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Monday Morning Motivators – August 13, 2007
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Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“Never go to more than two meetings in a day or you will never get anything done.”
--Richard Moran
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Table of Contents
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1. Leadership Simplified – Linda Fayerweather
2. Personal Image as Marketing – Part 1 - Rebecca Booth
3. Lasting Impressions - John Meyer
4. To Do this Week
5. Fine Print
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1. Leadership Simplified
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I’ve read many books on leadership and my favorite is Good to Great by Jim Collins based on his research of 20 great companies. If you are still working on your summer reading list and don’t have time for Good to Gread, here is my summation of some of the leadership books that are sifting the sands of this year’s beach bags.
1. Share your vision for the company’s future.
2. Be nice to people.
3. Do what you say.
4. Celebrate mistakes and learn from them.
5. Be humble when you succeed.
6. Repeat steps 1 through 5.
Now, memorize the above and get out and enjoy some sun before it is lost like summer wages.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
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2. Personal Image as Marketing – Part 1
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Did you know that your attire is tantamount to a walking billboard? That means if you look disheveled, tired and unkempt when you make that sales call, you’ll most likely lose the sale. Keep in mind that how you look should be in keeping with what you charge. If you’re selling something that costs at minimum $1,000, the Hawaiian shirt and loafers isn’t going to cut it. However, an expensive Armani suit can also backfire on you if you’re calling on small business owners. Why? They’ll assume they can’t afford you. If in doubt, check with an image consultant on how you can beef up your own brand by dressing for success.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
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3. Lasting Impressions
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The ideal introduction is brief and memorable, one that provides enough impact to arouse the interest of those you're introducing yourself to. When you have an opportunity to introduce yourself for the first time to either an individual or a group of people, your first seven seconds are the most critical. Use your name, profession, and some kind of "memory hook" to help them remember you. For instance, "Hi, my name is John Meyer, I am a networking coach, your success is my business!
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
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4. To Do This Week
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Review all your upcoming meetings – know the purpose of each before attending.
Monday, August 13, 2007
Sunday, August 05, 2007
Meeting Madness Part 4; Pets to Incentives
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Monday Morning Motivators – August 6, 2007
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.”
--Leo Burnett
============================================================
Table of Contents
============================================================
1. Managing Meetings Part 4, Facilitating – Linda Fayerweather
2. It’s Reigning Cats & Dogs - Rebecca Booth
3. Offer Your Services as Incentives - John Meyer
4. To Do this Week
5. Fine Print
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1. Managing Meetings Part IV, Facilitating
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The call has come down from the big boss. You will facilitate the next meeting of the staff.
Not to fear, if you show up fully dressed, on time, and with a smile on your face, you are 90% there. The trick to facilitating a meeting is knowing that you are not a participant and you have a mission with an end time. Here is my simple list for having an on-topic beneficial meeting:
1. Start with SPACER (see: MMM July 16)
2. Use a Flip Chart;
3. Stay Neutral – facilitate don’t participate;
4. Play Ping Pong – lob ideas back to the participants;
5. Listen, really Listen;
6. Control the Wildlife – especially Conversation Hogs and Idea Bullies;
7. Have Breaks if the meeting is longer than 60 minutes;
8. Use a Parking Lot – a flip chart to hold “off topic” ideas;
9. Summarize;
10. End on Time.
Good facilitation will get the job done.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
http://www.changinglanes.biz/
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2. It’s Reigning Cats & Dogs
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Did you know that Americans spend an astonishing $41 billion a year on their pets? The pet industry is a profitable niche for makers of pet food, pet clothes, pet insurance, grooming and boarding and veterinary medicine. But did you know that pet lovers are also helping the pooper-scooper and pet accessory industries grow by leaps and bounds. Here’s a closer look at how people spend their discretionary funds on their pets:
• $2.9 billion – grooming/boarding
• $2.1 billion – live animal purchases
• $9.9 billion – supplies/over the counter medicine
• $9.8 billion – vet care
• $16.1 billion – pet food
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
http://www.marketingsolutioneers.com/
===========================================================
3. Offer Your Services as Incentives
===========================================================
Depending on the type of product or service you offer, you may employ as incentives free estimates, samples, or analyses, additional products or services for no extra cost, product or service discounts, product or service-time extensions, extended telephone consultations privileges, extended memberships, life memberships, exclusive or charter memberships, group discounts, extended warranties or reduced costs on peripheral items or services.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com/
===========================================================
4. To Do This Week
===========================================================
Schedule all your meetings in August to be “Standing Room Only” – in other words, NO CHAIRS – keeps a meeting moving quickly.
Monday Morning Motivators – August 6, 2007
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.”
--Leo Burnett
============================================================
Table of Contents
============================================================
1. Managing Meetings Part 4, Facilitating – Linda Fayerweather
2. It’s Reigning Cats & Dogs - Rebecca Booth
3. Offer Your Services as Incentives - John Meyer
4. To Do this Week
5. Fine Print
============================================================
1. Managing Meetings Part IV, Facilitating
============================================================
The call has come down from the big boss. You will facilitate the next meeting of the staff.
Not to fear, if you show up fully dressed, on time, and with a smile on your face, you are 90% there. The trick to facilitating a meeting is knowing that you are not a participant and you have a mission with an end time. Here is my simple list for having an on-topic beneficial meeting:
1. Start with SPACER (see: MMM July 16)
2. Use a Flip Chart;
3. Stay Neutral – facilitate don’t participate;
4. Play Ping Pong – lob ideas back to the participants;
5. Listen, really Listen;
6. Control the Wildlife – especially Conversation Hogs and Idea Bullies;
7. Have Breaks if the meeting is longer than 60 minutes;
8. Use a Parking Lot – a flip chart to hold “off topic” ideas;
9. Summarize;
10. End on Time.
Good facilitation will get the job done.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
http://www.changinglanes.biz/
============================================================
2. It’s Reigning Cats & Dogs
============================================================
Did you know that Americans spend an astonishing $41 billion a year on their pets? The pet industry is a profitable niche for makers of pet food, pet clothes, pet insurance, grooming and boarding and veterinary medicine. But did you know that pet lovers are also helping the pooper-scooper and pet accessory industries grow by leaps and bounds. Here’s a closer look at how people spend their discretionary funds on their pets:
• $2.9 billion – grooming/boarding
• $2.1 billion – live animal purchases
• $9.9 billion – supplies/over the counter medicine
• $9.8 billion – vet care
• $16.1 billion – pet food
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
http://www.marketingsolutioneers.com/
===========================================================
3. Offer Your Services as Incentives
===========================================================
Depending on the type of product or service you offer, you may employ as incentives free estimates, samples, or analyses, additional products or services for no extra cost, product or service discounts, product or service-time extensions, extended telephone consultations privileges, extended memberships, life memberships, exclusive or charter memberships, group discounts, extended warranties or reduced costs on peripheral items or services.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com/
===========================================================
4. To Do This Week
===========================================================
Schedule all your meetings in August to be “Standing Room Only” – in other words, NO CHAIRS – keeps a meeting moving quickly.
Monday, July 30, 2007
Meeting Madness Part 3 & Referrals
============================================================
Monday Morning Motivators – July 30, 2007
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“A dead end can never be a one way street; you can always turn around and take another road.”
--Bo Bennett
============================================================
Table of Contents
============================================================
1. Managing Meetings Part III, Cost – Linda Fayerweather
2. Mastering Referral Marketing - Rebecca Booth
3. Do It, Try It, Fix It – Referral Incentives - John Meyer
4. To Do this Week
5. Fine Print
============================================================
1. Managing Meetings Part III, Cost
============================================================
Whether you are having a staff meeting or a networking meeting, meetings are not a free resource. A typical meeting in my life is a business activity and not a social event and should be designed to be beneficial and profitable. Here is one way to quantify your meetings:
1) Calculate the cost by multiplying the
(N) Number of participants.
(R) Their labor rate, and the
(t) Length of the meeting.
(E) Then add all other expenses which should include travel, materials, refreshments, room rental, and other expenses.
Cost = N * R * t + E
2) Estimate the Value of the results expected from the meeting.
For some issues this step will be easy. Resolving a manufacturing inefficiency, for example, could save thousands of dollars. Developing an effective strategic plan could earn millions. This may be difficult for less tangible results, such as staff meetings, policy meetings, or meeting with a potential referral source. In those cases, you will have to guess the value.
3) Determine the return on your investment (ROI) by comparing value versus cost.
ROI = Value - Cost
If this analysis predicts a loss, either revise the meeting's scope or cancel it. After all, a meeting, like any project, should have a profit potential.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Mastering Referral Marketing
============================================================
Many people think that winning the game of referral marketing is akin to having the most toys when you die. The number of business cards and/or people you “think” you know is not the same as having a solid relationship between a smaller group of people. You’ll get more from that smaller crowd than through the masses you think you have to know to win. Here are a few pointers on building up your referral business:
• Establish relationships with others who “swim in the same pond” as you.
• Relationships take time to develop. Schedule meetings on a regular basis to really get to know the person you want as a referral partner. Find out what they sell and what types of referrals they’re looking for. Make sure they know what you’re after too.
• Upgrade the level of your referral. Instead of accepting a “call this guy, here’s his card,” ask your referral partners for a personal introduction to the person.
• Make sure you have a budget for your referral marketing. Like any marketing initiative, you need to set aside funds for networking memberships, lunches, meetings, etc.
• Lastly, track your effectiveness!
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Do It, Try It, Fix It – Referral Incentives
===========================================================
Your word-of-mouth-based business can be greatly enhanced if you design some creative incentives for people to give you referrals. Although finder's fees can be appropriate, they are not the best ploy to use in most situations. Remember, money is not always the best motivator. Try different types of incentives, track the results, stick with the one that works best.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
===========================================================
4. To Do This Week
===========================================================
Review your credit card fine print.
Monday Morning Motivators – July 30, 2007
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“A dead end can never be a one way street; you can always turn around and take another road.”
--Bo Bennett
============================================================
Table of Contents
============================================================
1. Managing Meetings Part III, Cost – Linda Fayerweather
2. Mastering Referral Marketing - Rebecca Booth
3. Do It, Try It, Fix It – Referral Incentives - John Meyer
4. To Do this Week
5. Fine Print
============================================================
1. Managing Meetings Part III, Cost
============================================================
Whether you are having a staff meeting or a networking meeting, meetings are not a free resource. A typical meeting in my life is a business activity and not a social event and should be designed to be beneficial and profitable. Here is one way to quantify your meetings:
1) Calculate the cost by multiplying the
(N) Number of participants.
(R) Their labor rate, and the
(t) Length of the meeting.
(E) Then add all other expenses which should include travel, materials, refreshments, room rental, and other expenses.
Cost = N * R * t + E
2) Estimate the Value of the results expected from the meeting.
For some issues this step will be easy. Resolving a manufacturing inefficiency, for example, could save thousands of dollars. Developing an effective strategic plan could earn millions. This may be difficult for less tangible results, such as staff meetings, policy meetings, or meeting with a potential referral source. In those cases, you will have to guess the value.
3) Determine the return on your investment (ROI) by comparing value versus cost.
ROI = Value - Cost
If this analysis predicts a loss, either revise the meeting's scope or cancel it. After all, a meeting, like any project, should have a profit potential.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Mastering Referral Marketing
============================================================
Many people think that winning the game of referral marketing is akin to having the most toys when you die. The number of business cards and/or people you “think” you know is not the same as having a solid relationship between a smaller group of people. You’ll get more from that smaller crowd than through the masses you think you have to know to win. Here are a few pointers on building up your referral business:
• Establish relationships with others who “swim in the same pond” as you.
• Relationships take time to develop. Schedule meetings on a regular basis to really get to know the person you want as a referral partner. Find out what they sell and what types of referrals they’re looking for. Make sure they know what you’re after too.
• Upgrade the level of your referral. Instead of accepting a “call this guy, here’s his card,” ask your referral partners for a personal introduction to the person.
• Make sure you have a budget for your referral marketing. Like any marketing initiative, you need to set aside funds for networking memberships, lunches, meetings, etc.
• Lastly, track your effectiveness!
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Do It, Try It, Fix It – Referral Incentives
===========================================================
Your word-of-mouth-based business can be greatly enhanced if you design some creative incentives for people to give you referrals. Although finder's fees can be appropriate, they are not the best ploy to use in most situations. Remember, money is not always the best motivator. Try different types of incentives, track the results, stick with the one that works best.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
===========================================================
4. To Do This Week
===========================================================
Review your credit card fine print.
Monday, July 23, 2007
Meeting Madness Part 2
============================================================
Monday Morning Motivators – July 23, 2007
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“31% of adults admit falling asleep in meetings.”
--Mary Cadden, USA Today
============================================================
Table of Contents
============================================================
1. Managing Meetings Part II Not! – Linda Fayerweather
2. The 5 Ws and an H Meet WIIFT? - Rebecca Booth
3. Cultivate Your Networking Relationships - John Meyer
4. To Do this Week
5. Fine Print
============================================================
1. Managing Meetings Part II – Not!
============================================================
Okay, I could do a nice “Top Ten Tips for Running a Meeting”, but it is midsummer and I’m feeling ornery. Here is my list on how to waste people’s time in meetings. I’d love to hear from you as to ways you’ve been “wasted” in meetings.
• Starting late.
• Repeating information for latecomers.
• No agenda.
• Allowing conversation bullies.
• Reading out loud each word of the power-point.
• Making decisions on personal opinions.
• Discounting contributions of others.
• Attempting to reach consensus.
• Ending late.
Well, there you go; lots of waste which is not at all lean. The key costs to any meeting are Personnel Time (total hourly cost of each attendee) and Opportunity Cost (what else could these people have been doing). Before you start your next call to order, make sure that the cost of the expected outcome will outweigh the cost of the meeting.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. The 5 Ws and an H Meet WIIFT?
============================================================
Holy smoke what does that headline mean? Today, I challenge you to think of the WIIFT (What’s in this for Them – your clients) by asking the 5Ws and an H (Who, What, Where, When, Why and How). Ask yourself:
• Who benefits the most from my product/service?
• What is it that they gain from using it?
• Why do they choose me over my competition (or Why should they…)
• How do they use my product/service best?
By asking questions such as these you’ll not only hone your skills as an ad writer, but you’ll also be a better salesperson. Remember; sell the BENEFITS and not the features in everything you present to the client. Know What’s In This For Them to succeed. PSST…asking the client the 5 Ws and an H along with the WIIFT is also a good thing to do.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Cultivate Your Networking Relationships
===========================================================
Networking is more like farming than it is hunting. Crops don't produce products overnight and networkers don't build their word-of-mouth business overnight. The longer people participate in a network organization, the greater the average number of referrals they receive.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
===========================================================
4. To Do This Week
===========================================================
Enjoy a Midsummer’s Night Dream!
Monday Morning Motivators – July 23, 2007
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“31% of adults admit falling asleep in meetings.”
--Mary Cadden, USA Today
============================================================
Table of Contents
============================================================
1. Managing Meetings Part II Not! – Linda Fayerweather
2. The 5 Ws and an H Meet WIIFT? - Rebecca Booth
3. Cultivate Your Networking Relationships - John Meyer
4. To Do this Week
5. Fine Print
============================================================
1. Managing Meetings Part II – Not!
============================================================
Okay, I could do a nice “Top Ten Tips for Running a Meeting”, but it is midsummer and I’m feeling ornery. Here is my list on how to waste people’s time in meetings. I’d love to hear from you as to ways you’ve been “wasted” in meetings.
• Starting late.
• Repeating information for latecomers.
• No agenda.
• Allowing conversation bullies.
• Reading out loud each word of the power-point.
• Making decisions on personal opinions.
• Discounting contributions of others.
• Attempting to reach consensus.
• Ending late.
Well, there you go; lots of waste which is not at all lean. The key costs to any meeting are Personnel Time (total hourly cost of each attendee) and Opportunity Cost (what else could these people have been doing). Before you start your next call to order, make sure that the cost of the expected outcome will outweigh the cost of the meeting.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. The 5 Ws and an H Meet WIIFT?
============================================================
Holy smoke what does that headline mean? Today, I challenge you to think of the WIIFT (What’s in this for Them – your clients) by asking the 5Ws and an H (Who, What, Where, When, Why and How). Ask yourself:
• Who benefits the most from my product/service?
• What is it that they gain from using it?
• Why do they choose me over my competition (or Why should they…)
• How do they use my product/service best?
By asking questions such as these you’ll not only hone your skills as an ad writer, but you’ll also be a better salesperson. Remember; sell the BENEFITS and not the features in everything you present to the client. Know What’s In This For Them to succeed. PSST…asking the client the 5 Ws and an H along with the WIIFT is also a good thing to do.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Cultivate Your Networking Relationships
===========================================================
Networking is more like farming than it is hunting. Crops don't produce products overnight and networkers don't build their word-of-mouth business overnight. The longer people participate in a network organization, the greater the average number of referrals they receive.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
===========================================================
4. To Do This Week
===========================================================
Enjoy a Midsummer’s Night Dream!
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