have to know to win. Here are a few pointers on building up your referral business:
• Establish relationships with others who “swim in the same pond” as you.
• Relationships take time to develop. Schedule meetings on a regular basis to really get to know the person you want as a referral partner. Find out what they sell and what types of referrals they’re looking for. Make sure they know what you’re after too.
• Upgrade the level of your referral. Instead of accepting a “call this guy, here’s his card,” ask your referral partners for a personal introduction to the person.
• Make sure you have a budget for your referral marketing. Like any marketing initiative, you need to set aside funds for networking memberships, lunches, meetings, etc.
• Lastly, track your effectiveness!
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Do It, Try It, Fix It – Referral Incentives
===========================================================
Your word-of-mouth-based business can be greatly enhanced if you design some creative incentives for people to give you referrals. Although finder's fees can be appropriate, they are not the best ploy to use in most situations. Remember, money is not always the best motivator. Try different types of incentives, track the results, stick with the one that works best.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
===========================================================
4. To Do This Week
===========================================================
Review your credit card fine print.
Monday Morning Motivators – July 30, 2007
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“A dead end can never be a one way street; you can always turn around and take another road.”
--Bo Bennett
============================================================
Table of Contents
============================================================
1. Managing Meetings Part III, Cost – Linda Fayerweather
2. Mastering Referral Marketing - Rebecca Booth
3. Do It, Try It, Fix It – Referral Incentives - John Meyer
4. To Do this Week
5. Fine Print
============================================================
1. Managing Meetings Part III, Cost
============================================================
Whether you are having a staff meeting or a networking meeting, meetings are not a free resource. A typical meeting in my life is a business activity and not a social event and should be designed to be beneficial and profitable. Here is one way to quantify your meetings:
1) Calculate the cost by multiplying the
(N) Number of participants.
(R) Their labor rate, and the
(t) Length of the meeting.
(E) Then add all other expenses which should include travel, materials, refreshments, room rental, and other expenses.
Cost = N * R * t + E
2) Estimate the Value of the results expected from the meeting.
For some issues this step will be easy. Resolving a manufacturing inefficiency, for example, could save thousands of dollars. Developing an effective strategic plan could earn millions. This may be difficult for less tangible results, such as staff meetings, policy meetings, or meeting with a potential referral source. In those cases, you will have to guess the value.
3) Determine the return on your investment (ROI) by comparing value versus cost.
ROI = Value - Cost
If this analysis predicts a loss, either revise the meeting's scope or cancel it. After all, a meeting, like any project, should have a profit potential.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Mastering Referral Marketing
============================================================
Many people think that winning the game of referral marketing is akin to having the most toys when you die. The number of business cards and/or people you “think” you know is not the same as having a solid relationship between a smaller group of people. You’ll get more from that smaller crowd than through the masses you think you have to know to win. Here are a few pointers on building up your referral business:
• Establish relationships with others who “swim in the same pond” as you.
• Relationships take time to develop. Schedule meetings on a regular basis to really get to know the person you want as a referral partner. Find out what they sell and what types of referrals they’re looking for. Make sure they know what you’re after too.
• Upgrade the level of your referral. Instead of accepting a “call this guy, here’s his card,” ask your referral partners for a personal introduction to the person.
• Make sure you have a budget for your referral marketing. Like any marketing initiative, you need to set aside funds for networking memberships, lunches, meetings, etc.
• Lastly, track your effectiveness!
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Do It, Try It, Fix It – Referral Incentives
===========================================================
Your word-of-mouth-based business can be greatly enhanced if you design some creative incentives for people to give you referrals. Although finder's fees can be appropriate, they are not the best ploy to use in most situations. Remember, money is not always the best motivator. Try different types of incentives, track the results, stick with the one that works best.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
===========================================================
4. To Do This Week
===========================================================
Review your credit card fine print.
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