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Monday Morning Motivators – May 1, 2006
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Espresso business tips are designed to "caffeinate" your mind while your java
gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“The most beautiful thing we can experience is the mysterious.”
--Albert Einstein
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Table of Contents
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1. Lean: Error Proofing Your Business – Linda Fayerweather
2. Listener’s Point of View – Rebecca Booth
3. For Great Referrals, Work Your Way to the Top.– John Meyer
4. To Do This Week
5. Fine Print
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1. Lean: Error Proofing Your Business
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Error proofing helps ensure quality all through your business process. If you are actively preventing specific errors you will limit defects. Wait, let’s do some definitions:
• An error is a departure from a specific process.
• Defects are products or services that don’t meet your customers’ satisfaction.
• Defects are waste.
• Waste decreases profit.
If errors cause defects, then paying attention to what causes errors will hopefully limit defects. Recently, while doing some financial work for my mother’s estate, twice I dialed customer service and twice when asked to push “1” or “2”, pushing 2 resulted in disconnection. I did complain when at last I got to the correct person and I was given a cursory “Sorry about that”. This error (wrong programming) causing the defect (customer disconnected) and compounded by the response (customer did not believe the service person was sincere) means that this customer (Me!) will not be choosing this company for my own personal financial services. Think about it, the prospective customer is scared away and the business will never know why!
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
www.changinglanes.biz
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2. The Listener’s Point of View
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Here’s an interesting fact. Listeners go through these three phases when listening to a speech, sermon, award ceremony, business presentation:
• “I want to hear what you have to say.”
• “I think I’ve heard just about everything you have to say.”
• “I wish you would stop saying it now.”
Remember, sterling speeches are delivered quickly and expertly. Lincoln delivered the Gettysburg Address in two short minutes. His “opening act” was a man no one remembers – Edward Everett - because his speech lasted over two hours! His audience was probably thinking, “I wish he would have stopped saying it some time ago!”
Copyright 2006 Rebecca Booth
Marketing Diva
Imagine That!
www.marketingsolutioneers.com
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3. For Great Referrals, Work Your Way to the Top.
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Top business executives insulate themselves from those who may try to sell them products or services. Through word of mouth you can still increase your volume of business, because you know a hundred people, who know a hundred people, and so on. The great referrals are probably not going to come from a CEO, but someone who knows a CEO.
Copyright 2006 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
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4. To Do This Week
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Celebrate May!
Monday, May 01, 2006
Sunday, April 23, 2006
Lean: Sustain - Speech Writing - Testimonials
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Monday Morning Motivators – April 24, 2006
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Espresso business tips are designed to "caffeinate" your mind while your java
gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“Only he is successful in his business who makes that pursuit which affords him the highest pleasure sustain him.”
--Henry David Thoreau
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Table of Contents
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1. Lean: Sustain – Linda Fayerweather
2. Speech Writing – Rebecca Booth
3. Testimonials to Groups Provide Great Possibilities – John Meyer
4. To Do This Week
5. Fine Print
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1. Lean: Sustain
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Let’s review our lean process. With sorting, shining, setting order and standardizing our workplace should now be a place we want to be. The challenge is to keep our “stuff” together and sustain the new office management. Develop an evaluation process and schedule to keep your office or workspace lean. Even if you office solo, have a checklist that gives specifics about maintenance and cleaning including when it will be done . Then check it off when it is done and feel a sense of accomplishment each and every week. Remember, statistically, the average person spends 2 weeks a year looking for things – maybe you lean office will reward you with a little more time.
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
www.changinglanes.biz
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2. Speech Writing
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Writing a speech is definitely easier than giving a speech! However, giving a speech becomes easier once you have a knock-out speech written and ready to deliver! Here are some key points for making your next speech better:
• Have a great title. Playful is terrific - It makes people want to learn more.
• Make sure your speech has a beginning, middle and end
• Create a “how” question in your audience’s mind – “how can I do that?”
• Give your audience something to take away with them. Provide them with tools that can help them succeed.
• Make your conclusion memorable!
Copyright 2006 Rebecca Booth
Marketing Diva
Imagine That!
www.marketingsolutioneers.com
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3. Testimonials to Groups Provide Great Possibilities
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Having someone else tell a group of people how good your product or service is beats anything you can say about yourself. Ask people who have used your products or services to talk about their experience at their next meeting.
Copyright 2006 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
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4. To Do This Week
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Save time and locate a place where keys always go.
Monday Morning Motivators – April 24, 2006
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java
gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“Only he is successful in his business who makes that pursuit which affords him the highest pleasure sustain him.”
--Henry David Thoreau
============================================================
Table of Contents
============================================================
1. Lean: Sustain – Linda Fayerweather
2. Speech Writing – Rebecca Booth
3. Testimonials to Groups Provide Great Possibilities – John Meyer
4. To Do This Week
5. Fine Print
============================================================
1. Lean: Sustain
============================================================
Let’s review our lean process. With sorting, shining, setting order and standardizing our workplace should now be a place we want to be. The challenge is to keep our “stuff” together and sustain the new office management. Develop an evaluation process and schedule to keep your office or workspace lean. Even if you office solo, have a checklist that gives specifics about maintenance and cleaning including when it will be done . Then check it off when it is done and feel a sense of accomplishment each and every week. Remember, statistically, the average person spends 2 weeks a year looking for things – maybe you lean office will reward you with a little more time.
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
www.changinglanes.biz
============================================================
2. Speech Writing
============================================================
Writing a speech is definitely easier than giving a speech! However, giving a speech becomes easier once you have a knock-out speech written and ready to deliver! Here are some key points for making your next speech better:
• Have a great title. Playful is terrific - It makes people want to learn more.
• Make sure your speech has a beginning, middle and end
• Create a “how” question in your audience’s mind – “how can I do that?”
• Give your audience something to take away with them. Provide them with tools that can help them succeed.
• Make your conclusion memorable!
Copyright 2006 Rebecca Booth
Marketing Diva
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Testimonials to Groups Provide Great Possibilities
===========================================================
Having someone else tell a group of people how good your product or service is beats anything you can say about yourself. Ask people who have used your products or services to talk about their experience at their next meeting.
Copyright 2006 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
============================================================
4. To Do This Week
============================================================
Save time and locate a place where keys always go.
Sunday, April 16, 2006
Lean: Standardize - Marketing Budget - "Who do you. . ."
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Monday Morning Motivators – April 17, 2006
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java
gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
--Peter F. Drucker
============================================================
Table of Contents
============================================================
1. Lean: Standardize – Linda Fayerweather
2. Question #7 – What’s Your Marketing Budget?– Rebecca Booth
3. Who do you know who . . . – John Meyer
4. To Do This Week
5. Fine Print
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1. Lean: Standardize
============================================================
Now that your office has gone through Shine, Sort and Set in Order, you want to work with everyone in your workplace to identify and find ideas to reduce clutter, eliminate unnecessary items and make cleaning easier all of which means you want to establish standard procedures. Standard procedures will make it easier for everyone to get everything done and usually more efficiently. Companies and office dwellers that recognize the importance of compliance to procedures will relish the simplicity of knowing how the office really hangs together.
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
www.changinglanes.biz
============================================================
2. Question # 7 – What’s Your Marketing Budget?
============================================================
Do you know how much it costs to acquire a new customer (or the cost to sell one of your products)? You’ll need to know this in order to craft a marketing budget. Here’s a simple way to figure it out: Divide your annual sales with marketing costs added by the number of units (or clients) sold. This gives you the cost to acquire a new customer/sell one product.
To find out how much money you’ll need to market in ’06, multiply this cost by the number of sales you want to make. Before you set your plans in stone, take a look at how your marketing worked last year. Trim out the media that didn’t work and reinvest in those that did. You might want to consider beefing up your advertising expenditures in the media that did work. But be prepared to measure its effectiveness. One of our clients found that internet advertising was working well for them. Wanting even more sales, they doubled their monthly investment. While sales were strong, they were no stronger than they were prior to the infusion of new cash. Feel free to experiment, but measure your success before you reinvest!
Copyright 2006 Rebecca Booth
Marketing Diva
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. "Who do you know who . . .?"
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When asking for a referral from an associate or client, use the phrase, "Who do you know who . . .?" This is an open-ended question that works well. Do not alter the phrase. Other phrases have been tried and have not produced the desired results.
Copyright 2006 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
============================================================
4. To Do This Week
============================================================
Standardize your banking procedures for security and time savings.
Monday Morning Motivators – April 17, 2006
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java
gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
--Peter F. Drucker
============================================================
Table of Contents
============================================================
1. Lean: Standardize – Linda Fayerweather
2. Question #7 – What’s Your Marketing Budget?– Rebecca Booth
3. Who do you know who . . . – John Meyer
4. To Do This Week
5. Fine Print
============================================================
1. Lean: Standardize
============================================================
Now that your office has gone through Shine, Sort and Set in Order, you want to work with everyone in your workplace to identify and find ideas to reduce clutter, eliminate unnecessary items and make cleaning easier all of which means you want to establish standard procedures. Standard procedures will make it easier for everyone to get everything done and usually more efficiently. Companies and office dwellers that recognize the importance of compliance to procedures will relish the simplicity of knowing how the office really hangs together.
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
www.changinglanes.biz
============================================================
2. Question # 7 – What’s Your Marketing Budget?
============================================================
Do you know how much it costs to acquire a new customer (or the cost to sell one of your products)? You’ll need to know this in order to craft a marketing budget. Here’s a simple way to figure it out: Divide your annual sales with marketing costs added by the number of units (or clients) sold. This gives you the cost to acquire a new customer/sell one product.
To find out how much money you’ll need to market in ’06, multiply this cost by the number of sales you want to make. Before you set your plans in stone, take a look at how your marketing worked last year. Trim out the media that didn’t work and reinvest in those that did. You might want to consider beefing up your advertising expenditures in the media that did work. But be prepared to measure its effectiveness. One of our clients found that internet advertising was working well for them. Wanting even more sales, they doubled their monthly investment. While sales were strong, they were no stronger than they were prior to the infusion of new cash. Feel free to experiment, but measure your success before you reinvest!
Copyright 2006 Rebecca Booth
Marketing Diva
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. "Who do you know who . . .?"
===========================================================
When asking for a referral from an associate or client, use the phrase, "Who do you know who . . .?" This is an open-ended question that works well. Do not alter the phrase. Other phrases have been tried and have not produced the desired results.
Copyright 2006 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
============================================================
4. To Do This Week
============================================================
Standardize your banking procedures for security and time savings.
Sunday, April 09, 2006
Lean: Set Order - Sales & Marketing Goals - Reciprocate
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Monday Morning Motivators – April 10, 2006
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java
gets you going. Subscribing and Unsubscribing at Monday Morning Motivators
“Order is power.”
--Henri Frederic Amiel
============================================================
Table of Contents
============================================================
1. Lean: Set the Order – Linda Fayerweather
2. Question #6 – What Are Your Sales & Marketing Goals? – Rebecca Booth
3. Track Your Referrals and Reciprocate – John Meyer
4. To Do This Week
5. Fine Print
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1. Lean: Set the Order
============================================================
We have Sorted and Shined our office space, now we need to Set the Order. Setting the order really means mapping your workspace and looking at the workflow to maximize your efficiency. Sometimes this may mean you need to take everything out of your desk, or your files, or maybe the entire office and put it back in an order that has the best workflow for you. Ordering workspace reminds me of my father who was a great organizer. To keep his tools and garden supplies organized, he knew he would have to do something as he shared his space with 4 rowdy children. He used a large pegboard and outlined the shape of each tool so that even a pre-schooler could help keep things in order. Recently, I was driving by my old home and when I saw someone in the garage, I stopped and said “Hi”. As I looked on the wall, there was the same pegboard – 40 years later and I am here to tell you that all the tools were in the correct location! A place for everything and everything in its place is a great way to stay productive.
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
Changing Lanes
============================================================
2. Question #6 – What Are Your Sales & Marketing Goals?
============================================================
Be SMART when it comes to setting your goals for sales and marketing. Your goals must be Sensible, Measurable, Achievable, Realistic and Time specific. Include financial elements in your goals, such as annual sales revenue, gross profits, sales per sales person. Also include non-financial elements – units sold, contracts signed, clients acquired, articles published, speeches given. Once the goals are set, share them with your team and put a plan into action where you will regularly measure your success.
Copyright 2006 Rebecca Booth
Marketing Diva
Imagine That!
Marketing Solutioneers
===========================================================
3. Track Your Referrals and Reciprocate
===========================================================
Monitor the referrals you receive. This tells you how often you get referrals, their source, quality, status, and dollar payoff. Having this information helps you focus on individuals and groups that are giving you the best referrals. This allows you to reciprocate with people who are giving you the most referrals.
Copyright 2006 John R. Meyer
District Director, BNI Ohio
BNI OHIO
============================================================
4. To Do This Week
============================================================
Take Lean to the Car – organize the place where you stash things in your car.
Monday Morning Motivators – April 10, 2006
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java
gets you going. Subscribing and Unsubscribing at Monday Morning Motivators
“Order is power.”
--Henri Frederic Amiel
============================================================
Table of Contents
============================================================
1. Lean: Set the Order – Linda Fayerweather
2. Question #6 – What Are Your Sales & Marketing Goals? – Rebecca Booth
3. Track Your Referrals and Reciprocate – John Meyer
4. To Do This Week
5. Fine Print
============================================================
1. Lean: Set the Order
============================================================
We have Sorted and Shined our office space, now we need to Set the Order. Setting the order really means mapping your workspace and looking at the workflow to maximize your efficiency. Sometimes this may mean you need to take everything out of your desk, or your files, or maybe the entire office and put it back in an order that has the best workflow for you. Ordering workspace reminds me of my father who was a great organizer. To keep his tools and garden supplies organized, he knew he would have to do something as he shared his space with 4 rowdy children. He used a large pegboard and outlined the shape of each tool so that even a pre-schooler could help keep things in order. Recently, I was driving by my old home and when I saw someone in the garage, I stopped and said “Hi”. As I looked on the wall, there was the same pegboard – 40 years later and I am here to tell you that all the tools were in the correct location! A place for everything and everything in its place is a great way to stay productive.
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
Changing Lanes
============================================================
2. Question #6 – What Are Your Sales & Marketing Goals?
============================================================
Be SMART when it comes to setting your goals for sales and marketing. Your goals must be Sensible, Measurable, Achievable, Realistic and Time specific. Include financial elements in your goals, such as annual sales revenue, gross profits, sales per sales person. Also include non-financial elements – units sold, contracts signed, clients acquired, articles published, speeches given. Once the goals are set, share them with your team and put a plan into action where you will regularly measure your success.
Copyright 2006 Rebecca Booth
Marketing Diva
Imagine That!
Marketing Solutioneers
===========================================================
3. Track Your Referrals and Reciprocate
===========================================================
Monitor the referrals you receive. This tells you how often you get referrals, their source, quality, status, and dollar payoff. Having this information helps you focus on individuals and groups that are giving you the best referrals. This allows you to reciprocate with people who are giving you the most referrals.
Copyright 2006 John R. Meyer
District Director, BNI Ohio
BNI OHIO
============================================================
4. To Do This Week
============================================================
Take Lean to the Car – organize the place where you stash things in your car.
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